POL ROGER ET COMPAGNIE SA

What POL ROGER ET COMPAGNIE SA does

POL ROGER ET COMPAGNIE SA is a France-based, family-owned Champagne house founded in 1849 and headquartered at 1 Rue Winston Churchill in Epernay. The company produces premium Champagne across a portfolio of non-vintage cuvées (Brut Réserve, Pure Brut Nature, Rich), vintage-dated wines (Brut Vintage, Blanc de Blancs Vintage, Rosé Vintage), the prestige Cuvée Sir Winston Churchill (produced only in the best vintages and aged 10+ years before release), and the limited Vinothèque archive series. Production relies on traditional winemaking methods — temperature-controlled stainless steel fermentation, malolactic fermentation, hand remuage, and extended aging in caves at 33 meters depth — applied to grapes sourced from 92 owned hectares across approximately 20 Grand and Premier Crus in the Montagne de Reims and Côte des Blancs.

The house operates a relationship-driven, selective go-to-market model: it does not sell directly to consumers, does not open for public visits, and distributes exclusively through appointed import distributors in the United States, Belgium, Switzerland, Italy, Germany, and Australia. Revenue is generated through one-time sales of these Champagne products; pricing is not publicly disclosed and is set by retailers in each market. Marketing emphasizes heritage (six generations of family ownership, the Churchill association, the Champagne Wine Museum patronage) through press relations, a tasting competition, and a QR-coded bottle identification system for consumer authentication.

The business is structured as a public company (epa:MLPOL) but remains family-controlled under a Directoire and Conseil de Surveillance. Laurent d'Harcourt has served as President of the Directoire since 2013, with family members including Véronique Collard de Billy (President of the Supervisory Board), Evelyne de Billy (Vineyard Director), Hubert de Billy (commercial and marketing director), and Bastien Collard de Billy (Secretary General, the first sixth-generation member to formally join in 2020). The firm employs 51-100 people.

Name

POL ROGER ET COMPAGNIE SA

Legal name

POL ROGER ET COMPAGNIE SA

Website

https://polroger.com

Company type

Private

Founded year

1849

Operating status

Operating

Headcount range

51–100 employees

Short description

POL ROGER ET COMPAGNIE SA is a 175-year-old, family-owned Champagne house in Epernay producing premium cuvées — including the prestige Cuvée Sir Winston Churchill — and distributing globally through exclusive import partners to luxury consumers.

Ownership category

akta.pro rank

Product category

Premium Champagne

NAICS

Wineries (312130), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Premium champagne production
• Luxury sparkling wine
• Vintage champagne house
• Prestige cuvée wine
• Méthode champenoise

Headquarters

HQ city

Epernay

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Champagne Product Sales: Pol Roger generates revenue through the production and sale of premium Champagne wines across multiple cuvées: non-vintage (Brut Réserve, Pure Brut Nature, Rich), vintage-dated (Brut Vintage, Blanc de Blancs Vintage, Rosé Vintage), prestige (Cuvée Sir Winston Churchill), and limited Edition Vinothèque releases. Sales occur through import distributors globally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

POL ROGER ET COMPAGNIE SA is a family-owned Champagne house founded in 1849, headquartered in Épernay, France. The company produces and sells premium Champagnes across a range of non-vintage, vintage, blanc de blancs, rosé and prestige cuvées under the Pol Roger brand. Its products are distributed globally through import distributors in Belgium, Switzerland, Italy, Germany, Australia and the United States, supplying the on-trade, off-trade and fine wine collector markets.

Differentiator

Problem solved

Functional benefit

Brands

• Brut Réserve: Non-vintage champagne from equal parts of the three Champagne grape varieties: pinot noir, pinot meunier and chardonnay from 30 different crus. Aged four years in cellars.
• Pure Brut Nature
• Rich Demi-sec
• Brut Vintage
• Blanc de Blancs Vintage
• Rosé Vintage
• Cuvée Sir Winston Churchill
• Vinothèque Edition

Products and services

• Brut Réserve Non-Vintage Champagne
• Pure Brut Nature Champagne
• Rich Demi-Sec Champagne
• Brut Vintage Champagne
• Blanc de Blancs Vintage Champagne
• Rosé Vintage Champagne
• Cuvée Sir Winston Churchill
• Vinothèque Edition Champagnes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Champagne Wine Museum (Musée du vin de Champagne)minorOthersPol Roger acts as patron (mécène) of the Champagne Wine Museum, providing financial or organizational support to preserve and promote Champagne heritage. This patronage aligns with the house's heritage marketing and luxury positioning.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Bollinger: Family-rooted Aÿ-based Champagne house known for vintage Champagne and prestige cuvées (RD, Vieilles Vignes Françaises). Closely comparable on family heritage, Pinot Noir emphasis, traditional winemaking, and prestige-tier focus.
• Veuve Clicquot: LVMH-owned Champagne house with a similarly broad non-vintage/vintage/prestige structure and global export-led distribution. Comparable on brand positioning around a heritage figure (Madame Clicquot) versus Pol Roger's Churchill association.
• Taittinger: Family-controlled Champagne house with a comparable multi-tier portfolio (Brut Réserve, vintage, Comtes de Blancs de Blancs prestige). Comparable on family ownership, Chardonnay-heavy Côte des Blancs sourcing, and prestige positioning.
• Laurent-Perrier: Independently owned Champagne house known for ultra-brut and prestige cuvées (Grand Siècle). Closely comparable on family/founder control, premium-and-prestige skew, and export-led distribution.
• Perrier-Jouët: LVMH-owned Champagne house recognized for Belle Époque prestige cuvée and floral Chardonnay style. Comparable on heritage storytelling and prestige-cuvée positioning.
• Louis Roederer: Independent, family-owned Champagne house producing Cristal and vintage Brut. Comparable on family ownership, owned-vineyard model, traditional craftsmanship, and prestige-cuvée-led positioning.
• Piper-Heidsieck: Champagne house with both a mass-market Cuvée Brut and a prestige Rare cuvée. Comparable on multi-tier Champagne structure and global export footprint, though Piper is now part of the Rémy Cointreau group rather than family-owned.
• Moët & Chandon: Iconic Champagne house owned by LVMH, producing Brut Impérial, vintage and prestige cuvées at global scale. Closest comparable in terms of being a multi-tier Champagne house with broad distribution, though Pol Roger operates at a fraction of the volume and portfolio breadth.

Broad incumbents

• Dom Pérignon: LVMH prestige-only Champagne brand. Comparable on prestige-cuvée positioning and global luxury distribution, though at materially larger scale and a vintage-only model that contrasts with Pol Roger's broader portfolio.
• Krug: LVMH-owned prestige-only Champagne house (Grande Cuvée, Clos du Mesnil, Clos d'Ambonnay). Comparable on prestige positioning and extended aging ethos, but operates at much larger scale and exclusively vintage/multi-vintage cuvées.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Pol_Roger
• LinkedInlinkedin.com/company/champagne-polroger

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POL ROGER ET COMPAGNIE SA