Via HG Turismo

What Via HG Turismo does

Via HG Turismo (legal entity: Via Hg Agencia de Viagens e Turismo Ltda, CNPJ 01.099.369/0001-66) is a privately held Brazilian travel agency founded in 1996 and headquartered in São Caetano do Sul, São Paulo state. The company operates with 11–50 employees and serves primarily corporate and enterprise clients with end-to-end business travel management, including airfare, hotels, transfers, tours, event tickets, dynamic packages, charter packages, multi-destination circuits, travel insurance, vehicle rental, incentive travel programs, and passport services. A core element of its offering is specialized travel logistics for 21 major Brazilian trade fairs and exhibitions (including Beauty Fair, Bett Brasil, Hospitalar, Concrete Show, Expo Revestir, Glass South America, and others), where it provides discounted hotel block rates, ground transportation, and ticketing bundled for event attendees and exhibiting companies.

The company's underlying technology is light and largely third-party. Its core platform is a corporate self-booking tool exposed through its website, supplemented by an e-commerce airfare storefront (viahg.travellink.com.br/loja/viahglojaonline) that runs on the Travellink booking engine, and a mobile application published on Google Play. There is no disclosed proprietary technology, API, SDK, or AI/ML capability — operational tooling appears to be standard off-the-shelf agency platforms (the underlying site template is provided by TurSites). Marketing is conducted organically through Instagram and the company website, reinforced by on-site presence at the trade shows it serves.

Via HG generates revenue through transaction fees — primarily commissions and supplier markups on bookings (airlines, hotels, transfers, tours, insurance, vehicle rentals) plus service fees on corporate travel management contracts. It distributes through three channels: direct field sales to corporate accounts, the online Travellink storefront for individual and small-business airfare purchases, and a physical walk-in office at its São Caetano do Sul headquarters. Pricing is not publicly disclosed and is customized by client volume and requirement. The company is independent, founder/owner-operated, and has no disclosed external investors, parent company, subsidiaries, or M&A activity.

Name

Via HG Turismo

Legal name

Via Hg Agencia de Viagens e Turismo Ltda

Website

https://viahg.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Brazilian corporate travel management agency providing self-booking tools, airfare, hotels, transfers, and specialized travel packages for 21 major Brazilian trade fairs, serving enterprise clients primarily in São Paulo state.

Ownership category

akta.pro rank

Product category

Corporate Travel Services

NAICS

Travel Agencies (561510)

SIC

Transportation Services (4700)

akta.pro primary industry

Enterprise OBTs (Complex Policy, Multi-Entity, Global) (THACABAC)

akta.pro secondary industries

Corporate Travel & Accommodation Coordination (HSACADAL), Travel Policy, Approval & Compliance Software (THAKANAC)

Keywords

• Corporate travel management
• Trade show travel services
• Airfare booking
• Hotel reservations
• Event travel packages

Headquarters

HQ city

São Caetano Do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Travel Management Services: Management of corporate travel expenses with service fees and commissions from hotels, airlines, and other travel suppliers. Revenue generated through markups on bookings and service charges for corporate clients.
2. Travel Product Sales: Sales of travel products including hotels, transfers, tours, tickets, dynamic packages, charter packages, and circuits. Commission-based revenue from supplier partnerships.
3. Airline Ticketing: Online airfare sales through their e-commerce platform, generating commissions on ticket sales.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

Via HG Turismo is a Brazilian travel agency providing corporate travel management with self-booking tools for businesses, alongside specialized travel packages for 21 trade fairs and exhibitions across Brazil. Core services include airfare booking, hotel reservations, transfers, tours, event tickets, dynamic and charter packages, circuits, travel insurance, vehicle rental, incentive travel, and passport assistance.

Product overview

Via HG Turismo is a Brazilian corporate travel agency offering an integrated portfolio of travel management services. The core offering consists of corporate travel management with self-booking tools, supplemented by dedicated services for 21 trade fairs and exhibitions across Brazil. The product suite includes airfare booking, hotel reservations, travel insurance, vehicle rental, transfers, tours, tickets, and incentive travel programs. Services are accessible via desktop booking tools and a mobile application.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Travel Management (Gestão de Viagens Corporativas) End-to-end corporate travel management service providing control over business travel expenses, with efficient qualified service, economic advantages, employee security, and self-booking tools for corporate clients in Brazil.
• Trade Show & Event Travel Services (Eventos e Feiras) Specialized travel packages and services for attendees of 21 Brazilian trade fairs and exhibitions, including Beauty Fair, Bett Brasil, Hospitalar, Concrete Show, Expo Revestir, Estetika, Pet South America, and others. Includes hotel bookings, transfers, tours, and event tickets bundled per event.
• Airfare Booking (Passagens Aéreas) Airline ticket booking service available via online storefront for corporate and individual travelers purchasing domestic and international flights.
• Hotel Bookings (Hotéis) Hotel reservation service offering discounted rates for trade show attendees and corporate travelers, with partner hotels across Brazilian event destinations.
• Transfers Airport and ground transportation transfer services for event attendees and corporate travelers.
• Tours (Passeios) Tour and excursion booking services for travelers attending trade shows and events in Brazil.
• Event Tickets (Ingressos) Event tickets and admission booking service for trade fairs and exhibitions across Brazil.
• Dynamic Packages (Pacotes Dinâmicos) Customizable travel packages combining multiple services (airfare, hotel, transfers, tours) tailored to client needs.
• Charter Packages (Pacotes Fretamento) Charter flight packages designed for group travel to trade shows and corporate events.
• Circuits (Circuitos) Multi-destination travel circuit packages for extended trips combining several Brazilian or international destinations.
• Travel Insurance (Seguro Viagem) Travel insurance service providing safe travel coverage for corporate and individual travelers.
• Vehicle Rental (Locação de Veículos) Vehicle rental service for ground transportation needs during business or leisure travel.
• Incentive Travel (Viagens de Incentivo) Customized incentive travel programs for corporate clients to reward and motivate employees through curated travel experiences.
• Passport Services (Passaportes) Passport processing and assistance service for corporate clients and individual travelers needing documentation support.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Expansion highlights5 records

Broad incumbents

• BCD Travel: Global corporate travel management company with presence across Latin America. Directly comparable in offering corporate travel management services, though at significantly larger scale and broader geographic reach than Via HG.
• Flight Centre Travel Group: Global travel agency group with leisure and corporate divisions across multiple continents. Comparable as a corporate travel services provider with multi-channel distribution and supplier negotiation capabilities.
• Direct Travel: US-based corporate travel management company offering corporate booking tools, account management, and event travel services. Comparable in providing managed corporate travel with self-booking technology and event-specific services.
• CVC Corp: Largest Brazilian travel agency group operating leisure and corporate travel, with significant offline and online presence. Comparable as a Brazilian travel intermediary serving both consumers and corporate clients with packaged products.
• Decolar (Despegar): Latin American OTA with strong Brazil presence offering air, hotel, and package bookings. Comparable as a regional travel intermediary competing for both consumer and SMB corporate travel wallets in Brazil.
• Corporate Travel Management (CTM): Global TMC with operations in multiple regions including Latin America, serving corporate clients with managed travel programs. Comparable business model of corporate-focused travel management, though larger scale and broader geographic coverage.
• American Express Global Business Travel (Amex GBT): Global TMC serving multinational and large corporate accounts with OBT technology, duty of care, and reporting. Comparable as a competitor for Brazilian corporate accounts requiring managed travel, though serving larger enterprise clients than Via HG.

Direct peers

• Flytour Viagens: Brazilian corporate and leisure travel agency with national footprint and dedicated corporate travel management offering. Directly comparable to Via HG in serving Brazilian corporate accounts with a mix of self-service and assisted booking.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/viahgturismo
• Facebookfacebook.com/agenciaViaHG
• LinkedInlinkedin.com/company/viahgturismo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Via HG Turismo