What Master Magnets does

Bunting Magnetics (also operating as Bunting and referenced here as Master Magnets) is a family-owned, privately held industrial manufacturer founded in 1959 and headquartered in Newton, Kansas, with a parallel European headquarters in Redditch, UK. The company designs and builds magnetic separation equipment, metal detection systems, and industrial conveyors, and sells raw permanent magnets (neodymium, alnico, ceramic, samarium cobalt) through dedicated e-commerce storefronts. It serves more than nine end-markets — including food processing and pharmaceuticals, plastics processing and recycling, metal recycling, aggregates/mining/biomass, ceramics, energy storage and battery manufacturing, powder and bulk handling, mineral processing, metal fabrication and stamping, and printing and decorating — via a combination of direct enterprise field sales with application engineering and high-volume transactional e-commerce. The company's North American headquarters in Newton, KS is its primary US manufacturing site, with additional production in DuBois, Pennsylvania and in Berkhamsted and Redditch in the UK.

Bunting's core technology stack is built around rare-earth neodymium permanent magnets, eddy-current separation for non-ferrous metals, and electromagnetic separation, supplemented by proprietary in-house magnetization equipment that produces compression-bonded magnets and allows field-intensity and polarity customization. Advanced manufacturing capabilities — CNC machining, robotic assembly, water-jet cutting, automated pressing, and rare-earth roll production — support both the equipment business and the Magnet Applications division, which designs and supplies custom permanent and bonded magnet assemblies for medical technology, automotive, electric motors, and sensor OEMs. Notable differentiated products include the ElectroMax air-cooled overband magnet, the HISC and SSSC high-intensity stainless-steel separation conveyors, and the Wright Cylinders line for printing and decorating.

The business model is a hybrid of two distinct motions. On the enterprise side, custom-engineered magnetic separation, metal detection, and conveyor systems are sold via direct field sales with application-engineering support and quote-based pricing, typically structured as multi-year contracts. On the transactional side, BuyMagnets.com and e-Magnetsuk.com sell thousands of standard magnet SKUs at unit pricing on a pay-as-you-go basis, serving B2B and SMB customers needing immediate fulfillment. Distribution is augmented by an international network of distributors and agents, and customer evaluation is supported by Customer Experience Centers that run onsite material tests prior to purchase. Multiple revenue streams — industrial equipment sales, magnet products, custom magnet assemblies, Wright Cylinders printing components, and engineering and testing services — are sold into the same diversified customer base.

Name

Master Magnets

Legal name

Bunting Magnetics Inc.

Website

https://mastermagnets.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Bunting Magnetics manufactures magnetic separation, metal detection, and industrial conveying equipment plus raw permanent magnets, serving food processing, plastics, recycling, mining, ceramics, battery manufacturing, and metal fabrication customers globally through direct enterprise sales and e-commerce channels.

Ownership category

akta.pro rank

Product category

Industrial Magnetic Separation Equipment

NAICS

Other Electrical Equipment and Component Manufacturing (3359), Other General Purpose Machinery Manufacturing (3339), All Other Fabricated Metal Product Manufacturing (33299), Other Fabricated Metal Product Manufacturing (3329)

SIC

Electrical Industrial Apparatus (3620), Special Industry Machinery (No Metalworking Machinery) (3550), Electronic Coils, Transformers & Other Inductors (3677), Mining Machinery & Equip (No Oil & Gas Field Mach & Equip) (3532)

akta.pro primary industry

Physical Separation (Gravity, Magnetic & Electrostatic) (IMAKALAC)

akta.pro secondary industries

Metals Recycling & Processing (Ferrous/Non-Ferrous) (BPALADAF), Metals Recovery & Sorting Facilities (Ferrous/Non-Ferrous) (EUAIADAG), Iron Ore Beneficiation & Concentration (Crushing, Screening, Washing, Magnetic Separation) (IMAKAAAD)

Keywords

• Magnetic separation equipment
• Metal detection systems
• Industrial conveyor systems
• Permanent magnet manufacturing
• Material handling equipment

Headquarters

HQ city

Redditch

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Equipment Sales: Sale of magnetic separation equipment, metal detectors, and industrial conveyors. Custom-engineered systems for specific customer applications. Products include overband magnets, drum magnets, suspended magnets, drawer filter magnets, inline magnets, metal detectors, and conveyor systems.
2. Magnet Products (E-commerce): Direct sale of raw magnets through e-commerce platforms (BuyMagnets.com, e-Magnetsuk.com). Stock neodymium, alnico, ceramic, and samarium cobalt magnets in various shapes and sizes.
3. Custom Magnet Assembly Manufacturing: Design, engineering, and production of custom magnets and magnetic assemblies for specialized applications in medical technology, automotive, electric motors, sensors, and other demanding sectors through Magnet Applications division.
4. Precision Printing & Decorating Equipment: Sale of magnetic cylinders and shafts for print quality and label changes in packaging applications through Wright Cylinders product line.
5. Engineering & Testing Services: Application engineering support, material testing services, and Customer Experience Centers for demonstrations and collaboration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Master Magnets manufactures and supplies industrial magnetic separation equipment, metal detection systems, and engineered industrial conveyors that remove ferrous, non-ferrous, and stainless steel contaminants from material streams to protect processing equipment, ensure product purity, and meet regulatory requirements. The company also designs and produces custom permanent magnets and magnetic assemblies through a dedicated magnet applications division and sells standard raw magnets through e-commerce storefronts for B2B customers requiring quick delivery of off-the-shelf products.

Product overview

Bunting Magnetics is a global manufacturer and supplier of magnetic separation, metal detection, and conveyor equipment. The company's product portfolio centers on four core offerings: (1) Magnetic Separation Equipment including overband magnets, suspended magnets, drum magnets, drawer filter magnets, inline magnets, plate/grate/tube magnets, hump magnets, eddy current separators, stainless steel separators (HISC and SSSC models), electrostatic separators, electromagnetic filters, rare earth rolls, induced roll separators, and magnetic disc separators; (2) Metal Detection Equipment including gravity fall metal detectors, pneumatic metal detectors, conveyor metal detectors, inline metal detectors, and Performer Weigh combination systems; (3) Industrial Conveyors including belt conveyors, MagSlide magnetic conveyors, magnetic sheet fanners, stacking/destacking conveyors, low profile conveyors, and transfer conveyors; and (4) Magnet Products sold through the e-commerce platform including neodymium, alnico, ceramic, and samarium cobalt magnets in various shapes and sizes. Additionally, the company offers Wright Cylinders for printing and decorating applications. These products serve diverse industries including food processing, pharmaceuticals, plastics, recycling, mining, ceramics, metal fabrication, and battery manufacturing, with custom engineering and testing services available.

Differentiator

Problem solved

Functional benefit

Brands

• BuyMagnets.com: E-commerce division offering thousands of types of raw magnets in stock, available for immediate shipping. Serves B2B customers needing fast and reliable magnet solutions.
• e-Magnetsuk.com
• Magnet Applications
• HISC (High Intensity Stainless Steel Conveyor)
• SSSC (Stainless Steel Separation Conveyor)

Products and services

• Magnetic Separation Equipment Industrial magnetic separators designed to remove ferrous and paramagnetic contaminants from materials, protecting products and equipment across food processing, plastics, recycling, mining, ceramics, and powder handling industries.
• Metal Detection Equipment Industrial metal detectors that identify and reject ferrous, non-ferrous, and stainless steel contamination in gravity-fed, pneumatic, conveyor, and liquid product flows to safeguard product integrity and equipment performance.
• Industrial Conveyors Durable conveyor systems engineered for efficient handling of challenging materials, including belt conveyors, MagSlide magnetic conveyors, magnetic sheet fanners, stacking and destacking conveyors, low profile conveyors, and transfer conveyors for stamping, machining, and battery processing applications.
• Overband Magnets Continuously remove ferrous metal from conveyed material without halting flow, keeping product streams clean across aggregate, recycling, and processing operations.
• Suspended Magnets Overhead magnetic separators that remove ferrous metal from bulk material using overhead separation for continuous operations in recycling, shredding, and bulk handling.
• Drum Magnets Automatically separate ferrous metal from bulk material, delivering consistent high-volume separation for recycling, aggregate, and processing applications.
• Drawer Filter Magnets Capture ferrous contamination from dry, free-flowing material, helping maintain clean and consistent output in powder and bulk processing lines.
• Eddy Current Separators Separate non-ferrous metals such as aluminum and copper from material streams using electromagnetic induction, supporting recycling and material recovery operations.
• Stainless Steel Separation Conveyors (HISC and SSSC) High-intensity stainless steel separation conveyors using rare earth magnetic roll technology to extract stainless steel and weakly magnetic metals. HISC handles material sizes as small as 5mm (1/4 inch) for recycling and WEEE processing; SSSC handles materials up to 125mm (5 inches) for high-volume continuous operation in large-scale recycling facilities.
• Electrostatic Separators Separate mixed plastics by polymer type after washing and drying, improving material purity and buyer acceptance in plastics recycling operations.
• Wright Cylinders for Printing and Decorating Precision-engineered magnetic cylinders and shafts for exceptional print quality and fast label changes in packaging applications.
• Custom Magnets and Magnetic Assemblies Custom-designed and engineered permanent magnets and magnetic assemblies produced through the Magnet Applications division for specialized applications in medical technology, automotive, electric motors, sensors, and other demanding sectors.
• Raw Magnet Products (Neodymium, Alnico, Ceramic, Samarium Cobalt) Stock neodymium, alnico, ceramic, and samarium cobalt magnets sold through BuyMagnets.com and e-Magnetsuk.com e-commerce storefronts in various shapes and sizes for B2B customers needing quick and reliable magnet solutions with thousands of types in stock.
• Rare Earth Rolls, Induced Roll Separators and Magnetic Disc Separators High-intensity separation equipment for weakly magnetic minerals such as garnet or ilmenite from non-magnetic materials, used in mineral processing operations including iron ore, industrial minerals, beach sands, and critical minerals.

Quantifiable outcome

• Up to 94% of large fraction stainless steel extraction and up to 98% of small and mid-fraction stainless steel extraction with stainless steel separator equipment
• +2 more outcomes

Segments9 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor.

• EHEDG (European Hygienic Engineering & Design Group)minorStrategic or Co-development PartnerEHEDG promotes food safety through engineering and hygienic design progress, providing guidance to manufacturers to meet food safety regulations and hygienic machinery standards for safe handling, processing, and packaging of food products.
• BVSE (German Recycling and Waste Association)minorStrategic or Co-development PartnerLargest German and European association representing 950 recycling and waste companies, focused on natural resource conservation, energy savings, and climate protection through responsible sourcing of secondary raw materials and waste management.
• PEMA (Process Equipment Manufacturers' Association)minorStrategic or Co-development PartnerBrings together companies supplying process equipment and systems, fostering industrial connections, technical knowledge, and professional growth across mining, chemical, food, and other sectors through networking and collaboration opportunities.
• PMMI (Packaging Machinery Manufacturers' Institute)minorStrategic or Co-development PartnerSupports over 950 manufacturers and suppliers of packaging and processing equipment, promoting innovation, industry advocacy, and business growth through resources, training, and global events for packaging and processing technology sectors.
• AGG1 (Aggregates Academy & Expo)minorStrategic or Co-development PartnerPremier aggregates industry event with exhibitions and training on latest technologies, equipment, and innovations for aggregates producers and suppliers, supporting professional development and industry advancement.
• BMRA (British Metal Recycling Association)minorStrategic or Co-development PartnerRepresents over 250 UK metal recycling organizations producing environmentally responsible raw materials for global metal manufacturers, supporting sustainable recycling practices and contributing to resource conservation and circular economy initiatives.
• Plastic Industry AssociationminorStrategic or Co-development PartnerRepresents the entire plastic supply chain, promoting sustainability, innovation, and competitiveness while advocating for responsible plastic use and promoting industry growth, education, and collaboration across the plastics industry.
• ABMEC (Association of British Mining Equipment Companies)minorStrategic or Co-development PartnerRepresents British companies designing and supplying equipment for the global mining industry. Member companies represent over $1 billion in exported mining equipment, supporting safe, efficient, and sustainable resource development and promoting British engineering worldwide.
• MHEA (Materials Handling Engineers' Association)minorStrategic or Co-development PartnerFor over 85 years, supports technical and commercial interests of UK and international companies supplying and using bulk materials handling equipment through advocacy and industry representation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Magnets