VMP Group
VMP Group is a Finnish personnel services company founded in 1988 and headquartered in Turku, Finland. With over 10,000 employees, it provides recruitment, staffing, self-employed professional services, and organizational development support to clients in Finland.
- Company typePrivate
- Founded1988
- HeadquartersHelsinki, Finland
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What VMP Group does
VMP Group is a Finnish personnel services company headquartered in Turku, Finland, founded in 1988. Operating with a workforce of more than 10,000 employees, it ranks among the larger staffing and recruitment providers in the Nordic market. The organizational structure, as evidenced by director-level leadership titles, indicates a multi-line service portfolio covering VMP Recruitment and Organizational Development Services (Ari Juvonen), VMP Self-Employed Services (Saija Hellstén), and Staffing (Jani Suominen). This breadth suggests a deliberate diversification across traditional temporary staffing, permanent placement, freelancer/independent contractor support, and higher-margin HR consulting — rather than a single-line temp agency model.
The company is led by CEO Juha Pesola with Liisa Harjula serving as Chairman of the Board. The C-suite includes CFO Hannu Nyman, CDO Aki Peiju, and General Counsel Ilpo Toivonen, indicating formal corporate governance, an explicit digital agenda, and dedicated legal/compliance capacity — material in a sector with significant labor regulation. The corporate website (vmp.fi) directs visitors to eezy.fi, evidencing a brand or platform-level relationship with Eezy, though the precise corporate structure is not disclosed in available sources. VMP Group's stated operating geography is Finland within Europe, with no disclosed presence outside the Nordics.
The revenue model is not detailed in available data, but as a personnel services firm VMP Group's revenue is most likely generated through billable hour/day margins on temporary placements, fees on permanent placements, and service fees on self-employed professional engagements and organizational development consulting. No information is available on proprietary technology, AI capabilities, pricing structure, customer segmentation, or go-to-market motion.
VMP Group firmographics
Firmographics- Name
- VMP Group
- Website
- https://vmp.fi
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- VMP Group is a Finnish personnel services company founded in 1988 and headquartered in Turku, Finland. With over 10,000 employees, it provides recruitment, staffing, self-employed professional services, and organizational development support to clients in Finland.
- Ownership category
- akta.pro rank
VMP Group industry classification
Industry- Product category
- Staffing Services
- NAICS
- Temporary Help Services (561320), Human Resources Consulting Services (541612)
- SIC
- Services-Employment Agencies (7361), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Vendor Management System (VMS) & MSP-Led Contractor Programs (BPACAGAF)
- akta.pro secondary industry
- High-Volume / High-Turnover Temp Staffing (BPACACAF)
Keywords
Where VMP Group is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Markets served
VMP Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
VMP Group product offering
Product offeringCore offering
VMP Group is a Finnish personnel services company headquartered in Turku, Finland, founded in 1988. The company delivers staffing, recruitment, organizational development, and self-employed professional services to client organizations, supported by a workforce of more than 10,000 employees operating across Finland.
Differentiator
Problem solved
Functional benefit
Companies that use VMP Group
Customer profileIdeal customer profiles1 record
VMP Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VMP Group partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights4 records
VMP Group competitors and assessment
Company assessmentDirect peers
- Barona: Finnish staffing and HR services company offering temporary staffing, recruitment, and organizational development. Closely comparable to VMP across service lines and Finnish/Nordic geography.
- Eezy: Finnish publicly listed staffing and HR services group; vmp.fi redirects to eezy.fi, indicating VMP operates within or alongside Eezy. Directly comparable in staffing, recruitment, and self-employed services in Finland.
Broad incumbents
- ManpowerGroup: Global staffing and workforce solutions provider operating across permanent, temporary, and contractor placement. Comparable to VMP's multi-line HR services portfolio at scale.
- Adecco Group: Global staffing and workforce solutions leader with generalist temp staffing and contractor management programs. Overlaps with VMP's core staffing and self-employed services.
- Randstad: Largest global staffing firm with strong Nordic presence, offering staffing, inhouse services, and professional search. Directly comparable to VMP's generalist staffing and recruitment lines.
- Robert Half: Global professional staffing and consulting firm. Comparable to VMP's professional recruitment and organizational development lines in target customer base.
- Michael Page: Global professional recruitment firm with Nordic operations. Comparable to VMP's permanent recruitment and senior staffing services.
- Hays: Global professional staffing and recruitment firm operating across multiple Nordic markets. Comparable to VMP Recruitment and Organizational Development Services.
Regional players
- Academic Work: Nordic-focused staffing and recruitment firm headquartered in Sweden with strong Finnish operations. Comparable to VMP in target segments (early-career, professional staffing) and regional footprint.
- Studentwork: Nordic staffing company focused on students and young professionals, with operations in Finland. Comparable to VMP's entry-level and professional temp staffing lines.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
VMP Group social profiles
Digital presenceVMP Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
VMP Group leadership team
Management profileNumber of profiles
Profiles8 records
VMP Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VMP Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VMP Group
What does VMP Group do?
VMP Group is a Finnish personnel services company headquartered in Turku, Finland, founded in 1988. The company delivers staffing, recruitment, organizational development, and self-employed professional services to client organizations, supported by a workforce of more than 10,000 employees operating across Finland.
Is VMP Group a public or private company?
VMP Group is a private company. It is classified as unknown and is currently operating.
When was VMP Group founded?
VMP Group was founded in 1988. It employs 501 to 1,000 people.
Where is VMP Group based?
VMP Group is headquartered in Helsinki, Finland, in the Europe region.
Who are VMP Group's main competitors?
Direct peers on record are Barona and Eezy. Broad incumbents are ManpowerGroup, Adecco Group, Randstad, Robert Half, Michael Page and Hays. Regional players are Academic Work and Studentwork.
Does VMP Group have an API?
No public API is recorded for VMP Group.
What industry is VMP Group in?
VMP Group's product category is Staffing Services. Its primary akta.pro industry code is BPACAGAF, Vendor Management System (VMS) & MSP-Led Contractor Programs, with a secondary code of BPACACAF, High-Volume / High-Turnover Temp Staffing. Its NAICS code is 561320 and its SIC code is 7361.