What ZOO & Co. does

ZOO & Co., legally ZOO & Co. Ebel GmbH, is a privately held German pet specialty retailer headquartered in Mannheim and operating as a subsidiary of SAGAFLOR AG, a diversified pet retail conglomerate. The company runs a hybrid physical-and-digital retail model anchored by its pet specialty store (Tierfachmarkt) in Bonn at Bornheimer Straße 164, complemented by an owned e-commerce storefront at shop.zooundco.de, a mobile app, a WhatsApp customer channel, and the Scan2Go in-store digital service. The business serves German pet owners across dogs, cats, small animals, birds, aquaristics, terraristics, and pond categories, offering both third-party brands and a private-label portfolio of 14+ brands including arriba, animal health, azoona, Cafoo, Felicity, Goddess, LandPartie, LandPartie Bio, Lilou & Émile, Majestic, KiKaIba, PureInstinct, Snuggy, and Vivantis.

The technology footprint is conventional retail infrastructure: a web e-commerce platform, a loyalty program (Freunde-Karte customer club), a mobile application, and content marketing via the Ratgeber expert-guide portal covering all major pet categories. Value-added services include aquarium planning and setup consultation, in-store expert advice, and recurring promotional campaigns (Wochenaktion and XL-Wochenaktion). No AI/ML capabilities, APIs, or SDKs are disclosed.

Commercially, the company monetizes through standard one-time retail transactions (in-store and online) using pay-as-you-go pricing with promotional cadence, rather than subscriptions or licensing. Customer segments are diversified across use-cases (dog/cat owners as primary, plus hobbyists in aquaristics, terraristics, pond keeping, small animals, and birds). Distribution is single-country (Germany) with operations concentrated in the Bonn catchment and broader SAGAFLOR AG network reach. The company is privately held with no public listing, no disclosed funding rounds, and no M&A activity in the source data.

Name

ZOO & Co.

Legal name

ZOO & Co. Ebel GmbH

Website

https://zooundco-bonn.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ZOO & Co. (ZOO & Co. Ebel GmbH) is a German pet specialty retailer and SAGAFLOR AG subsidiary operating a hybrid physical store (Bonn) plus e-commerce model, serving German pet owners across dogs, cats, small animals, birds, aquaristics, terraristics, and pond categories with private-label and third-party brands.

Ownership category

akta.pro rank

Product category

Pet Specialty Retail

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

General Pet Supplies Retail (Multi-category) (CRALAHAA)

akta.pro secondary industries

Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL), Pet Toys & Enrichment Retail (CRALAHAE), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Bird Supplies Retail (CRALAHAK), Pet Cleaning & Habitat Maintenance Retail (Cage/Aquarium cleaners, filters) (CRALAHAN)

Keywords

• Pet specialty retail
• Pet supplies store
• Aquarium planning service
• Pet care content
• Private label pet brands

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Pet Supplies Sales: Revenue generated from physical retail store sales of pet supplies including food, accessories, and specialty items for dogs, cats, small animals, birds, aquarium, terrarium, and pond pets. The store operates Monday-Saturday 09:00-20:00.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ZOO & Co. sells pet supplies for dogs, cats, small animals, birds, aquaristics, terraristics and pond pets through a physical specialty store in Bonn and an e-commerce online shop. The retail offering is complemented by paid services such as aquarium planning and setup assistance, the Scan2Go digital service, the Freunde-Karte customer loyalty program, the ZOO & Co. mobile app, and an extensive Ratgeber expert content library for pet owners.

Product overview

ZOO & Co. is a pet specialty retail chain operating physical stores and an e-commerce platform. The core offering is the Tierfachmarkt (pet specialty market) in Bonn, supplemented by the online shop at shop.zooundco.de. The company provides a portfolio of private-label and partner brands including arriba, animal health, azoona, Cafoo, Felicity, Goddess, LandPartie, LandPartie Bio, Lilou & Émile, Majestic, KiKaIba, PureInstinct, Snuggy, and Vivantis. Promotional offerings include Wochenaktion and XL-Wochenaktion weekly campaigns. Services encompass aquarium planning, customer service, Scan2Go, the Freunde Karte loyalty program, mobile app, and newsletter. The Ratgeber (expert guides) section provides educational content on aquaristics, terraristics, pond care, and companion pets including dogs, cats, small animals, and birds.

Differentiator

Problem solved

Functional benefit

Products and services

• ZOO & Co. Tierfachmarkt (Bonn)

Quantifiable outcome

• 25 years of business operations celebrated as anniversary

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• SAGAFLOR AGcoreStrategic or Co-development PartnerSAGAFLOR AG is the parent company and central organization behind ZOO & Co. stores. SAGAFLOR AG provides design, layout, and central content for ZOO & Co. The partnership represents a franchise/network model where individual ZOO & Co. stores operate under the SAGAFLOR AG umbrella.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Tom & Co: Tom & Co is a Belgian specialty pet retailer with physical stores and online channels across Belgium, France, and Luxembourg. It offers comparable multi-category pet supplies with loyalty programs, serving as a regional benchmark for ZOO & Co.'s specialty retail model.

Direct peers

• Bitiba: Bitiba is a German online pet supplies retailer focused on value-priced pet food and accessories across multiple categories. It competes directly with ZOO & Co.'s e-commerce channel on assortment breadth and pricing for German pet owners.
• Zooplus: Zooplus is Europe's leading online pet retailer, offering an extensive assortment of pet food, accessories, and supplies with home delivery. It competes directly with ZOO & Co.'s online shop for the same German pet owner customers, particularly on convenience and price.
• Fressnapf: Fressnapf is the largest specialty pet retail chain in Germany and Europe, operating hundreds of physical stores and an extensive e-commerce platform. It directly competes with ZOO & Co. in multi-category pet supplies, expert advisory positioning, and loyalty programs — but at substantially greater scale and geographic reach.
• Maxi Zoo: Maxi Zoo is a European specialty pet retail chain operating physical stores in Germany with broad assortment across dogs, cats, aquatics, and small animals. It overlaps directly with ZOO & Co.'s multi-category in-store positioning and target customer base.
• Das Futterhaus: Das Futterhaus is a German specialty pet retail chain with physical stores across Germany, offering multi-category pet food, accessories, and advisory services. It competes directly with ZOO & Co. for the same niche-pet and mainstream pet owner segments in the German market.

Broad incumbents

• Pets at Home: Pets at Home is the UK's largest specialist pet retailer, operating physical superstores with grooming, veterinary, and advisory services alongside an extensive product range. While UK-based, it represents the specialist pet retail model ZOO & Co. aspires to with expert consultation and service-led differentiation.
• PetSmart: PetSmart is a North American specialty pet retailer operating large-format stores with grooming, training, and adoption services. While geographically distant, its multi-category retail format, private label portfolio, and service-driven model are structurally analogous to ZOO & Co.'s positioning.
• Petco: Petco is a major North American pet retailer combining physical stores with veterinary and grooming services. Its comprehensive service stack (advice, wellness, grooming) parallels ZOO & Co.'s expert consultation and aquarium planning approach at much larger scale.

Others

• SAGAFLOR AG: SAGAFLOR AG is the parent company and central organization of the ZOO & Co. retail network in Germany. It provides design, layout, branding, and private-label portfolio management to franchise stores, making it the upstream enabler of ZOO & Co.'s retail operations rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/zooundco
• YouTubeyoutube.com/channel/UCExample
• Facebookfacebook.com/Zoofachmarkt.Bonn
• LinkedInlinkedin.com/company/zooundco
• Instagraminstagram.com/zooundco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZOO & Co.