Walnut Creek Country Club

What Walnut Creek Country Club does

Walnut Creek Country Club is a private, equity member-owned country club located at 25501 Johns Road in South Lyon, Michigan, on a 222+ acre property comprising the original 133+ acres plus an adjacent 89+ acres held for future expansion. The club traces its operating history back to 1955 under prior names Farmington Country Club and Farmington Hills Country Club, relocating to its current site in 1987 and adopting the Walnut Creek name by year-end. The core product is a 27-hole championship golf facility organized as three 9-hole layouts (North, South, West) with the North Nine completed in 1995 as an Arthur Hills signature design, complemented by a natural grass driving range with more than 20 hitting bays and a 2.5-acre short game practice area.

The club extends beyond golf into tennis (four outdoor courts under Director of Tennis Jayson Torres), aquatics (a 25-meter heated outdoor pool plus a kiddie pool and the Whitecaps swim team), and a full clubhouse food and beverage program led by an award-winning Executive Chef. Private event infrastructure accommodates 20 to 220 guests for weddings, receptions, corporate meetings, and social gatherings, and a retail pro shop carries major golf brands including Callaway, Titleist, TaylorMade, PING, FootJoy, and Peter Millar. Junior programs in golf (ages 5-18), tennis (ages 4-18), and swimming (ages 3-18), together with a caddie program of roughly 70 youth each season, generate multi-generational household engagement and pipeline into the Western Golf Association's Evans Scholars Foundation (10 scholarships to date).

Revenue mechanics rest on a recurring subscription core of approximately 399 capped Regular Members across four membership tiers (Golf, Social/Non-Golf, Junior Intermediate 21-35, and Business Entity), supplemented by guest fees, banquet and event catering, dining, and pro shop retail. Pricing is not publicly disclosed; sales are handled through personal outreach by Director of Membership Chelsea Corry. The club employs 51-100 staff under a leadership team installed in 2023, led by General Manager Kevin Kremer (formerly Director of Golf at the Ritz-Carlton Golf and Tennis Club in Orlando). Technology infrastructure is limited to Jonas Club Software for member management and website operations, with no disclosed AI, API, or proprietary platform components.

Name

Walnut Creek Country Club

Legal name

Walnut Creek Country Club

Website

https://walnutcreekcc.net

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Short description

Walnut Creek Country Club is a private, equity member-owned country club in South Lyon, Michigan, offering a 27-hole Arthur Hills-designed golf course, tennis, swimming, dining, banquet facilities, and youth programs to a membership capped at approximately 399 Regular Members across Golf, Social, Junior Intermediate, and Business Entity categories.

Ownership category

akta.pro rank

Product category

Country Club Services

NAICS

Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

Keywords

• Private country club
• Golf course memberships
• Banquet event hosting
• Junior athletic programs
• Club dining services

Headquarters

HQ city

South Lyon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Dues: The club generates primary revenue from various membership categories including Golf Membership, Social (Non-Golf) Membership, Junior Intermediate Membership, and Business Entity Membership. Each category has different monthly rates with associated privileges.
2. Golf Shop Sales: The Pro Shop offers year-round merchandise including men's, women's and junior apparel and equipment. Revenue from retail golf equipment and apparel sales.
3. Private Events & Banquets: Revenue generated from hosting private events including weddings, receptions, business meetings, and special occasions. The club has multiple event spaces and an Executive Chef for catering services.
4. Dining Services: Revenue from clubhouse dining facilities offering formal to casual dining rooms, prepared by award-winning chefs. Includes special event dining, holiday brunches, and theme buffets.
5. Golf Outings & Guest Fees: Revenue from golf guest fees and special golf events. Members can host guests with specific rules and limitations per month.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Walnut Creek Country Club is a private, member-owned equity country club that sells recurring memberships (Golf, Social, Junior Intermediate, and Business Entity tiers) granting access to 27 holes of Arthur Hills-designed championship golf, tennis courts, a heated swimming pool, dining, and a year-round social events calendar. The club separately books private events and banquets for 20 to 220 guests and operates an on-site golf pro shop selling apparel and equipment from Callaway, Titleist, TaylorMade, PING, FootJoy, and Peter Millar.

Product overview

Walnut Creek Country Club is a private equity member-owned country club offering a comprehensive suite of recreational and hospitality services. The club features three 9-hole championship golf courses (North, South, West) designed by Arthur Hills comprising 27 holes total, a four-court tennis facility, a heated 25-meter outdoor swimming pool with kiddie pool, and private event/banquet spaces accommodating up to 220 guests. The clubhouse provides dining services with award-winning chefs. The club offers four membership categories (Golf, Social, Junior Intermediate, and Business Entity) to approximately 399 regular members. Supporting programs include junior golf, tennis, and swim teams, adult leagues, a caddie program, and a year-round social events calendar.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Membership Recurring monthly subscription granting full Golf member privileges: access to 27-hole championship course, pool, tennis, tournaments, leagues, and social activities. Privileges extend to the member, spouse, and children under age 26.
• Social (Non-Golf) Membership Recurring monthly subscription for members who want country club lifestyle without golf. Includes access to the pool, tennis courts, swim and tennis teams, and social events. Privileges extend to the member, spouse, and children under age 21.
• Junior Intermediate Membership Reduced-rate recurring monthly subscription for individuals age 21-35. Ages 21-29 pay 50% of Golf member dues and ages 30-35 pay 75%. Provides full Golf member benefits and converts to Golf membership at age 36.
• Business Entity Membership Recurring corporate subscription providing Golf privileges for up to three executives from a single business entity for client entertainment in an exclusive golf environment. Limited spots available.
• Private Events & Banquets Bookable private event and banquet service accommodating 20 to 220 guests across the Banquet Ballroom, lobby, patio, and conference room, with Executive Chef catering for weddings, receptions, corporate events, and special occasions.
• Walnut Creek Golf Shop On-site pro shop offering year-round retail of men's, women's, and junior golf apparel and equipment from brands including Callaway, Titleist, TaylorMade, PING, FootJoy, and Peter Millar.

Quantifiable outcome

• 27-hole layout nearly doubles available tee times compared to 18-hole courses
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Western Golf Association - Evans Scholars FoundationcoreStrategic or Co-development PartnerThe Evans Scholars Foundation, overseen by the Western Golf Association, provides full four-year tuition and housing scholarships for deserving caddies. Walnut Creek supports this through their Bag Tag Program and Par Club donations. Ten caddies at Walnut Creek have been honored with an Evans Scholarship. This partnership supports young people's education through caddying at the club.

Scale indicators6 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Detroit Golf Club: Private member-owned golf club in Detroit, MI with two 18-hole courses. Comparable as a Detroit-metro private country club with similar membership dues model and tournament/event hosting.
• Century Country Club: Private member-owned country club in Purchase, NY with 18-hole course, tennis, pool, and dining. Comparable as a Northeast/Midwest U.S. private family country club with similar member programs and banquet operations.
• Indianwood Golf and Country Club: Private country club in Lake Orion, MI offering 36 holes of golf, pool, and dining. Comparable as a Metro Detroit private club serving a similar family and executive member base.
• Country Club of Detroit: Private member-owned club in Grosse Pointe Farms, MI with golf, tennis, squash, and dining. Comparable private-club operating model in the Metro Detroit region.
• Franklin Hills Country Club: Private member-owned country club in Franklin, MI offering golf, tennis, swimming, and social programming. Comparable family-oriented private club in the Oakland County market.
• Plum Hollow Country Club: Private member-owned country club in Southfield, MI with 27 holes of golf, tennis, pool, and dining. Closest direct comparable given 27-hole layout and full amenity mix in the same Metro Detroit submarket.
• Bloomfield Hills Country Club: Private member-owned country club in Bloomfield Hills, MI with golf, tennis, swimming, and dining. Direct peer in the same affluent Oakland County market with overlapping member demographics.
• Travis Pointe Country Club: Private member-owned country club in Ann Arbor, MI with 27 holes of golf and full family amenities. Comparable as a Michigan private club with 27-hole layout and member-owned equity structure.
• Oakland Hills Country Club: Historic private member-owned country club in Bloomfield Hills, MI with two 18-hole championship courses. Direct comparable as a Southeast Michigan private club offering golf, dining, and member amenities at a similar scale.

Broad incumbents

• Invited (formerly ClubCorp): National operator of more than 200 private golf and country clubs across the U.S. Comparable as a portfolio operator of member-owned private clubs with similar revenue mix (dues, dining, events, pro shop), though at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/walnut-creek-country-club-michigan

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walnut Creek Country Club