Itex Corporation

What Itex Corporation does

ITEX Corporation operates a B2B barter marketplace that has functioned for over four decades as a cashless trading network for small businesses. Members list products and services — including excess inventory, unfilled capacity, and unused staff time — and receive ITEX dollars in exchange, which are redeemable against purchases from other member businesses. The company markets itself as the largest community for B2B cashless transactions, with thousands of member businesses across hundreds of industries spanning more than 40 US states and 2 Canadian provinces. Go-to-market combines a self-serve online marketplace (itex.com) and mobile applications across iOS, Android, and Amazon with a layer of regional franchisees that handle local onboarding, transaction facilitation, and member support. Headquarters are in Bellevue, Washington, and Joe Kimsey is the publicly identified point of contact for corporate communications, M&A, and partnership inquiries; the named executive roster also references Steven White as Founder/Chairman/CEO and John Wade as CFO.

The technology stack is a relatively conventional web and mobile marketplace architecture. The proprietary elements are operational rather than technical: the ITEX dollar as a closed-loop internal medium of exchange pegged 1:1 to the US dollar, and the franchise network that produces local sales/support. Revenue is generated from three streams: a $395 one-time registration fee for new members on the Standard plan; a $25 cash plus 10 ITEX dollars monthly association fee on the Preferred Fee Plan; and a 6% cash transaction fee on each buy or sell (transaction fee must be paid in cash, not ITEX dollars). The pricing structure orients the business toward perpetual SMB member relationships rather than transactional one-offs, with cash transaction fees providing the primary scaling lever.

The franchise model is the structural backbone: ITEX Corporation owns the platform, brand, and marketplace rules, while independent franchisees operate regional offices (e.g., Chris Christensen in Houston, Katy Azar in Spokane North, Barron Perales in San Antonio, Nathaniel Kalt in San Antonio Central). The Member Agreement most recently revised in 2020 governs marketplace rules. Named customers — Action Distributors, Aladdin Cleaning & Restoration, and Curvy Road — are all SMBs that used ITEX dollars to conserve cash on advertising, legal, and operational services. One historical acquisition is recorded: Perfect Escapes (fractional exotic car ownership) in August 2007 for an undisclosed amount.

Name

Itex Corporation

Legal name

ITEX Corporation

Website

https://itex.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ITEX Corporation operates a B2B barter marketplace — a closed-loop system where SMBs trade excess inventory, capacity, and services using proprietary ITEX dollars instead of cash, accessed via web and mobile apps and supported by a North American franchisee network.

Ownership category

akta.pro rank

Product category

B2B Barter Marketplace

akta.pro primary industry

Alternative Payment Methods (APMs) & Local Rails (ACH/SEPA/UPI, etc.) (CRAFALAG)

akta.pro secondary industries

Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

Keywords

• B2B barter marketplace
• Cashless business transactions
• Trade exchange network
• Small business barter platform
• Alternative currency trading

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees: ITEX charges a 6% cash transaction fee when members buy or sell through the marketplace. This is a per-transaction fee based on the value of goods and services exchanged.
2. Membership Fees: One-time registration fee of $395.00 for new members joining the ITEX Marketplace.
3. Monthly Association Fees: Preferred Fee Plan members pay $25 cash plus 10 ITEX dollars monthly (every 4 weeks) as association fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ITEX Corporation operates a B2B online barter marketplace where member businesses buy and sell products and services using a proprietary digital currency called the ITEX dollar (pegged 1:1 to the US dollar) instead of cash. The platform helps small businesses convert non-productive assets such as slow-moving inventory, excess capacity, and unfilled time into new sales, while conserving cash by transacting in ITEX dollars across a network of thousands of member businesses.

Product overview

ITEX Corporation operates a single unified B2B barter marketplace platform consisting of the ITEX Marketplace (web-based platform) and ITEX Mobile (mobile app), connected through a franchise network across North America. The platform facilitates cashless business-to-business transactions using ITEX dollars as the medium of exchange. Members can buy and sell virtually any legal products or services, from excess inventory and unfilled capacity to professional services, with record-keeping and transaction management handled by ITEX and its franchise partners.

Differentiator

Problem solved

Functional benefit

Products and services

• ITEX Marketplace The primary B2B online marketplace platform enabling cashless transactions between business members using ITEX dollars as the medium of exchange. Facilitates buying and selling of products and services across hundreds of industries, accessible 24/7.
• ITEX Mobile Mobile application enabling members to access the ITEX Marketplace 24/7 for making purchases and sales, available on Android, iOS, and Amazon platforms.

Quantifiable outcome

• Action Distributors generated $2.1 million in new sales from ITEX customers
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PayPal: Dominant digital payment platform providing SMB payment acceptance and working-capital products — competes for the same SMB cash-flow and payment-acceptance wallet that drives ITEX's value proposition.
• Handshake: B2B commerce platform serving wholesalers, brands, and retailers with digital ordering tools — represents the modern digital-native direction that SMBs are migrating toward versus legacy barter exchanges.
• Faire: B2B wholesale marketplace connecting independent retailers and brands with net-terms financing — adjacent competitor for ITEX's SMB merchants seeking cash-free inventory channels, though in retail/wholesale rather than barter.
• Square (Block): SMB payments and software ecosystem offering POS, banking, and lending — a broader incumbent alternative for SMBs that might otherwise join a barter network to access flexible cash-alternative tools.

Direct peers

• Tradebank: International B2B barter exchange with local offices and a trade-credit currency facilitating cashless transactions between SMBs — directly overlapping with ITEX's franchise-driven, currency-based marketplace.
• BizX: North American B2B barter network using a proprietary trade currency (BizX dollars) on an online marketplace — same fundamental closed-loop currency model and SMB target customer as ITEX.
• IMS Barter (International Monetary Systems): Publicly traded B2B barter network (formerly OTC:ITEX's closest US-listed peer) operating a trade-dollar marketplace with regional sales offices — directly comparable in product, customer, and business model.
• Bartercard (now Barterpay): Largest global B2B barter exchange network with a directly comparable trade-dollar model and franchise-style local offices; the closest international analog to ITEX's business model and member experience.

Others

• National Association of Trade Exchanges (NATE): Industry association representing retail barter exchanges and corporate trade companies — provides ecosystem context for ITEX but does not directly compete as a marketplace.

Regional players

• Bloomnet: Vertical B2B services and marketplace platform — adjacent example of an industry-specific cashless marketplace model that could inform vertical specialization opportunities for ITEX.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/ITEXCorporation
• Facebookfacebook.com/itexcorporation
• LinkedInlinkedin.com/company/itex
• Xx.com/itexcorporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Itex Corporation