Little Freddie

Name

Little Freddie

Legal name

Little Freddie

Website

https://littlefreddie.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Organic Baby Food

NAICS

Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Baby Meals & Ready-to-Eat Foods (Pouches, Bowls, Refrigerated/Frozen) (CRADAEAG)

akta.pro secondary industries

Baby Purees & Jarred Foods (Fruits, Vegetables, Mixed Meals) (CRADAEAE), Functional Baby & Kids Foods Manufacturing (Fortified Infant/Toddler Foods, Kids Nutrition) (AFAKAJAJ), Kids’ & baby/toddler prepared meals manufacturing (AFAKAHAL), Baby Nutrition for Special Diets (Gluten-Free, Kosher/Halal, Allergen-Controlled) (CRADAEAO), Baby Food & Infant Fruit/Vegetable Products (Purees, Pouches) (AFAKAFAJ)

Keywords

• Organic baby food
• Baby food pouches
• Infant snacks
• Baby weaning products
• Organic baby yoghurt

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Organic Baby Food Product Sales: Revenue generated from the sale of organic baby food pouches and products through retail partners (supermarkets) and direct-to-consumer e-commerce channel. Products include Greek Style Yoghurts, Simply Fruit ranges, Home-Style Meals, Dairy-Free alternatives, and Weaning Bundles.
2. Weaning Bundle Packages: Sale of curated weaning bundles (£30) containing multiple product varieties plus accessories (bib, weaning plate, silicone spoon) for complete weaning solution.

Pricing tiers

Distribution channels8 records

Marketing channels5 records

Core offering

Little Freddie manufactures and sells certified organic baby and toddler food, including fruit pouches, Greek-style yoghurts, dairy-free options, home-style meals, vegetable-rich pouches, and omega-3 enriched products. The company produces food targeted at babies aged 6 months to 3 years, designed to support weaning and early childhood nutrition.

Product overview

Little Freddie is an organic baby food company offering a portfolio of ready-to-eat baby food pouches across six core product ranges: Greek Style Yoghurts (creamy dairy-based yoghurts from West Country milk), Simply Fruit (organic fruit purees with oat options), Dairy Free (first organic coconut milk-based yoghurt alternatives), Home-Style Meals (savory fork-mashed meals for 7m+), Full of Veg (vegetable-forward high-protein meals), and Omega-3/Good for Brains (plant-based Omega-3 enriched pouches). Products are sold individually or as curated bundles, with the flagship Weaning Bundle combining 11 recipes with feeding accessories. All products are developed with a paediatric dietitian, sourced from organic ingredients across UK, EU, and international farms, and packaged in fully recyclable pouches. Distributed through Tesco, Sainsbury's, Morrisons, Ocado, Co-op, and other UK retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Weaning Bundle A bundle of organic baby food pouches marketed to parents beginning the weaning journey for their infants, offering a variety of flavors in one package.
• Organic Baby Food Pouches Range of certified organic fruit, vegetable, and meal pouches designed for babies and toddlers, available in multiple flavor variants.
• Greek Style Yoghurts Organic Greek-style yoghurts formulated for babies and young children, available in multi-pack formats.
• Dairy Free Baby Food Dairy-free organic baby food pouches and yoghurts made with plant-based alternatives for babies and toddlers with dairy intolerances.

Quantifiable outcome

• Caloric content ranges from 59-433kJ per 100g depending on product category
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Magic BreakfastminorStrategic or Co-development PartnerFor every Blueberry & Banana Yoghurt Multipack sold, Little Freddie donates the cost of one nutritious breakfast to a child in need through Magic Breakfast partnership. This social impact initiative supports families experiencing food insecurity while driving product sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plum Organics: US-originated organic baby food pouch brand (now owned by Campbell's), expanding in the UK and EU. Comparable on organic pouch format, age-staged nutrition and parent-targeted clean-label branding, though more established in North America.
• Organix: UK organic baby and toddler food brand with a similar pouch-and-snack portfolio and organic/clean-label positioning. Competes head-on in the same UK supermarket aisles and on the same 'no junk, organic ingredients' trust framework.
• Ella's Kitchen: UK-founded organic baby food brand selling pouch-led fruit, meal and snack ranges through the same major UK grocers (Tesco, Sainsbury's, Ocado). Most direct comparable on product format, organic positioning, UK retail footprint and target parent demographic.
• Hipp Organic: European (German) organic baby food brand with strong UK distribution across Tesco, Sainsbury's, Ocado and Boots. Overlaps directly on organic certification, pouch format, age-staged ranges (6m+, 7m+, 10m+) and paediatric-endorsed messaging.

Others

• Annabel Karmel: Established UK baby and child nutrition brand with meals, pouches and snacks sold via UK supermarkets and DTC. Overlaps on target consumer and organic-leaning positioning but is more of a namesake/nutrition-expert brand than an organic-pure-play.

Emerging players

• Babease: UK organic baby food brand focused on vegetable-led, low-sugar pouches and baby-led weaning. Comparable on organic certification, age-staged pouches and UK grocery distribution, though narrower product range.
• Piccolo: UK-based organic baby food start-up with pouches, jars and toddler snacks stocked in select UK grocers including Ocado. Smaller scale than Little Freddie but with overlapping organic positioning, paediatric-nutrition angle and DTC emphasis.

Broad incumbents

• Heinz Baby: Mass-market baby food line from Kraft Heinz, offering jars, pouches and cereals across the same UK retailers. Much larger portfolio and trade spend, so not a niche competitor but the benchmark for supermarket shelf space and pricing power in baby food.
• Cow & Gate: Heritage UK baby food and infant nutrition brand owned by Danone/Nutricia. Sits across the same UK grocery aisles across jars, pouches and milks and serves the same 6m+ weaning parent, but at a wider, mass-market positioning.

Regional players

• Happy Baby (Happy Family Organics): US-focused organic baby food pouch and snack brand (owned by Danone). Comparable on organic pouch format, age-staged nutrition and paediatrician positioning but operates predominantly in North America rather than Little Freddie's UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/littlefreddieuk
• Instagraminstagram.com/littlefreddieuk
• TikToktiktok.com/@littlefreddieuk
• Xx.com/littlefreddieuk
• LinkedInlinkedin.com/company/little-freddie-organic-baby-food

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Freddie