We Wellness

What We Wellness does

We Wellness is an Italian B2B professional services firm, operating as a trade name of We Project srl, headquartered in Milan. It delivers consulting, training, coaching, communication, events, and corporate wellness services to enterprises in the healthcare, pharmaceutical, cosmetics, pharmacy, and luxury lifestyle sectors. The firm is built around a multidisciplinary team of marketing professionals, business coaches, and healthcare/wellness specialists who collaborate in compact project teams, underpinned by a proprietary coaching/teaching methodology designed to produce measurable behavioral change in short timeframes.

The company's core offerings span six integrated service lines: Consulting (marketing, trade-marketing, HR development, sales coaching), Training & Academy (corporate training, technical/managerial seminars, e-learning platforms), Coaching (individual, executive, and team coaching), Communication via the We! Creative LAB in-house agency (brand identity, web/SEO/SEM, video, photography, multimedia), Events (conventions, incentives, team building, in-store promotions), and Corporate Wellness (employee welfare and prevention programs). It has productized its expertise into proprietary programs including the Professional Beauty Coach Academy and the 5d4 Health Coaching methodology, giving it repeatable, branded training assets beyond pure custom consulting.

Business model is project-based professional services sold through direct B2B sales to enterprise clients in Italy and selected EMEA accounts. Pricing is custom and quote-based; no standardized pricing is disclosed. The named client base includes major pharmaceutical companies (Sanofi, Pfizer, Zambon, Bayer, Mylan, Alfasigma, Alcon Novartis, Italfarmaco), cosmetics brands (Lierac, Darphin, Phyto, Institut Esthederm), luxury and lifestyle accounts (Max Mara Fashion Group, Acqua dell'Elba, Hotel Gallia Excelsior Milano, Formula 1 Paddock Club), pharmacy networks (Federfarma), and corporate wellness clients (Randstad, Fondazione Alessandra Graziottin). The company is privately held, with no disclosed funding, M&A, or external investment.

Name

We Wellness

Legal name

We Project srl

Website

https://we-wellness.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

We Wellness (operating as We Project srl) is a Milan-based B2B professional services firm delivering consulting, training, coaching, communication, events, and corporate wellness services to enterprises in the healthcare, pharmaceutical, cosmetics, pharmacy, and luxury lifestyle sectors.

Ownership category

akta.pro rank

Product category

Professional Consulting Services (Healthcare, Wellness & Beauty)

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industries

Workplace Wellness & Wellbeing Education (EDAAAHAN), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Corporate wellness consulting
• Beauty training services
• Healthcare communication agency
• Corporate training academy
• Executive coaching services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services Engagements: B2B consulting, training, coaching, and communication services delivered through project-based engagements, corporate wellness programs, academy programs, and event management contracts

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

We Wellness is a B2B training, marketing consultancy, and communication agency that designs and delivers tailored consulting, training & academy programs, coaching, corporate wellness, events, and integrated communication services (including branding, web, SEO/SEM, video, and e-learning) for companies operating in the Healthcare, Wellness, Beauty, and Luxury Lifestyle sectors. Its offering is delivered through a multidisciplinary team model — combining marketing, business coaches, and healthcare/wellness specialists — supported by an in-house We! Creative LAB that produces the multimedia and communication assets required for each engagement.

Differentiator

Problem solved

Functional benefit

Brands

• We! Corporate Wellness: Corporate wellness programs and employee welfare solutions including training, coaching, team building, and wellness communication services.
• We! creative LAB
• Formazione Academy

Products and services

• Consulting Strategic business consulting covering marketing, communication, trade-marketing, HR development, incentives, team building, and sales coaching, delivered through a multidisciplinary no-frills approach for companies in healthcare, beauty, and luxury lifestyle sectors.
• Training & Academy (Formazione Academy) Corporate training programs and academy services including internal empowerment pathways, technical and managerial seminars, workshops, conferences, company academies for trade, and e-learning platforms with multimedia guides, tailored for healthcare, beauty, pharmacy, and luxury lifestyle organizations.
• Coaching Individual coaching, executive coaching, and team coaching services focused on motivation and behavior, helping clients set objectives, make decisions, break stagnant situations, and optimize learning processes; integrated into We Wellness's consulting and training programs.
• Communication (We! Creative LAB) Full-service in-house communication agency providing corporate and brand identity, below-the-line marketing, web design, SEO/SEM, promotional and tutorial videos, e-learning platforms, photography, multimedia marketing tools, trade-show stand design, and interior design for SPA and studios.
• Events Event design and execution services including creative concept ideation, set design, organization and logistics, guest relations, entertainment and promotion, audio/video production, and pre/during/post-event communication for conventions, incentives, team building, and in-store promotions.
• Corporate Wellness (We! Corporate Wellness) Tailored corporate wellness programs integrating wellness expertise, training, coaching, and project management, covering people-development policies, wellness services, prevention and health services, and corporate social responsibility communication for organizations seeking to improve productivity, motivation, and retention.
• Professional Beauty Coach Academy Academy that prepares personal beauty and wellness coaches, combining technical competence with advanced relational skills using the Beauty Coach method to drive success in sales and client satisfaction across pharmacy, cosmetics, and wellness counters.
• 5d4 Health Coaching Structured health-coaching approach extending across all advisory areas, designed for pharmacies committed to their health-coaching mission and bridging information to action at every customer interaction at the counter.

Quantifiable outcome

• A good working environment can improve customer satisfaction up to 47% and productivity up to 27.8%

Named customers24 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Professional Beauty Coach AcademycoreStrategic or Co-development PartnerAcademy that prepares personal beauty and wellness coaches with a method combining technical competence and advanced relational competence for success in sales and customer satisfaction
• 5d4 Health CoachingcoreStrategic or Co-development PartnerStructured health coaching approach extending to all areas of advice. The pharmacy of the future believes and invests in its mission of health coaching, training with the 5d4 health coaching method
• Territorial Partners (Clinics, Sports Centers, Pharmacies)supportingOthersLocal partners engaged for corporate wellness programs including clinics, sports centers, and pharmacies providing on-the-ground wellness services and interventions

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Havas Life: Global healthcare and wellness communications network within Havas. Overlaps with We Wellness's pharma and beauty training/event services but operates as part of a much broader global holding.
• LHH (Lee Hecht Harrison): Global talent development and coaching firm under the Adecco Group. Directly comparable in executive coaching, team coaching, and corporate training services, but at significantly larger scale and broader scope.
• Korn Ferry: Global organizational consulting firm with executive coaching, leadership development, and talent solutions. Overlaps with We Wellness's executive coaching and corporate wellness programs at the high end of the market.
• Publicis Health: Global healthcare communications network under Publicis Groupe serving pharma and wellness clients. Competes for the same pharma training, communication, and brand activation mandates but with global infrastructure.
• McKinsey (Healthcare & Organization Practices): Global management consultancy with dedicated healthcare and organizational practices. Competes for the strategic consulting, wellness strategy, and people-development mandates, especially with multinational pharma clients.

Regional players

• Paradigma: Italian training and consulting firm specializing in corporate training, coaching, and organizational development. Closely comparable regional peer in Italy for integrated training + coaching + consulting services.
• Open Group: Italian management consulting and training firm with focus on organizational development. Comparable regional consulting/training model serving Italian enterprises, including in healthcare and consumer sectors.

Direct peers

• Cegos: Global training, consulting, and coaching group with a strong European footprint and dedicated health/wellness programs. Closest comparable in integrated consulting + training + coaching delivery model, though at much larger scale.
• Healthware International: Italian-headquartered healthcare communications and consulting group serving pharma and consumer health clients. Highly comparable vertical focus (healthcare/beauty) and integrated agency + advisory model in the same Italian market.
• BTS Group: Business training and consulting firm specializing in sales and leadership capability building, frequently serving pharma and healthcare clients. Comparable in combining bespoke training programs with executive coaching and advisory services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Wellness