Shanghai Jiao Tong University Press
Shanghai Jiao Tong University Press is the publishing arm of Shanghai Jiao Tong University, producing print and digital books across seven academic categories for Chinese students, educators, and institutions, with international copyright exports.
- Company typePrivate
- Founded-
- HeadquartersXuhui, China
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Shanghai Jiao Tong University Press does
Shanghai Jiao Tong University Press (上海交通大学出版社有限公司) is a private limited company operating as the official publishing arm of Shanghai Jiao Tong University, a major Chinese state-affiliated research university. The press publishes across seven core categories — foreign languages, higher education, vocational education, basic education, science and technology, medical/pharmaceutical, and humanities/social sciences — producing both print books and digital products. Individual titles are priced between ¥15 and ¥398, with vocational and higher education textbooks typically clustered in the ¥15–¥79 band; pricing is unit-based and transactional across retail consumers and institutions.
The press operates an integrated publishing technology stack built around its own Database Cloud Platform (数据库云平台), the Muzhi (慕知) digital publishing platform, and the 'Jiao Wo Xue' (交我学) digital textbook platform, supporting e-books, database products, and digital audio-visual content in addition to physical books. It maintains broad distribution across Chinese e-commerce channels — Tmall, JD.com, Dangdang, Weidian, Amazon.cn, and CMREAD — alongside a physical retail partnership with Zhongshuge bookstores and its own SJTU PRESS online store. International reach is achieved through copyright export deals struck at the Beijing International Book Fair (BIBF), with editions licensed into French, Hindi, and Kyrgyz-language markets.
The business sells through a sales-led and channel-partner hybrid motion: direct online storefronts, themed publication campaigns, and bookstore partnerships drive volume, while themed publishing on national-policy topics, university-history titles, and digital textbook development for the education segment form core commercial pillars. Key institutional relationships include co-publishing with Sichuan Road and Bridge on 《山河路漫》 and health-science collaborations with Shanghai Ninth People's Hospital / SJTU School of Medicine. Leadership comprises Party Secretary and Chairman Wu Biao, President and Editor-in-Chief Chen Huadong, and Deputy President Zong Debao, with Chen Meng newly appointed in May 2026 as Deputy Party Secretary.
Shanghai Jiao Tong University Press firmographics
Firmographics- Name
- Shanghai Jiao Tong University Press
- Legal name
- 上海交通大学出版社有限公司
- Website
- https://jiaodapress.com.cn
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shanghai Jiao Tong University Press is the publishing arm of Shanghai Jiao Tong University, producing print and digital books across seven academic categories for Chinese students, educators, and institutions, with international copyright exports.
- Ownership category
- akta.pro rank
Shanghai Jiao Tong University Press industry classification
Industry- Product category
- Academic Publishing
- NAICS
- Book Publishers (51313), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Higher Education Textbook Publishing (MPAJABAB)
- akta.pro secondary industries
- Research Monographs & University Press Publishing (MPAJABAJ), K–12 Textbook Publishing (Core Curriculum) (MPAJABAA), Academic & Scholarly Journals Publishing (Peer-Reviewed) (MPAJABAC), Reference Works & Academic Databases (Encyclopedias, Indexes, Abstracts) (MPAJABAI)
Keywords
Where Shanghai Jiao Tong University Press is headquartered
LocationHeadquarters
- HQ city
- Xuhui
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Shanghai Jiao Tong University Press business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Book Sales (Physical and Digital): Revenue from publishing and selling physical books and e-books across categories including textbooks, academic works, science and technology, medicine, humanities, and social sciences. Individual book prices range from approximately ¥15 to ¥398.
- Copyright Export / Licensing: Revenue from exporting copyright of published works to international markets, including French, Hindi, and Kyrgyz language editions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual book retail pricing for general consumers |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels5 records
Shanghai Jiao Tong University Press product offering
Product offeringCore offering
Shanghai Jiao Tong University Press is a university-affiliated publishing house that produces and sells physical and digital books across seven major categories: foreign languages, higher education textbooks, vocational education, basic education, science and technology, medical and pharmaceutical, and humanities and social sciences. It also operates digital publishing platforms (database cloud platform, Muzhi digital platform) and licenses publication copyrights to international markets.
Product overview
Shanghai Jiao Tong University Press is a university-affiliated publishing house offering a comprehensive portfolio of print and digital publications. The core offerings include textbooks and teaching materials across multiple segments (foreign language, higher education, vocational education, basic education), science and technology publications, medical and pharmaceutical books, and humanities and social sciences content covering economics, management, ancient texts, and political/military history. The press also publishes thematic/ideological content and operates digital platforms including the Database Cloud Platform (数据库云平台) and Muzhi (慕知) platform for electronic publications. Physical products include traditional print books, electronic books, and audio/video products. The portfolio includes branded series such as '海上图志' for vocational education and '交大之星' for K-12 education, distributed through multiple channels including the SJTU PRESS online store.
Differentiator
Problem solved
Functional benefit
Brands
- 慕知: Digital publishing platform mentioned under fusion publishing section
- SJTU PRESS
Products and services
- Textbooks and Teaching Materials (教辅教材) Textbooks and teaching materials covering foreign language, higher education, vocational education, and basic education segments. Target users include students, teachers, and educational institutions.
- Science and Technology Publications (理工科技) Science and technology publications including scientific research monographs, engineering works, energy and environment series, and transport/marine engineering content. Targeted at researchers, engineers, and science students.
- Medical and Pharmaceutical Publications (医学医药) Medical and pharmaceutical publications covering medicine, clinical guides, pharmacology, and medical science. Targeted at medical students, clinicians, and pharmaceutical researchers.
- Humanities and Social Sciences Publications (人文社科) Humanities and social sciences publications including science and humanities, economic management, ancient texts and classical literature, and political/military history. Targeted at students, academics, and general readers.
- Theme Publishing (主题出版) Thematic publications focused on party ideology, national development, and political topics aligned with national policy communication and ideological education priorities.
- Electronic Books (电子图书) Electronic/digital editions of published titles offered through the integrated publishing platform, available to readers across digital reading channels including Amazon.cn and CMREAD.
- Electronic Audio-Visual Products (电子音像产品) Electronic audio and video publications and products produced as part of integrated digital publishing services.
- Database Cloud Platform (上海交通大学出版社数据库云平台) Cloud-based database publishing platform providing digital publishing resources and services, enabling digital content distribution, online reading, and integrated publication capabilities for institutional and individual users.
- 交我学 Digital Textbook Platform Integrated digital learning platform providing interactive digital textbook functionality across different usage scenarios, supporting the press's digital textbook transformation strategy.
- SJTU PRESS Online Bookstore Online sales channel for purchasing books directly from the press under the SJTU PRESS brand, accessible through the official website navigation.
Quantifiable outcome
- The publication '筑梦苍穹：顾诵芬' was selected as a 2025 'China Good Book' (中国好书) in the humanities and social sciences category
- +1 more outcomes
Companies that use Shanghai Jiao Tong University Press
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles4 records
Shanghai Jiao Tong University Press technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Shanghai Jiao Tong University Press partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Sichuan Road and Bridge (四川路桥)minorCo-sponsored the book launch ceremony of '山河路漫' at the 32nd Beijing International Book Fair (BIBF), supporting the event financially and organizationally.
- India General Books Company (印度通用图书公司)minorPartnered for Hindi language copyright export of '黑盒七三一' at the 32nd BIBF, enabling the book's distribution in the Indian market.
- Kyrgyz Humanities Publishing House (吉尔吉斯斯坦人文出版社)minorPartnered for Kyrgyz language copyright export of '黑盒七三一' at the 32nd BIBF, enabling the book's distribution in Central Asian markets.
- Zhongshuge (钟书阁)minorSecond party branch conducted field research and market study at Zhongshuge's Xuhui store, gaining insights into book retail market trends and book sales performance. Zhongshuge店长 provided industry briefings on publishing reform, textbook policies, and market trends.
- Shanghai Ninth People's Hospital / Shanghai Jiao Tong University School of Medicine (上海交通大学医学院附属第九人民医院)minorCollaborated on science popularization public welfare event during Shanghai Science Festival. The hospital's leadership participated in a joint book launch for health science books, including the '糖友' oral health book, which was selected for the Shanghai Science Commission Innovation Action Plan.
- Shanghai Science and Technology Commission (上海市科委)minorThe book '《"糖友"口腔健康呵护手册》' was selected for the Shanghai Science and Technology Commission Innovation Action Plan Special Project, supporting the publisher's science popularization publishing initiative.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Shanghai Jiao Tong University Press competitors and assessment
Company assessmentDirect peers
- Wuhan University Press: Publishing arm of Wuhan University producing academic monographs and textbooks. Comparable mid-tier Chinese university press with similar institutional model and humanities/science mix.
- China Machine Press (机械工业出版社): Large Chinese publisher specializing in engineering, computer science, and vocational education textbooks. Comparable in vocational and higher education technical textbook categories.
- Tsinghua University Press: Publishing arm of Tsinghua University with comparable academic, science/engineering, and textbook catalog across higher education. Directly comparable Chinese top-tier university press serving similar faculty and student customer base.
- Zhejiang University Press: Publishing arm of Zhejiang University, another C9 League institution, with comparable academic and textbook publishing across STEM and humanities. Directly comparable university press with similar institutional backing model.
- Tongji University Press: Publishing arm of Tongji University with focus on architecture, engineering, automotive, and medical publications. Directly comparable Shanghai-based university press with similar STEM and textbook emphasis.
- Science Press (科学出版社): Major Chinese academic publisher under the Chinese Academy of Sciences, focused on STM (science, technology, medicine) scholarly books and journals. Directly comparable in the science and technology publishing segment.
- Fudan University Press: Publishing house of Fudan University, focused on humanities, social sciences, and general academic publishing. Directly comparable Shanghai-based university press with overlapping catalog and customer segments.
- Peking University Press: University press affiliated with Peking University, publishing academic monographs, textbooks, and humanities/social sciences titles for higher education and research audiences. Directly comparable in catalog structure and institutional customer.
Broad incumbents
- Springer Nature: Global academic publisher with extensive STM and higher education catalog. Broad incumbent in academic publishing that overlaps with SJTU Press's STM and scholarly monograph segments, particularly relevant for international copyright partnerships.
- Higher Education Press (Hep): China's largest educational publisher, controlled by the Ministry of Education, offering textbooks across all disciplines and digital learning platforms. Significantly larger than SJTU Press and a dominant incumbent in the same publishing space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Shanghai Jiao Tong University Press social profiles
Digital presenceShanghai Jiao Tong University Press financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shanghai Jiao Tong University Press leadership team
Management profileNumber of profiles
Profiles9 records
Shanghai Jiao Tong University Press funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shanghai Jiao Tong University Press M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shanghai Jiao Tong University Press
What does Shanghai Jiao Tong University Press do?
Shanghai Jiao Tong University Press is a university-affiliated publishing house that produces and sells physical and digital books across seven major categories: foreign languages, higher education textbooks, vocational education, basic education, science and technology, medical and pharmaceutical, and humanities and social sciences. It also operates digital publishing platforms (database cloud platform, Muzhi digital platform) and licenses publication copyrights to international markets.
Is Shanghai Jiao Tong University Press a public or private company?
Shanghai Jiao Tong University Press is a private company. It is classified as state government owned and is currently operating.
When was Shanghai Jiao Tong University Press founded?
Shanghai Jiao Tong University Press was founded in -1. It employs 1 to 10 people.
Where is Shanghai Jiao Tong University Press based?
Shanghai Jiao Tong University Press is headquartered in Xuhui, China, in the Asia region.
How does Shanghai Jiao Tong University Press make money?
Two revenue lines are on record. Book Sales (Physical and Digital) is the primary driver. The others are copyright Export / Licensing.
Who are Shanghai Jiao Tong University Press's main competitors?
Direct peers on record are Wuhan University Press, China Machine Press (机械工业出版社), Tsinghua University Press, Zhejiang University Press, Tongji University Press, Science Press (科学出版社), Fudan University Press and Peking University Press. Broad incumbents are Springer Nature and Higher Education Press (Hep).
Does Shanghai Jiao Tong University Press have an API?
No public API is recorded for Shanghai Jiao Tong University Press.
What industry is Shanghai Jiao Tong University Press in?
Shanghai Jiao Tong University Press's product category is Academic Publishing. Its primary akta.pro industry code is MPAJABAB, Higher Education Textbook Publishing, with a secondary code of MPAJABAJ, Research Monographs & University Press Publishing. Its NAICS code is 51313 and its SIC code is 2731.