Toucan Cocktails

What Toucan Cocktails does

Toucan Cocktails is a Texas-based ready-to-craft cocktail brand operated by Shaken Beverage Co., Inc., headquartered in Garland in the Dallas-Fort Worth metroplex. The company sells six core canned cocktails (Margarita, Paloma, Espresso Martini, Lemon Drop Martini, Cosmo, Old Fashioned) plus a variety sampler, each built around a patented Two-Can Shaker system that keeps premium spirits (40-51% ABV, including NOM 1623 additive-free Tequila Reposado, 100-proof French wheat vodka, and 102-proof Green River Kentucky Straight Bourbon) and fresh mixers in separate sealed cans until the consumer combines them by shaking. This architecture is positioned to deliver bar-quality freshness and natural texture at 35-80 calories per serving, versus typical ready-to-drink cocktails at 8-12% ABV and 100-150+ calories.

The business operates a hybrid go-to-market: direct-to-consumer e-commerce at $59.99 per six-pack (free shipping on orders of 2+ six-packs, adult signature required) as the primary margin channel; a state-based distributor network with a public distributor-search tool for retail and bar placement; a bulk/corporate orders channel for weddings, corporate events, and festivals; and a branded merchandise store selling t-shirts and crop tops. Geographic scope is U.S.-only. The company is privately held and founder-led by John Dallager and Steven McCarthy, with senior operators including Jody Turnbow (President, Shaken Beverage Co.; 34 years at E&J Gallo, Southern Glazer's, Gerard Bertrand) and Tatiana Chamorro (CMO).

Toucan Cocktails has accumulated third-party validation through D Magazine's Innovation Awards 2026, RTD Magazine Platinum and Gold medals across multiple SKUs, Editor's Choice honors, and a #1 ranking from Chowhound for ready-to-drink Espresso Martini. No external funding rounds have been disclosed, and the operation remains small (approximately five named executives/operators), implying lean capital, founder-led execution, and an early commercial stage with strong product signals but limited disclosed scale.

Name

Toucan Cocktails

Legal name

Shaken Beverage Co, Inc.

Website

https://toucancocktails.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Toucan Cocktails, a brand of Shaken Beverage Co., Inc. (Garland, TX), sells ready-to-craft canned cocktails using patented Two-Can Shaker technology that keeps premium spirits and fresh mixers separate until shaken, serving U.S. consumers, event hosts, and corporate buyers via DTC, distributors, and retail.

Ownership category

akta.pro rank

Product category

Ready-to-Drink Canned Cocktails

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

akta.pro secondary industry

Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)

Keywords

• Ready-to-drink cocktails
• Premium canned cocktails
• Two-can shaker system
• Cocktail variety packs
• Bulk cocktail catering

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Ready-to-Craft Cocktail Products: Direct e-commerce sales of ready-to-craft cocktail six-packs (6 cans each, 12 cocktails total). Individual six-packs sold at $59.99 USD. Free shipping on orders with 2+ six-packs.
2. Bulk/Corporate Orders: B2B sales for weddings, corporate events, and private gatherings through quote requests. Each Toucan equals two freshly mixed cocktails, with pricing and volume discounts negotiated for events.
3. Merchandise: Branded apparel including The Cocktail Club Tee ($35), The Cocktail Club Crop ($30), and other themed t-shirts sold through the Merch Store.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Toucan Cocktails sells ready-to-craft premium canned cocktails (Margarita, Paloma, Lemon Drop Martini, Cosmo, Espresso Martini, Old Fashioned) using its patented Two-Can Shaker system, which keeps spirits at 40–51% ABV and fresh mixers in separate sealed compartments until the consumer combines and shakes them. Products are packaged as 6-packs (each can makes 2 cocktails) and sold primarily direct-to-consumer online, with secondary distribution through state-based distributors and retail stores.

Product overview

Toucan Cocktails is a ready-to-craft cocktail company offering a portfolio of six core cocktail products (Margarita, Paloma, Lemon Drop Martini, Cosmo, Espresso Martini, and Old Fashioned) and a variety sampler pack. All products use the company's patented Two-Can Shaker technology, which keeps spirits and mixers in separate sealed cans until the user shakes them together, delivering freshly mixed, bar-quality cocktails with 2 cocktails per can. The spirits range from 80-proof to 102-proof (40-51% ABV). The company also operates a merchandise store selling branded apparel including t-shirts and crop tops. The product portfolio is sold directly to consumers via the website and through retail distribution partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Margarita - 6 Toucans Ready-to-craft cocktail using 80-proof (40% ABV) additive-free Tequila Reposado (NOM 1623, Jalisco) in the top can and fresh lime and orange juices, simple syrup, and citrus zest in the bottom can; each can makes two bar-quality cocktails. Targeted at adult consumers seeking a premium, freshly mixed margarita at home.
• Lemon Drop Martini - 6 Toucans Ready-to-craft cocktail using 100-proof (50% ABV) ultra-premium French wheat vodka and a fresh lemon, lime, and orange juice mixer with citrus zest; each can yields two cocktails at 80 calories per serving. Sold as a six-pack at $59.99 USD to adult consumers.
• Espresso Martini - 6 Toucans Ready-to-craft cocktail combining 100-proof (50% ABV) French wheat vodka with fresh Arabica and Jamaican coffee, caramel, vanilla, sea salt, and citrus mixer; each can makes two espresso martinis at 35 calories per serving. Ranked #1 ready-to-drink Espresso Martini by Chowhound among 8 products tested.
• Paloma - 6 Toucans Ready-to-craft cocktail pairing 80-proof (40% ABV) additive-free Tequila Reposado (NOM 1623) with Florida grapefruit juice, lime, citrus zest, cane sugar, and salt mixer; each can yields two cocktails at 35 calories per serving. Sold as a six-pack at $59.99 USD.
• Cosmo - 6 Toucans Ready-to-craft Cosmopolitan combining 100-proof (50% ABV) ultra-premium French wheat vodka with real Florida cranberry juice, fresh lime, and cane sugar; each can produces two cocktails at 35 calories per serving. Sold as a six-pack at $59.99 USD.
• Old Fashioned - 6 Toucans Ready-to-craft Old Fashioned featuring 102-proof (51% ABV) premium Kentucky Straight Bourbon from Green River with aged cherry, orange zest, aromatic bitters, and French oak simple syrup; each can yields two cocktails at 50 calories per serving. Sold as a six-pack at $59.99 USD.
• Toucan Sampler Box (Variety 6-Pack) Variety sampler pack containing one can each of Margarita, Paloma, Lemon Drop Martini, Cosmo, Espresso Martini, and Old Fashioned; each can makes two cocktails via the Two-Can Shaker for 12 total cocktails per box. Sold at $59.99 USD to consumers wanting to sample the full line.
• The Cocktail Club Tee Branded unisex heavyweight t-shirt made with Comfort Colors 100% ring spun cotton, featuring Toucan Cocktails design; available in Chambray, Blossom, White, and Black and priced at $35.00 USD. Sold through the Toucan Merch Store to brand fans.
• The Espresso Club Tee Branded 100% cotton t-shirt featuring the Espresso Martini theme; available in Natural, Brown Savana, and Carolina Blue. Sold through the Toucan Merch Store.
• The Cocktail Club Crop Women's crop top made with 100% combed cotton, featuring Toucan Cocktails branding; available in Ecru, Orchid, and Black in sizes XS-XL and priced at $30.00 USD. Sold through the Toucan Merch Store.
• The Margarita & Co. Tee Premium Comfort Colors heavyweight tee featuring the Margarita theme; available in True Navy, Chambray, and White. Sold through the Toucan Merch Store.
• Pickleball & Paloma Tee 100% organic ring spun cotton t-shirt featuring the Pickleball and Paloma cocktail theme; available in Cotton Pink. Sold through the Toucan Merch Store.
• The Stirred Classic T-shirt Classic branded t-shirt with hand-drawn detail, made from 100% ring spun cotton; available in White, Black, and Espresso. Sold through the Toucan Merch Store.
• Bulk Orders / Corporate Gifts Quote-based bulk-order service for weddings, corporate events, festivals, and private gatherings. Offers discounted per-cocktail pricing on orders of 4+ six-packs and leverages the Two-Can Shaker technology to deliver bar-quality cocktails without bartender staffing. Targeted at event hosts, wedding planners, and corporate gift buyers.

Quantifiable outcome

• Rated 4.9/5.0 (71 reviews) for Margarita product
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• State-Based DistributorscoreChannel Partner/ Reseller/ DistributorRegional distributor partners assigned by state to distribute Toucan Cocktails products to retail stores and bars. The company operates a distributor search tool on its New Retail page allowing retailers to find the authorized distributor for their market. Sales team can be contacted directly for areas without active distribution.
• DSQUARED Digital MarketingminorImplementation/ SI/ Consulting PartnerDigital marketing agency credited with website management and digital presence for Toucan Cocktails.
• NOM 1623 Tequila SupplierscoreStrategic or Co-development PartnerSupplier relationships for NOM 1623 certified additive-free Tequila Reposado from Jalisco, Mexico used in Margarita and Paloma products. The NOM 1623 certification ensures additive-free, quality tequila meeting specific production standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crafthouse Cocktails: Crafthouse Cocktails is a premium RTD cocktail brand co-founded by a bartender, with a glass-bottle format focused on bar-quality cocktails. It competes for the same premium home-cocktail occasion.
• Flying Embers: Flying Embers produces hard kombucha and other canned alcoholic RTDs (including cocktails) with a similar health-conscious, lower-calorie, premium-positioned DTC-plus-retail go-to-market.
• Cutwater Spirits: Cutwater is the leading independent premium canned RTD cocktail and spirits brand (Margarita, Paloma, Espresso Martini, Old Fashioned) sold through DTC and national distribution. It directly competes with Toucan across the same core flavors and the same premium canned-cocktail occasion.
• BuzzBallz / SmashBallz: BuzzBallz is a large independent RTD cocktail brand (Chili Margarita, Espresso Martini, Strawberry Rum Job) sold in spherical single-serve formats at mass retail. It overlaps Toucan in the canned RTD flavor portfolio and mass-retail occasion, though at a lower price point.
• TipTop Proper Cocktails: TipTop is a premium canned RTD cocktail brand (Margarita, Negroni, Old Fashioned) emphasizing craft ingredients and higher ABV. It directly overlaps Toucan's premium-occasion, canned-cocktail position with a similar product architecture.
• High Noon: High Noon is a category-leading canned hard seltzer using real vodka/tequila at 8-12% ABV. While seltzer rather than craft cocktails, it shares the canned format, multi-channel US distribution, and grocery/convenience discovery channel with Toucan.
• Cocktail Squad: Cocktail Squad is a premium canned craft cocktail brand (Margarita, Moscow Mule, Espresso Martini) with a similar product portfolio, premium positioning, and emphasis on quality ingredients.
• On The Rocks Cocktails: On The Rocks is a premium RTD cocktail brand (Espresso Martini, Old Fashioned, Cosmopolitan, Margarita) sold in glass bottles and via on-premise. It targets the same premium 'bar-quality cocktail at home' consumer and competes on price and ABV positioning.

Broad incumbents

• Casa Cuervo (Jose Cuervo) RTD: Jose Cuervo (Becle) is one of the world's largest tequila producers with a Ready-to-Drink portfolio (including canned margaritas and palomas) distributed globally. It competes for the same tequila-based cocktail occasion but with vastly larger distribution, marketing, and pricing power.
• Brown-Forman RTD Cocktails: Brown-Forman (Jack Daniel's, Woodford Reserve, Korbel) has launched RTD cocktail lines in recent years. As a major spirits incumbent, it competes in the same canned and bottled RTD cocktail space with significantly deeper capital, distribution, and retail relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ToucanCocktails
• Facebookfacebook.com/toucancocktails
• Instagraminstagram.com/toucancocktails
• TikToktiktok.com/@toucancocktails
• LinkedInlinkedin.com/company/toucan-cocktails

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toucan Cocktails