What Re-act now does

Re-act now is a privately held architecture and urban design studio headquartered in Bucharest, Romania, founded in 1997 by Mario Kuibus. The firm operates as a single integrated practice delivering sustainable architecture, urbanism, and design services across 11 project categories: office, public, cultural & education, residential, urban design, mixed-use, retail, interiors, product design, leisure & sport, and infrastructure & mobility. The studio is built around a proprietary design philosophy it terms "Reactive Organisms," in which buildings are conceived as adaptive systems that respond to environmental and temporal imperatives, akin to biological organisms that memorize, learn, and retroact. Service delivery is project-based and quote-driven, with work acquired primarily through Romanian and international architectural competitions, public procurement, and direct enterprise engagement.

The studio's revenue model is professional services fees, with monetization occurring through competition prize awards, design commissions, and project delivery across residential, commercial, cultural, and public-sector mandates. Its customer base spans three primary segments: government and public institutions (Baia Mare Municipality, Suceava Lawcourt, Oradea), real estate developers and corporate clients (BCR, BAT, Five Holding, North Estate Properties), and urban planning authorities. Go-to-market is sales-led, anchored by competition entries, publications in architectural media (Igloo, Architizer, Archello, AEC Café, e-architect, Domus, Mark, A10), exhibitions at the Venice Biennale and Romanian Biennials, and principal speaking engagements at international architecture forums. The team consists of approximately 15 members — two Managing Partners, five Senior Architects, four Architects, one Student Architect, plus office management, construction management, and permitting functions. Revenue is not publicly disclosed, and the firm has no subsidiaries, external funding, or parent entity.

Name

Re-act now

Legal name

re-act now

Website

https://re-act.ro

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Re-act now is a privately held Bucharest-based architecture studio founded in 1997, delivering sustainable architecture, urbanism, and design services across 11 project categories to government, real estate developer, and corporate clients primarily in Romania, with selective international competition participation.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (54131), Interior Design Services (54141), Residential Remodelers (236118), Administration of Urban Planning and Community and Rural Development (925120)

akta.pro primary industry

Retail & Mixed-Use Commercial Construction (IMAFACAB)

akta.pro secondary industries

Historic Preservation & Conservation Planning (BPAHAKAH), Community Engagement & Participatory Planning (BPAHAKAO), Renovation, Remodeling & Tenant Improvements (General Contracting) (IMAFAAAE)

Keywords

• Architectural design services
• Urban planning
• Sustainable architecture
• Interior design
• Master planning

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architectural Design Services: Architecture and urban design services for projects of different sizes and complexities. Revenue generated through professional fees for design, competition entries, and project delivery across residential, commercial, cultural, and public sectors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Re-act now is a Bucharest-based architecture and design studio founded in 1997 that delivers integrated architecture, urbanism, interior design, and master planning services across residential, commercial, public, and cultural projects. The practice operates under a "reactive organisms" design philosophy that treats buildings as adaptive systems responding to context, climate, and users, with a consistent emphasis on sustainable design. The studio is led by founder Mario Kuibus and a team of approximately 15 professionals and serves both private developers and public institutions.

Product overview

Re-act now is a studio for sustainable architecture, urbanism and design founded by Mario Kuibus in 1997. The firm operates as a single integrated architecture practice rather than a platform with separate modules, offering comprehensive architectural and design services across multiple project categories. Their portfolio spans office, public, cultural, residential, urban design, mixed-use, retail, interior design, product design, leisure/sport, and infrastructure/mobility projects. Key notable projects include the award-winning Rahova Commodities Exchange (Arhitext Design Prize 2009), Rădăuți Lawcourt (1st prize 2010, Holcim Prize 2022), B4 restaurant (BigSEE Interior Design Award 2020), Floreasca 1 Residence (Architecture Prize 2015), and the T.U.B. Transcentral Urban Bucharest master planning vision. The studio has been recognized at Romanian Architecture Annuals and Biennials, and has participated in international competitions including Helsinki Central Library and Venice Biennale.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Design Services Full-scope architectural design services spanning concept design, schematic design, design development, and construction documentation for residential, commercial, public, and cultural buildings, delivered under the studio's reactive-architecture philosophy.
• Urbanism and Master Planning Urban design and master planning services for neighborhoods, public spaces, and mixed-use developments, integrating the reactive-architecture approach at the urban scale.
• Interior Design Interior design services coordinated with the architectural design process, covering spatial layout, material selection, and fitted elements for residential, commercial, and public interiors.
• Sustainable Architecture Consulting Sustainability-focused design advisory integrated into projects, applying passive design strategies, energy performance considerations, and sustainable material selection to align buildings with environmental goals.

Quantifiable outcome

• Multiple 1st prize competition wins across Romania (Baia Mare, Rădăuți, Iași)
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Baia Mare MunicipalityflagshipStrategic or Co-development Partner · 1 January 2022Multi-year partnership including 1st prize wins for Municipal Theatre rehabilitation and Dacia Cinema and Park rehabilitation projects in Baia Mare. Total project value involves significant civic architecture and urban regeneration initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Foster + Partners: Global architecture firm with comparable portfolio across public buildings, urban design, and cultural projects. Relevant as a competitor for international civic commissions and as a benchmark for fee and brand economics at scale.
• Zaha Hadid Architects: Global architecture practice operating in the same international competition circuit where Re-act now participates (e.g., Venice Biennale, Holcim Prize). Comparable as a competing firm in high-profile cultural and civic competitions, though at vastly larger scale.
• BIG (Bjarke Ingels Group): International architecture practice competing for the same marquee civic, cultural, and infrastructure competitions Re-act now enters. Relevant as a comparator for competition positioning and brand-driven project acquisition.
• MVRDV: Dutch architecture firm with strong urban design and mixed-use portfolio. Comparable as a peer for international urban regeneration and master planning competitions that Re-act now enters.

Regional players

• Studio Architektur (Cluj-Napoca): Romanian architecture practice based outside Bucharest with strong residential and cultural portfolio. Comparable as a domestic peer for non-Bucharest municipal commissions in Romania.

Direct peers

• ADNBA (Adrian Neagu & Asociatii): Romanian architecture studio with strong public-sector portfolio including cultural and educational buildings. Comparable in size, market focus, and competition-based GTM in Romania.
• DSBA (Dorin Stefan Birou de Arhitectura): Bucharest-based architecture studio with significant competition-led portfolio. Comparable as another Romanian boutique firm competing for high-profile civic and cultural commissions.
• West Fourth Architecture: Romanian architecture practice with notable residential and commercial work. Operates in the same competitive set for Bucharest-based design commissions and Romanian real estate developers.
• Architecture Studio (Adrian Spirescu): Leading Romanian architecture and urbanism practice with comparable multi-disciplinary work across cultural, public, and commercial sectors. Directly comparable as another Romanian boutique studio competing for similar municipal and enterprise design commissions.

Emerging players

• Popescu Studio: Romanian interior and architecture studio with award-winning hospitality and retail work. Comparable in market segment for commercial interior design commissions in Bucharest.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/reactnowarchitecture
• LinkedInlinkedin.com/company/re-act-now-architecture
• Instagraminstagram.com/reactnowarchitecture

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re-act now