LaserBits
LaserBits is a Phoenix-based supplier of laser engraving consumables and pre-cut blanks (CerMark sprays, foils, color fills, awards, plaques, optics) sold exclusively through JPPlus's e-commerce storefront to laser engraving businesses, sign shops, and personalization operators across the United States.
- Company typePrivate
- Founded1998
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What LaserBits does
LaserBits is a Phoenix-based supplier of laserable products and accessories serving the awards, engraving, sign-making, and personalization markets, founded in 1998 and co-founded by Mike Fruciano. The company operates as a sub-brand product line within Johnson Plastics Plus (JPPlus), which functions as its exclusive distribution and e-commerce channel at jpplus.com. Its product portfolio spans the full laser engraving consumable workflow: CerMark spray coatings that enable permanent laser markings on metals and glass, laserable mylar foils, wood and acrylic color fills, and a broad catalog of pre-cut ready-to-laser blanks including acrylic awards, granite tiles, plaques, laminate sheets, cast acrylic, tags, pens/pen boxes, masking materials, and laser optics care products.
The underlying technology is rooted in proprietary laser marking chemistry (CerMark) and substrate preparation rather than software or digital platforms, with all products purpose-built for compatibility with laser engraving equipment used by SMB engravers and sign shops. LaserBits monetizes through one-time sales of these consumables and blanks via JPPlus's online storefront, with pricing opaque and not publicly disclosed. The company's customers are primarily independent laser engraving businesses, sign fabrication shops, and personalization/customization operators producing corporate awards, recognition pieces, ADA signage, gifts, and commemorative items. Operational scale is modest at 11-50 employees, with no disclosed revenue, funding, or standalone corporate filings.
LaserBits firmographics
Firmographics- Name
- LaserBits
- Legal name
- Johnson Plastics Plus
- Website
- https://laserbits.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LaserBits is a Phoenix-based supplier of laser engraving consumables and pre-cut blanks (CerMark sprays, foils, color fills, awards, plaques, optics) sold exclusively through JPPlus's e-commerce storefront to laser engraving businesses, sign shops, and personalization operators across the United States.
- Ownership category
- akta.pro rank
LaserBits industry classification
Industry- Product category
- Laser Engraving Supplies
- NAICS
- Printing and Related Support Activities (3231)
- SIC
- Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Engraving, Laser Marking & Personalization (Production) (CRAKAIAH)
Keywords
Where LaserBits is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Markets served
LaserBits business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Laser Engravable Products Sales: Sale of laser engravable products and accessories including CerMark sprays, laserable foils, color fills, acrylic awards, granite tiles, plaques, laminate sheets, cast acrylic, tags, pens, and related accessories. Products are sold as ready-to-use blanks and consumable supplies for laser engraving businesses.
Distribution channels1 record
Marketing channels3 records
LaserBits product offering
Product offeringCore offering
LaserBits is a Phoenix-based supplier and reseller founded in 1998 that provides laser engraving consumables and accessories, including CerMark marking sprays, laserable foils, color fills, cast acrylic, plaques, awards, granite tiles, tags, pens, masking materials, and laser optics. The company operates as a sub-brand of Johnson Plastics Plus and distributes its entire product catalog exclusively through the JPPlus online platform.
Product overview
LaserBits is a product line developed exclusively for laser users by Johnson Plastics Plus (JPPlus), specializing in laser engravable products and accessories. The portfolio includes CerMark spray solutions for surface marking, Laserable Foils and Color Fills for finishing, and a comprehensive range of ready-to-laser substrates including Acrylic Awards, Granite Tiles, Plaques, Laminate Sheets, Cast Acrylic, Tags, Pens/Pen Boxes, Masking Materials, and Laser Optics accessories. These products serve sign makers, recognition and award producers, and laser engraving businesses requiring materials ready for customization.
Differentiator
Problem solved
Functional benefit
Brands
- LaserBits: Product line specializing in laser engravable products and accessories including CerMark spray, laserable foils, color fills, acrylic awards, granite tiles, plaques, laminate sheets, cast acrylic, tags, pens, masking materials, and laser optics.
Products and services
- CerMark Laser Marking Sprays CerMark marking sprays and compounds used to create permanent dark marks on metals, glass, and other substrates during laser engraving. Aimed at laser engraving businesses and sign shops that need repeatable metal-marking results.
- Laserable Foils Foil sheets designed for laser engraving that add metallic or colored finishes to engraved substrates. Sold to personalization businesses and awards dealers producing custom-engraved items.
- Color Fills Paint-fill products applied to engraved areas to add color contrast on plaques, awards, and signs. Used by sign shops and awards manufacturers to finish engraved workpieces.
- Acrylic Awards Pre-cut acrylic award blanks intended for laser engraving and personalization. Sold to awards dealers and recognition product companies.
- Granite Tiles Granite tile blanks suitable for laser engraving of memorials, signage, and decorative items. Sold to laser engraving service providers and memorial shops.
- Plaques Engravable plaque blanks offered in wood, metal, and laminate finishes. Sold to awards, recognition, and sign businesses that produce custom engraved plaques.
- Laminate Sheets Laserable laminate sheets used to produce custom signs, name badges, and identification products. Sold to sign shops and personalization businesses.
- Cast Acrylic Cast acrylic sheet stock sold for laser cutting and engraving applications. Sold to laser fabrication, awards, and signage businesses.
- Tags Engravable tag blanks for identification, asset labeling, key tags, and pet tags. Sold to engraving service providers and personalization businesses.
- Pens and Pen Boxes Wooden and acrylic pens plus pen box blanks intended for laser engraving as personalized gifts and corporate giveaways. Sold to personalization and gift businesses.
- Masking Materials Masking tapes and protective films applied during laser cutting and engraving to protect surfaces from residue and flashback. Sold to laser engraving operators.
- Laser Optics Replacement lenses and mirrors for CO2 and fiber laser engraving and cutting systems. Sold to shop operators maintaining their own laser equipment.
Companies that use LaserBits
Customer profileSegments3 records
Ideal customer profiles1 record
LaserBits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LaserBits partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
LaserBits competitors and assessment
Company assessmentDirect peers
- ChromaLuxe: Manufacturer of coated aluminum sublimation and photo panels used in awards, signage, and personalized decor. ChromaLuxe overlaps with LaserBits' granite, acrylic, and laminate blank offering as alternative substrates for the same awards and personalization end customers.
- Epilog Laser: Leading US-based manufacturer of CO2 and fiber laser engraving and cutting systems. Epilog's installed base overlaps directly with LaserBits' target customers and it offers its own branded engraving materials and accessories, making it a direct competitor for the laser engraving consumables wallet.
- Rowmark: Sister brand under the same Rowmark LLC parent portfolio as LaserBits and Johnson Plastics Plus. Rowmark produces laserable plastic sheets and engraving substrates, directly overlapping with LaserBits' cast acrylic, laminate, and plastic blank offerings for the same engraving customer base.
- AlumaMark: Manufacturer of specialized laser-markable aluminum sheets and blanks for awards, signage, and industrial nameplates. AlumaMark competes directly with LaserBits' metal and laminate sheet offerings in the laser engraving substrate market.
- Trotec Laser: Major manufacturer of laser engraving and cutting systems with an associated consumables, materials, and accessories offering. Trotec serves the same laser engraving businesses and sign shops that buy LaserBits blanks and CerMark, competing for share-of-wallet within the same customer's bill of materials.
- DuraBlack: Producer of DuraBlack laser-markable aluminum for industrial and military identification, nameplates, and awards. DuraBlack is a substitute for LaserBits' CerMark-marked metal and aluminum blanks in the same laser engraving end uses.
- Universal Laser Systems (ULS): Manufacturer of CO2, fiber, and UV laser engraving and cutting systems with a materials and accessories catalog. ULS targets the same professional engraving, awards, and sign-making end users that purchase LaserBits consumables.
- 3A Composites (Dibond / Sintra): Producer of rigid substrates including Dibond aluminum composite and Sintra PVC foam board widely used in laser engraving, signage, and awards. 3A Composites competes with LaserBits' laminate and cast acrylic blank lines for share of the same laser engraving substrate wallet.
- Gravotech (Gravograph): Global supplier of engraving machines, materials, and consumables for marking on metal, plastic, and organic materials. Gravotech competes with LaserBits in the laserable materials and accessories category for the awards, signage, and personalization segments.
Broad incumbents
- Johnson Plastics Plus (JPPlus): Parent organization and exclusive distribution channel for LaserBits. JPPlus is a broader distributor of engraving, sublimation, and sign-making supplies serving the same laser engraving and personalization customer segments as LaserBits but across multiple brands and product categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LaserBits social profiles
Digital presenceLaserBits financial estimates
Financial estimateRevenue estimate
Valuation estimate
LaserBits leadership team
Management profileNumber of profiles
Profiles1 record
LaserBits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LaserBits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LaserBits
What does LaserBits do?
LaserBits is a Phoenix-based supplier and reseller founded in 1998 that provides laser engraving consumables and accessories, including CerMark marking sprays, laserable foils, color fills, cast acrylic, plaques, awards, granite tiles, tags, pens, masking materials, and laser optics. The company operates as a sub-brand of Johnson Plastics Plus and distributes its entire product catalog exclusively through the JPPlus online platform.
Is LaserBits a public or private company?
LaserBits is a private company. It is classified as corporate owned and is currently operating.
When was LaserBits founded?
LaserBits was founded in 1998. It employs 11 to 50 people.
Where is LaserBits based?
LaserBits is headquartered in Phoenix, United States, in the North America region.
How does LaserBits make money?
One revenue line is on record: laser Engravable Products Sales.
Who are LaserBits's main competitors?
Direct peers on record are ChromaLuxe, Epilog Laser, Rowmark, AlumaMark, Trotec Laser, DuraBlack, Universal Laser Systems (ULS), 3A Composites (Dibond / Sintra) and Gravotech (Gravograph). Johnson Plastics Plus (JPPlus) is listed as a broad incumbent.
Does LaserBits have an API?
No public API is recorded for LaserBits.
What industry is LaserBits in?
LaserBits's product category is Laser Engraving Supplies. Its primary akta.pro industry code is CRAKAIAH, Engraving, Laser Marking & Personalization (Production). Its NAICS code is 3231 and its SIC code is 3827.