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KNWN

Full company profile

uuid003h3eg

Namestring
KNWN
Legal namestring
SieuThiBaoKhang
Websiteurl
knwn.io
Company typeenum
Private
Founded yearint
2018
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBoca Raton, United States
HQ citystring
Boca Raton
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
restaurant reviews, travel guides, food recommendations, local content publishing, SEO content platform
NAICS code1 code
  • Web Search Portals, Libraries, Archives, and Other Information Services519
SIC code1 code
  • Miscellaneous Publishing2741
Product category
Local Food & Travel Content Publishing
Social media profiles2 records
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

KNWN (knwn.io) operates a Vietnamese-language editorial content platform that publishes curated articles covering restaurants, cafes, food guides, tourist destinations, and specialty foods in Ho Chi Minh City. The site organizes content into four categories — Địa điểm (Destinations), Quán ăn (Restaurants), Cẩm nang (Guides), and Đặc sản (Specialty foods) — and distributes the articles for free to Vietnamese-speaking readers via direct web access and Facebook.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

KNWN (knwn.io) is a Vietnamese content/news aggregation platform operated by SieuThiBaoKhang (Siêu thị Bảo Khang). The platform publishes editorial content organized into four main categories: travel destinations (Địa điểm), restaurants (Quán ăn), food guides (Cẩm nang), and specialty foods (Đặc sản). The content covers detailed listings and reviews of restaurants, cafes, tourist attractions, and culinary experiences throughout Ho Chi Minh City. This is a single-platform content publishing website rather than a multi-module SaaS product.

Product and service1 record
1KNWN Content Platform (knwn.io)
CategoryLocal Content & Media Publishing
Description

A Vietnamese-language editorial content website (knwn.io) that publishes free articles about Ho Chi Minh City restaurants, cafes, food guides, tourist destinations, and specialty foods, organized into four content categories (Địa điểm, Quán ăn, Cẩm nang, Đặc sản) for Vietnamese-speaking readers seeking local dining and travel recommendations.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Lozi
TypeDirect peer
Description

Vietnamese consumer platform for restaurant reviews, food discovery, and local business listings. Comparable to KNWN because it serves the same Vietnamese food discovery and review use case with structured listings and editorial content.

2Tripadvisor
TypeBroad incumbent
Description

Global travel and restaurant review platform with significant Vietnamese-language coverage. Comparable to KNWN as a macro-incumbent in the same restaurant/travel discovery category, though serving a global rather than single-city audience.

3Foody.vn
TypeDirect peer
Description

Vietnam's leading restaurant discovery and review platform, founded in 2012 and now part of Foody Corporation. Comparable to KNWN because it curates HCMC-area restaurant/food listings and reviews directly addressing the same Vietnamese consumer use case.

4VnExpress
TypeBroad incumbent
Description

Vietnam's largest digital news publisher with extensive lifestyle, food, and travel verticals. Comparable to KNWN as a broad Vietnamese content publisher whose lifestyle sub-verticals directly overlap with KNWN's food and travel coverage.

5Vietcetera
TypeDirect peer
Description

Vietnamese digital media company producing editorial content on lifestyle, food, travel, and business. Comparable to KNWN because it publishes curated Vietnamese-language food and travel content online and pursues branded content and audience monetization.

6Booking.com
TypeBroad incumbent
Description

Global travel accommodation and destination content platform. Comparable to KNWN as a broad incumbent in the travel content and discovery space, though focused on accommodation rather than food.

7Kenh14.vn
TypeDirect peer
Description

Major Vietnamese lifestyle and entertainment publisher covering food, dining, and travel. Comparable to KNWN because it produces editorial content about Vietnamese restaurants and destinations and reaches a similar consumer demographic.

8Zing News
TypeBroad incumbent
Description

Large Vietnamese digital news and lifestyle publisher under VNG. Comparable to KNWN as a broad Vietnamese content outlet whose lifestyle/food sections overlap with KNWN's HCMC food and travel content.

9Đặc sản quê hương (or similar Vietnamese specialty-food aggregator)
TypeEmerging player
Description

Smaller Vietnamese sites and blogs specializing in regional specialty foods and culinary travel. Comparable to KNWN because they cover the same niche intersection of Vietnamese specialty foods and travel content.

10Saigoneer
TypeDirect peer
Description

English-language media outlet covering Ho Chi Minh City food, culture, and travel. Comparable to KNWN because it publishes curated HCMC destination and dining content for engaged audiences, with the same SEO-driven information distribution model.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat1 record

Each record includes

Type, Details

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

KNWN

Local Food & Travel Content Publishingknwn.io

KNWN firmographics

Firmographics
Name
KNWN
Legal name
SieuThiBaoKhang
Website
https://knwn.io
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Where KNWN is headquartered

Location

Headquarters

HQ city
Boca Raton
HQ country
United States
HQ region
North America

Markets served

KNWN business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels2 records

KNWN product offering

Product offering

Core offering

KNWN (knwn.io) operates a Vietnamese-language editorial content platform that publishes curated articles covering restaurants, cafes, food guides, tourist destinations, and specialty foods in Ho Chi Minh City. The site organizes content into four categories — Địa điểm (Destinations), Quán ăn (Restaurants), Cẩm nang (Guides), and Đặc sản (Specialty foods) — and distributes the articles for free to Vietnamese-speaking readers via direct web access and Facebook.

Product overview

KNWN (knwn.io) is a Vietnamese content/news aggregation platform operated by SieuThiBaoKhang (Siêu thị Bảo Khang). The platform publishes editorial content organized into four main categories: travel destinations (Địa điểm), restaurants (Quán ăn), food guides (Cẩm nang), and specialty foods (Đặc sản). The content covers detailed listings and reviews of restaurants, cafes, tourist attractions, and culinary experiences throughout Ho Chi Minh City. This is a single-platform content publishing website rather than a multi-module SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

  • KNWN Content Platform (knwn.io) A Vietnamese-language editorial content website (knwn.io) that publishes free articles about Ho Chi Minh City restaurants, cafes, food guides, tourist destinations, and specialty foods, organized into four content categories (Địa điểm, Quán ăn, Cẩm nang, Đặc sản) for Vietnamese-speaking readers seeking local dining and travel recommendations.

Companies that use KNWN

Customer profile

Segments1 record

Ideal customer profiles1 record

KNWN technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

KNWN partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights2 records

KNWN competitors and assessment

Company assessment

Direct peers

  • Lozi: Vietnamese consumer platform for restaurant reviews, food discovery, and local business listings. Comparable to KNWN because it serves the same Vietnamese food discovery and review use case with structured listings and editorial content.
  • Foody.vn: Vietnam's leading restaurant discovery and review platform, founded in 2012 and now part of Foody Corporation. Comparable to KNWN because it curates HCMC-area restaurant/food listings and reviews directly addressing the same Vietnamese consumer use case.
  • Vietcetera: Vietnamese digital media company producing editorial content on lifestyle, food, travel, and business. Comparable to KNWN because it publishes curated Vietnamese-language food and travel content online and pursues branded content and audience monetization.
  • Kenh14.vn: Major Vietnamese lifestyle and entertainment publisher covering food, dining, and travel. Comparable to KNWN because it produces editorial content about Vietnamese restaurants and destinations and reaches a similar consumer demographic.
  • Saigoneer: English-language media outlet covering Ho Chi Minh City food, culture, and travel. Comparable to KNWN because it publishes curated HCMC destination and dining content for engaged audiences, with the same SEO-driven information distribution model.

Broad incumbents

  • Tripadvisor: Global travel and restaurant review platform with significant Vietnamese-language coverage. Comparable to KNWN as a macro-incumbent in the same restaurant/travel discovery category, though serving a global rather than single-city audience.
  • VnExpress: Vietnam's largest digital news publisher with extensive lifestyle, food, and travel verticals. Comparable to KNWN as a broad Vietnamese content publisher whose lifestyle sub-verticals directly overlap with KNWN's food and travel coverage.
  • Booking.com: Global travel accommodation and destination content platform. Comparable to KNWN as a broad incumbent in the travel content and discovery space, though focused on accommodation rather than food.
  • Zing News: Large Vietnamese digital news and lifestyle publisher under VNG. Comparable to KNWN as a broad Vietnamese content outlet whose lifestyle/food sections overlap with KNWN's HCMC food and travel content.

Emerging players

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key highlights5 records

Customer concentration

KNWN social profiles

Digital presence

KNWN financial estimates

Financial estimate

Revenue estimate

Valuation estimate

KNWN leadership team

Management profile

Number of profiles

KNWN funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

KNWN M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KNWN

What does KNWN do?

KNWN (knwn.io) operates a Vietnamese-language editorial content platform that publishes curated articles covering restaurants, cafes, food guides, tourist destinations, and specialty foods in Ho Chi Minh City. The site organizes content into four categories — Địa điểm (Destinations), Quán ăn (Restaurants), Cẩm nang (Guides), and Đặc sản (Specialty foods) — and distributes the articles for free to Vietnamese-speaking readers via direct web access and Facebook.

Is KNWN a public or private company?

KNWN is a private company. It is classified as unknown and is currently operating.

When was KNWN founded?

KNWN was founded in 2018. It employs 11 to 50 people.

Where is KNWN based?

KNWN is headquartered in Boca Raton, United States, in the North America region.

Who are KNWN's main competitors?

Direct peers on record are Lozi, Foody.vn, Vietcetera, Kenh14.vn and Saigoneer. Broad incumbents are Tripadvisor, VnExpress, Booking.com and Zing News. Đặc sản quê hương (or similar Vietnamese specialty-food aggregator) is listed as an emerging player.

Does KNWN have an API?

No public API is recorded for KNWN.

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