warda.at
WARDA (Warda Network GmbH) is a Vienna-based broadcasting and publishing agency operating a lifestyle, nightlife, and event-discovery platform with an editorial magazine, photo galleries, and newsletter, monetized via event sponsorships and sponsored content for brands in the Austrian market.
- Company typePrivate
- Founded2020
- HeadquartersVienna, Austria
- Headcount1–10
- GTM typeB2C
- OfferingServices
What warda.at does
WARDA (legally Warda Network GmbH) is a Vienna-based broadcasting and publishing agency that operates a lifestyle and event platform serving the Austrian market, primarily the city of Vienna. The company's core offering is a unified consumer destination combining an event discovery platform (covering Open Air, Techno, Hip Hop, DnB, Festival, and Konzerte genres), an editorial lifestyle magazine spanning nine categories (Lifestyle, Kunst und Kultur, Nachhaltigkeit, Kulinarik, Nightlife und Musik, Gaming, Wirtschaft, Wien und Österreich, Kritischer Blick), a photo gallery (warda.at/fotos) of event coverage, and an email newsletter (WARDA CREWSLETTER). The underlying technology is a commodity stack: WordPress CMS with WooCommerce e-commerce integration, Google Analytics, Facebook Pixel, and the Autopilot newsletter automation platform. Multi-provider social login (Google, Facebook, LinkedIn, XING, Instagram, TikTok) and a Gewinnspiele (sweepstakes) module round out the consumer engagement features.
WARDA serves two distinct customer segments in parallel. On the consumer side, the platform targets young adults and nightlife enthusiasts in Vienna who use it for event discovery, party photos, and lifestyle content. On the business side, WARDA monetizes via event sponsorships and on-site photography services for enterprise consumer brands — disclosed partners include FROSCH, C&A, SCHWEPPES, Stoli Austria, Ottakringer Brauerei, Schlumberger Sekt, Fritz Kola Austria, Vöslauer Mineralwasser, Zushi Market, and House of Strauss Vienna — as well as via labeled "Anzeige" (sponsored) editorial content. Distribution is entirely digital: the owned website plus Facebook (49,741 likes), Instagram (11K followers), TikTok (6K followers, 170.5K likes, 186 videos), YouTube, Spotify ("Frisches Geld" podcast), and Apple Podcasts.
The company is privately held, headquartered at Lange Gasse 30/29 in Vienna's 8th district, and led by Managing Director Eugen Prosquill, with Thomas Zollner responsible for marketing/sales/events and Stefan Feinig handling editorial. A wholly owned subsidiary, Warda Digital GmbH, handles portal maintenance and digital services, and a related sub-brand, WardaX (wardax.at), extends the corporate footprint. No external funding, parent company, or institutional investors are disclosed, and no revenue figures, patents, awards, or AI/ML capabilities are reported in the available sources.
warda.at firmographics
Firmographics- Name
- warda.at
- Legal name
- Warda Network GmbH
- Website
- https://warda.at
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WARDA (Warda Network GmbH) is a Vienna-based broadcasting and publishing agency operating a lifestyle, nightlife, and event-discovery platform with an editorial magazine, photo galleries, and newsletter, monetized via event sponsorships and sponsored content for brands in the Austrian market.
- Ownership category
- akta.pro rank
warda.at industry classification
Industry- Product category
- Event Discovery and Lifestyle Media
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Onsite Operations & Event Staffing Management (THAHACAL)
- akta.pro secondary industry
- Nightlife & Club Guest List / Table Reservations (HSACALAG)
Keywords
Where warda.at is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
warda.at business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Distribution channels4 records
Marketing channels10 records
warda.at product offering
Product offeringCore offering
WARDA.at (Warda Network GmbH) operates a Vienna-based lifestyle and event media platform that publishes an online lifestyle magazine, a community events directory, and party photo galleries. The company additionally provides event photography and sponsored-content/advertising services to brand partners and event organizers.
Product overview
WARDA is a Vienna-based lifestyle and event platform operated by Warda Network GmbH, functioning as an advertising and media company. The core offering consists of a unified platform combining three main products: the Events Platform (event discovery and listings across nightlife genres), the Magazin (editorial lifestyle magazine with multiple content categories), and the Fotos feature (event photography gallery). Additional modules include the newsletter subscription service (CREWSLETTER), user registration with social login support, and sweepstakes functionality. The ecosystem also includes WardaX as a related sub-brand. The platform primarily serves the Vienna nightlife, entertainment, and lifestyle audience through integrated event discovery, editorial content, and community engagement features.
Differentiator
Problem solved
Functional benefit
Brands
- WardaX: Related digital brand/sub-platform referenced on warda.at
Products and services
- Wardazine Lifestyle Magazine Online lifestyle magazine covering Vienna nightlife, events, and culture, published at warda.at/magazin for consumers seeking editorial coverage of the city's party and lifestyle scene.
- WARDA Event Directory Online events directory listing nightlife, concert, theater, exhibition, and lifestyle events in Vienna and surrounding areas, used by consumers to discover upcoming experiences and by event organizers to gain visibility.
- WARDA Party Photo Galleries Online photo galleries featuring event photography from Vienna nightlife and lifestyle events, providing consumers with visual coverage and event organizers with on-site photographic assets.
- Sponsored Content and Event Sponsorships Advertising and sponsorship packages sold to brand partners (including FROSCH, C&A, Schweppes, Ottakringer, and Schlumberger), covering sponsored articles, branded event integrations such as 'Schweppes AFTERWORK', and integrated coverage of events like the House of Strauss Ball.
Companies that use warda.at
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
warda.at technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
warda.at partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
warda.at competitors and assessment
Company assessmentBroad incumbents
- Eventbrite: Global self-service event ticketing and discovery platform. Comparable to WARDA's Events Platform on event listings and nightlife/event discovery, but operates at vastly larger scale and as infrastructure rather than editorial media.
- Vice Media: Global youth-focused digital media company spanning lifestyle, music, culture and branded content. Comparable to WARDA's youth/nightlife editorial positioning and sponsored content monetization, though at vastly larger scale and reach.
Direct peers
- Time Out: Global city-by-city lifestyle and events media platform with magazine-style editorial coverage, event listings and sponsored content. Directly comparable to WARDA's combination of event discovery, magazine content and brand-driven content monetization.
- Songkick: Concert discovery platform with editorial content, brand partnerships and ticketing integrations. Comparable to WARDA's concert/festival event listings and event-driven editorial coverage.
- Bandsintown: Concert and live music event discovery platform with editorial content and brand integrations. Comparable to WARDA's concert/festival coverage (Konzerte, Festival genres) and its combination of event listings with editorial content.
- Resident Advisor: Leading electronic music event discovery and media platform with editorial coverage, event listings and ticketing. Comparable to WARDA's nightlife/electronic event coverage (Techno, DnB, Open Air categories) and brand partnerships with beverage sponsors.
- 1000things.at: Vienna/Austria-focused things-to-do and event discovery platform with editorial curation and brand partnerships. Directly comparable local peer with overlapping audiences and advertisers in the Vienna lifestyle/events space.
Regional players
- vienna.at: Austria's largest regional news and lifestyle portal covering Vienna events, gastronomy and culture. Comparable as a Vienna-focused editorial/events destination competing for the same advertisers and audience.
- meinbezirk.at: Austrian regional media network with hyperlocal event listings, lifestyle content and brand partnerships. Comparable to WARDA's local event listings and sponsored content model, but distributed across multiple Austrian regions.
Emerging players
- Fever: Curated local experiences and events platform with editorial-style marketing and brand partnerships. Comparable to WARDA's nightlife/event discovery and brand-sponsor model, but with broader geography and a more transactional ticketing layer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
warda.at social profiles
Digital presencewarda.at financial estimates
Financial estimateRevenue estimate
Valuation estimate
warda.at leadership team
Management profileNumber of profiles
Profiles3 records
warda.at subsidiaries and ownership
Company hierarchySubsidiaries1 record
warda.at funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
warda.at M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about warda.at
What does warda.at do?
WARDA.at (Warda Network GmbH) operates a Vienna-based lifestyle and event media platform that publishes an online lifestyle magazine, a community events directory, and party photo galleries. The company additionally provides event photography and sponsored-content/advertising services to brand partners and event organizers.
Is warda.at a public or private company?
warda.at is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was warda.at founded?
warda.at was founded in 2020. It employs 1 to 10 people.
Where is warda.at based?
warda.at is headquartered in Vienna, Austria, in the Europe region.
Who are warda.at's main competitors?
Broad incumbents on record are Eventbrite and Vice Media. Direct peers are Time Out, Songkick, Bandsintown, Resident Advisor and 1000things.at. Regional players are vienna.at and meinbezirk.at. Fever is listed as an emerging player.
Does warda.at have an API?
No public API is recorded for warda.at.
What industry is warda.at in?
warda.at's product category is Event Discovery and Lifestyle Media. Its primary akta.pro industry code is THAHACAL, Onsite Operations & Event Staffing Management, with a secondary code of HSACALAG, Nightlife & Club Guest List / Table Reservations. Its NAICS code is 541810 and its SIC code is 7311.