Asset Finance Arena

What Asset Finance Arena does

Asset Finance Arena is a UK asset finance brokerage operating as a trading name of Mortgage and Finance Arena Ltd, a private limited company registered in England and Wales (company number 09490530), founded in 2019 and headquartered at 16a Prime Enterprise Park, Derby. The firm is authorized and regulated by the Financial Conduct Authority (reference 706676) and is a member of the National Association of Commercial Finance Brokers (NACFB). It arranges asset finance for both UK businesses and individual consumers nationwide, functioning as an intermediary that introduces customers to a panel of finance providers rather than lending directly. The company is not a technology firm and has no proprietary software products, APIs, or mobile applications; its core competency is financial advisory across specialist asset classes.

The firm operates an unusually broad product catalogue organised across three core lines — Business Finance, Personal Finance, and Vehicle Finance — with sub-products spanning business acquisition, expansion, cash flow, commercial mortgages, farm and rural finance, machinery, IT/sales aid, trade finance, refinance, aviation, marine, coach, cars (including classic, collectable and sports), caravans, commercial vehicles, HGVs, motorbikes, motorhomes, and vans. Distribution is primarily sales-led via phone (01332 300300), the company website (assetfinancearena.co.uk), in-person consultations at the Derby office, and basic digital marketing across Google AdWords, organic social (LinkedIn, Twitter, Facebook), and an email newsletter. There is no named enterprise or SMB customer base disclosed; volume is built from inbound leads and bespoke advisory work.

The business model is commission-based: customers are not charged directly for broker introductions, and revenue is generated when a customer enters into a finance agreement with a lender on the firm's panel, with the firm receiving a commission from that finance provider. Specific commission rates are not publicly disclosed. The four-person team — led by Managing Director Suzanne Bradshaw, Director Michelle Mackenzie-Cooper, Head of Asset Finance Broker Richard Johnson, and Commercial Finance Broker Manager Shahjahan (Sarg) Alam — brings multi-disciplinary experience spanning mortgage advisory, accountancy, and banking (including a 14-year tenure at a major UK high-street bank). No funding rounds, acquisitions, parent companies, or external institutional investors were disclosed in the input data, indicating independent private ownership.

Name

Asset Finance Arena

Legal name

Mortgage and Finance Arena Ltd

Website

https://assetfinancearena.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Asset Finance Arena is a UK-based FCA-authorized (reference 706676) and NACFB-member asset finance brokerage, arranging asset and equipment finance for UK businesses and individual consumers across business, personal, and vehicle finance categories on a commission-only basis.

Ownership category

akta.pro rank

Product category

Asset Finance Brokerage

NAICS

Sales Financing (52222)

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Equipment & Asset Finance Brokerage (FSAEAEAJ)

akta.pro secondary industries

Equipment & Asset Finance (SME) (FSAKAGAF), Debt & Structured Finance / Mortgage Brokerage (BPAJABAK), Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

Keywords

• Asset finance brokerage
• Equipment finance
• Commercial finance
• Vehicle finance
• Business lending

Headquarters

HQ city

Derby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Commission from Finance Providers: Asset Finance Arena receives commission payments from finance providers (lenders) when customers enter into finance agreements. There is no direct charge to customers for broker introductions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Asset Finance Arena is a UK financial services broker that arranges asset and equipment finance for businesses and individuals. As a trading name of Mortgage and Finance Arena Ltd, the firm introduces customers to a limited panel of lenders, providing personal guidance and bespoke finance packages across business, personal, and vehicle finance categories including hire purchase, leasing, commercial mortgages, refinancing, and specialist lending for farm, marine, aviation, and commercial vehicle assets.

Product overview

Asset Finance Arena is a financial services broker offering asset and equipment finance solutions for businesses and individuals across the UK. The company operates as a unified platform under the Asset Finance Arena brand, providing two main product lines: Business Finance (covering business acquisition, expansion, cash flow, commercial mortgages, farm and rural, machinery, IT, trade finance, and refinance) and Vehicle Finance (covering aviation, boats, buses, cars, caravans, classic/collectable cars, commercial vehicles, HGVs, motorbikes, motorhomes, sports cars, and vans). They also offer Personal Finance for individual asset purchases. The company is based in Derby with nationwide coverage and is authorized and regulated by the FCA.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Finance Comprehensive business asset finance solutions covering business acquisition, expansion, cash flow, commercial mortgages, farm and rural finance, machinery, IT, trade finance, and refinancing. Designed for UK businesses seeking to fund asset purchases and growth without upfront capital outlay.
• Business Acquisition Finance Finance solutions for acquiring existing businesses, helping entrepreneurs fund the purchase of companies.
• Business Expansion Finance Funding to support business growth, including capital for new premises, equipment, and staffing.
• Cash Flow Finance Short-term financing based on expected future revenue to address immediate cash flow needs.
• Commercial Mortgage Finance Loans for purchasing commercial property, with lenders typically lending up to 75% of property value over terms up to 30 years.
• Farm and Rural Finance Specialized financing for agricultural and rural businesses, including machinery and land-related assets.
• Machinery Finance Financing options for industrial machinery and equipment purchases.
• IT and Sales Aid Finance Finance solutions for technology equipment and sales-related assets to support business operations.
• Trade, Import and Export Finance Financing solutions for international trade transactions and cross-border commerce.
• Fairground Finance Specialized financing for fairground equipment and assets in the entertainment industry.
• Personal Finance Asset finance solutions for individual personal purchases such as vehicles, boats, and other significant assets.
• Vehicle Finance Comprehensive vehicle financing across multiple categories including cars, commercial vehicles, aviation, marine, buses, coaches, motorhomes, caravans, motorbikes, and HGVs.
• Aviation Finance Financing solutions for aircraft and aviation-related assets.
• Boat and Marine Finance Marine mortgages and boat loans typically ranging from £15,000 to £350,000 over 2-7 year terms, with 10-20% deposits required.
• Bus and Coach Finance Finance options including coach loans, operating leases, hire purchase, finance lease, and refinancing for coach companies.
• Car Finance and Leasing Personal and business car financing options with various repayment structures.
• Caravan Leasing and Finance Financing for caravans with hire purchase options typically spanning 10-20 years.
• Classic Car Finance Specialized financing for vintage and classic vehicles, including hire purchase and car collector loans.
• Collectable Car Finance Finance solutions for supercars, sports cars, and collectable vehicles with bespoke lending options.
• Commercial Vehicle Finance Financing for vans, trucks, and fleet vehicles including contract hire, finance lease, and lease purchase options.
• HGV Finance Finance solutions for heavy goods vehicles and trailers.
• Motorbike Finance and Leasing Financing options for motorcycles and motorbikes.
• Motorhome Finance Finance solutions for motorhomes and campervans, including lease purchase options.
• Sports Car Finance Financing for high-performance sports cars with hire purchase and car collector loan options.
• Van Finance and Leasing Finance and leasing options for commercial vans including lease purchase, hire purchase, and contract hire.
• Refinance Solutions to release capital tied up in existing assets or revise loan terms for better rates, available for both business assets and vehicles.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Commercial HubminorChannel Partner/ Reseller/ DistributorCommercial Hub is referenced as a partner for online property auctions. They are recommended for customers looking to acquire commercial property through auction, with Asset Finance Arena providing associated finance solutions.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Shire Leasing: UK asset finance specialist offering lease and HP products for businesses and consumers, including vehicles, equipment, and commercial assets. Directly comparable in intermediating between customers and lenders across similar asset categories.
• Anglo Scottish Asset Finance: UK asset finance broker providing hire purchase, leasing, and refinance solutions across vehicles, plant, and machinery. Directly comparable to Asset Finance Arena in product mix, target segments, and commission-based intermediation model.
• Henry Howard Finance: UK asset finance broker arranging HP, leasing, and refinance for businesses and individuals across a wide range of asset classes. Directly comparable to Asset Finance Arena as a similarly-sized UK broker competing for the same customer type and lender panel.
• Premium Finance: UK asset finance broker arranging finance for business equipment, vehicles, and commercial assets. Comparable to Asset Finance Arena in intermediation model, UK-only geographic focus, and SME/consumer customer base.
• Close Brothers Asset Finance: A UK-based asset finance provider and broker offering hire purchase, leasing, and refinancing across vehicles, equipment, and commercial assets. Closely comparable to Asset Finance Arena in product scope and target SME/consumer segments, though operating with a larger balance sheet and direct-lender capability.
• Haydock Finance: UK asset finance provider and broker focused on vehicle and equipment finance for SMEs and consumers. Comparable in product breadth and broker-style intermediation, with overlapping vehicle sub-niches including cars, commercial vehicles, and leisure assets.
• Propel Finance: UK asset finance provider offering hire purchase, leasing, and refinancing for businesses across multiple asset classes. Directly comparable as an SME-focused asset finance intermediary with overlapping lender-broker model.

Broad incumbents

• BNP Paribas Leasing Solutions: Large European asset finance provider offering vendor and direct finance leasing across business equipment, vehicles, and technology. Comparable in asset-finance category coverage but operates at materially greater scale and as a captive lender rather than a pure broker.
• Novuna Business Finance: Major UK business finance provider (formerly Hitachi Capital Business Finance) offering asset finance, invoice finance, and broader commercial lending. Comparable as a competitor in the SME asset-finance space, though it operates with a direct-lender model and substantially larger scale.

Emerging players

• Allica Bank: UK challenger bank focused on SME banking, asset finance, and commercial lending. Comparable as an emerging competitor targeting SME customers with asset-purchase financing needs, though it is a regulated bank rather than a broker.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/AssetFinArena
• Facebookfacebook.com/AssetFinanceArena
• LinkedInlinkedin.com/company/asset-finance-arena

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asset Finance Arena