Carcraft
- Company typePrivate
- Founded1951
- HeadquartersManchester, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
Carcraft firmographics
Firmographics- Name
- Carcraft
- Website
- https://carcraft.co.uk
- Company type
- Private
- Founded year
- 1951
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Carcraft industry classification
Industry- Product category
- Used Car Retail
- NAICS
- Motor Vehicle and Parts Dealers (441), Used Car Dealers (441120), Automobile Dealers (4411)
- akta.pro primary industry
- Automotive Vehicles & Parts C2C (CRAFAKAE)
Keywords
Where Carcraft is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Carcraft business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Vehicle Sales: Carcraft generates revenue through direct sales of used vehicles to consumers via their e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Vehicle transaction pricing varies by listing |
Go-to-market motion1 record
Distribution channels1 record
Carcraft product offering
Product offeringCore offering
Carcraft operates an online used car marketplace (Carcraft.co.uk) that aggregates over 90,000 used vehicle listings from dealers and private sellers, enabling consumers to search, browse, and purchase vehicles directly. Sales are also conducted through 10 physical car showrooms across the UK, with complementary car finance and part exchange services available to support the transaction.
Product overview
Carcraft operates as a single unified product — an online used car marketplace (Carcraft.co.uk) that aggregates listings from dealers and private sellers, allowing consumers to search and purchase used vehicles through the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Carcraft.co.uk Used Car Marketplace Online used car marketplace platform aggregating over 90,000 used vehicle listings from dealers and private sellers, enabling UK consumers to search, browse, and purchase used vehicles online. Available to individual retail car buyers nationwide.
- Showroom Used Car Sales In-person used car sales conducted across 10 UK showrooms, where consumers can inspect vehicles, complete purchases, and take delivery. Functions as the physical fulfillment layer of the Carcraft marketplace.
- Car Finance Financing service offered alongside used car purchases via the Carcraft.co.uk platform and showrooms, allowing buyers to fund their vehicle acquisition through the retailer.
- Part Exchange Trade-in service allowing consumers to exchange their existing vehicle as partial payment toward a used car purchased from Carcraft via the website or showrooms.
Companies that use Carcraft
Customer profileSegments1 record
Ideal customer profiles1 record
Carcraft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Carcraft partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights2 records
Carcraft competitors and assessment
Company assessmentBroad incumbents
- Pendragon: Large UK automotive retailer with significant used car operations under the Evans Halshaw brand. Broader incumbent offering franchised dealer services plus used car retailing comparable to Carcraft.
- Auto Trader: Dominant UK car listings marketplace with unmatched inventory breadth and consumer reach. Competitor for online car buyer attention; not a dealer but the primary marketplace layer above UK dealers like Carcraft.
- Marshall Motor Group: UK franchised dealer group with used car operations; broader incumbent comparable to Carcraft at scale with overlapping customer segments in second-hand vehicle retail.
- Arnold Clark: UK's largest independently owned car retailer with extensive showroom network and used car operations. Comparable in scale of physical footprint; broad incumbent in the same used car retail segment.
Emerging players
- Carwow: UK-based online car marketplace with growing used car offering. Originally focused on new car lead generation, now expanding into used cars; emerging competitor in Carcraft's core market.
Others
- CarGurus UK: UK arm of CarGurus, a global online car marketplace listing both dealer and private inventory. Marketplace infrastructure comparable to Carcraft's online aggregator layer.
- Vertu Motors: UK-based automotive retailer with both franchised and used car operations. Adjacent competitive presence with publicly disclosed financials that provide a market reference point for valuing Carcraft.
Direct peers
- Cazoo: Online used car retailer offering home delivery across the UK, directly competing with Carcraft's online marketplace. Notable for its high-profile restructuring but remains an active competitor.
- Cinch: Online-only UK used car supermarket backed by Constellation Automotive Group, offering click-and-collect delivery. Directly competes with Carcraft's online channel for used car shoppers.
- Motorpoint: The most directly comparable UK car supermarket operator with large inventory, multiple showrooms, and an online platform targeting value-conscious used car buyers. Closest business model match to Carcraft.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Carcraft social profiles
Digital presenceCarcraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carcraft leadership team
Management profileNumber of profiles
Carcraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carcraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carcraft
What does Carcraft do?
Carcraft operates an online used car marketplace (Carcraft.co.uk) that aggregates over 90,000 used vehicle listings from dealers and private sellers, enabling consumers to search, browse, and purchase vehicles directly. Sales are also conducted through 10 physical car showrooms across the UK, with complementary car finance and part exchange services available to support the transaction.
Is Carcraft a public or private company?
Carcraft is a private company. It is classified as unknown.
When was Carcraft founded?
Carcraft was founded in 1951. It employs 251 to 500 people.
Where is Carcraft based?
Carcraft is headquartered in Manchester, United Kingdom, in the Europe region.
How does Carcraft make money?
One revenue line is on record: vehicle Sales.
Who are Carcraft's main competitors?
Broad incumbents on record are Pendragon, Auto Trader, Marshall Motor Group and Arnold Clark. Carwow is listed as an emerging player. Others are CarGurus UK and Vertu Motors. Direct peers are Cazoo, Cinch and Motorpoint.
Does Carcraft have an API?
No public API is recorded for Carcraft.
What industry is Carcraft in?
Carcraft's product category is Used Car Retail. Its primary akta.pro industry code is CRAFAKAE, Automotive Vehicles & Parts C2C. Its NAICS code is 441.