What The Mindset does

The Mindset is a mobile application launched in 2025 that delivers daily mindset training content to individual entrepreneurs through push notifications. The product centers on two daily capsules: a Morning Capsule sent at 9:41 AM exploring success principles such as the Pareto rule (80/20), and an Evening Capsule at 8:15 PM analyzing real actions taken by startups or products (for example, a company moving to a freemium model) to extract practical lessons. The app additionally offers decision-making dilemmas that present hypothetical scenarios to sharpen user judgment, along with personalization features including favorites tracking, personal reflections, and customizable themes and icons.

The underlying technology is a mobile application with push notification infrastructure delivering scheduled daily content capsules to users' devices. There are no disclosed AI/ML components, APIs, SDKs, or third-party model integrations; content delivery appears to be manually curated rather than algorithmically generated. The product is distributed via the Apple App Store (live) with Google Play distribution announced as coming soon. No enterprise integrations, partner ecosystems, or platform extensibility hooks are disclosed.

The company employs a product-led growth model, relying on organic word-of-mouth, peer recommendations within the entrepreneur community, and user testimonials rather than paid acquisition. The business model is implied to be subscription-based, consistent with premium mobile app distribution, though specific pricing tiers, revenue figures, and monetization mechanics are not publicly disclosed. No funding rounds, investors, ownership structure, or management team are disclosed. The Terms of Use are governed by French law while firmographic data lists São Paulo, Brazil as the company city, indicating cross-border operational structuring. The sole customer segment is individual entrepreneurs and SMB founders, with no enterprise accounts, partnerships, or channel relationships disclosed.

Name

The Mindset

Legal name

The Mindset

Website

https://themindset.app

Company type

Private

Founded year

2025

Operating status

Operating

Short description

The Mindset is a 2025-launched mobile app delivering daily mindset capsules (morning principles and evening startup case analyses) and decision-making dilemmas to individual entrepreneurs and SMB founders via push notifications on the Apple App Store.

Ownership category

akta.pro rank

Product category

Mobile Personal Development Apps

NAICS

Information (51)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Innovation & Design Thinking Programs (EDAMAHAD)

akta.pro secondary industry

Critical Thinking, Problem Solving & Decision-Making (EDAAAKAH)

Keywords

• Mobile mindset app
• Entrepreneur coaching app
• Daily motivation notifications
• Decision-making training
• Personal development software

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. App-based Subscription (implied): As a mobile application offering premium content features, the company likely employs a subscription-based model. However, specific pricing tiers and revenue model details are not publicly disclosed.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

The Mindset is a mobile application that delivers two structured daily capsule notifications—a Morning Capsule exploring key success principles such as the Pareto (80/20) rule and an Evening Capsule analyzing real actions taken by startups or products (e.g., moving to freemium)—to help entrepreneurs develop strategic thinking, sharpen decision-making under pressure, and improve productivity. The app also includes interactive decision-making dilemmas, personalized reflection and favorites tracking, and customizable themes and icons. It is distributed via the Apple App Store with Google Play announced as coming soon.

Product overview

The Mindset is a single-purpose mobile application designed for entrepreneurs seeking to develop their strategic thinking and decision-making abilities. The core product delivers two daily capsule notifications: a Morning Capsule exploring success principles (e.g., Pareto rule) and an Evening Capsule analyzing real startup/product actions. The app also features customizable themes, personal reflections tracking, and interactive decision-making dilemmas. The product is distributed via the Apple App Store with Google Play distribution announced as coming soon.

Differentiator

Problem solved

Functional benefit

Products and services

• The Mindset A mobile application for entrepreneurs that delivers daily inspirational notifications, tips, quotes, success principles (such as the Pareto 80/20 rule), analyses of real startup actions (such as moving to freemium), and interactive decision-making dilemmas. It includes personalization and reflection tools (favorites, notes, reflections) and customizable themes and icons, and is distributed via the Apple App Store (Google Play coming soon) for individual self-serve download.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Headspace: Headspace is a scaled, venture-backed mindfulness and mental-wellness app offering daily guided content, push-notification habit loops, and a subscription model. While broader (mindfulness/health vs. entrepreneur mindset), it competes for the same daily-engagement real estate on the user's phone and overlaps in format, distribution (app stores), and target of self-improvement-driven consumers.
• MasterClass: MasterClass is a subscription learning platform with premium video lessons from world-class practitioners (including several entrepreneur and business leaders). It overlaps with The Mindset on the entrepreneur-education value proposition and on subscription-driven, content-led app distribution, while operating at a much higher production value and price point.
• Calm: Calm is a leading meditation and wellness app with subscription content, daily notifications, and a strong consumer brand. It is a broad incumbent in the same notification-driven daily-content category The Mindset operates in, though its core offering (sleep/meditation) is more horizontal than The Mindset's entrepreneur focus.

Direct peers

• Mindvalley: Mindvalley is a personal-growth and entrepreneur-education platform offering daily lessons, masterclasses, and mindset/habit content via mobile apps. It overlaps directly with The Mindset in target persona (founders, high-performers) and in the format of bite-sized daily educational content delivered through a mobile experience.
• Blinkist: Blinkist is a mobile micro-learning app that condenses non-fiction/business books into 15-minute summaries, distributed via subscription through app stores. It shares with The Mindset the model of structured daily content capsules for professionals, push-notification habit loops, and a subscription-driven PLG motion targeting knowledge-hungry professionals.
• Shine: Shine is a daily motivation and well-being app that delivers audio content, reflection prompts, and community-based encouragement focused on personal growth. It mirrors The Mindset's model of a daily content capsule plus interactive reflection/community engagement, both targeting self-improvement-oriented millennials.
• Fabulous: Fabulous is a science-based daily habits and mindset app that delivers routines, coaching nudges, and reflection prompts via push notifications and a personalized journey. It is directly comparable to The Mindset on the daily-routine/mindset mechanic, personalization layer, and self-serve app store distribution targeting self-improvement-oriented consumers.

Emerging players

• Oak: Oak is a meditation and focus app that offers guided breathing, short focus sessions, and habit-building features on a freemium model. It is an emerging player in the daily-mindset/focus category with partial overlap to The Mindset's habit-forming, notification-driven format for knowledge-worker users.
• I Am - Daily Affirmations: I Am is a daily affirmations and self-motivation app that delivers push-notification reminders, customizable themes, and personal reflection features on a freemium basis. It mirrors The Mindset's notification-driven, customizable, mobile-first daily-motivation format at a more horizontal (well-being) angle.
• Motivation - Daily quotes: Motivation is a mobile app delivering daily motivational quotes, reminders, and customizable notification schedules for self-improvement. It overlaps with The Mindset on the daily-push, mindset-content, app-store subscription model, with similar early-stage scale and a horizontal rather than entrepreneur-narrow audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mindset