Bleekemolens Race Planet

Name

Bleekemolens Race Planet

Legal name

Bleekemolens Race Planet

Website

https://raceplanet.nl

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Recreational Entertainment Venues

NAICS

Racetracks (711212), Amusement Parks and Arcades (7131)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Motorized Adventure Sports Centers (ATV/UTV, Dirt Bike, Jet Ski) (THAAAKAJ)

Keywords

• Indoor karting
• Circuit driving experiences
• Supercar driving
• Corporate event venues
• Family entertainment center

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Race Experiences (Circuit Driving): Supercar driving experiences on Circuit Zandvoort sold as tiered packages ranging from entry-level Driving Experience (€495) to premium Royal VIP (€1295). Revenue generated through individual bookings, gift vouchers, and corporate packages. Includes various vehicle types from Porsche 911 to Formula RP1 race cars.
2. Indoor Karting: Standard karting sessions priced at €21.50 per person for 10-minute heats, with extended sessions on the long track at €23.50. Revenue from individual heats, multi-ride cards (10-ride pass for €200), and introductory courses. Sunday evening linked-track sessions provide premium pricing opportunity.
3. Corporate Events & Group Bookings: Comprehensive corporate event packages including team building, client entertainment, and business meetings. Includes dedicated facilities, catering services, and custom arrangements. The company reports organizing over 50,000 events including corporate parties, race clinics, and incentive programs.
4. Kart Clinics with Bleekemolen Athletes: Premium karting clinics hosted by racing professionals Michael, Sebastiaan, or Jeroen Bleekemolen. Standard Kart Clinic at €149/person and deluxe version at €210/person including Spanish tapas buffet. Minimum 15 participants required for deluxe version.
5. Gift Cards & Vouchers: Digital and physical gift vouchers for all activities including karting (€21.50), driving experiences (€495-€1295), and specialty activities. Gift cards available in denominations from €15 to €150. Vouchers valid for two years.
6. Catering & F&B: On-site food and beverage services including various buffets (Bittergarnituur from €6.95, Broodjes buffet at €15/p.p., Saté buffet €24.50/p.p., BBQ from €29.50/p.p., Javaans buffet €29.50/p.p.) plus customized catering for corporate events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Bleekemolens Race Planet operates multi-location entertainment venues across the Netherlands offering supercar driving experiences on Circuit Zandvoort, indoor karting, and a wide range of leisure activities including escape rooms, laser tag, bowling, karaoke, roller skating, and children's play areas. The company sells tiered driving experience packages, individual karting heats, corporate event arrangements, and gift vouchers through on-site venues and an e-commerce platform. With a fleet of over 150 vehicles and three physical venues (Zandvoort, Amsterdam, Delft), the business serves both individual consumers and corporate clients for team building and client entertainment.

Product overview

Bleekemolens Race Planet operates a multi-location entertainment platform offering racing and leisure experiences across the Netherlands. The company operates three main venues: Race Planet Zandvoort (featuring Circuit Zandvoort for driving supercars and Formula RP1 vehicles), Race Planet Amsterdam (indoor karting, laser tag, bowling, karaoke, roller skating, escape rooms, and children's play areas), and Race Planet Delft (indoor karting with Game Planet). The core product offerings include Race Experiences (driving supercars on Circuit Zandvoort) and Indoor Karting, supplemented by VIP Experiences, Racetaxi, youth driving programs, karting clinics conducted by the Bleekemolen racing family, corporate event packages, and various entertainment activities including bowling, laser gaming, karaoke, and escape rooms. The company also operates an e-commerce platform (shop.raceplanet.nl) selling gift vouchers and cards for all experiences. With over 50,000 events organized, the company serves both consumer (individual racing enthusiasts, families, birthday parties) and corporate (team building, client entertainment) segments.

Differentiator

Problem solved

Functional benefit

Brands

• Race Experiences: Supercar driving experiences on Circuit Zandvoort including Ferrari, Lamborghini, McLaren, Porsche, Mercedes-AMG, Alpine vehicles and Formula RP1 cars.
• X-Cube
• Roller Planet
• Jimmy's Speelparadijs

Products and services

• Race Experiences (Circuit Rijden) Supercar driving experiences on the legendary Circuit Zandvoort, allowing customers to drive Ferrari, Lamborghini, McLaren, Porsche, Mercedes-AMG, Alpine, and Formula RP1 vehicles with professional instruction and onboard camera recording.
• VIP Experiences Extended premium driving experiences on Circuit Zandvoort with extended time in vehicles, additional professional guidance, and exclusive packages such as Exclusive VIP (€850) and Unlimited VIP tiers.
• Racetaxi Ride-along experience where customers sit as passengers with professional racing drivers in EuroNASCAR or Renault Clio Cup cars on Circuit Zandvoort. Gift voucher available at €150.
• Autorijden voor de Jeugd (Youth Driving) Supervised driving experiences on Circuit Zandvoort for children aged 10 and above, allowing them to drive real supercars (Ferrari, Lamborghini, Porsche) under professional supervision.
• Indoor Karting (Karten) Indoor electric karting at Race Planet Amsterdam and Delft locations, featuring multi-level tracks with various race formats including family heats, kids heats, and the long track (linked lanes) on Sunday evenings.
• Kart Clinics Professional karting clinics led by Bleekemolen racing family members (Michael, Sebastiaan, or Jeroen), teaching racing techniques and lap time tips. Includes Kart Clinic at €149/p.p. and Kart Clinic Deluxe at €210/p.p. (with Spanish tapas buffet and champagne toast).
• Jeugd Kartcursussen (Youth Kart Courses) 1.5-hour introductory karting course for children aged 8-14 years, teaching basic karting skills under the guidance of experienced instructors. Priced at €51.50.
• Rijvaardigheidstraining (Driving Skills Training) Half-day skills training on Circuit Zandvoort focused on improving vehicle control, safety, and sport driving techniques using participants' own cars. Priced at €375 per person; minimum 6 participants.
• Bedrijfsuitje (Corporate Events) Turnkey corporate event packages combining circuit driving experiences, karting events, conference room meetings, team building activities, and catering. The company has organized over 50,000 corporate events over its history.
• Catering & Buffets On-site catering and buffet services including Bittergarnituur (€6.95-€24.95), Broodjes buffet (€15/p.p.), Formule 1 buffet (€22/p.p.), Saté buffet (€24.50/p.p.), Spare Ribs buffet (€26.50/p.p.), Barbecue (€29.50/p.p.), Barbecue Deluxe (€38.50/p.p.), and Javaans buffet (€29.50/p.p.).
• X-Cube Escaperoom Themed escape room experience at Race Planet Amsterdam featuring puzzle-solving challenges for groups.
• Lasergamen (Laser Gaming) Laser tag arena experience at Race Planet Amsterdam where players compete in tactical combat games.
• Bowlen (Bowling) Bowling facilities at Race Planet Delft and Amsterdam locations with lanes and party arrangements.
• Karaoke Karaoke facilities with private rooms at Race Planet Amsterdam for group singing entertainment.
• Roller Planet Roller skating rink at Race Planet Amsterdam featuring music, lighting effects, and a dance floor. Gift vouchers available at €14.
• Jimmy's Speelparadijs (Play Paradise) Indoor children's playground at Race Planet Amsterdam featuring climbing structures and play equipment. Gift vouchers available at €11.50.
• Race Planet Cadeaukaart (Gift Card) Race Planet gift cards available in denominations from €15 to €150, valid for two years and redeemable for any Race Planet experience.

Quantifiable outcome

• Over 50,000 events organized since inception
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MotorSport Vision (MSV): UK operator of multiple racing circuits (Brands Hatch, Donington Park, Snetterton, Bedford Autodrome) including driving experiences and corporate events. Comparable as a larger motorsport venue operator with circuit access as primary asset.
• Silverstone Experience: Operator of driving experiences and corporate events at the Silverstone F1 circuit in the UK. Comparable as an incumbent motorsport venue operator leveraging a legendary circuit for premium experiential products.
• Duinrell: Dutch amusement park and holiday resort combining theme park rides, water slides, and accommodation. Comparable as a Dutch multi-activity family entertainment operator competing for regional leisure and group outing budgets.
• Center Parcs: Dutch/European multi-activity family entertainment and short-break operator with broad activity mix (swimming, bowling, kids' activities) under a single destination. Comparable as a multi-activity consumer entertainment operator competing for family/group leisure spend in the Netherlands.

Regional players

• Drive Me: Spain/Italy-based driving experience operator offering supercar laps at multiple circuits (Circuit de Barcelona-Catalunya, etc.). Comparable in circuit driving model and target audience of motorsport enthusiasts and corporate clients in Southern European markets.
• Nürburgring Driving Academy: Operator of driving experiences at the legendary Nürburgring Nordschleife in Germany. Highly comparable business model — circuit driving experiences on a world-famous racing circuit with professional instruction, gift vouchers, and corporate packages — serving the German market that Race Planet targets via raceplanet.de.
• Speedcircuit: Dutch indoor karting operator with multiple locations, directly competing with Race Planet Amsterdam and Delft in the Netherlands. Comparable as a regional karting competitor for consumer and corporate group bookings.

Direct peers

• K1 Speed: US-based indoor karting chain with electric karts, group event packages, and gift card e-commerce. Comparable in operational model, indoor karting focus, corporate event orientation, and online voucher distribution.
• Puresport: Italy-based operator offering supercar driving experiences at multiple circuits (Imola, Modena, Franciacorta) with professional instruction. Direct comparable in business model, target market (motorsport enthusiasts + corporate events), and pricing tier structure.
• TeamSport Karting: UK's largest indoor karting chain with 50+ tracks, strong corporate event franchise and multi-activity offerings (karting + additional experiences). Closest comparable for Race Planet's Amsterdam/Delft indoor karting centers in business model and customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/RacePlanet
• Facebookfacebook.com/raceplanetnl
• Instagraminstagram.com/raceplanet
• LinkedInlinkedin.com/company/bleekemolens-race-planet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bleekemolens Race Planet