What Sun Centro Town does

Sun Centro Town is a luxury beachfront resort apartment development in Bai Chauy Ward, Ha Long City, Quang Ninh Province, Vietnam, developed by Sun Group as the pioneering central phase of the 360-hectare Sun Elite City urban resort masterplan. The project occupies 1.2 hectares on the Ha Long coastal road, approximately 50 meters from the beach, and comprises three 30-story residential towers (C1, C2, C3) with one basement level delivering approximately 2,900 condominium units plus ground-floor shophouse commercial space. Unit types range from 33m² studios (representing 69% of inventory) through 47.5-53m² one-bedroom-plus, 68.7-78.9m² two-bedroom, and 125m² three-bedroom and dual-key configurations, with prices spanning 2.4 to 8.8 billion VND inclusive of VAT and 70-year ownership tenure through 2084.

The project is built around an 'all-in-one' 5-star resort amenity stack of over 30 features including a glass-roofed four-season pool, gym, spa, restaurants, sky-bar panorama lounge, children's play areas, and a beachfront restaurant, designed by Singapore-based firm Ong & Ong with floor-to-ceiling Low-E glass throughout. It is embedded in Sun Group's broader ecosystem including the adjacent 214-hectare Sun World Ha Long entertainment complex (Dragon Park, Queen Cable Car), Sun Carnival Square with weekly fireworks, an international cruise port, and a planned night-economy district, creating a captive demand pool from residents, tourists, and the 19 million-plus annual visitors to Quang Ninh province.

The business model is direct-to-consumer real estate sales via the official project website (suncentrotown.com.vn), hotline (0936201858), Zalo contact, and on-site sales gallery, supplemented by bank financing partnerships offering up to 70% loan-to-value at 0% interest for 24 months with a principal grace period. Primary revenue comes from one-time apartment unit sales, with secondary value accrual to buyers via projected 8%+ annual short-term vacation rental returns supported by Savills-cited 78-90% Bai Chauy occupancy rates; ground-floor shophouse units add a tertiary commercial rental income stream. Target customer segments are individual property investors, affluent and multi-generational families, young professionals and digital nomads, and shophouse commercial buyers. Pre-sales commenced in July 2025 with delivery scheduled for 2027.

Name

Sun Centro Town

Legal name

Sun Centro Town Hạ Long

Website

https://suncentrotown.com.vn

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Sun Centro Town is a luxury resort apartment development by Sun Group in Ha Long, Vietnam, comprising three 30-story towers with approximately 2,900 units targeting individual investors, vacation home buyers, and families seeking premium beachfront living with integrated resort amenities.

Ownership category

akta.pro rank

Product category

Luxury resort residential real estate

NAICS

All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Condo & Apartment Rentals (Urban/Resort) (THAGANAB)

akta.pro secondary industry

Luxury Vacation Homes & Residences (THAMAEAB)

Keywords

• Luxury resort apartments
• Beachfront residential development
• Vacation rental investment
• Resort condominium
• Coastal real estate

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Apartment Sales: One-time property sales of residential units including studios, 1-3 bedroom apartments, and dual key units. Pricing ranges from 2.4 to 8.8 billion VND depending on unit type and size. This is the primary revenue stream from direct property sales to buyers.
2. Vacation Rental Income: Investment buyers can generate rental income through short-term vacation rentals via platforms like Airbnb, with expected occupancy rates of 78-90% during peak seasons. Dual-key units allow simultaneous personal use and rental income generation.
3. Shophouse Commercial: Ground-floor shophouse units (32-122m²) for retail, F&B, spa, and service businesses, providing commercial rental income potential from the project's 31+ towers and resident community.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sun Centro Town develops and sells luxury resort residential apartments across three 30-floor towers in Bai Chay, Ha Long, Vietnam, comprising approximately 2,900 units ranging from 33m² studios to 125m² three-bedroom and dual-key apartments, alongside ground-floor shophouse commercial units. Units are sold to individual buyers for owner-occupation, second-home/vacation use, or short-term rental investment, delivered with full basic interior fit-out designed by Singapore-based Ong & Ong, integrated access to over 30 resort amenities, and adjacency to the Sun World Ha Long entertainment complex and Sun Carnival Square.

Product overview

Sun Centro Town Hạ Long is a luxury resort apartment complex developed by Sun Group, serving as the central pioneering phase of the 360-hectare Sun Elite City master-planned development in Bãi Cháy, Hạ Long. The project consists of 3 residential towers (C1, C2, C3) rising 30 floors with approximately 2,900 units and additional ground-floor shophouse commercial spaces. Apartment types range from compact 33m² Studios to spacious 125m² 3-Bedroom and Dual Key units, with prices starting from 2.4 billion VND. The project integrates with the broader Sun Group ecosystem including Sun World Hạ Long, Sun Carnival Square, Dragon Park, and the night economy district, offering over 30 premium amenities including all-season pools, gym, spa, restaurants, and children's play areas. Delivery is scheduled for 2027 with 70-year ownership (until 2084).

Differentiator

Problem solved

Functional benefit

Brands

• Sun Elite City: 360-hectare urban resort development in Ha Long, Quang Ninh province, featuring residential towers, Sun World theme park, night economy cluster, and event square.
• Sun Grand City

Products and services

• Studio Apartment (Căn hộ Studio) 33m² studio unit representing 69% of total project units, designed for singles, couples, or short-term rental investors via platforms such as Airbnb. Priced 2.4 to 3.75 billion VND (VAT-inclusive).
• 1-Bedroom Plus Apartment (Căn hộ 1 Phòng ngủ+) 47.5–53m² flexible multi-functional apartment for small families or travel groups, with high short-term rental potential due to central location. Priced 3.5 to 6.2 billion VND (VAT-inclusive).
• 2-Bedroom Apartment (Căn hộ 2 Phòng ngủ) 68.7–78.9m² spacious apartment suitable for families of 4–6 people, optimized for extended stays and long-term rental exploitation. Priced 7.4 to 8.8 billion VND (VAT-inclusive).
• 3-Bedroom Apartment (Căn hộ 3 Phòng ngủ) 125m² exclusive three-bedroom apartment with luxurious design, limited units suitable for multi-generational families or premium rental investment. Pricing available on request from sales office.
• Dual Key Apartment (Căn hộ Dual Key) 125m² dual-key apartment with separate entrance units enabling simultaneous private living and rental income generation, suitable for combined vacation and business rental exploitation. Pricing available on request from sales office.
• Ground-Floor Shophouse (Shophouse Khối đế) Ground-floor commercial units with 5.4m ceiling height including mezzanine potential, ranging 32–122m², designed for retail, F&B, spa, or service businesses operating within the resort development.

Quantifiable outcome

• 78-90% occupancy rates for vacation rentals in Bai Chauy area (Savills 2024)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ong & OngcoreStrategic or Co-development PartnerSingapore-based architectural and interior design firm responsible for designing premium basic furniture interiors for all Sun Centro Town apartments. Design focuses on long-term residents and vacation rental investors with open space, Low-E glass floor-to-ceiling, and modern luxury aesthetic.
• Savills VietnamminorStrategic or Co-development PartnerInternational real estate consultancy providing market data and occupancy rate analysis for Bai Chauy area (78% in 2024) used in marketing materials to demonstrate investment potential.
• Sun WorldcoreStrategic or Co-development PartnerSun World theme park and entertainment brand within Sun Group ecosystem. Adjacent 214-hectare entertainment complex with Dragon Park, cable car, and beachfront resort, part of Sun Elite City's integrated resort ecosystem.
• Sun Hospitality GroupminorStrategic or Co-development PartnerSun Group's luxury hospitality brand providing hotel and resort management expertise. Portfolio includes InterContinental Danang Sun Peninsula and other 5-star properties, contributing to resort-style operations.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vinhomes (Vingroup): Vietnam's largest real estate developer (subsidiary of Vingroup) operating large-scale master-planned resort and urban residential projects including Vinpearl beachfront resorts. Direct competitor for premium Vietnamese condo and resort residential buyers.
• Novaland: Major Vietnamese developer behind NovaWorld integrated resort cities (Phan Thiet, Phan Ri, etc.), directly comparable to Sun Elite City in scale and vacation-residential positioning. Targets the same affluent investor/family buyer pool with branded beachfront condo supply.
• FLC Group: Historically a leading Vietnamese resort-and-golf developer (FLC Halong Beach Golf Resort). Although currently under restructuring, its legacy Quang Ninh resort condominium inventory remains directly comparable in product type.
• BIM Land: Vietnamese developer with significant Halong Bay / Quang Ninh presence, including branded residences and resort estates. Comparable beachfront residential and integrated-resort model targeting domestic and second-home buyers.
• Sun Grand City (Sun Group sister project): Sun Group's sister residential brand (Sun Grand City Thuy Khue Residence, Sun Grand City Ancora). Direct adjacent peer with same parent developer, similar premium positioning, and overlapping buyer target — relevant as both internal cannibalisation and benchmark.

Broad incumbents

• InterContinental Residences: Global luxury branded-residence operator; the same parent brand manages Sun Group's InterContinental Danang Sun Peninsula Resort. Comparable premium-branded residential and vacation-ownership concept at the high end of the market.
• Hilton Grand Vacations: Largest US-based timeshare/vacation-ownership operator. Comparable in monetising vacation-rental economics attached to residential unit ownership, providing a global benchmark for Sun Centro Town's investor-yield narrative.
• Marriott Vacations Worldwide: Global branded vacation-ownership company operating luxury timeshare and residence clubs. Comparable business model of selling residential units with integrated vacation rental programs, though at global scale.
• Vinpearl / Vinpearl Discovery: Vingroup's resort-hospitality brand operating branded beachfront residences and hotels across Vietnam. Comparable hotel-managed condo offering and vacation rental integration — a broader incumbent operating in the same niche across multiple destinations.

Regional players

• Đất Xanh Group: Top-10 Vietnamese real estate developer with significant mid- to high-rise residential exposure. Adjacent Vietnamese peer with overlapping investor buyer base but typically urban-focused rather than beachfront resort positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/suncentrotown.sungroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Centro Town