Vraag & Aanbod

Name

Vraag & Aanbod

Legal name

MYbusinessmedia Holding B.V.

Website

https://vraagenaanbod.nl

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Deventer

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Revenue: The company generates revenue primarily through annual and monthly subscriptions for online content and print magazines. Subscriptions are available in three tiers: Online & Magazine (€28/month), Online only (€13/month), and Magazine only (€26/month).
2. Advertising Revenue: Vraag & Aanbod generates advertising revenue from businesses in the manufacturing industry seeking to reach their target audience through display advertising, sponsored content (techvertorials), and newsletter placements.
3. Company Directory Listings: Revenue is generated from company profiles and directory listings. Basic profiles cost €25/year, Full profiles €425/year, and Partner packages are priced on request. Partner profiles include remarketing, personalized landing pages, and enhanced promotional features.
4. T-Skills Youth Marketing: T-Skills is a youth-focused scholierenmagazine targeting vmbo/mbo students with career information in manufacturing. Revenue is generated through partnership packages: Head of Partnership (€7,500), Content Partnership (€2,500), and Stage Sponsorship (€750). Online advertising options include leaderboards (€150/month) and banners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Vraag & Aanbod is a Dutch B2B trade media publication, established in 1898, covering all sectors of the manufacturing industry (maakindustrie) including metalworking, plastics, welding, machine building, and surface technology. It delivers journalism, real-time market price data for metals, a company directory, and event coverage through a print magazine (10x per year), a continuously updated website, and twice-weekly email newsletters. The company also publishes T-Skills, a youth careers magazine for vmbo/mbo students, and offers tiered subscriptions (Online, Magazine, and Online & Magazine combined) plus advertising and directory profile packages.

Product overview

Vraag & Aanbod is a B2B media platform serving the Dutch manufacturing industry (maakindustrie), providing journalism, market intelligence, and business networking services across all sectors including metalworking, plastics, welding, machine building, and surface technology. The platform operates as a unified offering combining a print magazine (10x yearly), a continuously updated website, market price tools, a company directory with tiered membership levels, and a youth careers magazine (T-Skills). The core value proposition centers on aggregating industry news, providing real-time market pricing data for metals and steel, and connecting companies through directory services. Additional tools include an AI chatbot for knowledge retrieval and a weight calculator for materials. The subscription tiers (Online, Magazine, and combined Online & Magazine) provide access to content, while the company directory offers Basic, Full, and Partner levels for business visibility.

Differentiator

Problem solved

Functional benefit

Brands

• T-Skills: A careers magazine targeting vmbo/mbo students to interest them in technical careers and present companies in the manufacturing industry

Products and services

• Online & Magazine Subscription Combined subscription providing 10x yearly printed magazine delivery, 2x weekly email newsletter, unlimited website access, market prices, business tools, free company scans from partners (Marktlink, MKW-Moore, GrowProud), and free Safety Event access. Priced at €28/month or €329/year. Targeted at professionals in the Dutch manufacturing industry.
• Online Subscription Digital-only subscription with 10x yearly online magazine, unlimited content access, market prices, business tools, partner scans, Safety Event access, and 2x weekly newsletter. Priced at €13/month or €149/year. Targeted at professionals in the Dutch manufacturing industry.
• Magazine Subscription Printed magazine subscription (10x yearly) with Safety Event access. Priced at €26/month or €309/year. Targeted at professionals in the Dutch manufacturing industry.
• Vraag&Aanbod Print Magazine

Quantifiable outcome

• 63,000+ unique monthly website visitors
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• MarktlinkminorImplementation/ SI/ Consulting PartnerPartner providing free company scans and advisory conversations to Vraag&Aanbod subscribers, valued at approximately €1,900 per year.
• MKW-MooreminorImplementation/ SI/ Consulting PartnerPartner providing free company scans and advisory conversations to Vraag&Aanbod subscribers.
• GrowProudminorImplementation/ SI/ Consulting PartnerPartner providing free company scans and advisory conversations to Vraag&Aanbod subscribers, valued at approximately €1,900 per year. Also provides whitepapers on navigating uncertain times and integrated marketing/sales.
• MYbusinessmedia Holding B.V.coreOthersParent company of Vraag&Aanbod. MYbusinessmedia is a business media publishing company based in Deventer, Netherlands. All content, copyrights, and operations are managed under this holding company.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Engineersonline: Sister Dutch trade publication under MYbusinessmedia, focused on the engine/powertrain manufacturing sector. Operates the same hybrid print + online subscription model and overlapping advertiser universe.
• Kunststof en Rubber: Sister trade publication under parent MYbusinessmedia Holding B.V., covering the Dutch plastics and rubber manufacturing industry with the same subscription + advertising + directory business model. Operates inside the same publishing group, sharing infrastructure and monetization mechanics.
• Wie Levert: Sister B2B supplier directory under MYbusinessmedia, providing company-listing services to Dutch industrial buyers — the closest functional comparator to V&A's directory product, sold under a similar listing tier structure.
• Metaal Magazine: Dutch trade media brand focused on the metals industry, with overlapping editorial coverage of metalworking, machinery and steel. Targets the same Dutch manufacturing advertisers and directory customers as Vraag & Aanbod.
• Aandrijven en Besturen: Sister MYbusinessmedia trade title covering drive and control technology in Dutch manufacturing. Operates within the same parent group with comparable revenue streams and reader profile.

Regional players

• Koninklijke Metaalunie: Dutch trade association for the metalworking industry (~14,000 members) that publishes editorial content, policy updates and member communications. Competes with V&A for share-of-voice among the same manufacturer audience and captures a slice of association-driven content marketing budgets.
• IndustryWeek: Long-established US manufacturing trade publication with digital, print, and events offering serving industrial executives. Comparable in editorial scope and B2B media model, but serving a different geography with English-language content.

Broad incumbents

• LinkedIn: Dominant B2B content and networking platform widely used by Dutch manufacturing professionals. Adjacent substitute that competes for attention, lead generation, and sponsored-content budgets traditionally captured by industry trade publications.
• Vogel Communications Group: Family-owned German B2B media group with a portfolio of industrial, manufacturing, electronics and automation titles operating across DACH. Offers comparable subscription and event products to industrial readers, but at larger scale and broader geographic reach than Vraag & Aanbod.
• Reed Business Information (RELX): Large UK/global B2B media division within RELX, historically operating industrial trade titles and directories. Represents the scaled-incumbent archetype of the B2B industrial trade media category in which Vraag & Aanbod operates at a sub-scale local level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vraag-en-aanbod
• Xx.com/vraagenaanbod
• Facebookfacebook.com/Vraagenaanbod

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vraag & Aanbod