Rubix Creative

What Rubix Creative does

Rubix Creative B.V. is a full-service creative and digital marketing agency headquartered in Gouda, Netherlands, with a secondary office in Rijswijk. The company traces its origins to 1973 through KICK!, a creative bureau founded by Kick Berg that grew from the film industry into a full-service agency; in 2024, KICK! was merged into Rubix Creative under the Rubix brand. The firm delivers an integrated portfolio spanning website development (primarily on WordPress CMS and WooCommerce), SEO, paid media (Google Ads/SEA, social, display), email marketing, video production, brand identity, interactive banners, and print/POS materials. Technical differentiators include Schema.org structured data implementation in JSON-LD format for Google rich snippets and LLM citations, and proprietary dynamic weather-reactive HTML banners that adapt creative in real time. The agency is led by CEO Jerrel Jhamai and operates with an in-house team of designers, developers, SEO/SEA specialists, and account managers.

The client base spans Dutch SMBs as the primary segment, alongside enterprise clients (Storytel, Kinepolis, Universal Pictures Benelux, Sodastream, ANWB, Sony, Warner Bros, eBay, Marktplaats) and government/public-sector organizations (Gemeente Amsterdam, Gemeente Utrecht, Gemeente Coevorden, NOC*NSF). Revenue is generated primarily through project-based fees for website/webshop builds (starting from €2,500) and retainer- or project-based fees for ongoing digital marketing services, with all non-website pricing provided via custom quotes. The firm is privately held under Dutch management, with no disclosed external investment or parent company, and operates with a headcount in the 11–50 range.

Name

Rubix Creative

Legal name

Rubix Creative B.V.

Website

https://rubixcreative.nl

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Rubix Creative is a full-service Dutch creative and digital marketing agency based in Gouda and Rijswijk, offering WordPress/WooCommerce web development, SEO, paid media, video production, and brand campaigns for SMBs, enterprises, and government clients in the Netherlands and Benelux.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Other Services Related to Advertising (54189), Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Graphic Design & Visual Content Production (BPAFAIAC), Motion Graphics & Animation (BPAFAIAD)

Keywords

• Digital marketing services
• Website development
• Search engine optimization
• Video production
• Creative branding

Headquarters

HQ city

Gouda

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Digital Marketing: Project-based and retainer-based fees for digital marketing services including SEO, SEA, social advertising, display advertising, email marketing, content creation, video production, and web development.
2. Website and Webshop Development: One-time project fees for design and development of custom websites and e-commerce webshops built on WordPress/WooCommerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Rubix Creative is a full-service creative and digital marketing agency that develops and executes on- and offline campaigns for business and government clients. Its core deliverables include website development (WordPress and WooCommerce), SEO, SEA, social and display advertising, e-mail marketing, video production, content creation, branding, and creative concept development. Services are sold as standalone work-streams (e.g., a website project, an SEO engagement, a video production) that a client can contract for individually.

Product overview

Rubix Creative is a full-service digital marketing agency based in Gouda and Rijswijk, Netherlands, with roots dating back to 1973 (originally KICK! Creative Agency). The company operates as a single unified agency offering rather than a software platform — all services are delivered as professional agency services. The core portfolio spans three interconnected pillars: (1) Website & E-commerce — including custom WordPress website development, WooCommerce webshops, webdesign, and webdevelopment; (2) Digital Marketing & Advertising — covering SEO (keyword research, linkbuilding, structured data), online advertising (Google Ads/SEA, social advertising, display advertising), and email marketing; and (3) Creative Content Production — encompassing video production (company films, product videos, animation, stop-motion), content creation for multichannel campaigns, interactive online banners, and print/POS materials. Services are delivered by an in-house team of designers, developers, SEO/SEA specialists, and project managers, with a network of over 1,000 contacts for linkbuilding. Notable client work includes campaigns for ANWB, Storytel, Universal Pictures Benelux, Kinepolis, Sodastream, NOC*NSF, and various Dutch municipalities. Pricing is service-based (e.g., websites from €2,500), not subscription SaaS.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development (Website laten maken) End-to-end website development service for Dutch businesses, including WordPress websites, WooCommerce webshops, and bespoke webdesign, delivered as a standalone project from approximately €2,500.
• SEO (Search Engine Optimization) Search engine optimization service covering technical SEO, on-page optimization, content SEO, linkbuilding, and structured data implementation, offered on a retainer basis to Dutch businesses.
• Online Adverteren (SEA / Search Advertising) Search engine advertising service (Google Ads / SEA) managed for Dutch advertisers as a standalone paid-media engagement.
• Social Advertising Paid social media advertising service across platforms (Facebook, Instagram, LinkedIn) sold as a standalone engagement for Dutch brands.
• Display Advertising Display and programmatic banner advertising service, including the agency's own dynamic realtime banner technology, sold as a standalone campaign.
• E-mailmarketing E-mail marketing service covering strategy, design, and execution of e-mail campaigns for Dutch businesses.
• Video Production Video production service that conceptualizes and produces video content for use across digital marketing, social, and brand campaigns.
• Content Creatie Content creation service covering written, visual, and interactive content for digital marketing channels, sold as a standalone content engagement.
• Doeltreffende Campagnes (Campaign Execution) Campaign execution service that plans and rolls out on- and offline multichannel marketing campaigns as a single integrated engagement.
• Unieke Concepten (Creative Concepts) Creative concept development service that ideates and conceptualizes brand and campaign ideas, with audience testing, sold as a standalone creative engagement.
• Interactieve Online Uitingen Interactive online ad unit creation service that builds interactive digital ad executions for digital campaigns.
• Effectieve Print Materialen Print and point-of-sale material design service, leveraging the agency's offline creative capability for brand activations and stores.
• Structured Data Implementatie Structured data (JSON-LD) implementation service for client websites, improving SEO visibility and rich results in search engines.

Quantifiable outcome

• Kinepolis weather-reactive banners achieved 50% more interaction on rainy or snowy days
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kinesso: Performance-marketing-focused IPG Mediabrands agency with Netherlands operations spanning paid media, SEO, and analytics. Overlaps with Rubix's SEA, programmatic display, and SEO services from a larger, technology-led angle.
• Dentsu Creative Netherlands: Dutch operations of Dentsu's global creative network, delivering end-to-end creative, media, and digital services. Competes with Rubix for the same Dutch enterprise, retail, and government accounts from a holding-company scale.
• Valtech: Global digital agency with a strong Netherlands presence focused on digital transformation, commerce, and content platforms. Comparable in the website, e-commerce, and content engineering capabilities that overlap with Rubix's web development practice.
• Monks: Global digital production and creative services firm (formerly MediaMonks) with significant Netherlands operations. Overlaps with Rubix's video production, content, and digital advertising service lines for large brand and entertainment clients.
• TBWA\Netherlands: Dutch office of the TBWA global creative network, offering full-service advertising, brand strategy, and digital campaigns. Broader incumbent offering creative and digital at greater scale than Rubix, frequently competing for the same Dutch enterprise and government accounts.

Direct peers

• Dept: Amsterdam-based full-service digital and creative agency offering web development, marketing, creative, and commerce services across SMB and enterprise clients. Directly comparable to Rubix in the Dutch market across the same service portfolio of web, SEO, creative, and media.
• Springbok: Dutch full-service creative and digital agency offering strategy, creative, content, and online marketing. Comparable mid-sized Dutch peer with similar hybrid SMB and enterprise positioning and an overlapping creative + performance offering.
• Greenberry: Dutch creative and content agency with strong video and content production capabilities. Comparable to Rubix's creative/video production pillar and serves a similar mix of Dutch brands and institutions.
• Tam Tam: The Hague-based full-service digital agency offering web development, SEO, SEA, social advertising, and creative production. Highly comparable mid-sized Dutch full-service peer targeting similar SMB and mid-market clients with overlapping service lines.

Regional players

• Wieden+Kennedy Amsterdam: Amsterdam office of the global creative network, known for video-led brand creative work. Comparable to Rubix's creative concepting and video production pillar at higher-end brand budgets, competing in overlapping pitch opportunities in the Benelux.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInnl.linkedin.com/company/rubixcreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rubix Creative