Maqtron

What Maqtron does

Maqtron (legal name MAQTRON IMPORTAÇÃO E EXPORTAÇÃO LTDA) is a privately held Brazilian manufacturer of agricultural implements, civil construction equipment, and sugar cane processing machinery, founded on September 1, 1995 in Joaçaba, Santa Catarina. The company operates under the legacy Vencedora brand, which carries over 75 years of heritage tied to agricultural development in southern Brazil. Its product portfolio is organized into three horizontal lines: agricultural implements (cereal shellers, corn shellers, hammer mills, silage choppers, distributors, hydraulic brush cutters, water pumps, and trailers ranging from wooden 900-series units to 10-ton metallic dump trailers); sugar cane mills (from a manual B-723 hobby mill through the traditional B/M-700 and -730 series to premium 3-roll BRACANA and CANATEC stainless-steel mills with safety sensors and ANVISA-compliant hygiene features); and civil construction concrete mixers (M120 through M400 in both standard and semi-mounted variants, including rental-grade and combustion-engine models).

The underlying technology is conventional mechanical engineering — gear-driven drums, hammermill rotors, hydraulic trailer tipping systems, and 3-roll cane extraction — with notable engineering differentiation in specific products (e.g., the B-380 Silos soybean sheller claims 100% pod opening with zero waste; the CANATEC uses AISI 304 stainless-steel rolls with an isolated grinding system to prevent juice contamination). Manufacturing and assembly are concentrated at the Joaçaba headquarters.

Maqtron generates revenue through hardware sales via a registered dealer and reseller network covering all 27 Brazilian states, supplemented by international distribution to Latin America, Central America, North America, Europe, Asia, Africa, and Oceania. Pricing is quote-based and not publicly disclosed; purchases can be financed through BNDES, the Brazilian National Development Bank. The company holds ISO 9001:2015 certification and markets through YouTube, Facebook, Instagram, and WhatsApp direct-contact channels. Customer segments are horizontal and fragmented — small-to-medium farmers, sugar cane juice entrepreneurs, and small construction builders — with no disclosed enterprise anchors or named accounts.

Name

Maqtron

Legal name

MAQTRON IMPORTAÇÃO E EXPORTAÇÃO LTDA

Website

https://www.vencedoramaqtron.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Maqtron is a privately held Brazilian manufacturer of agricultural implements, concrete mixers, and sugar cane mills, serving small-to-medium farmers, sugar cane entrepreneurs, and construction builders through a nationwide dealer network and international export channels under the Vencedora brand legacy.

Ownership category

akta.pro rank

Product category

Agricultural and Construction Machinery Manufacturing

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

On-Farm Milling, Grinding & Feed Processing Equipment (Hammer Mills, Rollers) (AFAAAJAD)

akta.pro secondary industry

Shelling, Hulling & Dehusking Equipment (Rice Hullers, Nut Shellers) (AFAAAJAE)

Keywords

• Agricultural machinery manufacturing
• Concrete mixer equipment
• Sugar cane milling machines
• Farm implements production
• Civil construction equipment

Headquarters

HQ city

Joaçaba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Maqtron generates revenue through the manufacture and sale of agricultural implements, construction machinery, and sugar cane milling machines. Products include concrete mixers (Betoneiras), cereal shellers (Batedeiras), hammer mills (Desintegradores), trailers (Carretas), water pumps (Bombas Mancal), and various cane processing equipment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Maqtron manufactures and sells agricultural implements (cereal shellers, corn shellers, hammer mills, silage choppers, multi-use and liquid distributors, brush cutters, dump trailers, wooden/metallic trailers, water pumps, and seed/fertilizer spreaders), civil construction concrete mixers (capacities from 120L to 400L including semi-mounted variants), and sugar cane milling machines (from manual units to premium BRACANA and CANATEC stainless-steel 3-roll mills). Products are sold through a national Brazilian dealer network and international export channels, with BNDES financing accepted at point of purchase.

Product overview

Maqtron, also known as Vencedora Maqtron, is a Brazilian manufacturer of agricultural machinery, construction equipment, and sugar cane processing machines. The product portfolio comprises three main segments: (1) Agricultural Implements including cereal shellers (B-340 to B-380 series), corn shellers (B-330, M-300), hammer mills and desintegrators (B-609 to M-674 series), silage choppers (B-614 M to M-613), choppers (B-612 M, M-600), multi-use and liquid distributors (SOLITRON, Liqtron, MQ series), hydraulic brush cutters (RT series), platforms (RASPO series), water pumps (B-710, B-715), dump trailers (M-5000 to M-10000), wooden and metallic trailers, chassis and wheels, and discharge tubes; (2) Sugar Cane Mills including BRACANA and CANATEC premium mills, Cana Shop electric series (60 to 200L/hour), traditional mills (B-721 to M-730), express and manual mills; and (3) Construction Equipment including concrete mixers (M120 to M400 series in standard and semi-mounted variants). All products are manufactured at the Joaçaba, Santa Catarina facility.

Differentiator

Problem solved

Functional benefit

Products and services

• M120 Concrete Mixer 120-liter capacity small concrete mixer for small constructors; can also mix animal feed and inoculate seeds.
• M400 PROFISSIONAL Concrete Mixer Professional concrete mixer with 400-liter drum capacity and 310L mixing capacity for medium to large constructors and rental companies.
• M400 RENTAL Concrete Mixer Heavy-duty concrete mixer with reinforced sheet and frame designed for rental companies and intensive job-site use.
• Semi-Montada Concrete Mixer Series (M120L, M150L, M260L, M400L) Semi-mounted concrete mixers shipped unassembled for easier transportation, storage, and delivery, reducing damage risk during transport.
• B-340, B-350, B-380 Cereal Shellers (Batedeiras) Cereal shellers for threshing corn, soybeans, rice, and beans, available in compact, standard, and high-capacity models with various power options.
• B-380 Silos Soybean Sheller Specialized soybean sheller that processes residue from soybeans without waste, processing green, dry, and moist pods with 100% pod opening and 15 bags per hour yield; the only machine in Brazil reported to open green pods.
• Hammer Mills (B-609, B-611, B-616, B-618 T) Hammer mills (Desintegradores) for grinding dry corn, crushing corn on the cob, shredding sugarcane, elephant grass, cassava, and green products for animal feed.
• Silage Choppers (B-614 M, B-615 M, B-615 T, M-613) Silage choppers (Ensiladeiras) for daily animal feed and storage, producing standardized cuts for small to medium farmers.
• Green Choppers (B-612 M, M-600) Green product choppers for sugarcane, elephant grass, and cassava with uniform cut quality and productive capacity.
• SOLITRON 3500 / SOLITRON 6000 Multi-Use Distributors Uniform field distribution equipment for fertilizers, limestone, gypsum, dry or wet manure, and solid materials with up to 18m distribution width.
• M-5000, M-6000, M-7000, M-10000 Dump Trailers Heavy-duty dump trailers with hydraulic pistons and reinforced bodywork for agricultural transport, ranging from 5 to 10 ton capacity.
• BRACANA Sugar Cane Mill High-end 3-roll sugar cane mill with glass display, isolated grinding system that separates electrical and transmission parts from the juice, 300L/hour productivity, bivolt operation, and safety sensors.
• CANATEC Sugar Cane Mill 3-roll stainless steel AISI 304 mill with laminated glass display, safety sensors, 2HP motor, isolated grinding system preventing juice contamination, and 200L/hour capacity.
• Cana Shop Series Electric Sugar Cane Mills (60, 140, 200, Estacionária) Electric sugarcane mills for shopping malls, bars, and restaurants with 60–200L/hour capacity, stainless steel components, and ANVISA-compliant hygiene design.
• Traditional Sugar Cane Mills (B-721, B-722, B-728, M-700, M-730) Traditional sugarcane mills for street vendors and small to large production, ranging from 40 to 500L/hour capacity.
• Bearing Water Pumps (B-710, B-715) Bearing pumps for water transfer, with B-710 suited for dirty water and B-715 for clean water applications.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stara: Stara is a Brazilian agricultural machinery manufacturer producing planters, sprayers, spreaders, and grain handling equipment with nationwide dealer coverage. Direct competitor to Maqtron in Brazilian agricultural implements, with overlapping customer base of small to large farmers.
• Jacto: Jacto is a Brazilian manufacturer of agricultural equipment including sprayers, planters, and crop processing machinery with global exports. Comparable to Maqtron in agricultural equipment category, Brazilian origin, and export-driven business model.
• Incomagri: Incomagri is a Brazilian agricultural equipment manufacturer producing concrete mixers, cement mixers, and agricultural implements. Direct competitor to Maqtron in the Brazilian concrete mixer and small agricultural implement segments.
• CIFALI: CIFALI is a Brazilian manufacturer specializing in sugarcane processing equipment including mills and crushers. Direct competitor to Maqtron in the Brazilian sugarcane mill segment with similar customer base of small to medium sugarcane entrepreneurs.

Regional players

• Tramontina: Tramontina is a large Brazilian manufacturer headquartered in Rio Grande do Sul producing tools, agricultural implements, and construction equipment. Comparable to Maqtron in southern Brazil agricultural and construction equipment categories with broader portfolio.

Broad incumbents

• Kuhn Group: Kuhn is a global agricultural machinery manufacturer producing tillage, seeding, crop processing, and livestock equipment. Comparable to Maqtron in agricultural processing machinery (hammer mills, mixers) but at much larger global scale.
• CNH Industrial: CNH Industrial is a global manufacturer of agricultural and construction equipment through Case IH and New Holland brands. Operates broadly in Maqtron's categories (agricultural implements, construction equipment) but at enterprise scale.
• AGCO Corporation: AGCO is a global agricultural equipment manufacturer producing tractors, combines, and implements through Massey Ferguson, Fendt, and Valtra brands. Comparable to Maqtron in agricultural machinery broadly but at significantly larger scale and geographic reach.
• Deere & Company (John Deere): John Deere is the largest global agricultural machinery manufacturer with broad product portfolio including tractors, harvesters, and implements. Comparable to Maqtron in agricultural equipment category but at massive global scale.
• Massey Ferguson: Massey Ferguson produces tractors, harvesters, and agricultural implements globally. Comparable to Maqtron in agricultural machinery for small and medium farmers, with broader product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvKfDVZJqMHZIyYjv-pZZ8Q
• Facebookfacebook.com/vencedora.maqtron
• Instagraminstagram.com/vencedora_maqtron
• LinkedInlinkedin.com/company/maqtron-importacao-e-exportacao

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maqtron