Videnscenter for Professionel Personvurdering

What Videnscenter for Professionel Personvurdering does

Videnscenter for Professionel Personvurdering (VPP) is a Danish non-profit membership association (forening) founded in 2005 to set standards for ethical and professional personnel assessment in occupational settings. Its origins lie in a 1997 initiative by three large Danish test publishers concerned about quality norms in the rapidly growing testing market, which produced an initial conference and a Reference Group before being formalized as VPP. The association's mission is to formulate and maintain guidelines for quality, ethics, and proper conduct in test design, test use, interviewing, and reference-taking across Danish organizations.

VPP serves a horizontally segmented stakeholder base including employer organizations, employee/labor organizations, test-user companies, test-provider companies, educational institutions, and individual professionals. Membership comprises roughly 38 organizational members and several individuals as of 2026, including major Danish entities such as Ledernes Hovedorganisation, Region Midtjylland, the Institut for Psykologi at Københavns Universitet, Forsvaret, and leading assessment providers such as Humanostics, e-stimate, Kjerulf & Partnere, PeopleTools, and Master International. The association is governed by an 11-member board plus an advisory board that reflects this stakeholder mix, and engages members through an annual conference and four member meetings each year.

VPP's "products" are non-technical: a portfolio of guidelines, brochures, and member-authored books on topics including quality requirements for tests, screening positions, test-user competencies, and the business case for professional assessment. Revenue is generated exclusively through tiered annual membership dues, ranging from free for students and pensioners up to 12,000 DKK for large organizations with 500+ employees, with the membership year running March 1 to February 28. Distribution is direct through the VPP website (personvurdering.dk), supplemented by LinkedIn and Facebook presence and in-person events.

Name

Videnscenter for Professionel Personvurdering

Legal name

Videnscenter for Professionel Personvurdering

Website

https://personvurdering.dk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

VPP is a Danish non-profit membership association founded in 2005 that sets and maintains standards for ethical, professional personnel assessment in occupational settings, serving employers, test providers, test users, unions, and educational institutions across Denmark.

Ownership category

akta.pro rank

Headquarters

HQ city

Gentofte

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: VPP generates revenue through annual membership fees paid by organizations, companies, and individuals. The membership fee structure is tiered based on organization size, ranging from free for students and pensioners to 12,000 DKK annually for large organizations with 500+ employees. Revenue supports the association's activities including conferences, member meetings, and development of standards and guidelines for professional assessment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

VPP operates a non-profit member association that sets and maintains the Danish industry charter and standards for ethical and professional personal assessment in occupational settings. It sells annual memberships to organizations and individuals, distributes guidelines, brochures, and position papers on test quality, screening, interview, and reference-taking practices, and runs an annual conference plus four member meetings per year as knowledge-sharing forums.

Product overview

VPP (Videnscenter for Professionel Personvurdering) is a non-profit member organization that serves as a knowledge center for professional assessment practices. The organization does not offer a unified technology product but rather provides a portfolio of publications, guidelines, and standards documents related to professional assessment in occupational settings. Their offerings include their central quality requirements brochure on tests, interviews, and references; books published by member authors on assessment topics; and specialized brochures covering screening, test user competencies, and the business value of professional assessment. VPP also organizes annual conferences and member meetings as part of their knowledge-sharing activities.

Differentiator

Problem solved

Functional benefit

Products and services

• VPP Membership

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ledernes HovedorganisationstandardOthersMajor Danish executive organization that is a member of VPP, representing employers and executives. The partnership provides a voice for the employer perspective in VPP's standards-setting activities.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Regional players

• SHRM (Society for Human Resource Management): Largest US HR professional membership organization, offering credentials, standards, and content for HR practitioners. Comparable membership-association model serving overlapping employer audiences, but US-centric and much broader in scope than VPP.
• CIPD (Chartered Institute of Personnel and Development): UK-based chartered professional body for HR and people development. Comparable operating model (membership, standards, publications, conferences) and serves an analogous audience, but in a much larger UK market with broader HR scope than VPP's assessment-only focus.

Direct peers

• International Test Commission (ITC): International scientific body that develops guidelines for test use, translation, and adaptation. Directly comparable: both formulate quality and ethical guidelines for assessment instruments, the difference being ITC operates internationally and VPP locally in Denmark.
• Dansk HR: Denmark's main membership association for HR professionals and HR functions. Closest direct analogue: both are Denmark-based, member-funded, non-profit associations serving overlapping HR stakeholder segments, and both set professional standards/practice guidance for Danish employers.

Others

• SHL: Global assessment solutions provider serving enterprise hiring and talent decisions. Relevant ecosystem player because SHL's tests are used by VPP's test-user members and its practices are among the kinds of activities VPP's charter covers.
• Saville Consulting: Assessment and psychometrics consultancy (Saville Consulting Danmark is listed as a VPP test-provider member). Directly comparable as a competing test-vendor whose offerings sit inside VPP's standards framework.
• Dansk Psykolog Forening: Danish Psychologists' Association — the professional body for licensed psychologists in Denmark. Closely related because psychologists are central to assessment practice and several VPP publications are authored by its members (e.g., Lars Michaelsen, Edith Kahlke).
• British Psychological Society (BPS): UK chartered body for psychologists that maintains test-user registers and assessment-related standards. Related because BPS oversees psychometric-test standards (e.g., its Register of Qualifications in Test Use), which is functionally similar to VPP's test-user-competency guidance.
• Hogrefe Verlag: European test publisher (Hogrefe Psykologisk Forlag A/S is itself a VPP member). Comparable because it produces and disseminates psychometric tests and assessment publications — the same content area VPP provides quality guidance for.

Broad incumbents

• European Federation of Psychologists' Associations (EFPA): Federation of European national psychology associations that sets standards for psychological practice including assessment. Broader than VPP (covers all of psychology, not just occupational assessment), but operates in the same standards-setting space and represents psychologists who are core VPP stakeholders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/130269533653158/?fref=ts
• LinkedInlinkedin.com/company/videnscenter-for-professionel-personvurdering

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Videnscenter for Professionel Personvurdering