Treasure Boxes
Treasure Boxes is a South Australian not-for-profit charity, founded in 2015, that collects and redistributes donated children's essentials (clothing, nursery furniture, toys, toiletries) to disadvantaged families, refugees, and First Nations communities across South Australia and into the Northern Territory.
- Company typePrivate
- Founded2015
- HeadquartersEdwardstown, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Treasure Boxes does
Treasure Boxes Inc. is a South Australian not-for-profit organization founded in 2015 by Rikki Cooke, headquartered in Edwardstown, South Australia. The organization collects, safety-checks, and redistributes donated new and pre-loved children's items, including clothing, nursery furniture (cots, prams, car seats), toys, toiletries, nappies, and bedding, to disadvantaged families across South Australia. Its primary beneficiaries are Health Care Card-holding families experiencing financial hardship, domestic violence, or crisis, with additional programs targeting refugee and new-arrival families, First Nations families, and regional/rural communities including Port Augusta, Whyalla, Port Pirie, Ceduna, and Port Lincoln, plus cross-border activity into Borroloola in the Northern Territory.
The organization operates a multi-channel service model: an Agency Referral Service for partner social workers and case managers, a Family Support Program providing item packs at approximately 10-15% of retail cost ($15-$25 per pack) with home delivery across metro Adelaide, a Baby Boutique op shop at Edwardstown selling excess donated items, a Boots for Boxes sports footwear program ($25 per pair), and a WooCommerce-based online shop. Fundraising is driven by the 5 for 52 recurring donation program ($5/week), the Bright Jumper Day school fundraiser, and corporate partnerships with Adelaide Football Club, BHP, Adelaide Crows Foundation, Bendigo Bank, RAA, Health Partners, and the Freemasons of South Australia and the Northern Territory.
Treasure Boxes is a volunteer-driven organization with 1-10 paid employees, registered as a Deductible Gift Recipient charity enabling tax-deductible donations above $2. The organization reports $14 in retail value delivered per $1 donated, supported 3,600+ babies and children in the most recent reporting year, and diverted over 3,000 tonnes of goods from landfill. Notable programs include Safe Start (newborn essentials funded by the Hospital Research Foundation Group) and the Wakarlas Journey partnership with Adelaide Football Club and Adelaide Crows Foundation supporting First Nations communities. The organization holds no patents, runs no AI or proprietary technology products, and has not raised external venture or private equity funding; it operates as a community-led charity dependent on donations, grants, retail margin, and volunteer labor.
Treasure Boxes firmographics
Firmographics- Name
- Treasure Boxes
- Legal name
- Treasure Boxes Inc.
- Website
- https://treasureboxes.org.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Treasure Boxes is a South Australian not-for-profit charity, founded in 2015, that collects and redistributes donated children's essentials (clothing, nursery furniture, toys, toiletries) to disadvantaged families, refugees, and First Nations communities across South Australia and into the Northern Territory.
- Ownership category
- akta.pro rank
Treasure Boxes industry classification
Industry- Product category
- Children's Charity Services
- NAICS
- Used Merchandise Retailers (459510), Emergency and Other Relief Services (624230), Hobby, Toy, and Game Retailers (459120), Materials Recovery Facilities (56292)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Dolls & Stuffed Toys (3942)
- akta.pro primary industry
- Off-Price Kids & Family Department Stores (CRAGAEAE)
Keywords
Where Treasure Boxes is headquartered
LocationHeadquarters
- HQ city
- Edwardstown
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Treasure Boxes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Goods Donations: Receives donations of pre-loved children's items including clothing, furniture, toys, toiletries, and household goods. Items are sorted, safety-checked, and redistributed to families in need.
- Financial Donations: Tax-deductible donations (DGR registered charity) accepted online, with specific programs like 5 for 52 ($5/week recurring) and one-time gifts supporting families.
- Baby Boutique Sales: On-site op shop selling excess quality pre-loved children's clothing, toys, shoes, and items at accessible prices. 100% of sales support Treasure Boxes operations.
- Boots for Boxes Sales: Sale of pre-loved and new sports boots for children and teens at $25 per pair, with proceeds supporting SA children in need.
- Corporate Sponsorships and Grants: Funding from corporate sponsors (Adelaide Football Club, BHP, Adelaide Crows Foundation, Hospital Research Foundation Group) and grants (Freemasons $95,000) supporting regional programs and Safe Start initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Family Support Program - Essential Packs |
| Subscription | Monthly | 5 for 52 Recurring Donation |
| Unit Pricing | Pay-as-you-go | Shop Items |
| Unit Pricing | Pay-as-you-go | Boots for Boxes |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
Treasure Boxes product offering
Product offeringCore offering
Treasure Boxes is a South Australian not-for-profit organization that accepts donations of new and pre-loved children's items, safety-checks and sorts them, and redistributes them to disadvantaged families with Health Care Cards at subsidized prices. It operates a Family Support Program, an Agency Referral Service for partner case workers, an on-site Baby Boutique op shop, an online shop, and the Boots for Boxes sports footwear program, diverting more than 3,000 tonnes of items from landfill annually while supporting over 3,600 babies, children, and teens.
Product overview
Treasure Boxes is a South Australian not-for-profit organization providing essential support to disadvantaged children through a multi-channel service model. The organization operates: (1) Agency Referral Service for partner organizations to refer families; (2) Family Support Program for direct family access to pre-loved essentials at subsidized prices; (3) Baby Boutique retail op shop; (4) Boots for Boxes sports footwear program; (5) Donations Processing accepting goods from the public; and (6) an Online Shop selling curated item packs. Fundraising programs include 5 for 52 recurring donations and Bright Jumper Day annual fundraiser. The organization diverts over 3,000 tonnes of waste from landfill annually while supporting thousands of children and families.
Differentiator
Problem solved
Functional benefit
Brands
- Boots for Boxes: Program repurposing good condition football and soccer boots for disadvantaged children and teens to enable participation in sport.
- 5 for 52
- Bright Jumper Day
- Safe Start
Quantifiable outcome
- $14 in retail value created for families per $1 donated
- +2 more outcomes
Companies that use Treasure Boxes
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Treasure Boxes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Treasure Boxes partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered major, minor and core.
- Bendigo BankmajorCommunity banking partner hosting donation bins at branch locations and providing ongoing community support through local branches.
- Health PartnersmajorCorporate volunteers supporting Treasure Boxes operations, bringing heart, energy and helping hands to support families.
- KiwanisminorCommunity service organization providing cleaning support and resources for Treasure Boxes operations.
- RAA (Royal Automobile Association)majorSupporting little ones to sleep safe and sound through partnership providing resources to vulnerable babies and children.
- Adelaide Football ClubcoreSponsor of Regional Program and partner in Wakarlas Journey, working to strengthen relationships with First Nations communities in Port Augusta. Players hand-delivered special Treasure Boxes packages to Indigenous families.
- Adelaide Crows FoundationcoreCo-sponsor of Regional Program and partner in Wakarlas Journey supporting First Nations communities. Provided funding and player involvement for community deliveries and Boots for Boxes program.
- AMES AdelaidecoreWorking with AMES to support Afghan refugees arriving in South Australia, coordinating childcare and toiletry essentials for new arrivals.
- The Welcoming CentrecorePartner in refugee support coordination, helping new arrivals from Afghanistan receive essential childcare items.
- Multicultural Youth SAcorePartner in supporting Afghan refugee youth and families, coordinating essential items for new South Australian arrivals.
- St Kilda MumscoreOriginal developer of the Safe Start program which Treasure Boxes adapted for South Australian context, sharing program model and best practices.
- Aboriginal Family Support ServicesmajorPartner in organizing community events including colour runs and supporting First Nations families in regional areas.
- Real Time Heart-Based (Knit a Care Square)minorCommunity knitting initiative creating blankets for vulnerable SA babies, kids and teens, meeting Mondays 10am-12pm at Treasure Boxes volunteer hub.
- Uniting Care WesleymajorRegional support organization in Port Augusta working with Treasure Boxes to deliver essential items to families in need.
- Ceduna District Health ServicemajorSupporting approximately 20 Aboriginal women with high-risk pregnancies, receiving baby supplies and equipment from Treasure Boxes.
- Various Early Learning CentresminorPartner early learning centres across Adelaide hosting donation bins including Eden Academy, Edge Early Learning, Green Leaves Early Learning, and others.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Treasure Boxes competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Treasure Boxes social profiles
Digital presenceTreasure Boxes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treasure Boxes leadership team
Management profileNumber of profiles
Profiles2 records
Treasure Boxes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treasure Boxes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treasure Boxes
What does Treasure Boxes do?
Treasure Boxes is a South Australian not-for-profit organization that accepts donations of new and pre-loved children's items, safety-checks and sorts them, and redistributes them to disadvantaged families with Health Care Cards at subsidized prices. It operates a Family Support Program, an Agency Referral Service for partner case workers, an on-site Baby Boutique op shop, an online shop, and the Boots for Boxes sports footwear program, diverting more than 3,000 tonnes of items from landfill annually while supporting over 3,600 babies, children, and teens.
Is Treasure Boxes a public or private company?
Treasure Boxes is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Treasure Boxes founded?
Treasure Boxes was founded in 2015. It employs 1 to 10 people.
Where is Treasure Boxes based?
Treasure Boxes is headquartered in Edwardstown, Australia, in the Oceania region.
How does Treasure Boxes make money?
Five revenue lines are on record. Goods Donations are the primary driver. The others are financial Donations, baby Boutique Sales, boots for Boxes Sales and corporate Sponsorships and Grants.
Does Treasure Boxes have an API?
No public API is recorded for Treasure Boxes.
What industry is Treasure Boxes in?
Treasure Boxes's product category is Children's Charity Services. Its primary akta.pro industry code is CRAGAEAE, Off-Price Kids & Family Department Stores. Its NAICS code is 459510 and its SIC code is 5600.