Bloei Interieurbeplanting

What Bloei Interieurbeplanting does

Bloei Interieurbeplanting is a privately held Dutch interior plantscaping company founded in 2008 by Ricardo Rietveld in Eindhoven. The company designs, delivers, and maintains green installations for offices, healthcare facilities, and commercial interiors across the Netherlands and Belgium, operating through two regional entities: Bloei Interieurbeplanting Eindhoven B.V. and Bloei Interieurbeplanting Amsterdam B.V. (Aalsmeer). Customers can lease or purchase plants, with a heavy emphasis on long-term recurring maintenance contracts.

The product portfolio spans live interior plants (with hydroculture clay-pellet and Seramis granule growing systems), preserved moss walls and paintings, vertical living/green walls, UV-resistant artificial plants, and seasonal Christmas decoration rentals. The flagship engagement is a "Groenconcept op Maat" (custom green concept), comprising a free on-site light-and-space assessment, mood board, floor plan, installation (often within three weeks), and ongoing care under an up-to-4-year warranty. The Ecoframe system uses recycled PET and acoustic felt for moss wall framing.

The go-to-market is sales-led and consultative: field teams conduct on-site visits, produce personalized designs, and partner upstream with architects, interior designers, and project managers (B-TOO, Yksi Ontwerp, D/DOCK, MOSS, CBRE, Studio Holgersson) to win new fit-outs. Revenue is generated through recurring plant rental and maintenance contracts, one-time plant purchases, custom moss/living wall installations, and seasonal Christmas rentals with multi-year discounts. The company employs over 20 professionals and uses electric vehicles for local service delivery.

Name

Bloei Interieurbeplanting

Legal name

Bloei Interieurbeplanting

Website

https://www.bloei-interieurbeplanting.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloei Interieurbeplanting is a Dutch interior plantscaping company that designs, installs, and maintains office green environments for businesses across the Netherlands and Belgium, offering plant rental, custom green concepts, moss walls, and recurring maintenance services.

Ownership category

akta.pro rank

Product category

Interior Plantscaping Services

NAICS

Landscaping Services (561730), Interior Design Services (54141), Landscape Architectural Services (541320)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

akta.pro secondary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Interior plantscaping
• Office plant rental
• Living wall systems
• Moss wall installation
• Plant maintenance services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Plant Rental/Leasing: Rental of office plants including accompanying plant containers and pots with full maintenance service. Plants are replaced as needed as part of the rental agreement.
2. Plant Purchase: One-time purchase of plants with matching containers. Includes warranty arrangement when purchased.
3. Maintenance Services: Full maintenance contracts (approximately monthly visits) and quarterly maintenance contracts. Services include watering, pruning, cleaning, feeding, pest control with biological agents, and plant replacement.
4. Christmas Decorations Rental: Rental of artificial Christmas trees (from 210cm to over 400cm) with decorations and lighting. Includes delivery, installation, and removal after the Christmas period.
5. Custom Moss Walls and Paintings: Custom-made moss walls and moss paintings with options for logos, various frame materials (wood, steel, aluminum), and RAL color finishes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bloei Interieurbeplanting designs, supplies, and maintains interior plantscaping for offices and commercial spaces across the Netherlands and Belgium. Its offering combines plant rental and purchase options with custom green concepts (moodboards and floor plans), moss walls and paintings, living/green wall systems, artificial plants, ongoing maintenance contracts, and seasonal Christmas decoration rental.

Product overview

Bloei Interieurbeplanting is a Dutch interior plantscaping company specializing in office and commercial plant solutions. The core offering is Interieurbeplanting (interior plantscaping) available through both rental (lease) and purchase models. The product portfolio includes Moss Walls and Moss Paintings (preserved moss walls with acoustic benefits), Living Walls and Green Walls (vertical plant systems), Artificial Plants (UV-resistant silk and mummified plants), Care and Maintenance services, and Christmas Decorations Rental. Supporting plant technologies include Hydroculture (clay pellet-based) and Seramis systems. The company operates from two locations (Eindhoven and Amsterdam/Aalsmeer) serving clients throughout the Netherlands and Belgium, offering custom green concepts with moodboards, floor plans, and up to 4 years warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Plantscaping Rental (Interieurbeplanting huren) Rental of office plants with matching containers and full recurring maintenance for businesses and organizations across the Netherlands and Belgium; plants are replaced as needed under the rental agreement.
• Interior Plantscaping Purchase (Interieurbeplanting kopen) One-time purchase of office plants with matching containers for businesses and organizations, including a warranty arrangement on the supplied plants and containers.
• Moss Walls and Moss Paintings (Moswanden en Mosschilderijen) Custom-made preserved moss walls and paintings for offices, using glycerine-impregnated moss (flat, ball, reindeer, lung, 3D, silk/artificial, and laminated moss) with options for logos and frame materials; provides acoustic absorption and requires no maintenance.
• Living Walls and Green Walls (Living walls en groene wanden) Vertical living wall systems with live plants for indoor spaces such as stairwells and office interiors; custom-designed for each architectural setting to deliver biophilic design and acoustic insulation.
• Artificial Plants (Kunstplanten) High-quality artificial plants and trees, including UV-resistant silk plants, mummified plants, and realistic silk floral arrangements, available for rental or purchase for spaces with limited light or difficult access.
• Plant Care and Maintenance (Verzorging en Onderhoud) Recurring plant care services including watering (approximately every four weeks), pruning, leaf cleaning, feeding, biological pest control, and plant replacement; offered as full maintenance contracts with roughly monthly visits or as quarterly inspections.
• Christmas Decorations Rental (Kerstdecoratie huren) Rental of artificial Christmas trees (210cm to over 400cm), garlands, wreaths, centerpieces, and lighting for offices, including delivery, installation, and post-season removal; offered in 1-star, 2-star, and 3-star tiers with multi-year contract discounts.

Quantifiable outcome

• 36% to 16% reduction in sick leave among employees working in spaces with plants, averaging 1.6 fewer sick days per employee per year.
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• B-TOO InterieurarchitectencoreStrategic or Co-development Partner · 1 January 2020Collaboration with Mechteld Vroomen of B-TOO for interior design projects. B-TOO designs complete interiors while Bloei creates green concepts together with the designer. A successful partnership for projects like AFA Dispensing Eindhoven on Strijp-T.
• Yksi OntwerpcoreStrategic or Co-development PartnerCollaboration on high-quality interior projects including Termeer Group in Den Bosch and NTS Group Nijmegen. Yksi Ontwerp handles overall interior design while Bloei provides green concepts.
• Studio HolgerssoncoreStrategic or Co-development PartnerStudio Holgersson commissioned Bloei to plant special furniture in Westbeat, Amsterdam - a multifunctional hub for young residents and entrepreneurs.
• D/DOCKcoreStrategic or Co-development PartnerCollaboration on JetBrains Amsterdam Terrace Tower project. D/DOCK designed the interior while Bloei provided all plants and containers for all 10 floors.
• Makers of Sustainable Spaces (MOSS)coreStrategic or Co-development PartnerPartnered with MOSS for the JetBrains Amsterdam project. MOSS designed the green plan while Bloei executed the installation.
• CBREcoreStrategic or Co-development PartnerCollaboration on Uber Amsterdam project to deliver interior plantscaping across 9 floors in the Tripolis building on Zuidas.
• Tank AmsterdamminorStrategic or Co-development PartnerCollaboration on The Bank Amsterdam project - a unique office building in the heart of Amsterdam in one of the city's most iconic architectural buildings.
• Fokkema & Partners ArchitectenminorStrategic or Co-development PartnerCollaboration on project in Den Bosch where Fokkema & Partners handled overall architecture and Bloei provided green concepts with handcrafted pots from Atelier Vierkant.
• Collab ProjectmanagementminorImplementation/ SI/ Consulting PartnerCollaboration on AFA Dispensing project to create beautiful interior design.
• Assembly DesignminorStrategic or Co-development PartnerCollaboration via video communication with USA to develop green interior plans for Kantoor hartje Amsterdam project.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Rentokil Initial: UK-listed multinational facilities services group and parent of Ambius; provides a broad portfolio of pest control, hygiene, and workplace services including interior landscaping. A potential strategic acquirer for Bloei given service-line adjacency.
• Ambius: Global office interior plantscaping brand (subsidiary of Rentokil Initial) offering plant rental, living walls, and maintenance to enterprise clients worldwide. Direct functional overlap with Bloei's core plantscaping and moss/living-wall offerings, but at vastly larger scale and geographic footprint.

Direct peers

• Hedendaags Interieurbeplanting: Dutch interior plantscaping service focused on office plant rental, design, and maintenance for corporate clients. Directly comparable in offering, customer segment, and Benelux geography to Bloei.
• Sempergreen: Dutch specialist in green walls, sedum mats, and living wall systems for indoor and outdoor commercial projects. Closest Dutch peer to Bloei on the living-wall and biophilic-design product line, with overlapping B2B customer base across Benelux.
• Mobilane: Netherlands-based manufacturer and installer of living green wall systems (Mobilane LivePanel) for offices, healthcare, and public buildings. Directly comparable to Bloei's living walls and green walls service, with overlapping enterprise and healthcare segments.

Others

• Nieuwkoop Europe: Major Benelux wholesale supplier of indoor plants, containers, and interior landscaping materials to professional plantscapers. Bloei co-owner Mariska van Rijswijk previously worked at Nieuwkoop Europe advising Benelux plantscapers, making it a direct supplier/ecosystem participant rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bloei.interieurbeplanting
• Facebookfacebook.com/bloei.interieurbeplanting
• LinkedInlinkedin.com/company/bloei-interieurbeplanting

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloei Interieurbeplanting