The Moss Report

What The Moss Report does

The Moss Report is an independently operated, reader-funded subscription publication providing in-depth journalism on conventional, complementary, and integrative cancer treatments. Founded in 1974 by Ralph W. Moss, PhD (Stanford) following his termination from Memorial Sloan-Kettering Cancer Center over the 1977 Laetrile controversy, the company distributes its content via a WordPress-based digital publishing platform at themossreport.com, offering 1,100+ articles, a podcast, video content, 13 authored books, 51 diagnosis-specific treatment guides, The Moss Method guides, and a global directory of 1,000+ integrative clinics and practitioners. The business sells three subscription tiers ($49 monthly / $29 monthly on a 6-month plan / $19 monthly on an annual plan) with auto-renewal and a free 'Essentials of Cancer' entry point that funnels readers into the Full Access subscription.

The company targets a horizontal segmentation of two primary personas: cancer patients and caregivers seeking treatment decision support, and oncology/integrative medicine professionals using the resource for patient referrals and continuing education. Distribution is exclusively digital and direct-to-consumer — there are no retail, institutional licensing, or third-party channels — and growth is driven by content marketing, podcast audience development, organic search, and word-of-mouth referrals from clinicians at major U.S. cancer centers who publicly endorse the publication.

Revenue mechanics are recurring subscription with no disclosed enterprise contracts; the company is bootstrapped, reports no external funding, no parent company, and no institutional ownership. A separate e-commerce storefront (themossreport.store) hosts paid consultation services now run by Benjamin Moss, with founder Ralph W. Moss serving as advisor after retiring from his individual consultation practice. The company is currently operating, with content publication continuing into 2026.

Name

The Moss Report

Legal name

The Moss Report

Website

https://themossreport.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

The Moss Report is a reader-funded, subscription-based cancer information publication founded in 1974 by Ralph W. Moss, PhD, serving cancer patients, caregivers, and oncology professionals with independent journalism on conventional and integrative treatments via a WordPress content platform.

Ownership category

akta.pro rank

Product category

Health Information Services

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro industry

PRIMARYHLACAGAH

Oncology Pathways & Precision Medicine Decision Support

Healthcare & Life Sciences/Digital Health & Health IT/Clinical Decision Support (CDS) & Care Pathway Tools

Keywords

• Cancer treatment research
• Integrative oncology information
• Alternative cancer therapy
• Health information subscription
• Medical journalism services

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Digital Subscription: Full Access Subscription providing unlimited access to 1,100+ articles, videos, podcasts, 51 diagnosis-specific treatment guides, books, practitioner directories, and The Moss Method guides. Subscriptions renew automatically at end of each period unless cancelled.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Moss Report is a subscription-based cancer information service founded in 1974 by Ralph W. Moss, PhD, providing in-depth research articles, podcasts, videos, 51 detailed cancer treatment guides, and a practitioner directory covering both conventional and complementary/alternative oncology. The service is 100% reader-funded and explicitly does not accept pharmaceutical industry funding, positioning it as an independent editorial resource for cancer patients and caregivers.

Product overview

The Moss Report is a comprehensive cancer research and education platform offering a subscription-based service with multiple integrated components. The core offering includes 1,000+ articles, podcasts, videos, and 51 diagnosis-specific Treatment Guides covering both conventional and integrative cancer treatments. Additional offerings include 13 authored books by Dr. Ralph W. Moss, The Moss Method Guides on specific topics like cancer stem cells and nutrition, the Help Yourself Heal Video Series, the Practitioner Map directory of 1,000+ integrative clinics worldwide, and The Essentials of Cancer free introductory resource. All content is delivered digitally through the website with tiered subscription plans ranging from monthly to annual.

Differentiator

Problem solved

Functional benefit

Products and services

• The Moss Report Subscription A monthly subscription delivering investigative articles, podcasts, and videos on conventional and complementary cancer treatments. Targeted at individual cancer patients, caregivers, and family members seeking independent, pharma-free oncology information.
• Cancer Treatment Guides A library of 51 detailed guides covering specific cancer treatment options, including both conventional and alternative/complementary approaches. Available to subscribers as a research resource.
• The Moss Report Podcasts Regular audio podcasts covering cancer research developments, treatment analysis, and interviews. Distributed digitally to subscribers and the public.
• The Moss Report Video Library Video content covering cancer treatment topics, available to subscribers as part of the membership offering.
• Ralph W. Moss Books A catalog of 13 published books by founder Ralph W. Moss on cancer treatment, conventional oncology, and complementary/alternative therapies. Sold to consumers seeking deeper long-form reading.
• Practitioner Directory A directory of practitioners offering cancer treatment services, including those working with complementary and alternative modalities. Provided to subscribers to help connect research with care delivery.

Quantifiable outcome

• 100% reader-funded for over 50 years with no pharma money
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Environmental Working Group (EWG): An independent, donor-funded nonprofit publishing consumer-focused investigative content on health risks, including environmental carcinogens and product safety. Comparable to The Moss Report as a reader-funded independent health journalism outlet with a contrarian editorial stance and no industry funding.
• Examine.com: A subscription-based independent research publisher focused on supplements, nutrition, and complementary health interventions with rigorous evidence-based editorial standards. Comparable to The Moss Report as a paid subscription health-research content platform targeting engaged, evidence-seeking consumers.
• Integrative Cancer Review / Townsend Letter: A long-running print and digital publication focused on integrative and alternative medicine, including oncology. Comparable to The Moss Report as a niche, credibility-driven publisher serving integrative medicine practitioners and patients.

Broad incumbents

• Healthline: A leading digital health publisher covering cancer, nutrition, supplements, and integrative medicine topics with medically reviewed content. Comparable as a consumer-facing digital health content publisher, though much broader in scope and advertising-supported rather than paid subscription.
• Verywell Health: A major consumer health publisher covering cancer, supplements, and integrative approaches with medically-reviewed editorial content. Comparable as a digital health content publisher reaching patients seeking complementary treatment information.
• National Cancer Institute (NCI): The U.S. federal cancer authority publishes free, comprehensive oncology treatment information including complementary and alternative medicine content. It is comparable as a high-credibility cancer information publisher, though free and government-funded rather than subscription-based.
• Cancer Research UK: A leading global cancer charity producing extensive cancer information content, clinical trial information, and treatment decision resources for patients. Comparable as a high-credibility cancer information publisher serving patients and caregivers globally.
• Memorial Sloan-Kettering Cancer Center: MSK is one of the most influential cancer institutions globally and publishes authoritative patient-education content on conventional and integrative oncology. It is comparable as a respected oncology information source, though operates on a vastly larger institutional scale with clinical care at its core.
• American Cancer Society: ACS provides extensive patient-facing cancer treatment and decision-support content, plus directories of treatment facilities. Comparable to The Moss Report as a mainstream cancer information publisher, though it focuses on conventional care and operates at massive scale.

Emerging players

• Chris Beat Cancer (Chris Wark): A consumer-facing platform with courses, podcasts, and content on integrative and natural cancer therapies. Comparable to The Moss Report as a digital content business targeting patients seeking non-conventional cancer treatment information, though more recently launched and course-product-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/moss_report
• YouTubeyoutube.com/@TheMossReport
• Facebookfacebook.com/mossreport
• LinkedInlinkedin.com/company/moss-reports

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Moss Report