Tenuta Il Poggione

What Tenuta Il Poggione does

Tenuta Il Poggione is a historic, family-owned Tuscan winery founded circa 1890 by Lavinio Franceschi and currently operated by Leopoldo and Livia Franceschi, with winemaking led by the Bindocci father-son team (Fabrizio and Alessandro). The estate comprises approximately 530 hectares in Sant'Angelo in Colle, Montalcino, including 140 hectares of Sangiovese vineyards and 50 hectares of olive groves, and produces roughly 200,000 bottles of Brunello di Montalcino annually alongside 40,000-45,000 bottles of Brunello Riserva Vigna Paganelli from 1964-planted vines. The portfolio spans flagship Brunello di Montalcino DOCG, single-vineyard Riserva, Rosso di Montalcino, regional IGT wines (Rosso and Bianco di Toscana), a Sangiovese rosé (Lo Sbrancato), a pas dosé Metodo Classico sparkling (Marchesa Clementina), Vin Santo Sant'Antimo Riserva aged on a proprietary 'madre' yeast culture, Moscadello di Montalcino, two Grappa di Brunello expressions, and estate cold-pressed extra virgin olive oil.

The business generates revenue through wholesale and international distribution to fine-wine retailers and HoReCa, direct estate wine sales, and a seven-apartment Agriturismo Il Poggione with on-site winery tours and tastings booked through my.xenion.it. Production combines traditional techniques — submerged-cap fermentation in stainless steel with indigenous yeasts at controlled temperature, aging in large French oak (30-50 hl) sourced directly from France and seasoned four-plus years, a naturally climate-controlled 5-metre-deep underground cellar, and straw-mat Vin Santo drying — with sustainable viticulture including manual vineyard work and solar power. Tenuta Il Poggione is a founding member of the Brunello di Montalcino Consortium, was among the first wineries to commercialize Brunello in the early 1900s, and has earned 95-98 point ratings from Robert Parker, James Suckling, Wine Spectator, Vinous, Jancis Robinson, and Decanter across multiple vintages, with its 2010 Brunello di Montalcino ranked N°4 in Wine Spectator's Top 100 Wines of the World.

Name

Tenuta Il Poggione

Legal name

Tenuta Il Poggione

Website

https://tenutailpoggione.it

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

11–50 employees

Short description

Tenuta Il Poggione is a family-owned Tuscan winery founded in 1890 producing Brunello di Montalcino, Riserva, Rosso di Montalcino, sparkling and dessert wines, grappa, and olive oil from a 530-hectare estate, selling globally via wholesale and direct estate sales alongside a seven-apartment agriturismo.

Ownership category

akta.pro rank

Product category

Fine Wine (Italian Winery)

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Tuscan winery estate
• Sangiovese wine production
• Brunello di Montalcino wines
• Agriturismo hospitality services
• Extra virgin olive oil

Headquarters

HQ city

Sant'angelo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wine Production and Sales: Tenuta Il Poggione produces and sells a portfolio of wines including Brunello di Montalcino DOCG, Rosso di Montalcino DOC, Brunello di Montalcino Riserva Vigna Paganelli DOCG, Rosso di Toscana IGT, Bianco di Toscana IGT, Lo Sbrancato (rosé), Marchesa Clementina (Metodo Classico Rosé), Vin Santo Sant'Antimo Riserva, Moscadello di Montalcino, Grappa di Brunello, and Grappa di Brunello Riserva Vigna Paganelli. Revenue is generated through direct estate sales to consumers visiting the winery, as well as through wholesale and distribution channels to retail and restaurant buyers globally.
2. Agriturismo Hospitality: The agriturismo consists of seven independent fully-equipped apartments on the estate. Guests can book stays through a dedicated booking system and enjoy experiences including vineyard walks, wine tastings, and swimming with views of the Tuscan countryside. Additional paid activities available upon request include private winery tours, guided countryside walks, and tasting sessions.
3. Extra Virgin Olive Oil Sales: Extra virgin olive oil produced from Correggiolo and Moraiolo olives grown on the estate's 50 hectares of olive groves is sold as a complementary product to the wine portfolio. Olives are cold-pressed in the estate's own mill.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tenuta Il Poggione is a historic Tuscan winery producing a portfolio of Sangiovese-based wines (Brunello di Montalcino DOCG, Rosso di Montalcino DOC, regional IGT wines, rosé, Metodo Classico sparkling, Vin Santo, Moscadello), grappa spirits, and estate-pressed extra virgin olive oil from its 530-hectare estate in Sant'Angelo in Colle, Montalcino. The estate also operates an agriturismo with seven independent apartments, guided winery tours, and wine tastings. Approximately 200,000 bottles of Brunello di Montalcino are produced annually.

Product overview

Tenuta Il Poggione is a historic Tuscan winery producing a portfolio of wines, spirits, and olive oil from its 530-hectare estate in Montalcino. The core products are Brunello di Montalcino wines from Sangiovese grapes, with the flagship Brunello di Montalcino and premium Riserva Vigna Paganelli from 1964-planted vines. Supporting the wine portfolio are Rosso di Montalcino (younger ' Brunello'), regional IGT wines (Rosso di Toscana, Bianco di Toscana), rosé (Lo Sbrancato), sparkling Metodo Classico (Marchesa Clementina), dessert wines (Vin Santo, Moscadello), plus grappa spirits and extra virgin olive oil. The estate also offers agritourism hospitality with winery tours, tastings, and seven independent apartments.

Differentiator

Problem solved

Functional benefit

Brands

• Agriturismo Il Poggione: Seven independent apartments in a completely restored estate farmhouse, offering tours, wine tastings, and hospitality in the Montalcino countryside.

Products and services

• Brunello di Montalcino Riserva Vigna Paganelli D.O.C.G. Premium single-vineyard Brunello di Montalcino produced only in the best vintages from Sangiovese grown on the estate's oldest Vigna Paganelli cru (planted in 1964), aged in large French oak barrels followed by bottle aging for exceptional complexity. Targeted at discerning wine collectors, HoReCa buyers, and fine-dining programmes seeking age-worthy, critically acclaimed Brunello.
• Brunello di Montalcino D.O.C.G. Flagship Brunello di Montalcino produced exclusively from Sangiovese grapes grown on the estate's oldest vines in Montalcino, aged in French oak barrels and bottle-aged to deliver complexity, structure, and aging potential. Targeted at wine collectors, fine-dining establishments, and global wine distributors seeking a critical-acclaim red.
• Rosso di Montalcino D.O.C. Younger, earlier-drinking red wine produced from Sangiovese grown on the estate's younger Montalcino vineyards, aged in large French oak barrels and barriques. Designed as an accessible, value-tier entry point to the estate's Sangiovese portfolio for restaurants, retail buyers, and consumers.
• Rosso di Toscana I.G.T. A fruity, everyday Tuscan red produced from Sangiovese, Merlot and Cabernet Sauvignon grapes, aged in French oak and available with a screw cap option. Targeted at casual dining and everyday consumption.
• Bianco di Toscana I.G.T. White wine from Vermentino and Chardonnay grapes produced with 24-hour skin contact and partial malolactic fermentation, intended as the estate's everyday white offering.
• Lo Sbrancato (Rosé) Rosé wine made from 100% Sangiovese grapes with 24-hour skin contact and fermentation at 12°C, named after an 1888 painting displayed in the estate tasting room. Targeted at consumers seeking an estate-grown Tuscan rosé.
• Marchesa Clementina (Metodo Classico Rosé Spumante) Pas dosé (zero-dosage) Metodo Classico sparkling wine produced from 100% estate Sangiovese, aged at least 24 months on lees in the ancient cellar before disgorgement and two months of bottle rest. A specialist artisanal sparkling for fine-dining and celebratory use, produced in approximately 4,000 bottles annually.
• Vin Santo Sant'Antimo Riserva Traditional Tuscan dessert wine from Trebbiano and Malvasia grapes, dried on straw mats for a minimum of 90 days and aged 8–9 years in 100-liter caratelli barrels atop the estate's preserved year-to-year 'madre' (compound of yeasts and bacteria). Targeted at collectors of traditional Italian dessert wines and fine-dining end-of-meal pairings.
• Moscadello di Montalcino Sweet sparkling wine produced from Moscato Bianco grapes using cold fermentation in autoclave and natural pris de mousse — the oldest style of wine historically made in Montalcino, sourced from about six hectares of biotype planted in the 1970s. Targeted at collectors interested in traditional Montalcino wines.
• Grappa di Brunello Grappa produced by distilling fresh Sangiovese pomace from the Brunello di Montalcino fermentation via discontinuous alembic distillation, with 45% ABV. Targeted at digestif buyers and fans of estate-grown Italian spirits.
• Grappa di Brunello Riserva Vigna Paganelli Premium artisanal grappa from Sangiovese pomace of the Vigna Paganelli vineyard, batch-distilled in copper stills and aged four years in 350-liter French oak barrels. Targeted at spirits collectors and after-dinner fine-dining programmes.
• Olio Extra Vergine di Oliva Extra virgin olive oil from Correggiolo and Moraiolo olives grown on the estate's 50 hectares of olive groves, hand-harvested between October and November and cold-pressed within hours at the estate's own mill using a continuous disc press. Targeted at consumers of estate-grown premium Italian olive oils and accompanying wine gift purchases.
• Agriturismo Il Poggione (Hospitality & Experiences) Seven independent fully equipped apartments on the estate in Sant'Angelo in Colle, offering guests vineyard walks, wine tastings, swimming, and views of the Tuscan countryside. Optional paid experiences include private winery tours, tasting sessions, and guided countryside walks, all bookable through the estate's online reservation platform. Targeted at leisure travellers and wine tourists visiting Tuscany.

Quantifiable outcome

• 98/100 points — 2019 Brunello di Montalcino Riserva Vigna Paganelli
• +8 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Consorzio del Brunello di Montalcino (Brunello di Montalcino Consortium)coreOthersTenuta Il Poggione is a founding member of the Brunello di Montalcino Consortium, the regulatory body responsible for protecting and promoting the Brunello di Montalcino DOCG designation. The Consortium oversees production standards, authentication, and global marketing of the appellation.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Castello Banfi: Castello Banfi is one of Montalcino's largest producers, also offering a full portfolio of Brunello, Rosso, grappa, and hospitality at its castle estate. Directly comparable in scale and product breadth to Tenuta Il Poggione.
• Biondi-Santi: Biondi-Santi is the historic Brunello di Montalcino producer widely credited with inventing the style. Directly comparable to Tenuta Il Poggione as a family-owned, heritage Sangiovese specialist in Montalcino with a flagship Brunello and Riserva tier.
• Mastrojanni: Mastrojanni is a historic Montalcino producer known for traditional-style Brunello and a single-vineyard bottling (Vigna Loreto). Closely comparable to Il Poggione in approach and heritage.
• Argiano: Argiano is a Montalcino estate producing Brunello di Montalcino and a single-vineyard Riserva (Vigna del Suolo). Comparable to Il Poggione as a historic Montalcino producer with a focus on terroir-driven Brunello.
• Frescobaldi (Castelgiocondo): Frescobaldi owns the Castelgiocondo estate in Montalcino, producing premium Brunello di Montalcino. The most direct comparable among large Tuscan family-owned wine groups, with overlapping Sangiovese-based portfolio and global distribution.
• Marchesi Antinori: Antinori produces Brunello di Montalcino at Pian delle Vigne and is a historic Tuscan family wine dynasty. Comparable to Il Poggione in heritage, premium positioning, and global distribution footprint.
• Il Marroneto: Il Marroneto is a small, high-quality Montalcino producer famed for traditional Brunello including a single-vineyard Madonna delle Grazie. Comparable to Il Poggione in single-vineyard philosophy and traditional winemaking.
• Col d'Orcia: Col d'Orcia is a long-standing Montalcino producer with a significant vineyard area and a single-vineyard Brunello (Poggio al Vento). Directly comparable in regional focus, Sangiovese-based portfolio, and traditional winemaking philosophy.

Emerging players

• Planeta: Planeta is a leading Sicilian wine producer with an expanding portfolio including hospitality. Comparable to Il Poggione as a family-owned Italian wine estate combining premium production, agriturismo, and global distribution.

Broad incumbents

• Ruffino: Ruffino is a large, established Tuscan wine producer with broad Chianti, Brunello, and other appellations. Comparable to Il Poggione as a major Italian wine brand, though broader in portfolio and less focused on premium Montalcino.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IlPoggioneWines
• Facebookfacebook.com/ilpoggione
• LinkedInlinkedin.com/company/tenuta-il-poggione

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tenuta Il Poggione