Rostons

What Rostons does

Rostons is a privately held UK firm of Chartered Surveyors and Agricultural Valuers, founded in 2007 by Tony Rimmer and headquartered at West View House, Whitchurch Road, Hatton Heath, Chester (CH3 9AU). The firm specialises in rural land, property and agricultural business services for farmers, landowners, rural property buyers and sellers, and rural enterprises across Cheshire, Shropshire, North Wales and adjoining counties. All team members hold RICS membership and are Fellows of the Central Association of Agricultural Valuers (CAAV), with the firm also holding Propertymark Client Money Protection and The Property Ombudsman (TPO) and Chartered Trading Standards Institute (CTSI) memberships.

The company's core offering is built around three service pillars: Rural Professional Services (BPS submissions, valuations, planning, entitlement trading, subsidies, compulsory purchase, dispute resolution, utilities/access advisory, and rural finance); Land & Property Sales (rural land, farm, village and country home, and commercial property sales, plus auctions and dispersal sales including livestock); and Online Property & Land Auctions as a digital extension. Supporting the core advisory work, Rostons distributes a branded mobile application (launched September 2016) that provides an agricultural events diary and a utility-works recording feature for landowners pursuing compensation claims, and publishes Farming Focus and Professional Focus e-newsletters. Distribution is primarily direct and field-based, supplemented by online property listings with virtual tours, farmer seminars, and an established referral relationship with the Agricultural Mortgage Corporation (AMC) for rural lending matters.

Commercially, Rostons generates revenue through two main streams: professional services fees for consultancy engagements (valuations, planning, BPS submissions, entitlement trading, property management), and transaction commissions on rural property sales and auctions. Pricing is quote-based and not publicly disclosed; engagements are typically project-based or multi-year (e.g., recurring BPS submissions). The firm is founder-led under Tony Rimmer with Directors Sam Catling and Carys Studley, supported by an Associated Director, additional Chartered Surveyors, and a steady pipeline of Harper Adams University graduate and trainee surveyors. Headcount is in the 11-50 range; no external investment, M&A activity or institutional funding has been disclosed.

Name

Rostons

Legal name

Rostons Ltd

Website

https://rostons.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Rostons is a privately held UK firm of Chartered Surveyors and Agricultural Valuers, regulated by RICS and CAAV, providing rural property sales, auctions, valuations, planning and entitlement trading services to farmers, landowners and rural property buyers across Cheshire, Shropshire and North Wales.

Ownership category

akta.pro rank

Product category

Agricultural and rural property services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Appraisers (531320), Support Activities for Animal Production (115210), Support Activities for Crop Production (11511)

SIC

Real Estate Agents & Managers (For Others) (6531), Agricultural Services (700), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Farmland Brokerage (Row Crops, Specialty Crops) (BPAJADAA)

akta.pro secondary industries

Ranches & Livestock Properties Brokerage (BPAJADAB), Land & Rural Property Appraisal (BPAJAKAD), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)

Keywords

• Rural property services
• Agricultural valuations
• Chartered surveyors
• Land and farm sales
• Rural property auctions

Headquarters

HQ city

Chester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: Revenue generated from consultancy fees for rural professional services including valuations, planning advice, BPS submissions, entitlement trading, and property management.
2. Property Sales & Auctions: Commissions from sales and auction of rural property, farms, land, and agricultural assets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rostons is a firm of Chartered Surveyors and Agricultural Valuers that advises rural businesses, farmers, landowners and rural property clients on the management, sale, valuation, planning and administration of rural land, property and agricultural assets. Core revenue activities include professional consultancy (BPS submissions, entitlement trading, valuations, planning, rural finance, landlord and tenant matters, compulsory purchase) and transactional sales of rural property, farms, land, commercial property, livestock and dispersal assets via traditional and online auctions.

Product overview

Rostons is a firm of Chartered Surveyors and Agricultural Valuers offering a comprehensive suite of rural property and agricultural services. The core offering centers on Rural Professional Services, Land & Property Sales, and Auctions & Dispersal Sales, supported by specialized modules including Planning Services, Valuations, Entitlement Trading, Property Management, Rural Finance, Subsidy & Support, Landlord & Tenant advisory, Dispute Resolution, Utilities & Access to Land, Compulsory Purchase representation, and Fodder Bank services. The company also operates online and traditional auction platforms for property and land sales, and provides a mobile application for event tracking and utility damage compensation claims. Property listings feature virtual tour capabilities via Vimeo integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Rural Professional Services Specialist advice and experience as Chartered Surveyors and Agricultural Valuers for rural businesses and individuals, covering BPS submissions, grant applications, entitlement trading, valuations, planning, tenancies and rural finance.
• Land & Property Sales Sales of rural land, farms and property including farmhouses and development opportunities across Cheshire, Shropshire, North Wales and adjoining counties.
• Village & Country Homes Residential property sales service for village and country homes, featuring property listings with virtual tours and detailed particulars for rural residential buyers and sellers.
• Commercial Property Commercial rural property sales and advisory services for business premises in rural settings.
• Auctions & Dispersal Sales Auction services for rural property and farm dispersal sales, including livestock sales, conducted for farming clients and estates.
• Livestock Sales Specialised livestock sales services for the farming community, supporting the disposal of farm livestock through Rostons' auction channels.
• Online Property & Land Auctions Digital auction platform enabling online sales of property and land across the firm's regional catchment.
• Planning Services Planning advice and applications for rural clients, including permitted development rights, agricultural occupancy condition removal, and barn conversions.
• Valuations Agricultural property and land valuations for various purposes including probate, tax, bank security, and compensation claims, delivered by RICS-recognised valuers.
• Entitlement Trading Trading of Basic Payment Scheme entitlements for English and Welsh farmland, including buying and selling of entitlements, with specialist expertise from Tony Rimmer.
• Property Management Management services for rural property holdings, supporting landlords and owners with ongoing administration.
• Rural Finance Rural finance advisory services including Agricultural Mortgage Corporation (AMC) loan applications and short-term borrowing for rural businesses.
• Subsidy & Support Advisory on farming subsidies including Basic Payment Scheme, Countryside Stewardship, and grant schemes for rural clients.
• Landlord & Tenant Agricultural tenancy advice including rent reviews, lease negotiations, and Farm Business Tenancy matters for landlords and tenants.
• Dispute Resolution Resolution services for rural property disputes, including arbitration, delivered by RICS-regulated surveyors.
• Utilities & Access to Land Advisory on utility infrastructure impacts including pipelines, cables, telecoms masts, and access rights affecting rural land.
• Compulsory Purchase Advisory and representation on compulsory purchase matters including HS2 compensation schemes affecting rural landowners.
• Fodder Bank Emergency fodder assistance scheme connecting farmers with surplus fodder to those needing fodder within the farming community.
• Rostons Mobile App Free mobile application for landowners and farmers providing an agricultural events diary and a utility-works damage recording tool to support compensation claims.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Agricultural Mortgage Corporation (AMC)coreStrategic or Co-development PartnerAMC provides agricultural lending and financing solutions. Rostons works closely with AMC to assist rural clients with loan applications and rural finance matters, including applications for agricultural mortgage financing.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fisher German: UK firm providing rural property agency, farm sales, valuations, planning and professional services across the Midlands and North West. Directly comparable to Rostons in target customers, service mix and regional focus, with deeper coverage across Northern England.
• Berrys: UK firm of chartered surveyors, valuers, planners and architects with a strong rural property and farm agency practice across the Midlands and North. Directly comparable to Rostons on rural professional services, valuations, planning and farm sales.
• Carter Jonas: National UK firm of Chartered Surveyors offering rural property sales, farm agency, valuations, planning, and estate management. Highly comparable to Rostons in service mix (rural professional, valuations, sales, auctions), though operating at significantly larger scale and broader national footprint.
• Brown & Co: Mid-sized UK firm providing rural property, farm sales, valuations, planning and professional services across the Eastern regions and wider UK. Closely comparable to Rostons in service mix, with a similar focus on farmland and rural estates rather than prime central London residential.
• Clive Emson Land and Property Auctioneers: UK property auctioneer running regular regional land and property auctions across southern England and the Midlands. Comparable to Rostons on auction services for land and rural property, though operating nationally rather than regionally in the North West.
• Halls Holdings: Shropshire-headquartered firm offering rural property, farm sales, livestock auctions, professional services and property management. Closely comparable to Rostons on regional geography (Shropshire overlap), livestock/auction services, and rural professional service offering.

Broad incumbents

• Savills Rural Agency: Global real estate firm with a major UK rural agency division covering farms, estates, valuation and rural consultancy. Comparable service categories to Rostons but operating at much larger scale and broader geographic reach.
• Strutt & Parker: National rural property consultancy (part of BNP Paribas Real Estate) covering farms, estates, forestry, valuations and estate management across the UK. Operates in the same rural property segment as Rostons but at substantially larger scale and with institutional client focus.
• Knight Frank Rural & Farms: International property consultancy with a UK rural and farms practice covering sales, valuations, estate management and professional services. Overlaps with Rostons on rural agency and valuation, particularly for larger estate and institutional clients.
• Bidwells: UK property consultancy with strong rural, agribusiness, and natural capital practices across Eastern England and beyond. Comparable to Rostons on rural professional services, valuation and farm sales, though typically serving larger estates and institutional clients.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rostonsuk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rostons