What Red & White does

Red & White is a privately held Indonesian specialty retailer founded in 2014 that operates the country's largest wine and spirits retail chain, with over 35 physical stores concentrated in Jakarta, Bali, Surabaya, and Tangerang. Stores are sited inside premium shopping malls (Pacific Place, Plaza Indonesia, Gandaria City, Senayan City, Central Park), premium grocery chains (Ranch Market, The FoodHall, Daily FoodHall, The Gourmet), and airports (Soekarno-Hatta, Ngurah Rai, Halim Perdanakusuma). Each location carries up to 3,000 SKUs spanning everyday wines and spirits through rare collectibles and premium limited editions from local and international brand partners. The company does not operate a proprietary technology platform; its digital presence consists of a standard website, the Liquor World educational content hub, social media accounts, and an email newsletter.

The business model is direct-to-consumer physical retail with one-time transactions at the point of sale. The company employs over 200 trained store assistants who deliver personalized recommendations across occasions ranging from dinner dates and gifting to weddings and large celebrations, and it supplements core retail with a bespoke ordering service for events. Multiple store formats (Flagship, Ranch Market, The FoodHall, Daily FoodHall, The Gourmet, Airport, Bottle Shop No. 99, Eatery) reflect a platform-style approach that leverages a unified assortment across differentiated host environments. Select Jakarta locations (Gandaria City, Senayan City) extend the model on-premise via the Sip On-Site / Eatery format, which integrates third-party F&B concepts (NAPA Bar & Resto, Akashiro Shokudo, Gaston) and allows customers to consume purchased bottles on-site.

The target customer is the Indonesian individual consumer seeking quality wine and spirits for everyday consumption, gifting, and occasions, with a secondary cohort of collectors and event-driven bulk buyers. Marketing channels include content (Liquor World), organic social (Facebook, Instagram), email, and in-store tastings and seasonal fairs (Chinese New Year, Christmas). A KrisFlyer loyalty partnership with Singapore Airlines extends the commercial model into airline miles accrual. No acquisitions, funding rounds, parent company, institutional investors, or senior management team details are disclosed in available sources.

Name

Red & White

Legal name

Red & White

Website

https://redandwhiteshops.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Red & White is Indonesia's largest wine and spirits retailer, operating 35+ stores in premium malls, grocery chains, and airports across Jakarta, Bali, Surabaya, and Tangerang since 2014, serving consumers with up to 3,000 SKUs and personalized staff recommendations.

Ownership category

akta.pro rank

Product category

Wine and Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

akta.pro secondary industries

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Airport Duty-Free Alcohol & Tobacco Stores (CRANAIAA), Travel Retail Concessions & Retail Operators (Alcohol/Tobacco) (CRANAIAG)

Keywords

• Wine and spirits retail
• Premium liquor stores
• Off-premise wine sales
• Spirits retail chain
• Indonesian liquor retail

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Retail Wine and Spirits Sales: One-time retail transactions from physical store locations selling wine, spirits, and related products. Products range from popular everyday bottles to rare collectibles and premium limited editions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Red & White operates a network of over 35 physical retail stores across Indonesia's major cities (Jakarta, Bali, Surabaya, Tangerang), selling up to 3,000 wine and spirits products per store from local and international brand partners. Stores are situated in shopping malls, premium grocery chains (Ranch Market, The FoodHall, Daily FoodHall, The Gourmet), and airports (Soekarno-Hatta, Ngurah Rai, Halim Perdanakusuma). Select locations offer on-site dining (Sip On-Site), and the company provides bespoke bulk ordering for events such as weddings and corporate functions.

Product overview

Red & White is Indonesia's leading full-service wine and spirits retailer operating a network of 35+ physical retail stores across major cities (Jakarta, Bali, Surabaya, Tangerang). The company offers a unified retail platform with multiple store formats (Flagship, Ranch Market, The FoodHall, Daily FoodHall, The Gourmet, Airport stores, Bottle Shop No. 99, and Eatery formats), selling up to 3,000 wine and spirit products from local and international brands. The product portfolio includes the core retail stores, specialty store formats targeting different retail environments, the Sip On-Site dining service for on-premise consumption, the KrisFlyer loyalty partnership with Singapore Airlines, and the Liquor World educational content hub. Services encompass professional staff consultation, special events/bulk ordering, and promotional programs. The company operates informational websites but does not appear to offer a digital commerce platform or API.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine and Spirits Retail Stores Physical retail stores across Indonesia stocking up to 3,000 wine and spirits products each, located in shopping malls, premium grocery chains, and airports. Sold to individual consumers for dinner dates, celebrations, weddings, and gifting.
• Wine and Spirits Product Assortment

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Dan Murphy's: Australia's largest off-premise liquor retail chain (owned by Woolworths) operating warehouse-format stores with thousands of SKUs and trained staff — direct operational analogue to Red & White's full-service specialty model.
• Spec's Wine, Spirits & Finer Foods: Texas-based large-format wine and spirits chain emphasizing broad assortment, knowledgeable staff, and food-pairing service — same specialist-retail playbook as Red & White, including premium locations and event-led marketing.
• Total Wine & More: Largest US specialty wine and spirits retailer operating 200+ superstores with deep assortment and trained staff — directly comparable business model to Red & White's multi-format, high-SKU, staff-led specialist retail concept.
• BWS (Beer, Wine & Spirits): Woolworths-owned Australian liquor retail chain with broad footprint and multi-format stores — closely comparable high-volume, multi-location liquor retailer serving everyday and premium occasions.
• DFS Group: World's largest luxury travel retailer operating duty-free alcohol, tobacco, and beauty concessions in major international airports — directly comparable to Red & White's airport retail operations at Soekarno-Hatta, Ngurah Rai, and Halim.

Regional players

• Lotte Duty Free: Major Asia-Pacific duty-free operator (Korean-based) with liquor, tobacco, and luxury concessions across regional airports — relevant regional peer for Red & White's travel-retail footprint and Asian consumer overlap.
• Cellarmasters (Singapore): Singapore-headquartered wine retailer with Southeast Asian distribution and curated wine club model — comparable specialist positioning in the Southeast Asian premium wine consumer segment that Red & White serves in Indonesia.
• King Power Duty Free: Thailand-based duty-free and travel retail operator with airport liquor concessions across Southeast Asia — regional peer relevant to Red & White's Indonesian travel-retail positioning and Southeast Asian expansion path.

Broad incumbents

• Avolta (formerly Dufry): Global travel-retail giant operating thousands of duty-free concessions across airports worldwide — broader incumbent that overlaps with Red & White's airport-store operations as a category competitor for international traveler spend.

Emerging players

• Empire Wine & Liquor (now Park Avenue Liquor Shop): Independent US wine and spirits specialty retailer emphasizing deep assortment and knowledgeable service — niche direct comparable to Red & White's flagship-store premium service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/red.andwhiteofficial
• Facebookfacebook.com/redandwhiteshops
• Instagraminstagram.com/red.andwhiteofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red & White