VetPrac
VetPrac is an Australian veterinary continuing professional development provider offering specialist-led hands-on wetlab workshops, online on-demand courses, and free CPD resources to veterinarians, veterinary nurses, and technicians across Australia and New Zealand.
- Company typePrivate
- Founded2012
- HeadquartersPine Mountain, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What VetPrac does
VetPrac is an Australian veterinary continuing professional development (CPD) provider, privately held and led by Director Dr Margie McEwen, operating from Pine Mountain, Australia. The company delivers hands-on practical education to licensed veterinarians, veterinary nurses, and veterinary technicians, with over 2,500 vets trained cumulatively — representing more than 10% of the Australian veterinary population. Its core format is specialist-led wetlab workshops (1–3 days, priced $1,750–$3,950 AUD) covering surgical, diagnostic, anaesthesia, dental, cardiology, and rehabilitation topics, delivered at university and conference venues including University of Queensland Gatton Campus and Charles Sturt University Wagga Wagga. Workshops are typically oversubscribed, with several 2026 dates already sold out.
The product surface has expanded beyond workshops into a multi-format learning portfolio: CPD On Demand online courses ($197–$497 AUD), live interactive Zoom sessions, a freemium Free CPD Hub, a New Grad Support Program, a Free Nurse CE Portal, an Access+ membership tier, and an In-Clinic Training service that delivers tailored CPD at practice locations. The technology backbone is Kajabi for course management and a custom WordPress site (tickets.vetprac.com) for workshop registration, with payment plans and group discounts (5% for 3+ vets from the same clinic) supporting accessibility.
The business model is a mix of one-time workshop fees, subscription/recurring online course revenue, professional services revenue from in-clinic training, and freemium content serving as lead generation. Go-to-market is event-driven and sales-led via direct website registration, supplemented by content marketing, organic social (Facebook, Instagram, LinkedIn, YouTube), email newsletters, and a referral network of more than a dozen equipment-vendor training partners (including Karl Storz, B. Braun Vetcare, Sound Veterinary Equipment, Knight Benedikt, and Radincon). Official AVA Education Partner status and AVNAT accreditation for nurse/tech courses anchor institutional credibility. Operations are Australia-led with extension into New Zealand.
VetPrac firmographics
Firmographics- Name
- VetPrac
- Legal name
- VetPrac
- Website
- https://vetprac.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VetPrac is an Australian veterinary continuing professional development provider offering specialist-led hands-on wetlab workshops, online on-demand courses, and free CPD resources to veterinarians, veterinary nurses, and technicians across Australia and New Zealand.
- Ownership category
- akta.pro rank
VetPrac industry classification
Industry- Product category
- Veterinary Continuing Professional Development
- NAICS
- Educational Services (61), Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Education Professionals (Teacher/Administrator CE, CPD) (EDAAALAE)
- akta.pro secondary industry
- Consumer Packaged Goods (CPG) (EDABALAG)
Keywords
Where VetPrac is headquartered
LocationHeadquarters
- HQ city
- Pine Mountain
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
VetPrac business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Workshop Registration Fees: In-person 1-3 day wetlab workshops priced from $1,750 to $3,950 AUD per participant. Includes complimentary nurse/tech ticket for dental workshops. Payment plans available (3-4 monthly instalments). Group discounts of 5% for 3+ vets from same clinic.
- Online On-Demand Courses: Self-paced and live online CPD courses ranging from $197 to $497 AUD. Includes payment plans. Clinic team packages available (e.g., 5-person package for $597).
- In-Clinic Training Services: Tailored in-clinic CPD training programs delivered at veterinary practices, enabling teams to receive customized hands-on education at their own clinic.
- Free CPD Content: Free veterinary CPD hub offering video content, masterclasses, and new grad support programs at no charge, serving as a lead generation and community-building channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | In-Person Wetlab Workshops (2-3 days) |
| Subscription | Monthly | Online Live Courses (4-8 weeks) |
| One time/ perpetual license | Pay-as-you-go | Nurse/Tech Add-on (Dental Workshop) |
| Freemium | Pay-as-you-go | Free CPD Hub |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
VetPrac product offering
Product offeringCore offering
VetPrac delivers practical continuing professional development (CPD) training for veterinarians, veterinary nurses, and veterinary technicians in Australia. Its core offering is hands-on in-person wetlab workshops covering surgical and diagnostic specialties, supplemented by online live and on-demand CPD courses, with in-clinic training and free CPD resources supporting the broader product suite.
Product overview
VetPrac is a veterinary continuing education provider offering a multi-format learning platform comprising in-person practical CPD workshops, on-demand online courses, and free CPD resources. The core offering consists of hands-on wet lab workshops (Surgical Ophthalmology, Perineal & Urogenital, Cardiac Anaesthesia, Abdominal Ultrasound, Practical Canine Rehabilitation, Patella Luxation Surgery, Point of Care Ultrasound, Practical Dental Surgery, Small Animal GI & Respiratory Endoscopy, Small Animal Cardiology) and online courses (CPD On Demand). Additional offerings include Access+ membership for early access benefits, in-clinic training delivered at practice locations, and free resources including a New Grad Support Program and Vet Nurse CE Portal. The company serves Australian veterinarians, vet nurses, and vet technicians, with some workshops open to participants from New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Person CPD Wetlab Workshops Hands-on practical veterinary continuing education workshops for veterinarians, veterinary nurses, and veterinary technicians delivered at university and conference venues across Australia (including University of Queensland Gatton Campus and Charles Sturt University Wagga Wagga). Workshops feature wet lab sessions using cadaver specimens and live animal scanning under specialist-led instruction with 7–11.5+ hours of hands-on lab time per session, across topics such as Surgical Ophthalmology, Perineal & Urogenital Surgery, Cardiac Anaesthesia, Abdominal Ultrasound, Practical Canine Rehabilitation, Patella Luxation, Point of Care Ultrasound, Practical Dental Surgery, Small Animal GI & Respiratory Endoscopy, and Small Animal Cardiology.
- CPD On Demand (Online Courses) Self-paced and live online veterinary CPD courses covering anesthesia, immune-mediated disease, small animal behaviour, reptile medicine, ECG interpretation, exotics, orthopaedic nursing, end-of-life care, dermatology, nutrition, cytology, small animal respiratory disease, and professional wellbeing. Includes weekly live Zoom sessions with Q&A and recorded on-demand content, with separate Veterinarian and Vet Nurse/Tech tracks and 5-person clinic team packages available.
- In-Clinic Training On-site veterinary training delivered at individual clinic locations, combining online Zoom sessions with in-person practical training tailored to specific team skill levels. Enables veterinary practices to upskill their entire clinical team without sending staff to off-site workshops.
- Access+ Membership Premium membership program offering early access to workshop waitlists, exclusive content, and additional benefits for veterinary professionals seeking ongoing continuing education with VetPrac.
- Free CPD Hub Free online veterinary CPD portal offering video content, masterclasses, and educational materials for vets, vet nurses, and technicians, covering topics such as TPLO, laparoscopic techniques, exotics, dermatology, ECG, ultrasound, and reproductive health.
- New Grad Support Program Specialised continuing education program designed for newly graduated veterinarians to support their transition from university into clinical practice, offering free CPD, mentorship content, and introductory workshops tailored to those within their first few years of practice.
- Free Nurse CE Portal Dedicated free continuing education portal for veterinary nurses and technicians providing access to free CPD resources and training materials aligned with AVNAT-accredited development.
Quantifiable outcome
- Over 2,500 vets trained through wetlab workshops, representing over 10% of Australian veterinary population
- +1 more outcomes
Companies that use VetPrac
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles4 records
VetPrac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
VetPrac partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- B. Braun Vetcare AustraliacoreB. Braun Vetcare supplies veterinary-specific medical equipment including anaesthesia machines and surgical instruments used during VetPrac wetlab workshops, providing hands-on training with professional-grade equipment.
- Sound Veterinary EquipmentcoreSound Veterinary Equipment provides ultrasound and diagnostic equipment for VetPrac workshops, enabling hands-on training with clinical-grade imaging technology.
- Knight BenediktcoreKnight Benedikt supplies orthopaedic training equipment and surgical instruments for VetPrac orthopaedic and abdominal ultrasound workshops, with collaborative promotion of workshops to their customer network.
- Karl StorzcoreKarl Storz supplies veterinary endoscopy equipment for VetPrac's Small Animal GI & Respiratory Endoscopy workshops, providing high-quality video endoscopy systems for hands-on training.
- Independent Vets of AustraliaminorIndependent Vets of Australia represents a network of independent veterinary practices that may benefit from VetPrac CPD offerings and referral pathways.
- Mediquip VeterinarycoreMediquip Veterinary supplies diagnostic and imaging equipment (including the SMART32 X-Ray System) for VetPrac workshops and blog content, demonstrating equipment quality through collaborative educational events.
- Genia AustraliacoreGenia Australia provides veterinary equipment and supplies for VetPrac workshops, with logo placement on workshop pages and collaborative content creation.
- RadinconcoreRadincon provides ultrasound equipment for VetPrac's abdominal ultrasound workshops, enabling hands-on scanning practice with quality imaging systems.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
VetPrac competitors and assessment
Company assessmentEmerging players
- Veterinary Training and Consulting: Australian veterinary training provider offering on-site practical training and workshops for vet teams. Smaller, more regional competitor targeting the same in-clinic training segment VetPrac is pursuing.
Direct peers
- Improve International: UK-based veterinary CPD provider running modular postgraduate certificates and wetlab-style practical training for practising vets. Closest international analogue to VetPrac's specialist-led wetlab model.
- The Webinar Vet: Online veterinary CPD platform providing live and recorded webinars, courses, and certificate programs worldwide. Overlaps with VetPrac's online CPD and CPD On Demand offerings.
- Centre for Veterinary Education (CVE): University of Sydney's veterinary CPD division, offering conferences, workshops, and online CE for Australian veterinarians. Direct competitor on the Australian GP vet audience.
- Vet Education: Australian veterinary CPD provider offering online courses and practical workshops for vets and vet nurses. Competitor in the same geography and on overlapping subject categories (anaesthesia, surgery, imaging).
- VETgirl: Subscription-based online veterinary CE platform offering RACE-approved webinars and on-demand content for vets and techs. Comparable to VetPrac's online/live course and subscription elements.
- VetPD: Global provider of specialist-led veterinary CPD courses and wetlabs covering equine and small animal specialties. Closely comparable format and target audience to VetPrac's wetlab catalogue.
Broad incumbents
- Royal Veterinary College CPD: The RVC's continuing professional development arm runs short courses, certificates, and CPD events for practising vets. A university-affiliated broad incumbent analogous to how VetPrac competes against CVE in Australia.
- Veterinary Information Network (VIN): Largest online veterinary community and CE provider globally, offering message boards, courses, and reference materials. A much broader incumbent serving similar veterinary professional needs with a digital-first model.
- North American Veterinary Community (NAVC): Major US veterinary CE organization running the VMX conference, VetFolio online CE, and credentialing programs. A broader incumbent with deeper resources and a more diversified CE portfolio than VetPrac.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VetPrac social profiles
Digital presenceVetPrac financial estimates
Financial estimateRevenue estimate
Valuation estimate
VetPrac leadership team
Management profileNumber of profiles
Profiles13 records
VetPrac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VetPrac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VetPrac
What does VetPrac do?
VetPrac delivers practical continuing professional development (CPD) training for veterinarians, veterinary nurses, and veterinary technicians in Australia. Its core offering is hands-on in-person wetlab workshops covering surgical and diagnostic specialties, supplemented by online live and on-demand CPD courses, with in-clinic training and free CPD resources supporting the broader product suite.
Is VetPrac a public or private company?
VetPrac is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VetPrac founded?
VetPrac was founded in 2012. It employs 1 to 10 people.
Where is VetPrac based?
VetPrac is headquartered in Pine Mountain, Australia, in the Oceania region.
How does VetPrac make money?
Four revenue lines are on record. Workshop Registration Fees are the primary driver. The others are online On-Demand Courses, in-Clinic Training Services and free CPD Content.
Who are VetPrac's main competitors?
Veterinary Training and Consulting is listed as an emerging player. Direct peers are Improve International, The Webinar Vet, Centre for Veterinary Education (CVE), Vet Education, VETgirl and VetPD. Broad incumbents are Royal Veterinary College CPD, Veterinary Information Network (VIN) and North American Veterinary Community (NAVC).
Does VetPrac have an API?
No public API is recorded for VetPrac.
What industry is VetPrac in?
VetPrac's product category is Veterinary Continuing Professional Development. Its primary akta.pro industry code is EDAAALAE, Education Professionals (Teacher/Administrator CE, CPD), with a secondary code of EDABALAG, Consumer Packaged Goods (CPG). Its NAICS code is 61 and its SIC code is 8200.