What ASD Group does

ASD Group (legal entity OOO ASD) is a privately-held Russian trading-and-production group headquartered in Moscow, founded in 1997. The company supplies packaging materials and consumer goods and operates its own manufacturing through the Olginskaya Manufaktura production complex in Zheleznodorozhny (Moscow Oblast), which has been operational since 2015 and includes flexographic printing (up to 6 colors including metallic), aluminum form production, paper bag manufacturing, and a paraffin-coated wrapping paper line.

The group's commercial activity is organized around eight proprietary brands covering adhesives and tapes (AVIORA, AVIORA МОНОЛИТ, Секунда), household goods (Paterra, with 200+ SKUs), food wrap film (Десногор), aluminum containers and baking paper (Горница), BBQ and outdoor products (Пикничок), premium catering disposables (Royal Party), and eco-friendly cardboard packaging (НЕПЛАСТИК). It serves wholesale buyers, retail chains, HoReCa businesses, e-commerce resellers, manufacturers seeking contract production under their own trademarks (СТМ), and end consumers.

Revenue is generated through B2B wholesale distribution (minimum order 100,000 rubles), direct sales via dedicated B2B account managers, contract manufacturing services, and retail sales through major Russian marketplaces (Ozon, Wildberries, Yandex.Market, VseInstrumenti.ru). The company reports 1,000+ permanent B2B clients, 501-1,000 employees, and historical supplier partnerships across 12 countries, though core operations remain Russia-domestic.

Name

ASD Group

Legal name

OOO ASD

Website

https://asd.ru

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ASD Group is a privately-held Russian trading and manufacturing group that supplies packaging materials, household goods, and food-service disposables under eight proprietary brands, serving wholesale buyers, retail chains, HoReCa, e-commerce resellers, and end consumers across Russia through B2B direct sales, contract manufacturing, and major marketplaces.

Ownership category

akta.pro rank

Product category

Consumer Goods & Packaging Materials

NAICS

Other Paperboard Container Manufacturing (322219), Packaging and Labeling Services (56191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

Keywords

• Packaging materials wholesale
• Consumer goods distribution
• Contract manufacturing services
• Food service disposables
• Household goods brands

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Distribution: B2B wholesale distribution of consumer goods, packaging materials, and household products to retailers, manufacturers, HoReCa businesses, and e-commerce companies. Minimum order volume is 100,000 rubles for wholesale buyers in Russia.
2. Own Brand Products: Development and sale of proprietary brands including AVIORA, Paterra, Секунда, Пикничок, Десногор, Горница, and Royal Party. Own brands span adhesives, tapes, household goods, BBQ products, and food packaging.
3. Marketplace Sales: Direct sales through major Russian marketplaces including Ozon.ru, Wildberries, and Yandex.Market. Products distributed under multiple brands including Секунда, Paterra, Горница, Aviora, and Десногор.
4. Contract Manufacturing: Open to cooperation with new manufacturers offering contract production services under customer's own trademark (СТМ). Services for companies seeking private-label production.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

ASD Group supplies packaging materials and consumer goods, manufactures products such as aluminum forms, paper bags, baking paper, food wrap films, and adhesive tapes, and provides project design and equipment installation services. The company operates across wholesale distribution, proprietary brand sales (AVIORA, Paterra, Секунда, Пикничок, Десногор, Горница, Royal Party), contract manufacturing under customer trademarks (СТМ), and B2C marketplace sales through Ozon, Wildberries, and Yandex.Market. Production is conducted at the Olginskaya Manufaktura complex in Moscow Oblast (operational since 2015) with flexographic printing, aluminum form, and paraffin production lines.

Product overview

ASD Group is a Russian trading and production group company offering a diverse portfolio of consumer and commercial goods under multiple brands. The product portfolio is organized around several proprietary brands: Royal Party (premium catering/buffet products), Aviora (business consumables including adhesive tapes, packaging, beauty supplies), Paterra (household goods), Aviora MONOLITH (instant adhesives), Секунда (construction tapes and adhesives), Пикничок (outdoor BBQ products), Десногор (food wrap films), and Горница (aluminum containers, baking paper, foil). Individual products include nitrile Diamond Grip gloves with enhanced grip, adhesive tapes for various industrial applications, siliconized baking paper, aluminum foil, aluminum food containers in multiple sizes with matching lids, biodegradable sugarcane-based tableware (plates, burger boxes, lunch containers), paraffin-coated wrapping paper for food service, custom-printed paper bags via flexo printing, and aluminum BBQ forms. The company operates as a B2B/B2C distributor and manufacturer serving retail, HoReCa, e-commerce, and DIY channels through its own production facilities in Moscow region.

Differentiator

Problem solved

Functional benefit

Brands

• AVIORA: Flagship brand for consumable materials for business operations. Full product matrix across key categories with high quality standards.
• PATERRA
• AVIORA MONOLIT
• SEKUNDA
• PIKNICOK
• DESNOGOR
• GORNITSA
• Royal Party
• NEPLASTIK

Products and services

• Royal Party Premium Disposable Tableware Premium line of disposable plastic serving forms, catering accessories, decorative picks, and buffet/banquet supplies for HoReCa, event organizers, and end consumers hosting special occasions.
• AVIORA Business Consumables Line Full product matrix of consumables for B2B operations including adhesive tapes, packaging materials, disposable tableware, beauty supplies, sugarcane biodegradable tableware, and protective equipment for HoReCa, retail, e-commerce, and DIY channels.
• Paterra Household Goods Over 200 household products including gloves, cleaning supplies, and home organization items for retail consumers and wholesale buyers.
• AVIORA MONOLIT Instant Adhesives Premium instant adhesives (cyanoacrylate glues) with over 15 years of production tradition, sold to retail and B2B customers for repair and professional applications.
• Секунда (Sekunda) Tapes & Adhesives Specialized tapes for repair and construction, and specialized adhesives for household and professional work. Balanced product matrix meeting world standards.
• Пикничок (Piknichok) BBQ & Outdoor Products Recreation and barbecue goods including aluminum forms for grilling with 17 years of consumer reputation, supported by own production.
• Десногор (Desnogor) PE Food Wrap Films Unsurpassed leader in food wrap film (PE) with primary raw materials, high adhesion level, honest winding, and high puncture resistance. Sold through retail, wholesale, and marketplaces.
• Горница (Gornitsa) Aluminum Forms & Baking Paper Business consumables with own-production line including aluminum forms (G-edge, L-edge) in various sizes, siliconized baking paper (heat resistant up to +220°C), foil, metallized BOPP/cardboard lids, PET plastic lids, and viscose napkins. For food delivery, bakeries, cafes, restaurants, catering and home use.
• Diamond Grip Nitrile Gloves Extra-strong nitrile gloves (Diamond Grip / Алмазный хват) — 3 times denser than regular nitrile gloves, with diamond texture for secure grip, resistant to oils, alcohols, and chemicals. Targeted at construction, HoReCa, food industry, and auto services.
• Custom Paper Bags with Logo (Flexo Printing) Custom paper bags with company logo produced via flexo printing up to 6 colors including metallic. Rectangular bottom bags and wrapping paper up to 1280mm format, density 30-100 g/m², double-sided printing, glossy or matte varnish. For retailers and brands seeking quality branded packaging.
• NEPLASTIK Eco-Friendly Cardboard Packaging Eco-friendly single-use cardboard packaging — 12 types of disposable packaging introduced to reduce plastic consumption, for HoReCa, food service, and retail customers.
• Sugarcane Biodegradable Tableware (AVIORA) 100% biodegradable single-use tableware made from sugarcane fiber — plates, burger boxes, lunch boxes, compartmentalized containers. Heat resistant from -20°C to +100/+140°C, microwave safe. For HoReCa, food service, and retail.
• Paraffin Wrapping Paper (Чао!) Paraffin-coated wrapping paper for fast food packaging — grease-resistant, moisture-resistant, flexible, heat-resistant up to 60-70°C, food-safe. Available in various sizes including newspaper-style designs.
• Contract Manufacturing / Private Label Production (СТМ) Contract manufacturing services for companies seeking production under their own trademarks (СТМ) — leveraging Olginskaya Manufaktura capacity for aluminum forms, paper bags, flexographic printing, paraffin coating, and related packaging production.

Quantifiable outcome

• 1000+ permanent business clients served
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Yantai Bagmart (China)coreStrategic or Co-development Partner · 1 January 2014Long-term partnership with Chinese manufacturer Yantai Bagmart for Zip-Lock bags. Reached milestone of 100th container shipment from this partner in 2014, demonstrating longstanding and reliable supplier relationship for packaging products.
• Desnogorsky Polymer Plant (Десногорский полимерный завод)coreStrategic or Co-development Partner · 1 January 2012Partnership with Desnogorsky Polymer Plant for food wrap film production. Reached milestone of 10,000 tons of shipped products. Partner holds leading market position for PE food wrap under Десногор brand.
• European Suppliers (Finland, Italy)minorStrategic or Co-development Partner · 1 January 2000Early international partnerships established at beginning of 2000s with direct contracts from European suppliers including Finland and Italy for Moscow wholesale-retail operations.

Scale indicators6 records

Recent moves15 records

Expansion highlights5 records

Broad incumbents

• Sonoco Products: Diversified global packaging manufacturer serving consumer, industrial, healthcare, and food markets. Overlapping capabilities in consumer packaging, paper-based products, and food service packaging relevant to ASD's diversified product portfolio.
• Mondi: Global packaging and paper group with broad portfolio including corrugated packaging, flexible packaging, and consumer packaging. Much larger player but overlapping capabilities in paper-based packaging and flexible packaging relevant to ASD's paper bag and packaging materials business.
• Smurfit Kappa: Global leader in paper-based packaging with operations across Europe and the Americas. Overlapping product portfolio in paper bags, packaging materials, and consumer packaging solutions relevant to ASD's paper bag manufacturing.
• Sealed Air: Global packaging company known for Cryovac food packaging and Bubble Wrap protective packaging. Overlaps with ASD's food packaging business (food wrap, vacuum-formed containers) and broader protective packaging solutions.

Direct peers

• Dart Container: Leading manufacturer of foodservice disposables including cups, containers, plates, and lids. Highly comparable product portfolio to ASD's foodservice disposables and HoReCa packaging offerings.
• Pactiv Evergreen: Major North American foodservice and beverage packaging manufacturer with focus on disposable products, cartons, and food containers. Directly comparable to ASD's aluminum forms, food containers, lids, and packaging for HoReCa customers.
• WinCup: North American manufacturer of disposable cups, containers, and lids for foodservice industry. Direct comparable in disposable foodservice products serving restaurants, cafes, and catering operations.
• Danaflex: Russian flexible packaging manufacturer specializing in films, laminates, and packaging materials for food and consumer goods industries. Direct competitor in Russian market with comparable product offerings and manufacturing footprint.
• Huhtamaki: Global foodservice packaging company producing disposable tableware, food containers, and packaging for restaurants and food service operators. Highly comparable to ASD Group's HoReCa-focused aluminum forms, baking paper, food wrap, and disposable tableware business.
• Constanta: Russian flexible packaging manufacturer producing films, laminates, and packaging materials for food, consumer goods, and industrial applications. Direct competitor in the Russian packaging market with overlapping customer base and similar manufacturing capabilities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/asdcompany
• LinkedInlinkedin.com/company/asd-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASD Group