Omni Financial Services

What Omni Financial Services does

OMNI Financial Services is a Florida-based financial advisory firm operating as an affiliated practice under Cetera Wealth Services, LLC (a FINRA/SIPC member broker-dealer) and Cetera Investment Advisers LLC (a registered investment adviser). The firm delivers comprehensive personal and business financial planning—including retirement planning, investment management, insurance, tax planning, and estate planning—to individuals and business owners across Fort Myers, Orlando, and Tampa. Target segments include young professionals, pre-retirees and retirees, business owners, and a specialized construction-owners vertical; the firm positions itself as "education-forward" with hands-on consulting aimed at helping business owners work on rather than in their businesses.

The firm's core technology is third-party rather than proprietary: it relies on the AdviceWorks client portal (for account access and ongoing engagement) and FMG Suite (for website, content management, educational articles, calculators, and videos). No proprietary platform, mobile app, API, or SDK is offered, and there is no disclosed AI/ML capability. Go-to-market is sales-led and relationship-based, executed through in-person and virtual consultations from three Florida offices, supported by top-of-funnel content marketing (resource library, calculators, educational videos, newsletters) and bottom-of-funnel client portal access.

The revenue model is a blend of three streams routed through Cetera affiliates: (1) recurring asset-based advisory fees on assets under management via Cetera Investment Advisers; (2) transaction-based commissions on securities brokerage via Cetera Wealth Services; and (3) commissions on insurance products (with CA insurance business conducted through CFGAN Insurance Agency LLC). Trevor Harrelson is the only named financial professional, and pricing is not publicly disclosed. No venture funding, M&A activity, headcount, or revenue figures are disclosed in the available source material.

Name

Omni Financial Services

Legal name

OMNI Financial Services

Website

https://omnifinserv.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

251–500 employees

Short description

OMNI Financial Services is a Florida-based financial advisory firm offering retirement, investment, insurance, tax, and estate planning to individuals, business owners, and construction owners across Fort Myers, Orlando, and Tampa, delivering securities and advisory services through Cetera Wealth Services and Cetera Investment Advisers.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Business Owner & Executive Financial Planning (FSAEAAAO), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Investment Management Advisory (RIA) (FSAEAAAB)

Keywords

• Financial advisory services
• Retirement planning
• Investment management
• Estate planning
• Wealth management

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Financial Advisory Services: Fee-based investment advisory services through Cetera Investment Advisers LLC, a registered investment adviser. Fees are based on assets under management.
2. Brokerage Services: Securities brokerage services offered through Cetera Wealth Services, LLC, member FINRA/SIPC. Registered Representatives receive transaction-based compensation (commissions) on securities transactions.
3. Insurance Services: Insurance products offered through Cetera Wealth Services, LLC (doing insurance business in CA as CFGAN Insurance Agency LLC), with commissions earned on insurance product sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

OMNI Financial Services is a financial advisory practice delivering comprehensive financial planning and investment advisory services to individuals and business owners. Core services span retirement planning, investment management, insurance, tax planning, estate planning, and money management, with additional business planning support including succession planning for business and construction owners. Advisory services are delivered through Cetera Investment Advisers LLC, while securities brokerage and insurance products are offered through Cetera Wealth Services, LLC.

Product overview

Omni Financial Services is a financial advisory firm offering comprehensive personal and business financial services. The firm provides personal services including retirement planning, investment management, insurance, tax planning, estate planning, and money management. For business clients, they offer business planning, business services, and specialized consulting for construction owners and business owners. Their resource center provides educational tools including calculators, articles, and videos across financial topics. The firm operates under Cetera Wealth Services, LLC and focuses on helping clients in Fort Myers, Orlando, and Tampa, Florida.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ameriprise Financial: Diversified financial services company with a large independent advisor channel offering comprehensive financial planning, investments, and insurance. Comparable in the personalized advisory model and the combination of fee-based and commission-based revenue.
• Edward Jones: Large national advisor-led financial services firm with a similar relationship-based, in-person advisory model serving individuals and small-business owners across many US geographies. Comparable in target customer, delivery model, and breadth of personal financial services.
• Cetera Advisor Networks: The parent-affiliated IBD/RIA network that Omni operates under. Directly comparable because both share the Cetera infrastructure, advisor-affiliation model, and product shelf; Cetera Advisor Networks is the broader incumbent in the same ecosystem.
• Raymond James Financial Services: Diversified financial services firm with an independent advisor channel providing investment, retirement, and wealth planning through affiliated advisors. Comparable in advisor-affiliation structure and emphasis on comprehensive personal financial planning.
• Wells Fargo Advisors: Large wirehouse brokerage providing comprehensive investment, retirement, and financial planning services through affiliated financial advisors. Comparable in targeting individuals and business owners with multi-product personal financial services.
• Robert W. Baird: Private, employee-owned financial services firm with a retail wealth management channel providing financial planning and investment advisory services. Comparable in offering breadth and emphasis on long-term client relationships.
• LPL Financial: Largest independent broker-dealer in the US, supporting thousands of independent advisors offering investment, retirement, and insurance planning. Comparable because many of its affiliated practices operate with the same advisor-led, planning-centric model as Omni.
• Northwestern Mutual: Comprehensive financial planning firm combining investment advisory, insurance, and retirement planning through a network of field representatives. Comparable in offering breadth and the planning-led, advisor-driven GTM targeting individuals and business owners.

Direct peers

• Cetera Wealth Services: The Cetera broker-dealer entity through which Omni offers securities and insurance products. Directly comparable as the host platform delivering the same products and compliance framework that Omni's advisors operate against.

Emerging players

• Principal Securities: Mid-sized broker-dealer and RIA supporting affiliated advisors offering retirement, investment, and insurance planning, often with strong small-business and retirement-plan focus. Comparable in the advisor-affiliation model and segment emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/839091

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omni Financial Services