This Day In Music

What This Day In Music does

This Day In Music Ltd is a UK-based, privately held editorial media company founded in 1999 that operates the website thisdayinmusic.com. The site functions as a searchable, dated archive of popular-music history built around three flagship interactive features: a "What was the Number 1 record on the day you were born?" lookup tool, an "On This Day In Music History" database searchable by artist, song, album, or date, and a "Born On This Day" musicians' birth-date directory. Underlying these features are long-form editorial archives covering Liner Notes (71 pages), Classic Albums (41 pages), and Artist profiles (91 pages), all built on a WordPress content platform with interactive date/artist search widgets.

The business is positioned as a direct-to-consumer content hub that drives traffic via SEO-targeted evergreen editorial, social media distribution across Facebook, X, Instagram, TikTok, and YouTube, and an email newsletter sign-up flow with a monthly £50 uDiscover Music Store voucher giveaway. The site operates inside the Universal Music Group editorial network, with its Terms of Service and Privacy Policy hosted at privacy.umusic.com and its commercial monetization routed through affiliated UMG/uDiscover Music storefronts — shop.udiscovermusic.com for the US market and store.udiscovermusic.com for the UK/EU market — via UTM-tracked editorial links, in-content product placements (e.g., Cranberries, D'Angelo, OneRepublic, John Williams, Yusuf/Cat Stevens releases), and homepage banners (e.g., the Vinylphyle collection).

Revenue mechanics are primarily affiliate referral and branded-content commerce integration into the uDiscover storefronts; content access on the editorial site itself is free, and no paid pricing model is disclosed. The company has 11–50 employees, is headquartered in Prestatyn (Bishopswood Road, LL19 9PL) with a Macclesfield city listing, and lists Rock Legends, uDiscover Classical, Disney, and uDiscover Music as cross-vertical partners. Strategic independence from UMG is unclear: the privacy.umusic.com hosting and partner stack imply a close commercial or corporate affiliation with Universal Music Group, though no explicit parent-subsidiary relationship is documented.

Name

This Day In Music

Legal name

This Day In Music

Website

https://thisdayinmusic.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

This Day In Music is a UK-based editorial media site (founded 1999) that publishes a searchable archive of popular-music history and an interactive "No.1 on your birthday" lookup tool, monetizing free consumer traffic through affiliate links and branded banners to Universal Music Group's uDiscover vinyl and CD storefronts.

Ownership category

akta.pro rank

Product category

Music Media & Editorial

NAICS

Music Publishers (512230)

akta.pro primary industry

Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH)

akta.pro secondary industry

Reissues, Remastering & Archive Services (MPAIAAAG)

Keywords

• Music history editorial
• Music content website
• Birthday number one lookup
• Classic albums features
• Artist biography archive

Headquarters

HQ city

Macclesfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Editorial-driven E-commerce Referral: The site functions as a content hub that funnels visitors to the uDiscover Music Store (US Store at shop.udiscovermusic.com, UK/EU Store at store.udiscovermusic.com) for vinyl, CDs, and music merchandise purchases (e.g., The Cranberries No Need To Argue 30th 2LP Deluxe, D'Angelo Brown Sugar 2LP, OneRepublic Collection LP, John Williams Jaws OST, Yusuf/Cat Stevens Greatest Hits, Breakfast Club OST). Each product link carries utm_source/utm_medium/utm_campaign parameters tying it to editorial placement.
2. Monthly Prize Competitions / Sweepstakes: User-engagement mechanic offering a £50 uDiscover Music Store voucher to one winner each month, supporting email capture and audience retention.
3. Branded Content / Site Banners for Storefront: Homepage and in-content banners (e.g., Vinylphyle collection) drive direct sales on the affiliated uDiscover storefront, functioning as a branded commerce integration.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

This Day In Music operates a free editorial website (thisdayinmusic.com) that publishes daily music history content and lets users discover the Number 1 record on the day they were born via an interactive lookup tool. The site maintains searchable archives of On This Day events, Born On This Day artist profiles, Classic Albums features, Liner Notes, and Stairway To Heaven retrospectives, and funnels visitors to the affiliated Universal Music-operated uDiscover Music Store for vinyl, CD, and merchandise purchases.

Product overview

The source material provided contains no extractable product, technology, or content data for This Day In Music. No products, services, or feature pages were supplied as input.

Differentiator

Problem solved

Functional benefit

Products and services

• Birthday No.1 Lookup Tool Interactive editorial tool that lets users enter their birth date and see (and listen to) the Number 1 record on the day they were born; targeted at individual music fans seeking a personal chart-history moment.
• On This Day In Music History Search Searchable database of dated music-history events (releases, chart events, milestones) queryable by artist, song, album title, or date, serving music-history enthusiasts via the main website.
• Born On This Day Archive Calendar-based editorial archive of musicians' birth dates with associated factoids and feature widgets, allowing visitors to browse notable artists born on a given day.
• Artists Biography Archive Editorial archive of artist biographies, organized across 91 paginated pages, providing in-depth background on individual musicians for music-history enthusiasts.
• Classic Albums Editorial Section Curated long-form editorial section featuring classic album retrospectives, paginated across 41 pages, aimed at music fans interested in album-level history and analysis.
• Liner Notes Editorial Section Long-form Liner Notes editorial archive spanning 71 pages, providing extended written features on music topics for engaged music-history readers.
• Stairway To Heaven Editorial Section Dedicated editorial vertical under the Stairway To Heaven banner, listed in primary site navigation, providing themed long-form music content for visitors exploring the site.
• Monthly Music Prize Competitions Monthly prize competitions and giveaways (such as a £50 uDiscover Music Store voucher) operated for individual music fans, supporting engagement, email capture, and audience retention.

Quantifiable outcome

• 71 pages of Liner Notes editorial content
• +2 more outcomes

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• uDiscover MusicflagshipGTM or Marketing PartneruDiscover Music is a sister/parent site that powers commerce for thisdayinmusic.com; the main site links to udiscovermusic.com for news, features, US Store (shop.udiscovermusic.com), and UK/EU Store (store.udiscovermusic.com). The site footer lists uDiscover Music as a "PARTNER" and editorial banners (e.g., Vinylphyle) carry utm_source=editorial_site&utm_medium=thisdayinmusic_homepage_store_banner&utm_campaign=thisdayinmusic_vinylphyle.
• Rock LegendscoreGTM or Marketing PartnerRock Legends is listed in the site footer as a "PARTNER" with link to udiscovermusic.com/rocklegends/, positioning classic-rock editorial cross-promotion between This Day In Music and the uDiscover Rock Legends vertical.
• DisneyminorGTM or Marketing PartnerDisney is listed in the site footer as a "PARTNER" with link to udiscovermusic.com/disney/, representing a cross-vertical editorial partnership covering Disney music content.
• uDiscover ClassicalcoreGTM or Marketing PartneruDiscover Classical is listed in the site footer as a "PARTNER" with link to udiscovermusic.com/classical/, providing a cross-vertical editorial partnership covering classical music content within the broader uDiscover network.
• Universal Music GroupflagshipOthersThis Day In Music's Terms of Service and Privacy Policy link to privacy.umusic.com, indicating the site operates under Universal Music Group's compliance umbrella. The site also lists Rock Legends, uDiscover Classical, Disney, and uDiscover Music properties as partners — all part of the broader UMG editorial footprint.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Rolling Stone: Iconic music and culture magazine with extensive artist retrospectives and music history editorial. Comparable as a large incumbent producing 'on this day'-style and classic-album content for an overlapping audience.
• Pitchfork: Major music editorial publication covering artist profiles, album reviews, and music history features at scale. Comparable as a broader music editorial property competing for the same music-fan readership and search demand, though with significantly larger reach and a wider editorial remit.
• Billboard: Definitive music charts and editorial site that owns the canonical 'No.1 record' data. Comparable because This Day In Music's core Birthday No.1 feature relies on exactly the chart-history dataset that Billboard produces and covers extensively.
• NME: Major music news and features publication with classic artist/album coverage and music-history editorial. Comparable as a larger editorial incumbent in the same music-content category.

Direct peers

• AllMusic: Large editorial database of artists, albums, and tracks with biographical and release-date content. Comparable as a date- and artist-keyword-driven music editorial property competing for the same long-tail SEO traffic and music-fan audience.
• Discogs: User-generated music catalog with release dates, artist profiles, and an integrated marketplace for vinyl/CD sales. Comparable as a date-keyword music database with an embedded commerce layer for physical music products.
• Songfacts: Long-form music trivia and song-history site with deep artist and song-level editorial archives. Comparable as a content-led, SEO-driven music history property targeting the same trivia-seeking audience.
• uDiscover Music: Flagship UMG-affiliated editorial and commerce property that is explicitly linked from This Day In Music's footer and powers its commerce funnel (shop.udiscovermusic.com, store.udiscovermusic.com). Highly comparable: shared UMG affiliation, shared audience (music enthusiasts), and overlapping editorial + commerce model.
• Rock Legends: Sister UMG/uDiscover vertical for classic rock editorial, listed as a footer partner of This Day In Music. Comparable as a directly adjacent UMG-affiliated editorial property with shared branding and cross-linked audience funnels.

Emerging players

• Classic Album Sundays: Curated classic-album listening experiences and editorial focused on iconic records. Comparable as a niche classic-album editorial property with an overlapping enthusiast audience and overlapping 'Classic Albums' content theme.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TDIM_HQ
• YouTubeyoutube.com/@thisdayinmusic
• Facebookfacebook.com/thisdayinmusic
• Instagraminstagram.com/thisdayinmusic
• TikToktiktok.com/@thisdayinmusic
• LinkedInlinkedin.com/company/this-day-in-music

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about This Day In Music