PACE Development

What PACE Development does

PACE Development Corporation Public Co., Ltd. is a publicly listed Thai luxury property developer and hospitality company headquartered in Bangkok at 152 Kian Gwan Building 3, Wireless Road, Pathumwan. Founded in 2004 and trading on the Stock Exchange of Thailand under ticker PACE, the company develops and sells freehold ultra-premium residential real estate in Bangkok's prime addresses and in Hua Hin, including MahaNakhon (Thailand's tallest building, designed by Buro Ole Scheeren Group), The Ritz-Carlton Residences Bangkok (Thailand's first Ritz-Carlton branded residences, 209 units), Nimit Langsuan (54-storey, 187 residences), Saladaeng Residences (132 units), Ficus Lane (70 units), and MahaSamutr Villas (81 waterfront villas in Hua Hin).

Its core technology platform centers on the MahaSamutr development, which features Asia's first and largest man-made crystal lagoon at 72,000 sq.m. (over 800 meters long) built on proprietary Crystal Lagoons Corporation technology, alongside the MahaSamutr Country Club (75 Rai / 120,000 sq.m. private club). PACE also owns the global Dean & DeLuca gourmet food retail brand (founded 1977, 40+ year heritage), operating US outlets and e-commerce plus international licensing across Japan, Korea, Singapore, Philippines, and the Middle East.

The business operates three revenue streams: one-time luxury residential sales (freehold condominiums and villas), managed hospitality and lifestyle services (MahaSamutr Country Club, hotel operations within MahaNakhon, observation deck), and licensing/retail revenue from Dean & DeLuca. Distribution is via dedicated on-site sales teams and property-specific microsites targeting high-net-worth individuals, with selective institutional asset sales (e.g., April 2018 partial MahaNakhon sale to King Power). In April 2018, PACE divested MahaNakhon CUBE, the Observatory, and The Hotel to King Power MahaNakhon Company, indicating a strategic focus back on core residential development and the Dean & DeLuca retail platform.

Name

PACE Development

Legal name

PACE Development Corporation Public Company Limited

Website

https://pacedev.com

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

PACE Development is a Bangkok-based, publicly listed Thai luxury property developer that builds and sells freehold ultra-premium condominiums and villas in prime Bangkok districts and Hua Hin, while also owning the global Dean & DeLuca gourmet food brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Luxury Residential Property Sales: PACE Development generates primary revenue through the sale of freehold luxury condominiums and villas, including developments such as Nimit Langsuan (187 residences), Saladaeng Residences (132 units), Ficus Lane (70 units), MahaNakhon (mixed-use including The Ritz-Carlton Residences Bangkok with 209 residences), and MahaSamutr Villas (81 villas). Properties are sold as freehold ownership.
2. Hospitality and Lifestyle Services: PACE operates lifestyle and hospitality properties including MahaSamutr Country Club (private country club on 75 rai / 120,000 sq.m.), observation deck, and hotel operations within the MahaNakhon mixed-use development.
3. Global Retail Brand Ownership (Dean & DeLuca): Through ownership of the global Dean & DeLuca gourmet food retail brand (founded 1977), PACE operates outlets and e-commerce in the USA with a global supply chain. The brand holds license agreements across international markets including Japan, Korea, Thailand, Singapore, Philippines, and the Middle East, generating licensing and retail revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PACE Development is a Bangkok-based luxury real estate developer that designs, develops, and sells premium branded residential condominiums, mixed-use towers, and waterfront villa communities in Thailand (Bangkok and Hua Hin). The company also operates the MahaSamutr Country Club hospitality venue and licenses and operates the international DEAN & DELUCA gourmet food retail brand.

Product overview

PACE Development Corporation PLC is Thailand's leading luxury property developer and hospitality company operating a portfolio of real estate and retail brands. The company's core product portfolio comprises high-end residential developments in Bangkok (MahaNakhon, The Ritz-Carlton Residences Bangkok, Nimit Langsuan, Saladaeng Residences, and Ficus Lane), beachside luxury villas and country club in Hua Hin (MahaSamutr), and the globally-renowned gourmet food retail brand DEAN & DELUCA. The portfolio is unified by a strategy of world-class design, premium quality, and lifestyle enhancement across property, hospitality, and retail sectors.

Differentiator

Problem solved

Functional benefit

Brands

• MahaNakhon: Mixed-use development in Bangkok featuring retail, The Ritz-Carlton Residences, hotel, and observation deck
• MahaSamutr
• Nimit Langsuan
• Saladaeng Residences
• Ficus Lane
• DEAN & DELUCA

Products and services

• MahaNakhon MahaNakhon is an iconic mixed-use luxury tower in the Silom/Sathorn central business district of Bangkok comprising branded Ritz-Carlton Residences, a luxury hotel, retail, and dining components. Targeted at HNW individuals seeking premium residences and lifestyle experiences in central Bangkok.
• The Ritz-Carlton Residences, Bangkok The Ritz-Carlton Residences, Bangkok are branded luxury condominiums operated in partnership with The Ritz-Carlton hotel brand, offering hotel-managed residential services. Targeted at HNW individuals seeking luxury branded residences in central Bangkok.
• Nimit Langsuan Nimit Langsuan is a luxury residential condominium development in the Langsuan area of Bangkok, offering premium residential units in a central location. Targeted at HNW individuals seeking luxury urban residences.
• Saladaeng Residences Saladaeng Residences is a luxury residential condominium development located in the Saladaeng area of central Bangkok, offering premium units in a prime urban location. Targeted at HNW individuals and investors seeking central Bangkok luxury residences.
• Ficus Lane Ficus Lane is a boutique luxury condominium development in Bangkok, offering smaller-scale premium residential units. Targeted at affluent buyers seeking boutique luxury residences.
• MahaSamutr Villas MahaSamutr Villas is a luxury waterfront villa community in Hua Hin, Thailand, centered on a proprietary Crystal Lagoons crystalline lagoon that creates a beach-like living environment. Targeted at HNW individuals seeking resort-style second homes or primary residences in a premium coastal setting.
• MahaSamutr Country Club MahaSamutr Country Club is a private country club hospitality venue at the MahaSamutr development in Hua Hin, offering club facilities, dining, recreation, and membership-based hospitality services. Targeted at MahaSamutr residents and club members seeking premium leisure amenities.
• DEAN & DELUCA DEAN & DELUCA is an internationally recognized gourmet food retail and dining brand operated by PACE Development, offering premium groceries, prepared foods, beverages, gifting, and cafe/dining experiences. Targeted at affluent urban consumers and corporate gifting clients in international markets seeking premium gourmet products.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• King Power MahaNakhon CompanyminorOthers · 1 April 2018In April 2018, King Power MahaNakhon Company purchased parts of the MahaNakhon development, including MahaNakhon CUBE (retail), the Observation Deck, and the Hotel. This was a sale of completed assets rather than an ongoing partnership.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pace-development

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PACE Development