Seabold Cellars
- Company typePrivate
- Founded2014
- HeadquartersCarmel Valley, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Seabold Cellars firmographics
Firmographics- Name
- Seabold Cellars
- Legal name
- Touchstone Cellars LLC
- Website
- https://seaboldcellars.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Seabold Cellars industry classification
Industry- Product category
- Boutique Winery
- NAICS
- Wineries (312130), Wineries (31213), Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Seabold Cellars is headquartered
LocationHeadquarters
- HQ city
- Carmel Valley
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Seabold Cellars business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Wine Club Subscriptions: Ongoing membership with quarterly wine allocations shipped directly to members. Three tiers (Village, Premier, Grand) with 3-12 bottles per allocation and 15-25% member discounts on all purchases.
- Tasting Room Sales: Direct sales through the tasting room located in Carmel Valley Village, open Thursday-Sunday with no reservations required for parties under 4.
- Online Wine Sales: Direct-to-consumer wine sales through their website, including both current releases and library wines.
- Restaurant/Hospitality Partnerships: Wines available through fine dining restaurants and a few select retail partners.
- BOLD Wine Co. Label: Secondary label offering exciting, affordable, sustainably-grown wines from the Monterey Peninsula for promising new vineyard ventures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Village tier: 3 bottles per allocation, $80-120, 15% savings on all purchases |
| Subscription | Quarterly | Premier tier: 6 bottles per allocation, $150-200, 20% savings on all purchases |
| Subscription | Quarterly | Grand tier: 12 bottles per allocation, $275-375, 25% savings on all purchases |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Seabold Cellars product offering
Product offeringCore offering
Seabold Cellars produces and sells premium cool-climate wines from organically and sustainably farmed Monterey Bay vineyards using a minimal-intervention winemaking philosophy. The winery offers Burgundy varieties (Chardonnay, Pinot Noir) and Rhône varieties (Grenache, Syrah, Mourvèdre) through a direct-to-consumer distribution model that includes a three-tier wine club, an owned tasting room in Carmel Valley Village, online e-commerce, and select fine dining and retail partnerships.
Product overview
Seabold Cellars operates as a dual-brand wine producer anchored by its primary premium label (Seabold Cellars) and a value-oriented sub-brand (BOLD Wine Co.). The company focuses exclusively on cool-climate organic and sustainable vineyards in the Monterey Bay region, producing Burgundy and Rhône varietals using minimal-intervention winemaking. Wine sales are distributed through a direct-to-consumer model via the company's e-commerce platform (powered by VineSpring), a wine club with three membership tiers, a physical tasting room in Carmel Valley Village, fine dining restaurants, and select retail partners.
Differentiator
Problem solved
Functional benefit
Brands
- BOLD Wine Co. A label offering exciting, affordable, sustainably-grown wines from the Monterey Peninsula, released under this label for new vineyard ventures in their first few vintages.
Products and services
- Seabold Cellars Wines (Primary Label) Premium cool-climate wines (Chardonnay, Pinot Noir, Grenache, Syrah, Mourvèdre, and other Burgundy/Rhône varieties) crafted using a non-interventionist minimal-influence approach from organically and sustainably farmed vineyards in the Monterey Bay region, sold to individual wine enthusiasts and select restaurant/retail partners.
- BOLD Wine Co. (Sub-brand Label) A value-oriented secondary wine label offering more affordable, sustainably-grown wines from the Monterey Peninsula, used as the outlet for new vineyard ventures and experimental varieties in their first vintages.
- Seabold Cellars Wine Club A three-tier subscription membership program (Village, Premier, Grand) delivering 3, 6, or 12 bottles of wine per quarterly allocation directly to members in the U.S., with member discounts of 15-25%, priority access to new releases and library wines, and complementary tastings throughout the year.
- Carmel Valley Village Tasting Room An owned wine tasting room in Carmel Valley Village (3 Pilot Rd, Carmel Valley, CA 93924) open Thursday through Sunday, Noon–5 PM, offering in-person tasting experiences and direct wine sales; dog-friendly and child-friendly, no reservations required for parties under four.
Companies that use Seabold Cellars
Customer profileSegments3 records
Ideal customer profiles2 records
Seabold Cellars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Seabold Cellars partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Brosseau VineyardminorOrganic vineyard in the Chalone region at 1600' elevation with cool, foggy mornings, warm afternoons, and very cold nights. Limestone, decomposed granite, and weathered volcanic rock soils. Produces Chardonnay, Pinot Noir, Grenache, and Syrah for Seabold Cellars.
- Eden Rift VineyardminorComplex vineyard with varying altitudes and exposures. The oldest continually producing estate winery in California. Soils boast one of the highest concentrations of limestone in a Western Hemisphere winegrowing region. Produces Chardonnay and Pinot Noir.
- Olson VineyardminorFamily-owned since 1882. One of the coldest vineyards in California, located just 5 miles from the frigid waters of Monterey Bay. Planted on a steep, sandy hill dramatically towering over Highway 101.
- Pelio VineyardminorHigh-elevation, wind-beaten undulating hills that rarely see temperatures above 70s°F. Mid-slope location facing the ocean at average elevation of 1000'. Soils of uplifted marine seabed, Aguajito shale, and chalky sandstone.
- Rodnick FarmminorEstablished in the 1970s by Dick Graff. Dramatic terrain with incredible rustic beauty. Limestone and granite soils. Produces Pinot Blanc, Mourvèdre, and Syrah. Wild, untamed wines reflecting the landscape.
- Zabala VineyardminorOne of Monterey County's oldest vineyards, planted in 1972. Located in Arroyo Seco with large, rounded riverbed cobblestones over well-drained sandy loam. Family-owned, certified organic. Produces Chardonnay, Sauvignon Blanc, and Pinot Noir.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Seabold Cellars competitors and assessment
Company assessmentDirect peers
- Lioco Wine Company: California producer focused on cool-climate Pinot Noir, Chardonnay, and Syrah from coastal vineyards; comparable as a small, terroir-driven DTC/sommelier-oriented producer.
- Bernardus Winery: Carmel Valley winery producing estate-driven Chardonnay, Pinot Noir, and Rhône-style wines with a tasting room and DTC program; directly comparable in varietal mix, geography, and DTC-driven GTM.
- Copain Wines: California producer focused on cool-climate Pinot Noir and Syrah with a vineyard-designate portfolio and wine club; comparable as a site-specific, Burgundian-influenced producer with strong sommelier and restaurant ties.
- Tyler Winery: Santa Barbara boutique producer of Pinot Noir and Chardonnay with a strict wine club-only allocation model; comparable as a small, sommelier-credible producer emphasizing terroir and limited DTC distribution.
- Donkey & Goat Winery: Berkeley-based natural winery focused on Rhône varietals and low-intervention winemaking from organic/sustainable vineyards; comparable as a small, sommelier-driven natural wine producer with DTC and restaurant channels.
- Wrath Wines: Monterey/San Benito producer focused on low-intervention, terroir-driven Chardonnay, Pinot Noir, and Rhône varieties with a wine club and tasting room; closely comparable in philosophy, varietal mix, and DTC model.
Regional players
- Talbott Vineyards: Direct Carmel Valley neighbor focused on Chardonnay and Pinot Noir from estate vineyards; comparable as a Monterey/Carmel Valley boutique producer with a tasting room and DTC footprint competing for the same regional consumer.
- Joyce Vineyards: Carmel Valley producer of estate Pinot Noir and Chardonnay with a tasting room; relevant as a direct regional competitor for tasting-room foot traffic and DTC wine club signups.
- Hahn Family Wines: Established Monterey County producer with a broader portfolio and DTC channels; relevant as a larger Monterey peer benchmarking the regional premium wine category Seabold operates in.
Others
- VineSpring: E-commerce and wine club platform provider used by Seabold (per partnership data); relevant as a technology/ecosystem peer and indirect indicator of the DtC tooling category that enables small winery DTC operations.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Seabold Cellars social profiles
Digital presenceSeabold Cellars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seabold Cellars leadership team
Management profileNumber of profiles
Profiles1 record
Seabold Cellars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seabold Cellars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seabold Cellars
What does Seabold Cellars do?
Seabold Cellars produces and sells premium cool-climate wines from organically and sustainably farmed Monterey Bay vineyards using a minimal-intervention winemaking philosophy. The winery offers Burgundy varieties (Chardonnay, Pinot Noir) and Rhône varieties (Grenache, Syrah, Mourvèdre) through a direct-to-consumer distribution model that includes a three-tier wine club, an owned tasting room in Carmel Valley Village, online e-commerce, and select fine dining and retail partnerships.
Is Seabold Cellars a public or private company?
Seabold Cellars is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seabold Cellars founded?
Seabold Cellars was founded in 2014. It employs 11 to 50 people.
Where is Seabold Cellars based?
Seabold Cellars is headquartered in Carmel Valley, United States, in the North America region.
How does Seabold Cellars make money?
Five revenue lines are on record. Wine Club Subscriptions are the primary driver. The others are tasting Room Sales, online Wine Sales, restaurant/Hospitality Partnerships and BOLD Wine Co. Label.
Who are Seabold Cellars's main competitors?
Direct peers on record are Lioco Wine Company, Bernardus Winery, Copain Wines, Tyler Winery, Donkey & Goat Winery and Wrath Wines. Regional players are Talbott Vineyards, Joyce Vineyards and Hahn Family Wines. VineSpring is listed as an others.
Does Seabold Cellars have an API?
No public API is recorded for Seabold Cellars.
What industry is Seabold Cellars in?
Seabold Cellars's product category is Boutique Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.