Vitorgan

What Vitorgan does

Vitorgan L.T.D., operating commercially as Pharmalead (and Pharmalead Vitorgan), is a Greek pharmaceutical and healthcare products company headquartered at 5 Krea Avenue, Vyronas, Athens. Founded in 1952, the company develops and sells three product categories: food supplements (including the Black Range Nutrients, Propolis Plus, Bronac, Gummies 4 Kids, and Probio sub-brands), dermocosmetics (spanning self-care, baby, kids, body, men's, hair, foot, hand, lip care, and the Nobit insect-repellent line), and medical devices (hemostatic wound-care products such as calcium alginate dressings and cohesive foam bandages). Its stated differentiators are scientifically formulated compositions enriched with freeze-dried superfoods and herbs, supported by university clinical studies on selected products.

The business operates a B2B2C model, distributing finished goods through Greek pharmacies and physical retail stores, online retail partners, and an export function serving international markets. GTM is channel-driven: the company invests in pharmacy partnerships, condition-mapped e-commerce navigation on its website, social media (Facebook, Instagram, YouTube), blog content marketing, and four consecutive years of participation at the Vitafoods Europe nutraceutical trade show. Pricing is unit-based at retail (e.g., calcium alginate wound dressing listed at EUR 1.00), with no subscription, licensing, or enterprise contract model disclosed.

Vitorgan is a privately held company with no disclosed institutional investors, funding rounds, M&A, or leadership changes in the source material. Revenue is not disclosed, headcount is stated at 11-50 employees, and there is no evidence of AI/ML capability, software platforms, or data infrastructure — the company's technology base centers on formulation science and clinical validation rather than software.

Name

Vitorgan

Legal name

Vitorgan L.T.D

Website

https://vitorgan.gr

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitorgan L.T.D., operating as Pharmalead, is a Greek pharmaceutical company founded in 1952 that develops and sells food supplements, dermocosmetics, and medical devices through pharmacy, retail, and export channels for consumer health and wellness.

Ownership category

akta.pro rank

Product category

Consumer Health & Nutrition Products

NAICS

Pharmaceutical and Medicine Manufacturing (3254)

SIC

Medicinal Chemicals & Botanical Products (2833), Pharmaceutical Preparations (2834)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Multivitamins & Daily Packs (CRADAGAC), Probiotics & Digestive Health Supplements (CRADAGAF), Children’s Vitamins & Supplements (CRADAGAJ)

Keywords

• Food supplements
• Dermocosmetics
• Medical devices
• Nutritional products
• Skincare products

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Food Supplements Sales: Sale of food supplement products including vitamins, minerals, probiotics, and specialty nutritional products through pharmacy and retail channels
2. Dermocosmetics Sales: Sale of skincare and dermo-cosmetic products for various skin concerns and conditions
3. Medical Devices Sales: Sale of medical device products including hemostatic products, wound care, and foot care solutions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pharmalead Vitorgan develops, manufactures, and sells food supplements (vitamins, minerals, multivitamins, probiotics, propolis-based products, children's gummies), dermocosmetics (skincare, body care, baby care, men's care, hair care, insect repellents), and medical devices (hemostatic wound care and foot care products). The company combines scientific research with advanced pharmaceutical formulation technology to deliver consumer health products distributed through pharmacies, retail, online, and export channels.

Product overview

Pharmalead Vitorgan is a Greek pharmaceutical company offering a unified portfolio of three main product categories: Food Supplements, Dermocosmetics, and Medical Devices. The Food Supplements division includes sub-brands such as The Black Range Nutrients (high-end vitamins and minerals with Superfoods), The Propolis Plus Range (propolis-based immune products), The Bronac Series, Gummies 4 Kids, and Health & Wellness, Immune System, Minerals & Trace Elements, Multivitamins, and Probio lines. The Dermocosmetics category covers Self Care Treatment, Baby Care Treatment, 4 Kids Care, Body Care, Men's Care, Hair Care, Nobit (insect repellents), Foot Care, and Hand Care products. Medical Devices include Hemostatic and Foot Care wound care products. The company combines scientific research with advanced technology to develop innovative compositions of high standards.

Differentiator

Problem solved

Functional benefit

Brands

• The Black Range Nutrients: High-end food supplement products featuring vitamins and minerals enriched with fresh freeze-dried superfoods and herbs.
• The Propolis Plus Range
• The Bronac Series
• Gummies 4 Kids
• Probio
• Nobit

Products and services

• Food Supplements

Quantifiable outcome

• Products used by consumers who have switched from multiple other supplement brands

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Vitafoods EuropecoreGTM or Marketing Partner · 1 May 2024Pharmalead Vitorgan participates in the annual Vitafoods Europe exhibition, a leading nutraceutical and health ingredients trade show. The company has participated for 4 consecutive years (2021-2024), using this platform to showcase their product lines including food supplements and establish international business connections.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• NOW Foods: Large US-headquartered supplement manufacturer with broad vitamins, minerals, herbal, and botanical ranges; relevant comparator for category breadth and global distribution scale-up.
• Perrigo: Major OTC consumer healthcare and store-brand supplements manufacturer; relevant for unit economics, scale, and pharmacy-channel strategy of private-label and brand supplements.
• Solgar: Globally established premium vitamin, mineral, and herbal supplement brand; comparable for premium pharmacy-channel positioning in the vitamins/herbals category.
• Centrum (Haleon): Global multivitamin and dietary supplement brand owned by Haleon; comparator for premium multivitamin positioning, pharmacy presence, and category scale benchmarks.
• Bioderma (NAOS): International dermocosmetics brand sold primarily through pharmacies; directly comparable for the pharmacy-only dermo-cosmetic distribution model and skin-condition-led product segmentation.

Direct peers

• Power Health (BIANEΞ): Greek contract manufacturer and brand owner of food supplements and OTC products sold domestically and in over 40 export markets; relevant counterpart for contract-manufacturing-plus-pharmacy-brand model.
• InterPharm Hellas: Greek pharmaceutical company producing food supplements, vitamins, and medical devices for the domestic and export pharmacy channel; overlap in product mix and distribution model.
• Lanes (Lanes Greece): Greek manufacturer of vitamins, supplements, and personal care products distributed through Greek pharmacies with selective export; directly comparable category mix and channel.
• Apivita: Greek natural cosmetics and food supplements brand selling through pharmacy and export channels; closest analogue to Pharmalead by geography, propolis/botanical sourcing, and pharmacy-GTM model.

Regional players

• Aboca: Italian manufacturer of botanical-based food supplements, medical devices, and natural cosmetics; comparable for the botany-led formulation strategy and the supplements-plus-medical-devices portfolio structure, though geographically distinct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCAb_GLpenoEl6h5jXmI8shw
• Facebookfacebook.com/pharmaleadgr
• Instagraminstagram.com/pharmaleadgr
• Xx.com/VitorganGreece
• LinkedInlinkedin.com/company/vitorgan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitorgan