Itex Corporation
ITEX Corporation operates a B2B barter marketplace — a closed-loop system where SMBs trade excess inventory, capacity, and services using proprietary ITEX dollars instead of cash, accessed via web and mobile apps and supported by a North American franchisee network.
- Company typePrivate
- Founded1982
- HeadquartersBellevue, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingDigital Commerce or Content
What Itex Corporation does
ITEX Corporation operates a B2B barter marketplace that has functioned for over four decades as a cashless trading network for small businesses. Members list products and services — including excess inventory, unfilled capacity, and unused staff time — and receive ITEX dollars in exchange, which are redeemable against purchases from other member businesses. The company markets itself as the largest community for B2B cashless transactions, with thousands of member businesses across hundreds of industries spanning more than 40 US states and 2 Canadian provinces. Go-to-market combines a self-serve online marketplace (itex.com) and mobile applications across iOS, Android, and Amazon with a layer of regional franchisees that handle local onboarding, transaction facilitation, and member support. Headquarters are in Bellevue, Washington, and Joe Kimsey is the publicly identified point of contact for corporate communications, M&A, and partnership inquiries; the named executive roster also references Steven White as Founder/Chairman/CEO and John Wade as CFO.
The technology stack is a relatively conventional web and mobile marketplace architecture. The proprietary elements are operational rather than technical: the ITEX dollar as a closed-loop internal medium of exchange pegged 1:1 to the US dollar, and the franchise network that produces local sales/support. Revenue is generated from three streams: a $395 one-time registration fee for new members on the Standard plan; a $25 cash plus 10 ITEX dollars monthly association fee on the Preferred Fee Plan; and a 6% cash transaction fee on each buy or sell (transaction fee must be paid in cash, not ITEX dollars). The pricing structure orients the business toward perpetual SMB member relationships rather than transactional one-offs, with cash transaction fees providing the primary scaling lever.
The franchise model is the structural backbone: ITEX Corporation owns the platform, brand, and marketplace rules, while independent franchisees operate regional offices (e.g., Chris Christensen in Houston, Katy Azar in Spokane North, Barron Perales in San Antonio, Nathaniel Kalt in San Antonio Central). The Member Agreement most recently revised in 2020 governs marketplace rules. Named customers — Action Distributors, Aladdin Cleaning & Restoration, and Curvy Road — are all SMBs that used ITEX dollars to conserve cash on advertising, legal, and operational services. One historical acquisition is recorded: Perfect Escapes (fractional exotic car ownership) in August 2007 for an undisclosed amount.
Itex Corporation firmographics
Firmographics- Name
- Itex Corporation
- Legal name
- ITEX Corporation
- Website
- https://itex.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ITEX Corporation operates a B2B barter marketplace — a closed-loop system where SMBs trade excess inventory, capacity, and services using proprietary ITEX dollars instead of cash, accessed via web and mobile apps and supported by a North American franchisee network.
- Ownership category
- akta.pro rank
Itex Corporation industry classification
Industry- Product category
- B2B Barter Marketplace
- akta.pro primary industry
- Alternative Payment Methods (APMs) & Local Rails (ACH/SEPA/UPI, etc.) (CRAFALAG)
- akta.pro secondary industries
- Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
Keywords
Where Itex Corporation is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Itex Corporation business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fees: ITEX charges a 6% cash transaction fee when members buy or sell through the marketplace. This is a per-transaction fee based on the value of goods and services exchanged.
- Membership Fees: One-time registration fee of $395.00 for new members joining the ITEX Marketplace.
- Monthly Association Fees: Preferred Fee Plan members pay $25 cash plus 10 ITEX dollars monthly (every 4 weeks) as association fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Membership - One-time registration with per-transaction fees |
| Hybrid | Monthly | Preferred Fee Plan - Monthly subscription with reduced fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Itex Corporation product offering
Product offeringCore offering
ITEX Corporation operates a B2B online barter marketplace where member businesses buy and sell products and services using a proprietary digital currency called the ITEX dollar (pegged 1:1 to the US dollar) instead of cash. The platform helps small businesses convert non-productive assets such as slow-moving inventory, excess capacity, and unfilled time into new sales, while conserving cash by transacting in ITEX dollars across a network of thousands of member businesses.
Product overview
ITEX Corporation operates a single unified B2B barter marketplace platform consisting of the ITEX Marketplace (web-based platform) and ITEX Mobile (mobile app), connected through a franchise network across North America. The platform facilitates cashless business-to-business transactions using ITEX dollars as the medium of exchange. Members can buy and sell virtually any legal products or services, from excess inventory and unfilled capacity to professional services, with record-keeping and transaction management handled by ITEX and its franchise partners.
Differentiator
Problem solved
Functional benefit
Products and services
- ITEX Marketplace The primary B2B online marketplace platform enabling cashless transactions between business members using ITEX dollars as the medium of exchange. Facilitates buying and selling of products and services across hundreds of industries, accessible 24/7.
- ITEX Mobile Mobile application enabling members to access the ITEX Marketplace 24/7 for making purchases and sales, available on Android, iOS, and Amazon platforms.
Quantifiable outcome
- Action Distributors generated $2.1 million in new sales from ITEX customers
- +1 more outcomes
Companies that use Itex Corporation
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Itex Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Itex Corporation partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Itex Corporation competitors and assessment
Company assessmentBroad incumbents
- PayPal: Dominant digital payment platform providing SMB payment acceptance and working-capital products — competes for the same SMB cash-flow and payment-acceptance wallet that drives ITEX's value proposition.
- Handshake: B2B commerce platform serving wholesalers, brands, and retailers with digital ordering tools — represents the modern digital-native direction that SMBs are migrating toward versus legacy barter exchanges.
- Faire: B2B wholesale marketplace connecting independent retailers and brands with net-terms financing — adjacent competitor for ITEX's SMB merchants seeking cash-free inventory channels, though in retail/wholesale rather than barter.
- Square (Block): SMB payments and software ecosystem offering POS, banking, and lending — a broader incumbent alternative for SMBs that might otherwise join a barter network to access flexible cash-alternative tools.
Direct peers
- Tradebank: International B2B barter exchange with local offices and a trade-credit currency facilitating cashless transactions between SMBs — directly overlapping with ITEX's franchise-driven, currency-based marketplace.
- BizX: North American B2B barter network using a proprietary trade currency (BizX dollars) on an online marketplace — same fundamental closed-loop currency model and SMB target customer as ITEX.
- IMS Barter (International Monetary Systems): Publicly traded B2B barter network (formerly OTC:ITEX's closest US-listed peer) operating a trade-dollar marketplace with regional sales offices — directly comparable in product, customer, and business model.
- Bartercard (now Barterpay): Largest global B2B barter exchange network with a directly comparable trade-dollar model and franchise-style local offices; the closest international analog to ITEX's business model and member experience.
Others
- National Association of Trade Exchanges (NATE): Industry association representing retail barter exchanges and corporate trade companies — provides ecosystem context for ITEX but does not directly compete as a marketplace.
Regional players
- Bloomnet: Vertical B2B services and marketplace platform — adjacent example of an industry-specific cashless marketplace model that could inform vertical specialization opportunities for ITEX.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Itex Corporation social profiles
Digital presenceItex Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Itex Corporation leadership team
Management profileNumber of profiles
Profiles3 records
Itex Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Itex Corporation M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Itex Corporation
What does Itex Corporation do?
ITEX Corporation operates a B2B online barter marketplace where member businesses buy and sell products and services using a proprietary digital currency called the ITEX dollar (pegged 1:1 to the US dollar) instead of cash. The platform helps small businesses convert non-productive assets such as slow-moving inventory, excess capacity, and unfilled time into new sales, while conserving cash by transacting in ITEX dollars across a network of thousands of member businesses.
Is Itex Corporation a public or private company?
Itex Corporation is a private company. It is classified as public and is currently operating.
When was Itex Corporation founded?
Itex Corporation was founded in 1982. It employs 501 to 1,000 people.
Where is Itex Corporation based?
Itex Corporation is headquartered in Bellevue, United States, in the North America region.
How does Itex Corporation make money?
Three revenue lines are on record. Transaction Fees are the primary driver. The others are membership Fees and monthly Association Fees.
Who are Itex Corporation's main competitors?
Broad incumbents on record are PayPal, Handshake, Faire and Square (Block). Direct peers are Tradebank, BizX, IMS Barter (International Monetary Systems) and Bartercard (now Barterpay). National Association of Trade Exchanges (NATE) is listed as an others. Bloomnet is listed as a regional player.
Does Itex Corporation have an API?
No public API is recorded for Itex Corporation.
What industry is Itex Corporation in?
Itex Corporation's product category is B2B Barter Marketplace. Its primary akta.pro industry code is CRAFALAG, Alternative Payment Methods (APMs) & Local Rails (ACH/SEPA/UPI, etc.), with a secondary code of FSAMABAF, Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management).