What Promofarma does

Promofarma is a Uruguayan pharmaceutical laboratory founded in 1986 and headquartered in Montevideo that operates as both an own-brand manufacturer and an exclusive distributor of third-party pharmaceutical products in the Uruguayan market. Its core activity is the development, manufacture, and sale of dermatology (41 SKUs), ORL/respiratory (18 SKUs), pediatric, probiotic, and vaccine products, alongside a branded nutritional supplement and cosmetics portfolio (Dermik, Atopix, Innovanz, Veri-Beauty, Curcumax, Antartic Krill Oil). Since founding, the company has held the exclusive Uruguayan representation of Argentine pharmaceutical firm Laboratorio Pablo Cassará, and its portfolio is registered with Uruguay's Ministry of Public Health (MSP).

Its product portfolio rests on proprietary branded formulations, including differentiated ingredient platforms such as Turmipure Gold (curcumin-based) and retinal-based skincare technologies. Recent activity (October 2025) added three SKUs — Recuplus, Biocass, and Piolixina 5% — to the dermatology and consumer health range, and brand partners visible on its digital properties include Beker and PARI alongside Cassará, indicating a mix of exclusive distribution and co-marketing arrangements.

Promofarma's business model combines a B2B2C pharmacy distribution channel (Pigalle, San Roque, El Tunel, Farmashop) with a direct-to-consumer e-commerce storefront (Shopify-powered tienda.promofarma.com.uy) and a professional sales channel to physicians and cosmetologists. Consumer SKUs are priced in the UYU 1,000–1,500 range with free shipping above UYU 2,000, and the Promo+ loyalty program targets repeat consumer engagement. The company is privately held, with 11–50 employees and no disclosed funding, revenue, or M&A history.

Name

Promofarma

Legal name

Laboratorio Promofarma

Website

https://promofarma.com.uy

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Promofarma is a Montevideo-based Uruguayan pharmaceutical laboratory founded in 1986 that manufactures dermatology, respiratory, nutritional, and cosmetic products and is the exclusive Uruguayan distributor of Argentine firm Laboratorio Pablo Cassará.

Ownership category

akta.pro rank

Product category

Pharmaceutical Manufacturing & Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK), Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD), Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

Keywords

• Pharmaceutical manufacturing
• Dermatological medications
• Respiratory medications
• Nutritional supplements
• Skincare cosmetics

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pharmaceutical Products Distribution: Distribution of Cassará pharmaceutical products including dermatological, respiratory, and other therapeutic medications to pharmacies and health professionals across Uruguay.
2. Direct-to-Consumer Product Sales: Sale of proprietary cosmetics, supplements, and health products through e-commerce storefront and physical pharmacy partners.
3. Local Manufacturing: Development and production of own-brand supplements, cosmetics, and health solutions designed for the Uruguayan market.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Promofarma is a Uruguayan pharmaceutical laboratory that manufactures and distributes dermatological medications, respiratory medications, nutritional supplements, and skincare cosmetics. As the exclusive representative of Argentine Laboratorio Pablo Cassará in Uruguay, the company also distributes internationally developed pharmaceutical products to pharmacies and healthcare professionals. It supplements this B2B pharmacy distribution model with a direct-to-consumer e-commerce storefront (Shopify-powered) selling its own-brand and Cassará products nationwide across Uruguay.

Product overview

Promofarma is a Uruguayan pharmaceutical laboratory founded in 1986, operating as exclusive representative of Argentine Laboratorio Pablo Cassará while developing its own product lines. The company offers three main product categories: (1) Medications covering dermatology (41 products including Crema Dermik Retinal, Serum Dermik Retinal, Betacort Plus, Fusimed, Ivercass), respiratory/respiratory tract (18 products including Aerotrop, Butovent, Flutivent, Neumocort Plus), and pediatric formulations (Atopix line, Verrukid); (2) Supplements including collagen products (Colagen, Colagen HA, Colagen II, Colagén HA with Hyaluronic Acid), Curcumax with Turmipure Gold®, Antartic Krill Oil, and Veri-Beauty beauty supplements; and (3) Cosmetics featuring the Dermik Retinal line (Serum and Cream), Pack Abstract, and general skincare. The company operates an e-commerce store (tienda.promofarma.com.uy) for direct consumer sales alongside their B2B pharmacy and distributor network.

Differentiator

Problem solved

Functional benefit

Brands

• Dermik: Skincare product line including serum and cream with retinal (retinaldehyde) and niacinamide, targeting anti-aging and skin renewal.
• Atopix
• Innovanz
• Butovent
• Aerotrop
• Veri-BEAUTY
• Curcumax
• Antartic Krill Oil

Products and services

• Serum Dermik Retinal
• Crema Dermik Retinal
• Veri-Beauty
• Colagen HA
• Colagén HA con Ácido Hialurónico Pote
• Colagen
• Colagen II
• Curcumax
• Antartic Krill Oil
• Vías Respiratorias Product Line
• Dermatología Product Line
• Pediatría Product Line
• Pack Abstract
• Recuplus
• Biocass Product Line
• Piolixina 5% (Permetrina 5%)

Quantifiable outcome

• Products distributed through pharmacy chains including Pigalle, San Roque, El Tunel, and Farmashop locations nationwide
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Laboratorio Pablo CassarácoreChannel Partner/ Reseller/ DistributorExclusive representatives of Laboratorio Pablo Cassará products in Uruguay. Cassará is a recognized pharmaceutical laboratory in Latin America known for its trajectory and leadership in the pharmaceutical industry. Promofarma distributes pharmaceutical products and therapies developed by Cassará in Uruguay, including dermatological and respiratory product lines.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Roemmers: Large Argentine pharmaceutical group with extensive OTC, prescription, and consumer health portfolio distributed across Latin America. Comparable as a regional pharma manufacturer/distributor with overlapping dermatology and respiratory categories and broader scale.
• Genomma Lab: Latin American pharmaceutical company focused on OTC, personal care, and consumer health brands. Comparable business model as a regional branded pharma/distributor with pharmacy channel strength and own-brand portfolio similar to Promofarma.
• Hypera Pharma: Brazil's largest pharmaceutical company by revenue with a broad OTC, prescription, and consumer health portfolio. Comparable as a Latin American pharma lab with strong pharmacy distribution and own-brand supplement/cosmetics categories.
• Bayer Consumer Health: Global pharmaceutical and consumer health company with established OTC and dermatology brands distributed through Uruguayan pharmacies. Comparable as a multinational incumbent competing in respiratory, dermatology, and supplement categories where Promofarma operates.
• La Roche-Posay: Global dermocosmetics brand with pharmacy-distribution model and dermatologist endorsements. Comparable to Promofarma's Dermik Retinal and Atopix lines as a medical-grade skincare competitor in Uruguayan pharmacy shelves.
• Eurofarma: Brazilian multinational pharmaceutical laboratory with strong Latin American footprint across prescription, OTC, and generics. Comparable as a regional pharma manufacturer/distributor operating across similar therapeutic categories and pharmacy channels.

Direct peers

• Laboratorio Pablo Cassará: Argentine pharmaceutical laboratory that supplies Promofarma's dermatological and respiratory portfolio under an exclusive Uruguay representation agreement. Directly comparable in product categories (dermatology, respiratory, pediatrics) and serves the same prescriber base.
• ISDIN: International dermocosmetics laboratory with strong presence in Latin America (including Uruguay). Directly comparable to Promofarma's Dermik and Atopix lines as a dermocosmetics-focused brand serving pharmacy and dermatologist channels.
• Mega Labs: Uruguayan-headquartered pharmaceutical laboratory with broad OTC, prescription, and consumer health portfolio across Latin America. Direct regional peer sharing domicile, multi-country Latin American distribution model, and similar therapeutic category coverage.

Regional players

• Farmashop: Major Uruguayan pharmacy chain that serves as one of Promofarma's key distribution partners. Comparable as a local pharmacy retail/distribution channel competing for the same consumer health and OTC demand that Promofarma's products address.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/promofarma.uy
• Instagraminstagram.com/promofarma.uy
• LinkedInlinkedin.com/company/laboratoriopromofarma

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promofarma