Beeloyal

What Beeloyal does

Beeloyal is a Polish two-sided digital loyalty platform operated by the sole proprietorship iDapp Studio - Jan Lukas, headquartered in Mikołów, Poland. Founded in 2022 by Jan Lukas (CEO) and Dawid Wójcik (CSO), the company addresses fragmentation of paper-based loyalty programs by offering a consumer-facing mobile app (iOS 13+ and Android 8.0+) that consolidates loyalty cards into a single digital wallet via QR and barcode scanning and supports offline use, paired with a companion Beeloyal dla Biznesu (Beeloyal for Business) dashboard for SMBs to configure points- or stamps-based programs, manage employees, run promotions, and view analytics. The target customers are primarily restaurants, cafes, and local retail SMBs on the business side and individual consumers on the app side, served across European markets with global app-store availability.

The platform's underlying technology is mobile-first: rule-based QR/barcode scanning on the client, an interactive map of partner locations, push notifications, and a self-serve web/business app dashboard. No APIs, SDKs, integrations, or AI/ML capabilities are disclosed, and the value proposition rests on simplicity, offline functionality, and consolidation rather than predictive or generative features. Distribution is product-led and self-serve for both sides — app-store-driven consumer acquisition and 5-minute SMB onboarding with a 30-day free trial and no credit card required — supplemented by direct phone/email contact, a Polish-language content website, a newsletter, and partner-delivered physical marketing materials (QR stickers, interactive stands, business cards). The consumer app is freemium; the business side monetizes via a SaaS subscription whose pricing is not publicly disclosed.

At the disclosed scale, Beeloyal reports 342+ active business customers and 87+ rewards issued, with 12% growth in active customers and 23% growth in rewards issued. The company is bootstrapped with no disclosed funding rounds, awards, patents, partnerships, or institutional investors, and currently operates with only the two co-founders as staff. A public roadmap indicates planned expansion into multi-location management, basic analytics, new loyalty card types, customer surveys, and in-app reservations, which would broaden the product surface but are not yet shipped.

Name

Beeloyal

Legal name

iDapp Studio - Jan Lukas

Website

https://beeloyal.app

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Beeloyal is a Polish two-sided loyalty platform offering a consumer mobile app that aggregates loyalty cards and a business dashboard for SMBs to run digital stamp and point programs. Founded in 2022, it serves 342+ SMB partners across Europe.

Ownership category

akta.pro rank

Product category

Customer Loyalty Software

SIC

Services-Management Services (8741)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industries

Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB), Customer Retention, Loyalty & Win-Back Centers (BPAAAAAC)

Keywords

• Loyalty program platform
• Mobile loyalty app
• Customer retention software
• Digital loyalty cards
• SMB loyalty solutions

Headquarters

HQ city

Katowice

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Business Subscription: SaaS-style subscription for businesses to access the loyalty platform, create programs, manage customers, and use marketing tools. Free 30-day trial with no credit card required.
2. Consumer App (Freemium): Free mobile application for consumers to join loyalty programs, collect rewards, and receive promotions. Generates value for the business platform side.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Beeloyal operates a two-sided mobile loyalty platform: a free consumer app (iOS/Android) that consolidates loyalty cards, digital stamps, and points across multiple businesses via QR/barcode scanning with offline support, paired with a business-facing Beeloyal dla biznesu (Beeloyal for Business) dashboard for SMBs to design and manage customizable loyalty programs, run marketing campaigns, handle employee roles, and view customer analytics.

Product overview

Beeloyal is a two-sided loyalty platform consisting of two complementary products: the customer-facing Beeloyal mobile app (iOS/Android) and the business-facing Beeloyal dla biznesu (Beeloyal for Business) app with management dashboard. Together they enable businesses to create customizable loyalty programs while giving customers a unified app to collect and redeem rewards across multiple establishments.

Differentiator

Problem solved

Functional benefit

Products and services

• Beeloyal (Consumer App) Free mobile application for individual consumers on iOS 13+ and Android 8.0+ that aggregates multiple loyalty programs into one digital wallet. Users can scan QR codes or barcodes to digitize existing physical loyalty cards, collect points and stamps, redeem rewards, discover partner locations on an interactive map, and receive push notifications about promotions. Works offline and targets consumers in Poland and across Europe.
• Beeloyal dla biznesu (Beeloyal for Business) Subscription-based business platform and companion app for SMBs (restaurants, cafes, retail) to design customizable loyalty programs using point or stamp systems, manage employee roles, run marketing campaigns and promotions, and access customer analytics via a self-serve dashboard. Includes a 30-day free trial with no credit card required and 5-minute registration, targeting SMBs primarily in Poland.

Quantifiable outcome

• 12% growth in active customers (referenced in business dashboard metrics)
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Thanx: Restaurant-focused loyalty and digital marketing platform with deep POS integrations. Comparable in vertical focus (restaurants/cafes) and SMB loyalty use cases.
• Antavo: Enterprise loyalty cloud platform serving retail and hospitality brands. Comparable in technology stack and loyalty program management approach, though typically at larger enterprise scale.
• Yotpo Loyalty: Enterprise-tier loyalty and referral platform from a well-funded commerce marketing company. Comparable in offering SMB and mid-market loyalty program tooling, though typically serving larger merchants than Beeloyal.
• Fivestars: SMB-focused loyalty and marketing automation platform serving local businesses including restaurants and retailers. Comparable target customer segment and SMB onboarding approach.
• Square Loyalty: Built into the Square payments ecosystem, this is a broader SMB loyalty and marketing platform from a large incumbent. Comparable because it targets the same restaurant/cafe/retail SMB segment Beeloyal serves.
• Paytronix: Loyalty, gift, and online ordering platform for restaurants. Comparable vertical focus and feature overlap around points/rewards program management for SMB and mid-market restaurants.

Direct peers

• Stamp Me: Mobile loyalty app that lets consumers collect digital stamps from multiple merchants in a single wallet, closely matching Beeloyal's core consumer-side feature set including QR/barcode scanning.
• Stocard (acquired by Klarna): Digital wallet for loyalty cards, now part of Klarna. Closely mirrors Beeloyal's consumer-side proposition of consolidating multiple merchant loyalty cards into a single mobile app with QR/barcode support.

Emerging players

• Smile.io: Loyalty, referral, and rewards platform focused on Shopify merchants. Comparable because it delivers points/stamps programs to smaller merchants and shares Beeloyal's SMB-friendly positioning.
• Belly (by Cargo Bay): SMB loyalty program platform serving small retailers and restaurants with digital punch cards. Comparable in serving the same small-business customer profile with simplified loyalty tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/beeloyal_app
• LinkedInlinkedin.com/company/beeloyal-app

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beeloyal