Strategic Alliance
Strategic Alliance is a privately held Orange, California financial advisory firm delivering insurance, retirement, estate, and business-continuation planning to individuals, business owners, and professionals through an LPL Financial affiliation.
- Company typePrivate
- Founded1994
- HeadquartersOrange, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Strategic Alliance does
Strategic Alliance, Inc. is a privately held financial advisory firm headquartered in Orange, California, founded in 1994 and led by President Joe P. Moore, Jr. (CLU, ChFC, RFC, MRFC). The firm delivers insurance, retirement, estate, and business-continuation planning to individuals and families, business owners, and professionals, primarily across Southern California with licensed operations in 12 states. Services are delivered through a Registered Representative affiliation with LPL Financial (Member FINRA/SIPC) and include retirement plan design and administration, investment advisory and annuity services, trust and estate strategies via The Private Trust Company N.A., and executive/employee benefit programs.
The firm operates on a coordinated advisory model in which Strategic Alliance works alongside clients' existing attorneys, accountants, and pension specialists to build and monitor integrated plans, acting as a "tour guide" through implementation. Underlying technology consists of the LPL Financial investment platform plus a self-maintained digital learning center — calculators, flipbooks, monthly newsletters, a financial glossary, and topical research articles — used for content marketing and client education rather than for transactional or analytical workflows. There is no proprietary software, API, mobile application, or AI component identified.
Strategic Alliance generates revenue through two primary streams: recurring advisory fees on assets under management and one-time commissions on insurance products, annuities, and other licensed offerings distributed through LPL Financial representatives. Pricing is not publicly disclosed but is consistent with industry-standard percentage-of-AUM and flat-fee planning models. The firm is founder-led, with no institutional investment, and operates with a small core team supplemented by affiliated offices.
Strategic Alliance firmographics
Firmographics- Name
- Strategic Alliance
- Legal name
- Strategic Alliance, Inc.
- Website
- https://strategicallianceinc.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Strategic Alliance is a privately held Orange, California financial advisory firm delivering insurance, retirement, estate, and business-continuation planning to individuals, business owners, and professionals through an LPL Financial affiliation.
- Ownership category
- akta.pro rank
Strategic Alliance industry classification
Industry- Product category
- Financial Advisory & Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)
- akta.pro secondary industries
- Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)
Keywords
Where Strategic Alliance is headquartered
LocationHeadquarters
- HQ city
- Orange
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Strategic Alliance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Advisory Fees: Fee-based financial planning and investment advisory services offered through LPL Financial, a registered investment advisor, Member FINRA/SIPC.
- Commission-based Products: Commissions from sale of insurance products (life, long-term care, disability), annuities, and other financial products through licensed representatives.
- Retirement Plan Services: Plan design, administration, and investment management services for retirement plans including 401(k), profit-sharing, and other employer-sponsored plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fee-based advisory services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Strategic Alliance product offering
Product offeringCore offering
Strategic Alliance is a financial advisory firm offering coordinated insurance, retirement, estate, and business planning strategies to individuals, families, business owners, and professionals. Core services include retirement plan design and administration, investment advisory and annuities, trust and estate planning through The Private Trust Company N.A., business continuation and succession planning, and executive/employee benefit programs. Services are delivered through the LPL Financial registered investment advisor platform.
Product overview
Strategic Alliance is a financial advisory firm offering a comprehensive suite of wealth management services through a coordinated approach with attorneys, accountants, and pension specialists. The core service portfolio centers on Retirement Plans (plan design, administration, investment management), Investment Services (investments, annuities, asset allocation through LPL Financial), Trust and Estate Planning Strategies (via The Private Trust Company N.A.), Business Continuation planning, and Employee Benefits programs. The firm also provides an extensive digital education platform including Financial Calculators (college funding, retirement cost, home affordability, loan payoff, estate taxes, and more), Flipbooks (magazine-style guides on financial management, Social Security, investing, tax planning, estate planning, and insurance), a Financial Glossary, and monthly Financial Newsletters covering retirement, tax, investment, and economic topics. The offering functions as a unified financial advisory service rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Retirement Plans Comprehensive retirement planning services including plan design, administration, and investment management for individuals and employer-sponsored plans such as 401(k) and profit-sharing arrangements.
- Investment Services Investment advisory services covering individual investments, annuities, and asset allocation, delivered through LPL Financial as a registered investment advisor.
- Trust and Estate Planning Strategies Estate planning and trust services including wills, trusts, and beneficiary designations, offered through The Private Trust Company N.A., an affiliate of LPL Financial.
- Business Continuation Business succession planning services for business owners including business valuation, buy/sell agreements, and succession plans integrated with personal financial planning.
- Employee Benefits Executive and employee benefit plans including equity split dollar plans, executive bonus plans, deferred compensation plans, salary continuation plans, and long-term care and disability insurance.
Quantifiable outcome
- Provided superior service to thousands of individuals, business owners and professionals over 30 years
- +1 more outcomes
Companies that use Strategic Alliance
Customer profileSegments3 records
Ideal customer profiles3 records
Strategic Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Strategic Alliance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- LPL FinancialcoreJoe P. Moore, Jr. is a Registered Representative with, and securities and advisory services offered through LPL Financial, a registered investment advisor, Member FINRA/SIPC. LPL Financial provides the platform for investment management and advisory services.
- The Private Trust Company N.A.coreLPL Financial representatives offer access to Trust Services through The Private Trust Company N.A., an affiliate of LPL Financial, for estate and trust planning strategies.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Strategic Alliance competitors and assessment
Company assessmentBroad incumbents
- Cetera Financial Group: Large broker-dealer/RIA platform supporting independent financial advisors with wealth, retirement, and insurance offerings. Comparable in that Strategic Alliance sits in a similar independent advisor/broker-dealer ecosystem, but at a much larger and more diversified scale.
- Commonwealth Financial Network: Independent broker-dealer/RIA supporting independent financial advisors with wealth, retirement, and practice management services. Directly comparable as a peer broker-dealer ecosystem to LPL Financial through which Strategic Alliance operates.
- Fisher Investments: Large independent investment management firm serving HNW individuals and institutional clients. Comparable in the fee-based investment advisory model serving HNW retail clients, though focused primarily on portfolio management rather than coordinated retirement/estate planning.
- Edelman Financial Engines: Large RIA serving HNW individuals with retirement, investment, and estate planning services. Comparable in target segment (HNW/HNW mass-affluent) and core retirement/wealth offerings, though operates at vastly greater scale and AUM.
- Mariner Wealth Advisors: Large national RIA offering comprehensive wealth advisory, estate, retirement, and tax planning services. Comparable as a multi-discipline wealth advisor serving HNW individuals, families, and business owners with a coordinated advisory approach, but at vastly greater scale than Strategic Alliance.
- Mercer Advisors: National RIA providing wealth management, estate planning, tax, and retirement plan services to HNW individuals. Comparable in service breadth and target client (HNW individuals/families), though operates at much larger scale across many U.S. states.
- Carson Group: Large RIA and coaching community for independent financial advisors, with deep retirement plan and wealth advisory offerings. Comparable as an LPL-affiliated-style ecosystem serving financial advisors and business owners, but with a far more developed advisor platform and technology stack.
- Focus Financial Partners (now part of CD&R): Leading RIA consolidator partnering with independent wealth management firms. Highly comparable as a roll-up platform for independent advisory practices like Strategic Alliance, though Focus operates the platform rather than as a single practice.
- Cambridge Investment Research: Independent broker-dealer supporting thousands of financial advisors with wealth, retirement, and insurance solutions. Comparable as a competing broker-dealer/RIA platform serving independent advisor practices similar to Strategic Alliance.
Direct peers
- Avantax (formerly Blaylock Beal Van): Wealth management firm serving HNW individuals, business owners, and professionals with integrated financial planning, tax, and retirement services. Most directly comparable in target customer (HNW individuals and business owners) and coordinated planning model, though larger and publicly listed.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Strategic Alliance social profiles
Digital presenceStrategic Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strategic Alliance leadership team
Management profileNumber of profiles
Profiles3 records
Strategic Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strategic Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strategic Alliance
What does Strategic Alliance do?
Strategic Alliance is a financial advisory firm offering coordinated insurance, retirement, estate, and business planning strategies to individuals, families, business owners, and professionals. Core services include retirement plan design and administration, investment advisory and annuities, trust and estate planning through The Private Trust Company N.A., business continuation and succession planning, and executive/employee benefit programs. Services are delivered through the LPL Financial registered investment advisor platform.
Is Strategic Alliance a public or private company?
Strategic Alliance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Strategic Alliance founded?
Strategic Alliance was founded in 1994. It employs 11 to 50 people.
Where is Strategic Alliance based?
Strategic Alliance is headquartered in Orange, United States, in the North America region.
How does Strategic Alliance make money?
Three revenue lines are on record. Advisory Fees are the primary driver. The others are commission-based Products and retirement Plan Services.
Who are Strategic Alliance's main competitors?
Broad incumbents on record are Cetera Financial Group, Commonwealth Financial Network, Fisher Investments, Edelman Financial Engines, Mariner Wealth Advisors, Mercer Advisors, Carson Group, Focus Financial Partners (now part of CD&R) and Cambridge Investment Research. Avantax (formerly Blaylock Beal Van) is listed as a direct peer.
Does Strategic Alliance have an API?
No public API is recorded for Strategic Alliance.
What industry is Strategic Alliance in?
Strategic Alliance's product category is Financial Advisory & Wealth Management. Its primary akta.pro industry code is FSAEABAB, Broker-Dealer Affiliated Wealth Advisory, with a secondary code of FSAEABAE, Employer Retirement Plan Advisory (401(k)/Pension). Its NAICS code is 523940 and its SIC code is 6282.