Max Havelaar France
- Company typePrivate
- Founded1992
- HeadquartersNanterre, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Max Havelaar France firmographics
Firmographics- Name
- Max Havelaar France
- Legal name
- Fairtrade Max Havelaar France
- Website
- https://maxhavelaarfrance.org
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Max Havelaar France industry classification
Industry- Product category
- Fair Trade Certification Services
- NAICS
- Business, Professional, Labor, Political, and Similar Organizations (8139), Professional Organizations (81392)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)
- akta.pro secondary industries
- Fair Trade & Ethical Sourcing Certification Services (AFALAMAD), Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Certification Program Administration & Scheme Management (Standard Owners) (AFALACAC)
Keywords
Where Max Havelaar France is headquartered
LocationHeadquarters
- HQ city
- Nanterre
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Max Havelaar France business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Certification and Licensing Fees: Companies pay for certification and use of the Fairtrade/Max Havelaar label on their products. This involves both certification (audit/verification process) and labeling (use of the trademark).
- Membership Fees: Individuals and organizations can become members of Max Havelaar France, contributing financially to support the organization's operations and mission.
- Fairtrade Development Premium: A key mechanism of Fairtrade is the Development Premium - over 1 billion euros received by producer organizations in the last 5 years. While this flows to producers rather than the organization, it demonstrates the financial impact of the fair trade system the organization administers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Max Havelaar France product offering
Product offeringCore offering
Max Havelaar France is a French nonprofit NGO that licenses the Fairtrade/Max Havelaar certification label and certifies producers and supply chains for fair trade compliance across categories including bananas, cocoa, coffee, tea, sugar, fruits, cotton, textiles, sports balls, flowers, herbs, honey, cashews, nuts, quinoa, and rice. The organization operates the Fairtrade Academy, a free MOOC built on Open edX, and an Impact Platform for measuring fair trade outcomes, while administering the Development Premium that flows additional funds to producer organizations.
Product overview
Max Havelaar France operates two primary offerings: the Label Fairtrade/Max Havelaar certification system for fair trade products (covering categories like bananas, cocoa, coffee, tea, sugar, fruits, cotton, textile, sports balls, flowers, herbs, honey, cashews, nuts, quinoa, and rice), and the Fairtrade Academy, a free online MOOC platform built on Open edX that trains citizens, students, and businesses on fair trade principles through 5 modules delivering approximately 6 hours of content and professional badges.
Differentiator
Problem solved
Functional benefit
Brands
- Fairtrade Academy: Online education platform offering MOOC courses about fair trade principles and practices
- Fairtrade/Max Havelaar Label
Products and services
- Fairtrade/Max Havelaar Certification Label A certification and labelling system for fair trade products that ensures producers receive fair prices and decent working conditions. The label appears on products across categories including bananas, cocoa, coffee, tea, sugar, fruits, cotton, textiles, sports balls, flowers, herbs, honey, cashews, nuts, quinoa, and rice. Companies pay for certification (audit/verification) and the right to use the trademark on their products.
- Fairtrade Academy (MOOC) A free online training platform built on Open edX that delivers a course on fair trade fundamentals structured in 5 modules covering approximately 6 hours of content. The platform awards badges upon completion and is open to citizens, students, and professionals.
- Impact Platform
Quantifiable outcome
- Over 1 billion euros in Development Premium received by producer organizations in the last 5 years
- +3 more outcomes
Companies that use Max Havelaar France
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles4 records
Max Havelaar France technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Max Havelaar France partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fairtrade InternationalcoreMax Havelaar France is part of the global Fairtrade International network, which includes national fair trade organizations across multiple regions (Africa, Austria, Belgium, Canada, CLAC, Germany, Iberica, Ireland, Italy, Japan, Korea, NAPP, Netherlands, Norway, Poland, Sweden, Switzerland, UK, US). The network develops shared standards, pricing frameworks, and impact measurement methodologies.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Max Havelaar France competitors and assessment
Company assessmentEmerging players
- Textile Exchange: Standards body for sustainable fibers and textiles (GRS, OCS); overlaps with Fairtrade's textile and cotton categories and competes for fashion brand certifications.
- RSPO (Roundtable on Sustainable Palm Oil): Multi-stakeholder certification scheme for sustainable palm oil; structurally similar governance and producer premium model, applicable to a different commodity but same category of ethical certification.
Direct peers
- Fairtrade Germany (Fairtrade Deutschland): Sister national Fairtrade organization operating the same label system in Germany; structurally identical role and revenue model within the Fairtrade International network.
- WFTO (World Fair Trade Organization): Global network that guarantees fair trade organizations rather than products; competes for the same ethical sourcing positioning and is part of the broader fair trade movement.
- Fairtrade International: Parent organization of Max Havelaar France and the global coordinator of the Fairtrade label system, shared standards, and producer support programs. Operates the same certification scheme at a global level.
- Fair Trade USA: U.S.-based Fair Trade labeling organization running a parallel certification scheme for similar product categories, competing for multinational brand certifications.
- Rainforest Alliance: Direct competitor offering sustainable agriculture and ethical sourcing certifications on coffee, cocoa, bananas, and more, often overlapping with Fairtrade's product categories and corporate buyers.
Regional players
- Alter Eco: French-headquartered fair trade brand for organic and Fairtrade-certified food products (rice, quinoa, chocolate); comparable product/market position in France.
- Ethiquable: French fair trade cooperative selling certified products directly to French consumers; operates in the same French market with overlapping product categories and similar producer partnerships.
Broad incumbents
- B Lab (B Corp): Broader social and environmental certification for whole companies rather than individual products; competes for the same corporate sustainability budget and consumer trust in ethical labels.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Max Havelaar France social profiles
Digital presenceMax Havelaar France financial estimates
Financial estimateRevenue estimate
Valuation estimate
Max Havelaar France leadership team
Management profileNumber of profiles
Max Havelaar France funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Max Havelaar France M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Max Havelaar France
What does Max Havelaar France do?
Max Havelaar France is a French nonprofit NGO that licenses the Fairtrade/Max Havelaar certification label and certifies producers and supply chains for fair trade compliance across categories including bananas, cocoa, coffee, tea, sugar, fruits, cotton, textiles, sports balls, flowers, herbs, honey, cashews, nuts, quinoa, and rice. The organization operates the Fairtrade Academy, a free MOOC built on Open edX, and an Impact Platform for measuring fair trade outcomes, while administering the Development Premium that flows additional funds to producer organizations.
Is Max Havelaar France a public or private company?
Max Havelaar France is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Max Havelaar France founded?
Max Havelaar France was founded in 1992. It employs 11 to 50 people.
Where is Max Havelaar France based?
Max Havelaar France is headquartered in Nanterre, France, in the Europe region.
How does Max Havelaar France make money?
Three revenue lines are on record. Certification and Licensing Fees are the primary driver. The others are membership Fees and fairtrade Development Premium.
Who are Max Havelaar France's main competitors?
Emerging players on record are Textile Exchange and RSPO (Roundtable on Sustainable Palm Oil). Direct peers are Fairtrade Germany (Fairtrade Deutschland), WFTO (World Fair Trade Organization), Fairtrade International, Fair Trade USA and Rainforest Alliance. Regional players are Alter Eco and Ethiquable. B Lab (B Corp) is listed as a broad incumbent.
Does Max Havelaar France have an API?
No public API is recorded for Max Havelaar France.
What industry is Max Havelaar France in?
Max Havelaar France's product category is Fair Trade Certification Services. Its primary akta.pro industry code is BPAGALAL, Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support), with a secondary code of AFALAMAD, Fair Trade & Ethical Sourcing Certification Services. Its NAICS code is 8139 and its SIC code is 8600.