Changhong Meiling
Changhong Meiling is a Chinese publicly-listed home appliance manufacturer (subsidiary of Changhong Group) producing refrigerators, air conditioners, washing machines, kitchen appliances, and smart TVs for domestic Chinese households and international markets, with 2025 revenue exceeding 30 billion yuan.
- Company typePublic
- Founded1992
- HeadquartersHefei, China
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Changhong Meiling does
Changhong Meiling (长虹美菱股份有限公司, szse:000521) is a Chinese home appliance manufacturer headquartered in Hefei, Anhui Province, founded in 1992 and operating as a publicly listed subsidiary of Changhong Group (长虹集团), a diversified electronics conglomerate. The company produces a broad portfolio of consumer appliances including refrigerators, air conditioners, washing machines, kitchen appliances, water heaters, and smart TVs, with a specialized sub-brand M-Xiansheng Lab (M鲜生实验室) focused on fresh-preservation technology for refrigeration products. The company serves primarily domestic Chinese households through retail distribution networks while also expanding internationally, with Q1 2026 overseas sales growing double-digits in key categories as it gains share from Korean competitors in global markets.
The company crossed 30 billion yuan in annual revenue for the first time in 2025, but profitability deteriorated sharply, with net profit declining more than 40% in 2025 and H1 2026 net profit guidance indicating an 85-87% year-over-year decline from 417 million yuan. Margin compression is attributed to rising raw material costs (non-ferrous metals, chemicals), increased shipping costs, weak end-consumer demand tied to real estate market adjustments, intensified industry competition compressing average selling prices, and strategic investments in digital transformation and brand building. As of mid-2026, the company has filed a major asset restructuring application with the China Securities Regulatory Commission, signaling potential portfolio reconfiguration. Customer engagement includes a community forum platform (bbs.meiling.com) and a customer service hotline, with primary go-to-market through domestic retail distribution and emerging international channels.
Changhong Meiling firmographics
Firmographics- Name
- Changhong Meiling
- Legal name
- 长虹美菱股份有限公司 (Changhong Meiling Co., Ltd.)
- Website
- https://meiling.com
- Company type
- Public
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Changhong Meiling is a Chinese publicly-listed home appliance manufacturer (subsidiary of Changhong Group) producing refrigerators, air conditioners, washing machines, kitchen appliances, and smart TVs for domestic Chinese households and international markets, with 2025 revenue exceeding 30 billion yuan.
- Ownership category
- akta.pro rank
Changhong Meiling industry classification
Industry- Product category
- Home Appliances
- NAICS
- Household Appliance Manufacturing (3352), Major Household Appliance Manufacturing (33522), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Smart Appliances & Kitchen/Laundry (Major/Small Appliances) (HSAPAQAE)
- akta.pro secondary industries
- Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB), HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE)
Keywords
Where Changhong Meiling is headquartered
LocationHeadquarters
- HQ city
- Hefei
- HQ country
- China
- HQ region
- Asia
Markets served
Changhong Meiling business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Distribution channels2 records
Marketing channels2 records
Changhong Meiling product offering
Product offeringCore offering
Changhong Meiling manufactures and sells a wide range of household appliances including refrigerators, freezers, air conditioners, washing machines, kitchen appliances, water heaters, and smart TVs. The company is a major Chinese appliance maker and a subsidiary of Changhong Group, producing energy-efficient, fresh-preserving home appliances under its own brand and sub-brands such as M Xiansheng Laboratory.
Product overview
Changhong Meiling (长虹美菱股份有限公司) is a major Chinese home appliance manufacturer producing a comprehensive portfolio of consumer appliances including refrigerators, air conditioners, washing machines, water heaters, kitchen appliances, and smart TVs. The company operates under the Changhong group and maintains specialized divisions like M鲜生实验室 (M-Xiansheng Lab) focused on fresh-keeping technologies for refrigeration products. The product lineup spans major white goods and smart home appliances, with distribution through community forums and the Meiling official website ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- M鲜生实验室: Product testing and innovation lab brand mentioned on the community forum section, focusing on fresh preservation technology for refrigerators.
Products and services
- Refrigerators
Quantifiable outcome
- Overseas refrigerator sales grew 10.7% and washing machine sales grew 13.5% in Q1 2026, demonstrating successful international expansion.
Companies that use Changhong Meiling
Customer profileSegments2 records
Ideal customer profiles2 records
Changhong Meiling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Changhong Meiling partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights4 records
Changhong Meiling competitors and assessment
Company assessmentDirect peers
- Gree Electric Appliances: China's leading air conditioner manufacturer with growing white goods portfolio. Directly competes with Meiling especially in air conditioners but also in broader home appliance categories within the Chinese market.
- Midea Group: Major Chinese home appliance manufacturer with a comprehensive portfolio spanning air conditioners, refrigerators, washing machines, and kitchen appliances. Directly competes with Meiling across virtually all product categories in both domestic and international markets.
- TCL Smart Home: Expanding Chinese electronics major in white goods and smart home appliances alongside its TV business. Overlaps with Meiling in refrigerators, washing machines, and connected home appliances in the Chinese and overseas markets.
- Hisense Home Appliances: Major Chinese manufacturer of refrigerators, air conditioners, and washing machines under the Hisense brand plus the legacy Kelon brand. Directly comparable to Meiling in product mix and domestic market positioning.
- Haier Smart Home: China's largest home appliance manufacturer and the dominant player in refrigerators and washing machines. Directly comparable to Meiling across the full white goods portfolio including refrigerators, washing machines, and air conditioners, serving similar Chinese household consumers.
Broad incumbents
- Electrolux: Global Swedish home appliance manufacturer with presence across refrigerators, washing machines, and kitchen appliances. Comparable as an international peer competing in many of the same overseas markets where Meiling is expanding.
- Samsung Electronics: Korean global incumbent in consumer electronics and home appliances. Cited in Meiling's competitive landscape as one of the Korean brands losing share to Chinese manufacturers including Meiling in overseas markets.
- LG Electronics: Korean electronics major and one of the Korean competitors from which Meiling is gaining overseas market share. Directly relevant as a benchmark competitor in global white goods markets where Meiling is expanding.
- Whirlpool Corporation: Global incumbent in major home appliances including refrigerators and washing machines. Comparable as a broader industry player whose international presence and brand portfolio overlap with Meiling's overseas expansion ambitions.
Regional players
- Skyworth Group: Chinese electronics group with smart TV and white goods businesses. Comparable as a domestic Chinese competitor with overlap in smart appliances and consumer electronics, particularly relevant for Meiling's smart TV line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Changhong Meiling social profiles
Digital presenceChanghong Meiling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Changhong Meiling leadership team
Management profileNumber of profiles
Changhong Meiling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Changhong Meiling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Changhong Meiling
What does Changhong Meiling do?
Changhong Meiling manufactures and sells a wide range of household appliances including refrigerators, freezers, air conditioners, washing machines, kitchen appliances, water heaters, and smart TVs. The company is a major Chinese appliance maker and a subsidiary of Changhong Group, producing energy-efficient, fresh-preserving home appliances under its own brand and sub-brands such as M Xiansheng Laboratory.
Is Changhong Meiling a public or private company?
Changhong Meiling is a public company. It is classified as public and is currently operating.
When was Changhong Meiling founded?
Changhong Meiling was founded in 1992. It employs 5,001 to 10,000 people.
Where is Changhong Meiling based?
Changhong Meiling is headquartered in Hefei, China, in the Asia region.
Who are Changhong Meiling's main competitors?
Direct peers on record are Gree Electric Appliances, Midea Group, TCL Smart Home, Hisense Home Appliances and Haier Smart Home. Broad incumbents are Electrolux, Samsung Electronics, LG Electronics and Whirlpool Corporation. Skyworth Group is listed as a regional player.
Does Changhong Meiling have an API?
No public API is recorded for Changhong Meiling.
What industry is Changhong Meiling in?
Changhong Meiling's product category is Home Appliances. Its primary akta.pro industry code is HSAPAQAE, Smart Appliances & Kitchen/Laundry (Major/Small Appliances), with a secondary code of CRACACAB, Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers). Its NAICS code is 3352 and its SIC code is 3630.