TRUE Consulting

What TRUE Consulting does

TRUE Consulting LTD. is a privately held, mid-sized civil engineering, land surveying, and urban planning consulting firm headquartered in Kamloops, British Columbia, with branch offices in Williams Lake, Penticton, and Trail. Founded in 1986 by Terry Underwood as a single-employee operation, the firm has grown to 80+ employees delivering full-service consulting to municipalities, Indigenous communities, and private sector clients across the BC interior. The firm's service portfolio spans three core disciplines: civil engineering (water, wastewater, stormwater, transportation, land development, and Indigenous community infrastructure), land surveying (subdivision, strata, construction layout, topographic, as-built, and legal surveys), and planning & urban design (Official Community Plan amendments, rezoning, Indigenous planning, and community engagement). These disciplines are delivered in an integrated manner, supporting projects from concept through construction phases.

The firm operates a project-based professional services model, generating revenue through customized consulting engagements typically sourced via direct relationships, competitive bidding, and client referrals. Pricing is quote-based and project-specific, with no public pricing disclosed. Underlying technology comprises standard industry tools including AutoCAD Civil 3D, Trimble Survey GPS, ESRI software, WaterCAD, PCSWMM, and GIS/Mapping tools, with the firm's differentiation resting on multidisciplinary in-house expertise, low staff turnover, established regulatory and Indigenous community relationships, and physical presence across the BC interior. The go-to-market motion is sales-led, relying primarily on direct engagement and relationship-based marketing supported by a website, a TRUE Stories blog, community involvement, and client referrals rather than digital marketing campaigns. The firm is privately held with no evidence of institutional investment, public listing, or parent company ownership.

Name

TRUE Consulting

Legal name

TRUE Consulting LTD.

Website

https://true.ca

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

TRUE Consulting is a privately held civil engineering, land surveying, and urban planning firm headquartered in Kamloops, BC, with four offices serving municipalities, Indigenous communities, and private developers across the British Columbia interior.

Ownership category

akta.pro rank

Product category

Civil Engineering Consulting Services

NAICS

Other Scientific and Technical Consulting Services (54169), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Engineering Services (8711), Services-Engineering, Accounting, Research, Management (8700), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Civil & Structural Engineering Consulting (BPAHAIAA)

akta.pro secondary industries

Water, Wastewater & Hydraulics Engineering Consulting (BPAHAIAD), Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC), Community Engagement & Participatory Planning (BPAHAKAO)

Keywords

• Civil engineering consulting
• Land surveying services
• Municipal infrastructure engineering
• Urban planning services
• Indigenous community planning

Headquarters

HQ city

Kamloops

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Engineering Consulting Services: Revenue generated from providing civil engineering services including water, wastewater, stormwater, transportation, and land development engineering to municipal, Indigenous, and private sector clients. Services delivered from concept through design to construction phases.
2. Land Surveying Services: Revenue from comprehensive land surveying services including residential, commercial, and industrial surveying for private and public sector clients throughout BC.
3. Planning & Urban Design Services: Revenue from urban planning, design, and community engagement services including OCP amendments, rezoning, subdivision approval, and Indigenous community planning.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TRUE Consulting provides full-service civil engineering, land surveying, and urban planning consulting services to municipalities, Indigenous communities, and private sector clients across British Columbia's interior. The firm guides projects from concept to completion through three integrated service lines: Civil Engineering (water, wastewater, stormwater, transportation, and land development), Land Surveying (subdivision, strata, construction layout, topographic, and legal surveys), and Planning & Urban Design (Official Community Plans, rezoning, Indigenous planning, and community engagement).

Product overview

TRUE Consulting operates as a full-service civil engineering, land surveying, and urban planning consulting firm serving municipalities, Indigenous communities, and private clients throughout British Columbia's interior. The company offers three interconnected core service lines: Civil Engineering (encompassing water, wastewater, stormwater, transportation, land development, and municipal infrastructure), Land Surveying (including subdivision, strata, construction layout, topographic, and legal surveys), and Planning & Urban Design (covering official community plans, rezoning, urban design, and community engagement). These services are delivered through four office locations in Kamloops (head office), Williams Lake, Trail, and Penticton, with approximately 80 employees supporting projects from concept through construction completion. The three core offerings work together to guide clients through the complete project lifecycle, with in-house engineering expertise, surveying capabilities, and planning services providing integrated solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Civil Engineering Comprehensive civil engineering services covering water, wastewater, stormwater, transportation, land development, and Indigenous community infrastructure. Delivers buildable projects from concept through construction phases for municipalities, Indigenous communities, and private clients throughout British Columbia.
• Land Surveying Full-spectrum land surveying services including subdivision surveys, strata surveys, construction layout, topographic surveys, property line staking, industrial surveys, and legal surveys for residential, commercial, and industrial clients throughout British Columbia.
• Planning & Urban Design Urban planning, design, and community engagement services including Official Community Plan amendments, rezoning applications, municipal planning, Indigenous community planning, and development consulting for municipalities, Indigenous communities, and private clients.

Quantifiable outcome

• Two Keystone Awards for Best Service/Professional recognition

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Stantec Inc. Global engineering, architecture, and environmental services firm with significant BC operations covering water, municipal, and Indigenous infrastructure — a broader incumbent competing for the same municipal and Indigenous RFPs TRUE pursues.
• AECOM: Global infrastructure consulting firm with Canadian offices pursuing municipal water, transportation, and Indigenous community projects — a broad incumbent whose BC practice overlaps with TRUE's service lines.
• WSP Global Inc. Large global professional services firm with strong Western Canadian presence in municipal engineering, transportation, and environment — competes with TRUE for municipal framework agreements and major infrastructure projects across BC.

Direct peers

• McElhanney Ltd. BC-based multidisciplinary engineering, surveying, and mapping firm with a comparable regional Western Canada footprint and overlapping services in land surveying, civil engineering, and municipal infrastructure — making it the closest head-to-head competitor for TRUE.
• Kerr Wood Leidal Associates (KWL): BC-based engineering consulting firm specializing in water, wastewater, and municipal infrastructure with Indigenous community expertise — directly comparable for TRUE's water-focused municipal and Indigenous practice.
• ISL Engineering and Land Services: Western Canadian multidisciplinary engineering and land services firm delivering municipal infrastructure, water, transportation, and land development work — closely aligned in service mix, geographic scope, and client segments to TRUE.
• Binnie Consulting Ltd. BC-rooted civil engineering, surveying, and project management firm serving municipal and private developers — overlaps with TRUE on transportation, land development, and surveying services in the BC market.
• Urban Systems Ltd. BC-headquartered community planning, civil engineering, and landscape architecture firm serving municipalities and Indigenous communities across Western Canada — directly comparable in client mix, service integration, and regional operating model.

Regional players

• Onsite Engineering Ltd. Smaller BC-based civil engineering consultancy serving interior and northern municipalities with municipal infrastructure and land development services — competes regionally with TRUE for similar municipal clients.
• PBX Engineering Ltd. BC-focused civil engineering firm with municipal infrastructure and land development capabilities — a regional competitor of similar scale to TRUE in the BC market.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trueconsultingbc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRUE Consulting