Theater De Hofnar

What Theater De Hofnar does

Theater De Hofnar is a single-venue performing arts theater and cinema located at De Hofnar 10, Valkenswaard, Netherlands, operating under the legal entity Stichting Cultuur Centrum de Hofnar — a non-profit cultural foundation holding cultural ANBI (Algemeen Nut Beogende Instelling) status. Founded in 1999 and employing between 11 and 50 staff, the venue presents a year-round program of theater, cabaret, music concerts, dance, classical music, film screenings, theatercollege lectures, and youth/family performances, and rents its facilities to businesses for corporate events. Following a May 2026 rebrand, the organization merged with Centrum voor Muziek en Dans (CMD) under the unified identity 'de Hofnar | theater & kunstencentrum', adding a kunstencentrum (arts center) offering music and dance courses to its core venue operations.

The company monetizes through four revenue streams: (1) per-ticket sales (€8.50–€44.50) via its own box office and the Ticketmatic-powered online channel, supplemented by subscription series bundles — Cabaretserie (€36 for 3 shows), Klassiekserie (€60 for 4 concerts), and Serie Vol Verwondering (20% off 3+ shows); (2) venue rental (zaalhuur) for corporate and professional events; (3) on-site hospitality at the Duisenburgh Theatercafé, including children's buffet and pause arrangements; and (4) annual 'Vrienden van De Hofnar' friends membership providing loyalty benefits. Youth pricing is materially subsidized — free admission for children up to 12 at select shows and 50% discounts at others — through a sponsorship partnership with Rabobank.

The go-to-market is direct-to-consumer via website, email newsletters segmented by theater/film/youth, social media (Facebook, Instagram, YouTube, LinkedIn) including paid custom-audience advertising, local press (Valkenswaards Weekblad), and community co-organized festivals (Buurtfestival, KROOST-festival, Corso & Cultuur Festival) in collaboration with Cordaad Welzijn, Bibliotheek De Kempen, CultuurCoaches Valkenswaard, and Gemeente Valkenswaard's Wijkgericht Werken cluster. Accessibility services — NGT sign language interpretation via Theatermettolk.nl, audio description, wheelchair seating, and sensory-friendly performances — extend reach to deaf, blind, and neurodivergent audiences. No channel partners, resellers, or external shareholders are involved; the foundation is governed by a six-member board chaired by E. Boselie.

Name

Theater De Hofnar

Legal name

Stichting Cultuur Centrum de Hofnar

Website

https://hofnar.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Theater De Hofnar is a single-venue performing arts theater and cinema in Valkenswaard, Netherlands, operating as a non-profit cultural ANBI foundation. Following its 2026 merger with Centrum voor Muziek en Dans, it presents theater, cabaret, music, dance, film, and youth programming alongside music and dance courses for the local community.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Theater Companies and Dinner Theaters (711110)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK)

Keywords

• Performing arts venue
• Theater programming
• Cinema screenings
• Arts education
• Venue rental services

Headquarters

HQ city

Valkenswaard

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket sales: Revenue is generated from the sale of tickets for theater performances, film screenings, concerts, cabaret, dance, and youth/family shows. Individual tickets range from €8.50 to €44.50. Additional revenue streams include season/series subscriptions and passes (e.g., cabaret series, classical series).
2. Venue rental (Zaalhuur): The theater building is available for rental by companies and organizations for professional events, as noted in the venue's mission to provide a contemporary accommodation with facilities for businesses.
3. Food and beverage (Duisenburgh Theatercafé): On-site theater café and hospitality services generate additional revenue from food and drink sales during performances and events.
4. Friends membership (Vrienden van De Hofnar): A membership/friends program offers benefits to loyal patrons, providing a recurring revenue stream from annual memberships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Theater De Hofnar is a performing arts theater and cinema venue in Valkenswaard, Netherlands, hosting live theater (musicals, cabaret, music, dance), film screenings, and operating a Kunstencentrum (arts center) for music and dance education. Following the May 2026 merger with Centrum voor Muziek en Dans, the venue now operates as 'de Hofnar | theater & kunstencentrum'. The theater sells tickets directly, rents its spaces for corporate and private events, runs an on-site Duisenburgh Theatercafé, and offers a Friends membership loyalty program.

Product overview

Theater De Hofnar is a performing arts theater and cinema venue in Valkenswaard, Netherlands, operating as a cultural ANBI (non-profit cultural institution). Following a May 2026 rebranding, the theater unified with Centrum voor Muziek en Dans (CMD) under the combined identity 'de Hofnar | theater & kunstencentrum'. The venue offers a diverse program of live theater performances (musicals, cabaret, music concerts, dance, drama, theatercollege), film screenings, and arts education through its Kunstencentrum (Arts Center) offering music and dance courses. Core services include ticket sales, venue rental, and hospitality (theater café, pause arrangements, children's buffet). The venue serves as a community cultural hub for Valkenswaard and surrounding areas, offering subscription series (cabaret, classical music, Vol Verwondering), youth theater with subsidized pricing for children, and accessibility services including sign language interpretation and audio description.

Differentiator

Problem solved

Functional benefit

Products and services

• Theater Program Curated program of live theater performances including musicals, cabaret, music concerts, classical performances, dance shows, theatercollege (lectures), and family/children's theater, presented to local audiences in Valkenswaard and surrounding region.
• Film Program Cinema/film program featuring movie screenings at the theater venue.
• Kunstencentrum (Arts Center) Arts education center offering courses in music, dance, and other arts disciplines, operating as part of the unified 'de Hofnar | theater & kunstencentrum' brand following the merger with Centrum voor Muziek en Dans.
• Jeugdtheater (Youth Theater) Children's and youth theater programming with age-appropriate performances for ages 2+ to 12+, including discounted and free admission for children up to 12 years at select shows, made possible by Rabobank sponsorship.
• Zaalhuur (Venue Rental) Rental of theater spaces and facilities for corporate events, professional presentations, private celebrations, and external productions, providing professional venue hire in the Valkenswaard area.
• Vrienden van De Hofnar (Friends Membership) Annual friends membership program offering benefits for loyal theatergoers, including priority access, discounts, and special offers to support repeat attendance.
• Toegankelijk Theater (Accessible Theater) Accessibility services including sign language interpretation (NGT), audio description for blind patrons, wheelchair-accessible seating, and sensory-friendly environments for select performances.
• Eten en Drinken (Hospitality) On-site hospitality including Duisenburgh Theatercafé, pause arrangements, and children's buffet for theater visitors during performances and events.
• 't Hofgezelschap Theater club for individuals who prefer attending performances with company, offering a social group for theater enthusiasts.

Quantifiable outcome

• Over 100,000 theater tickets sold for Juf Roos show alone
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Wonka PodiaminorChannel Partner/ Reseller/ DistributorWonka Podia is listed as a partner on the theater's website, suggesting a channel or referral relationship for theater bookings or event coordination.
• Cordaad WelzijncoreStrategic or Co-development PartnerCordaad Welzijn co-organized the KROOST-festival for children aged 0–12 at De Hofnar, alongside other local cultural and welfare organizations. This is a community-facing partnership aimed at bringing family programming to the venue.
• Bibliotheek De KempencoreStrategic or Co-development PartnerPartner in the KROOST-festival, bringing books and literacy programming into the family cultural festival at De Hofnar.
• CultuurCoaches ValkenswaardcoreStrategic or Co-development PartnerCo-organizers of the KROOST-festival, contributing cultural coaching and youth programming expertise to the family festival.
• RabobankcoreOthersRabobank co-sponsors youth theater pricing programs, enabling free or 50%-discounted tickets for children up to 12 years at select shows. This partnership makes theater more accessible to families and reduces cost barriers for young audiences.
• Wijkgericht Werken (Gemeente Valkenswaard)coreStrategic or Co-development PartnerThe municipality's 'Wijkgericht Werken' cluster co-organizes the Buurtfestival in Valkenswaard, an initiative under the 'Valkenswaard Ontmoet' investment line that promotes community connection through cultural events in neighborhoods.
• Theatermettolk.nlminorOthersAccessibility partner providing information and booking for sign language interpreted (NGT) performances for deaf and hard-of-hearing audiences.
• Alzheimer NederlandminorOthersFor the performance 'Al het blauw van de hemel,' €1 from each ticket sold is donated to Alzheimer Nederland to support Alzheimer's research.
• KattendansminorStrategic or Co-development PartnerKattendans has a close collaboration with De Hofnar on youth programming. Nearly all youth performances at Kattendans are also free for children up to 12 years, expanding access to youth theater in the region.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kattendans: Dutch youth dance and theater company explicitly identified as a close collaboration partner of De Hofnar, with aligned free-access pricing for children up to 12 years. Comparable as a youth-focused performing arts organization with shared programming philosophy and audience.
• Theater aan de Parade: Theater and pop venue in 's-Hertogenbosch presenting theater, dance, music, cabaret, and family programming with venue rental. Comparable as a Dutch regional single-venue operator with a similarly diversified programming calendar and youth/family focus.
• Chassé Theater: Regional Dutch theater in Breda operating a comparable mixed programming model (theater, cabaret, music, dance, youth) from a single mid-sized municipal venue. Directly comparable as a multi-program podium serving a similar regional catchment with ticketing, F&B, venue rental, and accessibility services.
• Schouwburg Amstelveen: Municipal theater in Amstelveen offering theater, cabaret, music, dance, film, and youth programming. Directly comparable to De Hofnar in scale, programming breadth, and community-focused operations within a Dutch suburban municipality.
• Theater aan het Vrijthof: Podium/cultural venue in Maastricht combining theater, music, dance, and film programming under one roof with venue rental and hospitality. Closely comparable in scope (multi-discipline programming + zaalhuur) and in Dutch regional municipal theater positioning.
• Parkstad Limburg Theaters: Multi-venue regional theater group operating across the Parkstad Limburg region with a programming mix of theater, cabaret, music, and family shows plus venue rental and F&B. Comparable as a similarly sized Dutch regional theater operator with multiple revenue streams.
• Leidse Schouwburg: Theater and film house in Leiden offering cabaret, theater, dance, music, and family programming with venue rental. Comparable as a Dutch mid-sized municipal theater combining live performance and film exhibition under one operation.

Regional players

• Effenaar: Live music venue and cultural podium in nearby Eindhoven. Comparable as a geographically proximate Dutch live entertainment operator with a similar mix of music programming and venue rental, though more focused on pop/club music than theater.
• NatLab: Cultural venue in Eindhoven combining cinema, live programming, and hospitality. Comparable in regional Eindhoven-area positioning and in combining film screening with live performances at a single venue.

Broad incumbents

• Stadsschouwburg Utrecht: Larger established Dutch city theater presenting a broad program of theater, dance, cabaret, and youth shows. Comparable in programming categories but materially larger scale; useful as an incumbent benchmark for programming depth and pricing tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cultuurcentrum-de-hofnar

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theater De Hofnar