The Moisture Meter Company

What The Moisture Meter Company does

The Moisture Meter Company (TMMC) is an Australian specialty distributor and accredited service provider of moisture meters and moisture detection equipment, founded in 1994 and operating from Boondall, Queensland. The company resells handheld pin-type, pinless/capacitance, and combination meters alongside a deep accessories and parts catalog (electrodes, probes, calibration kits, replacement pins), drawing on multi-brand authorized distribution relationships with Delmhorst, Wagner, Tramex, Protimeter, Extech, Dri-eaz, and Hygiena. Proprietary technical content — Australian species correction tables covering 50+ local timbers, temperature correction factors, and pin correction tables — supports accurate readings under local conditions and is a meaningful differentiator in the Australian market.

TMMC earns revenue primarily through one-time hardware sales (ranging from $3.36 replacement pins to $19,272 kits such as the Tramex Roofing Master Kit) via a Shopify storefront with phone and email support, complemented by recurring calibration, repair, and warranty services conducted from a dedicated service department in Bayswater North, Victoria. Calibration deliverables include standard recalibration, a TMMC Certificate of Calibration, and NMIA/NATA-traceable certificates compliant with ISO 9001:2015 and ISO 17025:2017, providing an audit-grade services layer for institutional buyers. Go-to-market is product-led growth with content marketing (blog, species correction tables, application guides), email, and organic social.

Customers are distributed across twelve identified use cases — building inspection, flooring, water damage restoration, concrete moisture testing, sawmill/forest products, woodworking, marine surveying, cleaning/decontamination (ATP hygiene monitoring), roofing, paper, agriculture, and leather — served Australia-wide from offices in Queensland, New South Wales, and Victoria. TMMC operates as a division of Carpet Cleaners Warehouse (CCW Online), leveraging the parent's corporate and operational infrastructure.

Name

The Moisture Meter Company

Legal name

The Moisture Meter Company

Website

https://moisturemeters.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

The Moisture Meter Company is an Australian multi-brand specialist distributor and accredited service provider of moisture meters, electrodes, probes, and accessories, serving building inspection, flooring, restoration, concrete, sawmill, and related trade customers across Australia since 1994.

Ownership category

akta.pro rank

Product category

Moisture Measurement Equipment

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

akta.pro primary industry

Environmental Sensors (Temperature/Humidity/Gas/Air Quality) (HDAHALAD)

akta.pro secondary industry

Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK)

Keywords

• Moisture meters
• Calibration services
• Building inspection equipment
• Water damage restoration
• Wood moisture testing

Headquarters

HQ city

Boondall

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hardware Product Sales: Sale of moisture meters, electrodes, probes, accessories, and parts from multiple brands. Products range from individual pins and electrodes ($3.36-$643.50) to complete inspection kits ($4,279-$19,272). Both standard pricing and discounted web specials available.
2. Calibration Services: Professional recalibration services for all meter brands they sell. Options include standard recalibration, TMMC Certificate of Calibration, and NMIA/NATA Traceable Calibration Certificates for ISO compliance.
3. Repair Services: Repair and servicing of moisture meters with approximately two-week turnaround. Warranty repairs for defective products, and non-warranty repairs for damage or wear.
4. Freight and Logistics: Discounted freight offer for orders over $300 (10% maximum discount), and free freight for orders over $250 in some contexts. Order fulfillment and shipping across Australia.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Moisture Meter Company distributes moisture meters and moisture detection equipment for accurate measurement in wood, concrete, building materials, and other substrates, offering pin-type, pinless, and combination meters from brands including Delmhorst, Wagner, Tramex, Protimeter, and Extech. The company also supplies electrodes, probes, accessories, replacement parts, and ATP hygiene monitoring systems, and provides ISO 9001:2015 and ISO 17025:2017 compliant calibration and repair services.

Product overview

The Moisture Meter Company is a specialty Australian retailer (established 1994, ABN 94 086 503 317) that is the only company in Australia specializing solely in the sale and service of moisture meters and moisture detection equipment. The company operates as a multi-brand distributor reselling products from Delmhorst, Wagner, Tramex, Protimeter, Extech, Dri-eaz, and Hygiena, among others. Its product portfolio centers on moisture meters (pin-type and pinless/penetrating and non-penetrating), supported by a comprehensive ecosystem of electrodes and probes, accessories (calibration kits, cases, sensors), and parts (pins, retainers). The company also offers ATP hygiene monitoring systems (Hygiena brand) for cleanliness verification, along with specialty instruments such as infrared thermometers and dataloggers. Correction tables for species and temperature corrections, calibration and repair services (with ISO 9001:2015 and ISO 17025:2017 compliant certificates), and literature/manuals are provided as supporting services. The company serves over thirty hand-held models across agriculture, construction, flooring, paper, pest, restoration, and timber industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Moisture Meters Handheld instruments for measuring moisture content in wood, concrete, building materials, and other substrates. Available in pin-type (penetrating) and pinless (non-penetrating) configurations from brands including Delmhorst, Wagner, Tramex, Protimeter, and Extech.
• Combination Meters & Kits Multi-function moisture measurement kits combining meters with probes, sensors, and accessories for comprehensive inspection workflows across concrete, flooring, building survey, water damage restoration, and roofing applications.
• Electrodes & Probes Specialized measurement extensions including slide hammer probes, deep wall probes, blade electrodes, pin electrodes, and RH probes for use with moisture meters to measure moisture at various depths and surface types.
• Moisture Meter Accessories Supporting products including calibration kits, calibration check plates, calibration boxes, carrying cases, extension handles, humidity and temperature sensors, humidity sleeves and boxes, and spare pins and pin retainers.
• Moisture Meter Parts Replacement components including contact pins (insulated and uninsulated), pin retainers and chucks, stack probe parts, battery covers, electrode cables, and spare pins for various probe types.
• ATP Testing / Luminometers ATP (Adenosine Triphosphate) hygiene monitoring systems for rapidly verifying surface cleanliness in food manufacturing and healthcare applications, including Hygiena SystemSURE Plus and EnSURE Touch ATP meters along with UltraSnap, AquaSnap, Super-SNAP test swabs, and PRO-Clean protein residue tests.
• Other Specialty Meters and Instruments Additional measurement instruments including infrared thermometers, dataloggers, thermo hygrometers, and hand-held moisture sensors for specialized applications.
• Calibration Services, Repairs & Warranty Meter servicing including recalibration (with optional TMMC Certificate of Calibration or NMIA/NATA-traceable Certificate of Calibration complying with ISO 9001:2015 and ISO 17025:2017), repairs with approximately two-week turnaround, and warranty claim processing.

Quantifiable outcome

• Over 30 different handheld models available from multiple brands
• +1 more outcomes

Segments12 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Carpet Cleaners WarehousecoreOthersParent company division. TMMC is a division of Carpet Cleaners Warehouse (CCW Online). CCW provides the operational and corporate infrastructure for The Moisture Meter Company.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Davis Instruments: US manufacturer of environmental measurement instruments including weather stations, handheld sensors and data loggers. Comparable in selling multi-brand environmental sensing hardware and consumables to professional and prosumer customers, with overlapping humidity/temperature categories.
• Transcat: US-based distributor of test, measurement and calibration instruments paired with ISO 17025 calibration services. Highly comparable business model to TMMC's combination of multi-brand hardware distribution + accredited calibration services targeting regulated professional users.
• Hygiena: California-based manufacturer of ATP hygiene monitoring systems (SystemSURE Plus, EnSURE Touch) and surface test swabs. A core brand in TMMC's ATP testing line, serving the same food safety and healthcare cleanliness verification end users.
• Tramex: Ireland/US manufacturer of moisture meters and leak detection equipment for flooring, roofing, water damage restoration and concrete. A core brand carried by TMMC, directly comparable in product range, target customers and applications.
• Protimeter (Amphenol Advanced Sensors): UK/US moisture meter brand owned by Amphenol, focused on building survey, restoration and HVAC applications. TMMC sells Protimeter kits as a major category — direct product overlap with the same professional inspection and restoration customer base.
• Forestry Suppliers: US specialty distributor of forestry, agricultural and inspection instrumentation including moisture meters, dendrometers and related equipment. Comparable specialist distributor profile to TMMC, with overlap in sawmill and lumber quality moisture measurement customers.
• Wagner Meters: US manufacturer of pinless moisture meters and in-line moisture measurement systems for flooring, lumber and building inspection. Sells the same class of products TMMC distributes and competes for identical end users in professional moisture measurement.
• Test Equipment Depot: US-based multi-brand distributor of test and measurement instruments from a wide range of manufacturers. Closely analogous GTM and catalog model to TMMC — multi-brand e-commerce distribution of professional measurement gear — though broader in category scope.
• Delmhorst Instrument Co. US-based manufacturer of pin and pinless moisture meters for wood, building inspection and agricultural use. Directly comparable product category to TMMC's core range — TMMC is an authorised Australian distributor of Delmhorst, so the two compete for the same end-customer applications even if they operate at different points in the value chain.

Broad incumbents

• FLIR Systems (Teledyne FLIR): Parent of Extech Instruments (a major TMMC brand), FLIR is a broad test & measurement and thermal imaging incumbent. Overlaps with TMMC via Extech moisture meters and IR thermometers, but operates across a much wider portfolio rather than specialising in moisture measurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/meterstmmc
• Facebookfacebook.com/themoisturemetercompany
• LinkedInlinkedin.com/company/the-moisture-meter-company
• Pinterestpinterest.com.au/TheMoistureMeterCompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Moisture Meter Company