Burgerizz

Name

Burgerizz

Legal name

Burgerizz

Website

https://burgerizz.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Quick Service Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFAAAA

Burger QSR

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Quick-Service Restaurants (QSR)

Keywords

• Burger restaurant chain
• Quick service dining
• Restaurant franchise operations
• Specialty coffee service
• Casual food service

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Revenue from direct sales of burgers, sides, and beverages at physical restaurant locations. Offers dine-in, takeout, and delivery service modes.
2. Franchise Fees: Franchise partnership model generating fees from new branch openings in target markets (Erbil, Kuwait, Qatar)

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Burgerizz is a Jordanian burger restaurant chain operating 12 dine-in, takeout, and delivery locations across Amman, serving made-to-order burgers made with 100% Black Angus beef, fresh-baked buns, locally-cut fries, and in-house prepped vegetables. The brand also operates BCafe, a specialty coffee service in 7 of its locations, and is expanding through a franchise program targeting Erbil, Kuwait, and Qatar.

Product overview

Burgerizz is a Jordanian burger restaurant chain operating 12 branches in Amman as part of the Food Experts for Food Systems (FEFFS) Group. The core product is made-to-order burgers using 100% Black Angus beef, fresh-baked buns, locally-sourced fries, and fresh vegetables prepared in-house daily. The portfolio includes signature burgers (Burner Beef, Machine, Crunchy, Hot Z, AlQuds, Crunch Slaw, Rocca), chicken variants (Machine Chicken), and a classic option. BCafe, launched in 2022, extends the brand into specialty coffee service at 7 locations. A mobile app enables delivery, pickup, and dine-in ordering. The company also offers a franchise program targeting regional expansion in Iraq, Kuwait, and Qatar.

Differentiator

Problem solved

Functional benefit

Brands

• BCafe: Coffee shop concept launched in 2022, serving freshly roasted coffee and beverages. Available in 7 Burgerizz locations across Amman.

Products and services

• Burgerizz Restaurants
• BCafe
• Burgerizz Mobile App
• Burgerizz Franchise Program

Quantifiable outcome

• Food served in 7-8 minutes while maintaining quality

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Food Experts for Food Systems (FEFFS) GroupcoreStrategic or Co-development PartnerBurgerizz is part of FEFFS Group (Food Experts for Food Systems), a Jordanian parent company that owns multiple food brands including Burgerizz, Signetch Shawerma, Shic'N, and Broodee Chicken. The group provides strategic direction and shared services across its restaurant concepts.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Texas Chicken (Church's Chicken): Global chicken QSR with MENA presence; competes for casual dining occasions and family meals that overlap with Burgerizz's primary use cases.
• KFC: Global chicken QSR operating extensively in Jordan via Americana Group; competes with Burgerizz for QSR share of stomach and has comparable mall and high-street footprint.
• Popeyes: Global chicken QSR expanding across MENA; targets the same value-conscious casual diner as Burgerizz with a broader menu that competes for lunch and dinner occasions.

Direct peers

• Johnny Rockets: International burger and milkshake diner-style chain; competes in the casual/premium burger segment with dine-in experience similar to Burgerizz's mall locations.
• Five Guys: US premium-burger chain expanding internationally with a custom-burger, made-to-order model; closest analog to Burgerizz's Black Angus, made-to-order, fresh-bun value proposition.
• McDonald's: Global burger QSR with operations across MENA including Jordan, offering a broad burger menu at mass-market price points; directly competes with Burgerizz for burger-occasion share of stomach in Amman.
• Smashburger: US burger chain built around a specific cooking technique and premium ingredients; comparable positioning to Burgerizz's fresh, made-to-order Black Angus burger concept.
• Hardee's: US-style burger and chicken QSR operated by Americana Group across MENA including Jordan; offers thickburgers and charbroiled menu that directly overlaps with Burgerizz's premium-burger positioning.
• Burger King: Global flame-grilled burger QSR with presence in Jordan and the wider MENA region; competes head-to-head with Burgerizz in the burger category at similar QSR price points.

Others

• Signetch Shawerma: Sister brand under the same FEFFS parent group operating shawerma-focused restaurants in Jordan; not a direct competitor but a comparable Jordanian F&B concept with shared corporate infrastructure and sourcing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/burgerizz

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burgerizz