Strategic Alliance

What Strategic Alliance does

Strategic Alliance, Inc. is a privately held financial advisory firm headquartered in Orange, California, founded in 1994 and led by President Joe P. Moore, Jr. (CLU, ChFC, RFC, MRFC). The firm delivers insurance, retirement, estate, and business-continuation planning to individuals and families, business owners, and professionals, primarily across Southern California with licensed operations in 12 states. Services are delivered through a Registered Representative affiliation with LPL Financial (Member FINRA/SIPC) and include retirement plan design and administration, investment advisory and annuity services, trust and estate strategies via The Private Trust Company N.A., and executive/employee benefit programs.

The firm operates on a coordinated advisory model in which Strategic Alliance works alongside clients' existing attorneys, accountants, and pension specialists to build and monitor integrated plans, acting as a "tour guide" through implementation. Underlying technology consists of the LPL Financial investment platform plus a self-maintained digital learning center — calculators, flipbooks, monthly newsletters, a financial glossary, and topical research articles — used for content marketing and client education rather than for transactional or analytical workflows. There is no proprietary software, API, mobile application, or AI component identified.

Strategic Alliance generates revenue through two primary streams: recurring advisory fees on assets under management and one-time commissions on insurance products, annuities, and other licensed offerings distributed through LPL Financial representatives. Pricing is not publicly disclosed but is consistent with industry-standard percentage-of-AUM and flat-fee planning models. The firm is founder-led, with no institutional investment, and operates with a small core team supplemented by affiliated offices.

Name

Strategic Alliance

Legal name

Strategic Alliance, Inc.

Website

https://strategicallianceinc.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Strategic Alliance is a privately held Orange, California financial advisory firm delivering insurance, retirement, estate, and business-continuation planning to individuals, business owners, and professionals through an LPL Financial affiliation.

Ownership category

akta.pro rank

Product category

Financial Advisory & Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

akta.pro secondary industries

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)

Keywords

• Financial advisory services
• Retirement plan consulting
• Estate planning strategies
• Investment advisory
• Insurance consulting

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advisory Fees: Fee-based financial planning and investment advisory services offered through LPL Financial, a registered investment advisor, Member FINRA/SIPC.
2. Commission-based Products: Commissions from sale of insurance products (life, long-term care, disability), annuities, and other financial products through licensed representatives.
3. Retirement Plan Services: Plan design, administration, and investment management services for retirement plans including 401(k), profit-sharing, and other employer-sponsored plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Strategic Alliance is a financial advisory firm offering coordinated insurance, retirement, estate, and business planning strategies to individuals, families, business owners, and professionals. Core services include retirement plan design and administration, investment advisory and annuities, trust and estate planning through The Private Trust Company N.A., business continuation and succession planning, and executive/employee benefit programs. Services are delivered through the LPL Financial registered investment advisor platform.

Product overview

Strategic Alliance is a financial advisory firm offering a comprehensive suite of wealth management services through a coordinated approach with attorneys, accountants, and pension specialists. The core service portfolio centers on Retirement Plans (plan design, administration, investment management), Investment Services (investments, annuities, asset allocation through LPL Financial), Trust and Estate Planning Strategies (via The Private Trust Company N.A.), Business Continuation planning, and Employee Benefits programs. The firm also provides an extensive digital education platform including Financial Calculators (college funding, retirement cost, home affordability, loan payoff, estate taxes, and more), Flipbooks (magazine-style guides on financial management, Social Security, investing, tax planning, estate planning, and insurance), a Financial Glossary, and monthly Financial Newsletters covering retirement, tax, investment, and economic topics. The offering functions as a unified financial advisory service rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Plans Comprehensive retirement planning services including plan design, administration, and investment management for individuals and employer-sponsored plans such as 401(k) and profit-sharing arrangements.
• Investment Services Investment advisory services covering individual investments, annuities, and asset allocation, delivered through LPL Financial as a registered investment advisor.
• Trust and Estate Planning Strategies Estate planning and trust services including wills, trusts, and beneficiary designations, offered through The Private Trust Company N.A., an affiliate of LPL Financial.
• Business Continuation Business succession planning services for business owners including business valuation, buy/sell agreements, and succession plans integrated with personal financial planning.
• Employee Benefits Executive and employee benefit plans including equity split dollar plans, executive bonus plans, deferred compensation plans, salary continuation plans, and long-term care and disability insurance.

Quantifiable outcome

• Provided superior service to thousands of individuals, business owners and professionals over 30 years
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• LPL FinancialcoreTechnology or IntegrationJoe P. Moore, Jr. is a Registered Representative with, and securities and advisory services offered through LPL Financial, a registered investment advisor, Member FINRA/SIPC. LPL Financial provides the platform for investment management and advisory services.
• The Private Trust Company N.A.coreTechnology or IntegrationLPL Financial representatives offer access to Trust Services through The Private Trust Company N.A., an affiliate of LPL Financial, for estate and trust planning strategies.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cetera Financial Group: Large broker-dealer/RIA platform supporting independent financial advisors with wealth, retirement, and insurance offerings. Comparable in that Strategic Alliance sits in a similar independent advisor/broker-dealer ecosystem, but at a much larger and more diversified scale.
• Commonwealth Financial Network: Independent broker-dealer/RIA supporting independent financial advisors with wealth, retirement, and practice management services. Directly comparable as a peer broker-dealer ecosystem to LPL Financial through which Strategic Alliance operates.
• Fisher Investments: Large independent investment management firm serving HNW individuals and institutional clients. Comparable in the fee-based investment advisory model serving HNW retail clients, though focused primarily on portfolio management rather than coordinated retirement/estate planning.
• Edelman Financial Engines: Large RIA serving HNW individuals with retirement, investment, and estate planning services. Comparable in target segment (HNW/HNW mass-affluent) and core retirement/wealth offerings, though operates at vastly greater scale and AUM.
• Mariner Wealth Advisors: Large national RIA offering comprehensive wealth advisory, estate, retirement, and tax planning services. Comparable as a multi-discipline wealth advisor serving HNW individuals, families, and business owners with a coordinated advisory approach, but at vastly greater scale than Strategic Alliance.
• Mercer Advisors: National RIA providing wealth management, estate planning, tax, and retirement plan services to HNW individuals. Comparable in service breadth and target client (HNW individuals/families), though operates at much larger scale across many U.S. states.
• Carson Group: Large RIA and coaching community for independent financial advisors, with deep retirement plan and wealth advisory offerings. Comparable as an LPL-affiliated-style ecosystem serving financial advisors and business owners, but with a far more developed advisor platform and technology stack.
• Focus Financial Partners (now part of CD&R): Leading RIA consolidator partnering with independent wealth management firms. Highly comparable as a roll-up platform for independent advisory practices like Strategic Alliance, though Focus operates the platform rather than as a single practice.
• Cambridge Investment Research: Independent broker-dealer supporting thousands of financial advisors with wealth, retirement, and insurance solutions. Comparable as a competing broker-dealer/RIA platform serving independent advisor practices similar to Strategic Alliance.

Direct peers

• Avantax (formerly Blaylock Beal Van): Wealth management firm serving HNW individuals, business owners, and professionals with integrated financial planning, tax, and retirement services. Most directly comparable in target customer (HNW individuals and business owners) and coordinated planning model, though larger and publicly listed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/strategic-alliance-financial-advisors-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategic Alliance