VMP Group

Staffing Serviceseezy.fi

VMP Group is a Finnish personnel services company founded in 1988 and headquartered in Turku, Finland. With over 10,000 employees, it provides recruitment, staffing, self-employed professional services, and organizational development support to clients in Finland.

Company typePrivate
Founded1988
HeadquartersHelsinki, Finland
Headcount501–1,000
GTM typeB2B
OfferingServices

What VMP Group does

VMP Group is a Finnish personnel services company headquartered in Turku, Finland, founded in 1988. Operating with a workforce of more than 10,000 employees, it ranks among the larger staffing and recruitment providers in the Nordic market. The organizational structure, as evidenced by director-level leadership titles, indicates a multi-line service portfolio covering VMP Recruitment and Organizational Development Services (Ari Juvonen), VMP Self-Employed Services (Saija Hellstén), and Staffing (Jani Suominen). This breadth suggests a deliberate diversification across traditional temporary staffing, permanent placement, freelancer/independent contractor support, and higher-margin HR consulting — rather than a single-line temp agency model.

The company is led by CEO Juha Pesola with Liisa Harjula serving as Chairman of the Board. The C-suite includes CFO Hannu Nyman, CDO Aki Peiju, and General Counsel Ilpo Toivonen, indicating formal corporate governance, an explicit digital agenda, and dedicated legal/compliance capacity — material in a sector with significant labor regulation. The corporate website (vmp.fi) directs visitors to eezy.fi, evidencing a brand or platform-level relationship with Eezy, though the precise corporate structure is not disclosed in available sources. VMP Group's stated operating geography is Finland within Europe, with no disclosed presence outside the Nordics.

The revenue model is not detailed in available data, but as a personnel services firm VMP Group's revenue is most likely generated through billable hour/day margins on temporary placements, fees on permanent placements, and service fees on self-employed professional engagements and organizational development consulting. No information is available on proprietary technology, AI capabilities, pricing structure, customer segmentation, or go-to-market motion.

VMP Group firmographics

Firmographics

Name: VMP Group
Website: https://eezy.fi
Company type: Private
Founded year: 1988
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: VMP Group is a Finnish personnel services company founded in 1988 and headquartered in Turku, Finland. With over 10,000 employees, it provides recruitment, staffing, self-employed professional services, and organizational development support to clients in Finland.
Ownership category
akta.pro rank

VMP Group industry classification

Industry

Product category: Staffing Services
NAICS: Temporary Help Services (561320), Human Resources Consulting Services (541612)
SIC: Services-Employment Agencies (7361), Services-Management Consulting Services (8742)
akta.pro primary industry: Vendor Management System (VMS) & MSP-Led Contractor Programs (BPACAGAF)
akta.pro secondary industry: High-Volume / High-Turnover Temp Staffing (BPACACAF)

Keywords

Staffing services
Personnel services
Recruitment solutions
Workforce solutions
Organizational development

Where VMP Group is headquartered

Location

Headquarters

HQ city: Helsinki
HQ country: Finland
HQ region: Europe

Markets served

VMP Group business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations

VMP Group product offering

Product offering

Core offering

VMP Group is a Finnish personnel services company headquartered in Turku, Finland, founded in 1988. The company delivers staffing, recruitment, organizational development, and self-employed professional services to client organizations, supported by a workforce of more than 10,000 employees operating across Finland.

Differentiator

Problem solved

Functional benefit

Companies that use VMP Group

Customer profile

Ideal customer profiles1 record

VMP Group technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

VMP Group partnerships and signals

Strategic signal

Recent moves1 record

Expansion highlights4 records

VMP Group competitors and assessment

Company assessment

Direct peers

Barona: Finnish staffing and HR services company offering temporary staffing, recruitment, and organizational development. Closely comparable to VMP across service lines and Finnish/Nordic geography.
Eezy: Finnish publicly listed staffing and HR services group; vmp.fi redirects to eezy.fi, indicating VMP operates within or alongside Eezy. Directly comparable in staffing, recruitment, and self-employed services in Finland.

Broad incumbents

ManpowerGroup: Global staffing and workforce solutions provider operating across permanent, temporary, and contractor placement. Comparable to VMP's multi-line HR services portfolio at scale.
Adecco Group: Global staffing and workforce solutions leader with generalist temp staffing and contractor management programs. Overlaps with VMP's core staffing and self-employed services.
Randstad: Largest global staffing firm with strong Nordic presence, offering staffing, inhouse services, and professional search. Directly comparable to VMP's generalist staffing and recruitment lines.
Robert Half: Global professional staffing and consulting firm. Comparable to VMP's professional recruitment and organizational development lines in target customer base.
Michael Page: Global professional recruitment firm with Nordic operations. Comparable to VMP's permanent recruitment and senior staffing services.
Hays: Global professional staffing and recruitment firm operating across multiple Nordic markets. Comparable to VMP Recruitment and Organizational Development Services.

Regional players

Academic Work: Nordic-focused staffing and recruitment firm headquartered in Sweden with strong Finnish operations. Comparable to VMP in target segments (early-career, professional staffing) and regional footprint.
Studentwork: Nordic staffing company focused on students and young professionals, with operations in Finland. Comparable to VMP's entry-level and professional temp staffing lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

VMP Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

VMP Group leadership team

Management profile

Number of profiles

Profiles8 records

VMP Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

VMP Group M&A and investment

M&A and investment

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VMP Group

What does VMP Group do?

Is VMP Group a public or private company?

VMP Group is a private company. It is classified as unknown and is currently operating.

When was VMP Group founded?

VMP Group was founded in 1988. It employs 501 to 1,000 people.

Where is VMP Group based?

VMP Group is headquartered in Helsinki, Finland, in the Europe region.

Who are VMP Group's main competitors?

Direct peers on record are Barona and Eezy. Broad incumbents are ManpowerGroup, Adecco Group, Randstad, Robert Half, Michael Page and Hays. Regional players are Academic Work and Studentwork.

Does VMP Group have an API?

No public API is recorded for VMP Group.

What industry is VMP Group in?

VMP Group's product category is Staffing Services. Its primary akta.pro industry code is BPACAGAF, Vendor Management System (VMS) & MSP-Led Contractor Programs, with a secondary code of BPACACAF, High-Volume / High-Turnover Temp Staffing. Its NAICS code is 561320 and its SIC code is 7361.