Town and Country Gardens

What Town and Country Gardens does

Town and Country Gardens is a family-owned independent garden centre founded in 1993 by Megan Cripps and operated at 1311 High Street, Malvern, VIC 3144, Australia. The business functions as a traditional brick-and-mortar nursery, open seven days per week from 9:00am to 5:00pm, with no online shopping, mobile app, or e-commerce platform — all orders are taken in-store, by phone ((03) 9822 3305), or by SMS (0405 206 814). Its core retail product is a curated range of indoor and outdoor plants, specimen and rare varieties, pots, planters, garden decor, candles, giftware, fertilisers, potting mixes, and tools, sourced from over 100 local and interstate growers.

Beyond retail, the business has layered professional services onto the nursery footprint: a four-phase Landscape Design offering (Consultation $180/60 min, Concept $99/hr, Design $99/hr, Plantscaping $80/hr per person), ad-hoc consultations including a Quick Consult at $99 and redeemable Tuesday Chats at $50, and a Plant Sourcing capability that fulfils customer wish lists weekly with no minimum order. Ancillary revenue lines include delivery (from $30 local Malvern, courier for >5km), in-store potting and styling, and community workshops such as Paint a Pot ($15/person) and wreath making. The business markets through Instagram, a content-rich website and blog, and partnerships with industry bodies including Garden Centres of Australia, Open Gardens Victoria, and Friends of the Royal Botanic Gardens of Melbourne.

The customer base is entirely retail consumer, segmented into traditional garden enthusiasts, downsizers, apartment dwellers, and urban farmers. The competitive position is built on a 30-year local heritage, a team with collective horticultural experience exceeding 200 years, and breadth of grower relationships that enable rare-plant sourcing — but no external funding, no multi-site expansion, and no digital commerce infrastructure are disclosed. The business remains a bootstrapped, single-location, family-operated enterprise serving the inner-Melbourne suburbs.

Name

Town and Country Gardens

Legal name

Town and Country Gardens

Website

https://townandcountrygardens.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Town and Country Gardens is a family-owned independent garden centre in Malvern, VIC, founded in 1993, selling indoor and outdoor plants, pots, homewares, and offering landscape design, consultations, plant sourcing, delivery, and community workshops to retail consumers.

Ownership category

akta.pro rank

Product category

Retail Garden Centre & Horticultural Services

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Landscaping Services (561730)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industry

Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Garden centre retail
• Landscape design services
• Plant nursery
• Horticulture consultations
• Indoor outdoor plants

Headquarters

HQ city

Malvern

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Retail Plant Sales: Sale of indoor plants, outdoor plants, specimen trees, rare plants, and seasonal varieties. Core revenue stream from physical nursery inventory.
2. Garden Products and Homewares: Sale of pots, planters, garden decor, candles, giftware, fertilisers, potting mixes, tools, and homewares.
3. Landscape Design Services: Professional landscape design consultation, concept development, and design services billed hourly. Plantscaping services for planting and placement.
4. Consultation Services: Garden consultations (60 minutes at $180), Quick Consult (30 minutes at $99), and Tuesday Chats (30 minutes at $50 fully redeemable).
5. Delivery Services: Local delivery within Malvern starting at $30, with adjusted pricing for further destinations and larger orders.
6. Plant Sourcing Services: Special order plant sourcing from over 100 growers, accommodating customer wish lists and rare plant requests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Town and Country Gardens is a family-owned garden centre that sells indoor and outdoor plants, pots, garden hardware, fertilisers, homewares and gifts at its Malvern retail store. It supplements retail with fee-based landscape design consultations, expert horticultural advice, plant sourcing from over 100 growers, in-store workshops, potting and styling services, and a local delivery service. No online shopping is offered; orders are placed in-store, by phone, or by text.

Product overview

Town and Country Gardens is a family-owned garden centre operating since the early 1990s in Malvern, VIC, with over 30 years of legacy. The business offers a unified suite of products and services centred around a traditional garden centre (the Nursery), complemented by professional Landscape Design, expert Consultations & Advice, Plant Sourcing, Indoor Plants & Home retail, and a Delivery service. The Nursery serves as the core product, providing plants, fertilisers, tools, pots, homewares and gifts. Surrounding it, the Landscape Design service (with Consultation, Concept, Design and Plantscaping phases) and the Consultations & Advice offering provide expert guidance and professional design. The Plant Sourcing service leverages relationships with over 100 growers to source rare or specific plants. Additional services include Potting & Planting, Styling, and workshops (wreath making, paint a pot). Delivery is offered locally from $30. No online ordering is available; purchases are made in store.

Differentiator

Problem solved

Functional benefit

Products and services

• Nursery Traditional garden centre retail offering indoor and outdoor plants, fertilisers, potting mixes, composts, trace elements, pesticides, fungicides, organic alternatives, hardware, tools, pots for indoor and outdoor use, homewares, and gifts, supported by horticulturally trained staff with over 200 years of collective experience.
• Landscape Design Professional landscape design service structured in four phases: a 60-minute Consultation site meeting (with typed documentation billed at $99/hour), Concept work at $99/hour, Design work at $99/hour, and Plantscaping/soft landscaping at $80/hour per person, including written documents, sketches, plant suggestions and quotes.
• Consultations & Advice One-on-one expert horticultural consultations for garden planning and advice, including a 60-minute Garden Consultation at $180, a 30-minute Quick Consult at $99, and 30-minute Tuesday Chats at $50 (fully redeemable on plants).
• Plant Sourcing Plant sourcing service that works with over 100 local and interstate growers to source rare, specimen, or specific plants for customers, with weekly wish-list ordering and no minimum order requirements.
• Indoor Plants & Home Rotating in-store range of indoor plants, pots, candles, giftware, homewares, fertilisers and sprays, accompanied by pet-safe plant guides and care instructions.
• Workshops (Wreath Making, Paint a Pot) Paid in-store hands-on workshops including wreath making (with bubbles and technique instruction) and Paint a Pot sessions at $15 per person, which include the pot, painting supplies, and a flowering annual, with no age limits and no registration required.
• Delivery Local delivery service starting at $30 for Malvern deliveries, with adjusted pricing for further destinations and larger orders; suburbs further than 5km may receive gifts and small orders via courier.
• Potting & Planting In-store potting service for repotting and upsizing plants, plus larger on-site potting and planting jobs, with pricing varying by job and materials used.
• Plantscaping Soft landscaping service offered by the Landscape Design team, including placement and/or planting of plants and trees, placement of pots and garden decor, and soft pruning such as topiary shaping, billed at $80 per hour per person.
• Small Maintenance & Potting Jobs Small local maintenance and potting jobs including repotting balcony plants, pruning small trees, roses or topiaries, and installing plants in balconies or courtyards, billed at $80/hour per person with a minimum cost of $80.
• Sourcing (Pots, Planters & Outdoor Decor) Sourcing service for pots, planters, and outdoor decor from the centre's many suppliers, with team assistance helping customers find the right products based on dimensions and style preferences.
• Styling Indoor and outdoor styling assistance where customers can bring photos of their space and the team helps find the right products.

Quantifiable outcome

• Over 30 years of successful operation as a family-owned business

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Garden Centres of Australia (GCA)coreOthersActive member of Garden Centres of Australia, participating in industry events and networking with fellow nurseries.
• Open Gardens VictoriaminorGTM or Marketing PartnerMembers of Open Gardens Victoria receive a one-time discount with valid membership and discount card.
• Friends of the Royal Botanic Gardens of MelbourneminorGTM or Marketing PartnerMembers receive year-round discount on greenlife with valid membership presentation.
• Fleming's NurseriesminorOthersSupplier of greenlife, trees and plant stock.
• Warners NurseriesminorOthersGreenlife supplier.
• Mr Fothergill's SeedsminorOthersSeed supplier for vegetable and flower seeds.
• Royal Horticultural Society (RHS)minorOthersSupplier of RHS seeds.
• We The WildminorOthersSupplier of hardware and fertilisers.
• Northcote PotteryminorOthersSupplier of pots and homewares.
• Wavertree and LondonminorOthersSupplier of candles and home fragrance products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Garden Express: Garden Express is an Australian online mail-order plant and garden retailer. Competes on plant distribution and reach but lacks the in-person expertise, design services, and curated nursery experience of Town and Country Gardens.

Broad incumbents

• Bunnings Warehouse: Bunnings is Australia's largest hardware and garden retail chain. Competes on plant and garden-product SKU but operates at mass-market scale with no comparable expertise-led service model.
• Flower Power: Flower Power is a multi-location independent garden centre chain in NSW/ACT offering plants, garden products, landscaping, and design services. Comparable in product range and customer base, but operates at significantly larger scale across multiple stores.
• Plants Plus: Plants Plus is an Australian franchise network of independent garden centres. Comparable in operating model (family-operated nurseries) and customer base, though franchised and broader in scale.

Direct peers

• The Diggers Club: The Diggers Club is a heritage Australian gardening club retailing heirloom seeds, plants, and gardening supplies. Comparable as a niche, heritage-positioned plant retailer with strong community engagement, though more focused on seeds and membership.
• Gardenworld Nursery (Braeside): Gardenworld is a large Victorian garden centre offering plants, garden products, landscape design, and consultation services. Directly comparable as a one-stop garden centre with design expertise in the same Victorian market.

Regional players

• PepperTree Nursery (NSW): PepperTree Nursery is a large NSW-based independent garden centre offering plants, landscaping services, and design consultations. Comparable in offering integrated retail and design services, but in a different geographic market.
• Yarralumla Nursery (Canberra): Yarralumla Nursery is a large ACT-based heritage garden centre offering plants, design, and landscaping services. Comparable in being a heritage independent garden centre with design expertise, however geographically distinct from Victoria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/townandcountrygardens
• Facebookfacebook.com/townandcountrygardens
• LinkedInlinkedin.com/company/country-gardens

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Town and Country Gardens